Updated December 9, 2021.
Data privacy is also one of the fastest expanding fields of consumer demand – end-users want transparency into and control of how their data is handled when visiting your website, and consumers are increasingly ready to do business elsewhere if their data privacy is disrespected.
- What types/categories of cookies are set?
- What categories of personal data is processed by the cookies?
- What are the purposes of each cookie on your website?
- How long do the cookies stay on end-user browsers?
- Where in the world is end-user data sent to and what third parties is it shared with?
- How can end-users choose whether to allow cookies to process their data or not, and how can they later check or change their consent state?
In a 2021 analysis by Gartner, it is predicted that 75% of the world will be covered by different data privacy legislations that include end-user consent by 2023.
And much like sustainability and organic labels on packaging, data privacy is becoming a key influence guiding consumer behavior too – with 79% of consumers saying that it is a buying factor for them, according to a 2021 study by Cisco.
In fact, 18% of cookies on any average website are “trojan horse” trackers that are loaded in secret within other cookies, and
50% of these trojan trackers will have changed to new trackers from different providers when the end-user returns on a repeated visit.
Cookiebot CMP is a leading solution on the e-privacy market for providing end-users with transparency and control when it comes to cookies on your website.
After signing up to Cookiebot CMP, your website will be scanned automatically every month (or more frequently if desired) and all cookies will be detected and controlled according to the specific data privacy requirements in your end-users’ locations – whether that be prior consent in Europe, opt-out in California or different compliance requirements from global data privacy laws like Brazil’s LGPD, South Africa’s POPIA and many others.
Cookiebot CMP is a plug-and-play consent management platform built around an unrivaled scanning technology that finds 68% more cookies than any competitor and is used by small websites, enterprise clients and investigative journalists alike, and offers your website full compliance with all major data privacy laws in the world today.
- The different types and categories of cookies in use,
- The duration of each cookie and tracker (how long they remain active on end-user browsers)
- The categories of personal data/information that each cookie collects and processes
- The purpose of each cookie (whether it’s for necessary functionality, statistics, marketing, etc.)
- The third parties that each cookie share personal data with
- The countries/regions that each cookie sends personal data to,
- Information about how end-users can give their consent to your website’s cookies, i.e. how they can accept or reject cookies, and how they can check and change their consent status.
Cookies and trackers are fundamental to the make-up of most modern websites – they help your domain with its most basic functions, enable statistics and analytics about its performance and make advertisement and social media outreach possible.
Cookies come in four categories:
- Necessary cookies
- Preference cookies
- Statistics cookies
- Marketing cookies
Necessary cookies are usually benign and exempt from data privacy requirements, while marketing cookies often process personal data from your end-users and share it with third parties all over the world (requiring consent under the EU’s GDPR and opt-out options under California’s CCPA).
72% of cookies on websites are loaded in secret by other-third party cookies,18% of cookies on websites are “trojan horses”, i.e. cookies that hide as deep as within eight other cookies, loading each other without your knowledge,
50% of trojan horses will change on repeated visits by users to your website.
Source: Beyond the Front Page, a 2020 research paper on website cookies.
For the EU’s General Data Protection Regulation (GDPR), this includes informing end-users about where and how they can make a choice of consent to all the non-necessary cookies in use on your domain.
If you have users from inside the EU, you are legally required to first obtain their explicit consent before you activate any cookies that process personal data (except the cookies that are strictly necessary for the basic function of your website).
This is usually done through a consent banner that presents end-users with a clear overview of all cookies in use on your website and provides them with an easy choice of saying yes or no to cookies.
For California’s CCPA/CPRA data privacy regime, it includes informing your end-users about where on your website they will be able to opt out of having their personal information shared or sold to third parties through cookies and trackers.
If you have users from California, you might be legally required to have a link or button on your website titled Do Not Sell My Personal Information through which visitors to your website can opt-out of having their personal information sold to third-party data brokers.
Sign up to Cookiebot CMP for free today and build stronger data privacy trust with your end-users.