New Google Consent Mode CMP Partner Program!
On September 20, 2022, Google announced a new CMP Partner Program for Google Consent Mode, and we’re excited to share that Cookiebot CMP is officially one of the few selected CMPs!
Since the launch of Google Consent Mode in 2020, Cookiebot CMP has supported the technology with a full integration, bringing unrivaled cookie scanning and consent management to Google Consent Mode.
Using Cookiebot CMP with Google Consent Mode means that you can run all of your favorite Google services based on the consent state of your end users, such as Google Analytics, Google Ads, Google Tag Manager and Google Tag Manager 360.
Why is this a big deal?
Data privacy laws, like the EU’s GDPR, have drawn a line in the sand when it comes to the legalities of collecting and processing end-user data. Only with consent can you collect and utilize privacy-compliant data for your website’s analytics and ads services.
But how can companies be compliant with data privacy laws and respect user consent choices while at the same time ensure that their data-driven business keeps growing?
Benefits of using Google Consent Mode
Google Consent Mode is a service that enables you to run Google services based on the consent state of your end users.
This enables you to achieve compliance with relevant data privacy laws while at the same time securing user data collection for your domain, e.g. through the privacy-friendly Google Consent Mode conversion modeling tool that offers anonymous analytics data on users who do not consent to cookies.
In short, Google Consent Mode ensures that your website’s analytics and marketing can run seamlessly based on each user’s consent choice.
In recent years, many companies and businesses have experienced a “hard block” when end users choose not to give consent to cookies that run analytics and marketing services. The stream of data necessary for analytics insights and marketing revenue is cut off.
Instead of losing valuable insights into how your website performs and what users are interested in, Google Consent Mode can help to fill in the gaps and give you a broader and better picture of your online business — without breaking end-user trust and data privacy laws.
How does Cookiebot CMP work with Google Consent Mode?
Once you sign up, Cookiebot CMP scans and finds all cookies in use on your website, then automatically blocks them until end users have given consent.
Cookiebot CMP communicates this end-user consent choice to Google Consent Mode. Based on the end user’s specific choice, Google Consent Mode determines the behavior of all tags and scripts from its services based on the consent state, e.g. through the global site tag (gtag).
Once end users have given consent through Cookiebot CMP, only the consent state is forwarded to Google. No personal data is sent from Cookiebot CMP to Google.
Instead of blocking tag usage when users haven’t consented, Cookiebot CMP automatically signals the user’s declined consent choice to Google Consent Mode.
In other words, the end-user consent choice, which is collected and managed by Cookiebot CMP,- becomes the basis for the operation of all Google services that you are using on your website.
If an end user chooses not to give their consent to allow non-necessary cookies and trackers to activate on your website, Google Consent Mode ensures that you get aggregate and non-identifying basic measurements and modeling data, like timestamps of visits, user agent, referrer and more.
How do I get started with Google Consent Mode?
If you want to use Google Consent Mode with Cookiebot CMP on your website, make sure to create a free Cookiebot CMP account first.
Follow this simple guide for how to set up Google Consent Mode with Cookiebot CMP.
Google Consent Mode supports:
- Google Analytics
- Google Ads (Google Ads Conversion Tracking and Remarketing)
- Google Tag Manager
- Conversion Linker