What is Google Consent Mode?

Google Consent Mode is an open API developed by Google that lets your website run all its Google-services, such as Google Analytics, Google Tag Manager and Google Ads, based on the consent state of your end-users. Google Consent Mode governs the behavior of all Google tags and scripts on your website based on the user consent sent by your websites consent management platform. Try Cookiebot CMP free for 14 days with the Google Consent Mode

How does Google Consent Mode work?

Google Consent Mode receives the consent state of your website’s end users from your consent management platform, like Cookiebot CMP. No personal data is sent to Google, only the specifics of the user's consent, e.g., if the user has chosen not to consent to marketing cookies. Google Consent Mode then operates based on the consent state, e.g., displaying contextual advertising on your website without the use of personal data if the user didn't consent to activating marketing cookies. Scan your website with Cookiebot CMP to see what cookies and trackers your website uses.

How does Cookiebot CMP work with Google Consent Mode v2?

Cookiebot CMP automatically collects and signals user consent to Google Ads, Analytics, and Tag Manager through Consent Mode v2 integration. This helps ensure privacy- compliant data collection and continuous campaign performance.

Is Cookiebot CMP certified for Google Consent Mode?

Yes. Cookiebot CMP is an officially Gold Tier Google-certified CMP, approved in 2024 to support Consent Mode v2 across the EU and EEA.

What is conversion modeling in Google Consent Mode?

Conversion modeling is a way for Google Consent Mode to give you anonymous analytics data from users on your website who haven’t consented to cookies. What conversion modeling does is to offer you insights into user journeys on your website from end-users who chose to opt-out of cookies by using observable data from people who did consent to cookies, thereby giving you an estimate of how that end-user’s journey on your website looked like. Try Cookiebot CMP free for 14 days with the Google Consent Mode

Is Google Consent Mode GDPR-compliant?

Google Consent Mode helps website owners obtain GDPR-compliant consent from users to collect their data. However, using Google Consent Mode alone is not enough to be GDPR-compliant, and website owners must continue to comply with other provisions of the GDPR, including the right to object and the right to be forgotten, having a detailed and updated cookie policy and keeping GDPR-compliant consent records.

Is Google Consent Mode v2 DMA-compliant?

Consent Mode v2 helps companies meet the Digital Markets Act (DMA) requirements for transparency and consent when using Google services in the EU.

Why does my website need user consent to use cookies?

The EU’s General Data Protection Regulation requires websites who have users from inside Europe to ask for and obtain their explicit consent before processing any of their personal data. Cookies and trackers used for analytics and advertisement on your website process personal data from users, such as unique IDs, IP addresses, search and browser history, which is why you must inform users and ask for their consent for their activation. Test for free to see if your website is GDPR compliant

How do I implement Google Consent Mode v2 with Cookiebot CMP?

You can enable Consent Mode v2 automatically by adding the Cookiebot CMP script or connecting via Google Tag Manager, WordPress, or your CMS integration — no extra setup required.

How can I test if Google Consent Mode is working on my website?

Use the Cookiebot CMP scanner or the Google Tag Assistant tool to verify that consent signals are correctly sent to Google services after user interaction.

How can I get support for Google Consent Mode?

If you have any issues with the setting up of Cookiebot CMP, setting up Consent Mode with our CMP, or any missing signals on your Google Tags, please reach out to our Customer Support Team and not to Google by creating a support ticket . Please note: Whenever a ticket is created via this form or the chatbot in the CB Help Center, and the category Google Consent Mode (V2) is selected, a checkbox will appear. By checking this box, you authorize us to share your support request with Google CMP Support.

Google-certified CMP for Consent Mode v2

Integrate Cookiebot CMP with Google Consent Mode v2

Continue EU campaigns seamlessly with Cookiebot CMP™ and Consent Mode v2. Get our Gold Tier Google-certified consent solution to collect and signal consent to Google Ads and Google Analytics. Automate privacy compliance, maintain conversion tracking, and build user trust.

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If you're doing business in the EU or EEA and want your data-driven marketing practices to continue uninterrupted, you need a consent management solution that is approved by Google and supports the latest version of Google Consent Mode.

If your business targets users in the EU or EEA, you now need a Google-certified consent management platform for privacy-compliant advertising and analytics.

Cookiebot CMP integrates directly with Google Consent Mode v2.

Automatically signal valid user consent to Google Ads, GA4, gtag, and Tag Manager
Maintain analytics performance with privacy-compliant data collection
Protect data accuracy, revenue, and user trust and engagement

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The most trusted worldwide for privacy-compliant consent management

2.4M

websites and apps

8.8B

monthly user consents

47+

languages

600,000+

customers

Configure

Scan your website to automatically detect and categorize all cookies and trackers.

Customize your consent banner to match your site’s design, audience location, and regulatory requirements.

Implement

Add the Cookiebot CMP script via Google Tag Manager or our WordPress plugin.

Google Consent Mode v2 activates automatically, ready to collect and signal valid user consent.

Benefit

Respect user choices as Cookiebot CMP automatically updates Google tags with consent signals.

Gain additional insights through conversion modeling and Advanced Consent Mode, even without user consent.

Google Consent Mode V2 Course

Google Consent Mode V2 is here and marketers are brimming with curiosity. "Should I care? Is it really that big of a deal?" Yes, and yes!

Complying with changing privacy requirements is key for successful advertising. Stay ahead of the curve with our free course, which breaks down all the information you need into bite-sized lessons, empowering you to keep your ads effective and competitive.

Max Lucas

Managing Director & Senior Consultant, DWC

Enroll now

Explore our Google Consent Mode documentation

In order to enable Google consent mode v2 on your website, you need to have a cookie banner solution in place. If you already have a Cookiebot CMP subscription, the Cookiebot script will automatically send the appropriate signals to Google on consent submission. You will manually need to ensure that a default state is set though.

Open documentation

Protect your data, revenue, and reputation with Cookiebot CMP

Privacy compliance automation

Personalize your consent banner to enable consistent branding and great user experience.

Achieve and maintain compliance with the GDPR, DMA, and other global privacy laws
Automatically detect, categorize, and block all cookies and trackers in use
Collect valid user consent and seamlessly signal it to Google and other platforms

Easy integration and customization

Designed with automated and scalable processes for technical and non-technical teams

Fast, easy setup for any team with multiple implementation methods
Choose from high-quality templates or fully customize via HTML, CSS, or JavaScript
Integrate effortlessly with major CMS platforms, Google Tag Manager, and the IAB TCF v2.3
Enjoy geolocation functionality and support for 47+ languages
Get expert support for everything from legal complexities to advanced technical integrations and custom use cases

Build trust and save time

Automate ongoing consent management to save time and resources
Network of more than 5,400 trusted partners for expertise when you need it
Deliver a user-friendly, privacy-first experience that builds trust and brand credibility

CMS integrations for every website

Connect Cookiebot CMP with your favorite CMS — from WordPress and Shopify to Adobe and Drupal — for fast, automated consent management and privacy compliance.

WordPress Guide

Adobe Experience Manager Guide

Drupal Guide

Magento Guide

Shopify Guide

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Free

Free features

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$16

$34

$56

$96

/month /month
/domain /month
/domain /month
/domain /month
/domain

All Free features, plus

Premium Small costs $16 per month per domain for accounts with four or more domains. Accounts with fewer than four domains and up to 3,500 subpages are priced at $34 per month per domain.

All Free features, plus

Payment methods

Upgrade or cancel at any time

Plans automatically upgrade depending on your website's number of subpages

Shown prices are in US Dollars (USD), excl. VAT where applicable.

Become a Cookiebot CMP partner

Help your clients stay privacy-compliant while growing your own recurring revenue.

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Get expert help to set up, customize, and maintain Cookiebot CMP for privacy compliance peace of mind.

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Choose your banner and copy its code

Step 3

Paste the code into your site header. Done!

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Google Consent Mode is a way for your website to measure conversions and get analytics insights while being fully GDPR compliant when using services like Google Analytics, Google Tag Manager (GTM) and Google Ads. Google Consent Mode enables your website to make...

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Frequently asked questions

Do I need coding skills to set up Cookiebot CMP?

No. Cookiebot CMP offers plug-and-play integrations and templates for major CMS platforms, making setup fast and code-free for most users.

How does consented data improve analytics and ad performance?

Consented data enables more precise measurement, better audience insights, and optimized Google Ads performance — all while maintaining privacy compliance and user trust.

Integrate Cookiebot CMP with Google Consent Mode v2

Join thousands of customers who already trust Cookiebot CMP

Why you need Cookiebot CMP with Google Consent Mode v2

The most trusted worldwide for privacy-compliant consent management

How to set up Cookiebot CMP with Google Consent Mode

Google Consent Mode V2 Course

Explore our Google Consent Mode documentation

Protect your data, revenue, and reputation with Cookiebot CMP

Privacy compliance automation

Easy integration and customization

Build trust and save time

CMS integrations for every website

Pricing

Free

Become a Cookiebot CMP partner

Work with a qualified implementation partner

Experience Cookiebot CMP in action — free for 14 days

Step 1

Step 2

Step 3

Related resources

Frequently asked questions

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