Google Consent Mode Resources

Your one-stop hub for Google Consent Mode: guides for Google Analytics (GA4), Google Ads, Google Tag Manager and more.

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Find out how to keep running EU advertising campaigns with continued conversion tracking and analytics optimization while collecting valid user consent that’s signaled to Google services.

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Google Consent Mode and Cookiebot CMP

Google’s new privacy compliance requirements: March deadline, Consent Mode v2, and securing advertising

Google’s March deadline with new requirements for advertisers in the EU/EEA and UK is fast approaching, as…

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Google Consent Mode and Cookiebot CMP

Cookiebot CMP supports Google Consent Mode V2

As Google Consent Mode-certified Consent Management Platforms (CMP) partner, Cookiebot CMP now supports Google Consent Mode v2 signaling so our customers using Google products experience a seamless integration with…

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Certified Partner of Google Consent Mode

Google has announced that Cookiebot consent management platform (CMP) is officially a certified partner of Google Consent Mode! Cookiebot CMP has worked seamlessly with Google Consent Mode since its launch in 2020,…

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Google Consent Mode and Cookiebot CMP

Google Consent Mode and Cookiebot CMP

Google Consent Mode is a way for your website to measure conversions and get analytics insights while being fully GDPR compliant when using services like Google Analytics, Google Tag Manager (GTM) and Google Ads. Google…

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Google Analytics and the GDPR

In this blogpost, we break down both Google Analytics, cookies and the EU’s GDPR requirements for your domain. We also look at how you can use the Google Consent Mode to make your Google Analytics run based entirely on…

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Google is ending third-party cookies for all Chrome users in 2024

No more cookies? Google ending third-party cookies in Chrome

Google is ending third-party cookies for all Chrome users in 2024, but advertisers and publishers will still need to obtain consent to process user data. Learn how to prepare for the end…

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What is website tracking and can it align with data privacy laws?

Website tracking offers valuable insights, but it raises concerns about user privacy and regulatory requirements. We explore how websites can implement tracking effectively…

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Website analytics compliance

You need your website to be in compliance with the EU’s GDPR, but you’re afraid that this will result in a loss of website analytics on user behavior on your domain. You’re in a dilemma – how can you be compliant…

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Cookiebot CMP integration with Google Consent Mode

Google Consent Mode

Google Consent Mode is a ground-breaking new feature that makes consent the defining condition for how Google Analytics and Google Ads run. Cookiebot CMP is ready and fully integrated.

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GDPR Cookie Consent

Your website is required under the EU’s General Data Protection Regulation (GDPR) to let users from inside Europe control the activation of cookies and trackers that collect their personal data. This is the crux of GDPR cookie compliance – and the…

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What is Google Tag Manager, and how does it work with the General Data Protection Regulation (GDPR) and cookie consent?

What is Google Tag Manager, and how does it work with the General Data Protection Regulation (GDPR) and cookie consent?

With Cookiebot CMP, you can easily make your use of Google Tag Manager…

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What is Google Consent Mode?

Google Consent Mode is an open API developed by Google that lets your website run all its Google-services, such as Google Analytics, Google Tag Manager and Google Ads, based on the consent state of your end-users. Google Consent Mode governs the behavior of all Google tags and scripts on your website based on the user consent sent by your websites consent management platform.

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How does the Google Consent Mode work?

Google Consent Mode receives the consent state of your website’s end-users from its consent management platform. No personal data is sent to Google, only the specifics of the user’s consent, e.g. if the user has chosen not to consent to marketing cookies. Google Consent Mode then operates based on the consent state, e.g. displaying contextual advertisement on your website without the use of personal data if the user didn’t consent to the activation marketing cookies.

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What is conversion modeling in Google Consent Mode?

Conversion modeling is a way for Google Consent Mode to give you anonymous analytics data from users on your website who haven’t consented to cookies. What conversion modeling does is to offer you insights into user journeys on your website from end-users who chose to opt-out of cookies by using observable data from people who did consent to cookies, thereby giving you an estimate of how that end-user’s journey on your website looked like.

Try Cookiebot CMP free for 14 days with the Google Consent Mode

How do I implement Google Consent Mode?

You can implement Google Consent Mode by using a consent management platform like Cookiebot CMP. To easily set it up on a WordPress website, you can use the Cookiebot CMP Plugin for WordPress and enable the toggle in the plugin settings. You can also add a short code snippet to your website template above the gtag.js or Google Tag Manager tag, or use the Cookiebot CMP tag template from the Google Tag Manager Template Gallery.

How do I know if Google Consent Mode is implemented into my website?

If you or your web team are unsure if Google Consent Mode is implemented on your website, you can use Google Tag Assistant to check. Browse your website in Tag Assistant as a visitor. In the Tag Assistant window, click on a page or message and navigate to the ‘Consent’ tab. If you see a consent status for the “ad_storage” and “analytics_storage” tags then Google Consent Mode is implemented, otherwise, you’ll see a message that says “Consent not configured.”

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