Updated January 17, 2022.
Your website runs on cookies, as does most of the Internet. But do you know which cookies are in use on your domain, and how to control them?
Data privacy laws regulate cookies worldwide and most likely affect your website too – but striking a balance between data privacy and data-driven business can be tricky.
Our consent management platform (CMP) has automated the entire compliance process, and provides your website with a world-leading cookie checker in a plug-and-play solution that respects user privacy and your website’s data needs.
Learn more about our free cookie audit tool, sign up today and get started with Google Consent Mode.
Cookies are the most used technology for tracking website visitors, as well as collecting and sharing their data for a range of purposes – like remembering log-in details or shopping cart contents, displaying targeted ads on your domain, or providing you with data about your website’s performance with its users.
But cookies are also notoriously privacy-unfriendly as the data that they collect from users and share with third parties range from anonymized information to the highly private and sensitive data – like behavior, location, purchase history, preferences, orientations, convictions, beliefs, and personal traits.
Some require you to obtain prior consent from users before running any cookies on your domain, while others require you to present your website’s visitors with choices to opt-out – and almost all require that your website features privacy notices that inform your users in detail about every cookie in use on your domain.
Yes, every cookie and other tracking technology, including information on:
But knowing all cookies on your website is only half the job done – because once you’ve managed to get full transparency, most data privacy laws also require you to be able to control them and, more importantly, to hand over control to your website’s visitors.
In short, transparency and control are the two most important things for you to get right when it comes to data privacy compliance on your website.
And this is difficult to achieve if you don’t have a cookie audit tool like our CMP at your disposal.
The Cookiebot CMP cookie checker brings transparency and control to your website.
Protecting the data privacy of your website’s visitors really comes down to knowing and controlling your website’s cookies.
Exactly what types of cookies your website uses depends on several things, such as if you use third-party services like Google Analytics or HubSpot, if you use social media plugins or if you embed videos, if you have a web shop or if you display ads on your domain.
Did you know that websites on average use 20 cookies?
Third-party services will set third-party cookies on your website, and these will often collect and share end-user data that fall under the legal definitions of personal data/personal information – like search and browser history, IP addresses, cross-website tracking information, user behavior on a website, device data, shopping history, and much more…
Websites typically have several third-party cookies in use that require the right compliance solutions to run legally in the several major regions of the world.
Common third-party cookies that most websites use include Google Analytics cookies that measure website traffic and conversion rates on your domain. These are regulated by data privacy laws in large parts of the world (EU, UK, Canada, California, South Africa and many other places).
But your website may also have cookies that you’re not even aware of and unable to detect yourself, since –
72% of cookies on websites are loaded in secret by other-third party cookies.
18% of cookies on websites are “trojan horses”, i.e. cookies that hide as deep as within eight other cookies, loading each other without your knowledge.
50% of trojan horses will change on repeated visits by users to your website.
Source: Beyond the Front Page, a 2020 research paper on website cookies.
Cookiebot CMP by Usercentrics is an automated data privacy compliance solution built around the world’s most powerful cookie checker that scans your website and detects every tracking technology in use on your domain.
Alongside the automatic cookie checker, we also take control of all trackers on your domain and offers your end-users a choice of consent or opt-out through highly customizable banners and interfaces on your domain.
Reveal all tracking technologies on your website with the Cookiebot CMP cookie checker.
Implemented straight from the cloud, our solution is quick and easy to use, and automatically detects where in the world your website’s visitors are located to ensure the right compliance solution with the data privacy law in effect in that country or region.
A cookie audit is not just about data law compliance. Building trust with the end-users of your website has become increasingly important as data privacy is fast becoming a metric of brand reputation itself.
When asked why they left a brand, 80% of consumers say they left because the brand was using their data without consent.
But balancing data privacy compliance against your data-driven business and needs for insights into your domain’s performance can be complicated.
With Cookiebot CMP, it’s easy and automatic.
Helping websites all over the world strike a sustainable balance between data privacy and data-driven business is the purpose of Cookiebot CMP – to foster an internet economy that works for both the end-user and your website.
That’s why Cookiebot CMP works seamlessly with Google Consent Mode that lets you run popular Google-services (like Google Analytics) based on the consent state of your website’s visitors, ensuring that you still get performance and conversion data even if end-users opt out of cookies and trackers on your domain.
Try Cookiebot CMP free for 30 days – or forever if you have a small website.
Okay, so what are cookies anyway?
Cookies are units of data that were invented in the early 90s, named after the fortune cookie because of their structures as containers bearing a message. And that’s exactly what cookies are, only the message can be all kinds of data, even the most private and sensitive information about an individual.
Websites use an average of 20 cookies, most of these are third-party cookies that need end-user consent.
Initially designed to function as the recall of a website, cookies have developed over the last 30 years to become the supply chains of the internet economy, harvesting vast amounts of data from end-users that is then grouped, profiled and, in turn, sold in real-time bidding auctions for targeted advertisement online, among many other purposes.
A 2019 Cookiebot CMP report revealed how third-party cookies from Google and Facebook were hiding on EU government and health websites, collecting sensitive data about users without their consent.
With data privacy laws emerging all over the world – from state-level bills in the US to an upcoming new ePrivacy Regulation in the EU – cookies, trackers and the tracking technologies of tomorrow are expected to be even more regulated. And it all comes down to what happens on your website.
Broadly speaking, cookies come in four types –
Statistics and marketing cookies make up the majority of trackers on most websites today, because they’re often third-party cookies that are set on your website when you use third-party services, like Google Analytics, HubSpot, Facebook, Twitter, YouTube etc.
Maybe you’ve heard that third-party cookies are slowly being replaced with new tracking technologies?
It’s true that third-party cookies are being phased out in many website browsers, including Chrome and Safari, but the new technologies poised to replace them still operate in the same way: collecting and processing user data for different purposes.
In other words, personal data/personal information will still be processed by these new technologies, and end-user consent (in the EU, UK, South Africa and Brazil) as well as opt-out options (in California and soon Virginia too) will still be needed if your website is to use them in a legal way.
In fact, a cookie is already an umbrella term that covers many different tracking technologies, such as –
Using a cookie checker like Cookiebot CMP enables you to know exactly what cookies your website uses, to control them and to offer end-users consent and opt-out choices.
Get a transparent overview and full control of your website’s cookies with the Cookiebot CMP cookie checker.
By signing up to Cookiebot CMP, you get the world’s most powerful cookie checker in an automatic and easy-to-use compliance solution that fits every major data privacy law in the world.
Try Cookiebot CMP with Google Consent Mode to ensure insights and analytics to your data-driven business on the basis of the consent state of your end-users.
What cookies your website uses depends on what functionalities and third-party services you have integrated onto your domain. For example, using Google Analytics on your website will set third-party cookies. Using third-party services means having third-party cookies on your website – all of these require prior consent from end-users in the EU/UK and opt-out options for users in California, among other countries and regions.
Unless your use a cookie checker or a cookie audit tool like Cookiebot CMP, it’s hard to know exactly what cookies, trackers and other “trojan horses” might be running beneath the surface of your website. Many third-party cookies will be loaded within other cookies, or will have changed on repeated visits by users, making it practically impossible for you as the website owner/operator to always have a full overview without a powerful website cookie checker.
Knowing what cookies are on your site can be a tricky thing, especially without any cookie tester tools. Using a website cookie checker like Cookiebot CMP enables you to always automatically have full transparency over every cookie and tracking technology in use on your website.
Yes, many cookies – especially third-party cookies – collect and share data that is highly personal and private. Cookies commonly collect IP addresses, search and browser history, device information, cross-browser data, and much more. By inference and by combination with other data points, cookies and other tracking technologies enable the personal identification of users.
Cookies are just small text files, technology that is neither good nor bad in itself. It’s what cookies can do that can be very privacy-infringing to end-users. Cookies can collect information such as behavior, appearance, traits, preferences, sexual orientation, political convictions and religious beliefs.
If you use third-party services on your website, you will have third-party cookies. For example, using Google Analytics or HubSpot, social media plugins from Facebook or Twitter, or embedded videos from YouTube or Vimeo on your domain will set third-party cookies.
Use a cookie checker like Cookiebot CMP to scan and detect all cookies, trackers and “trojan horses” on your website. The Cookiebot CMP cookie audit tool is the most powerful cookie checker/website scanner in the world.
Cookies fall into four categories: necessary, preference, statistics and marketing cookies. Only cookies strictly necessary for the basic function of your website are exempt from data privacy law requirements, while all other cookies are regulated and require prior consent or opt-out options, depending on where in the world your end-users are located.
With the Cookiebot CMP cookie audit tool, you simply enter the URL of your website and our cookie checker automatically scans your website and finds all cookies and other tracking technologies present and in use.
Yes, most of the data that cookies collect are classified as personal data under the GDPR. This includes IP addresses, search and browser history, and device information. If you’re unsure whether your website collects personal data, try the free compliance test by Cookiebot CMP.
Beyond the Front Page, a 2020 research paper on website cookies.