A consent management platform (or CMP) is a piece of software that websites across the world can use to protect the privacy of their user from unwanted data collection and invasive third-party trackers.
A consent management platform like Cookiebot works by scanning your entire website to find all the cookies, trackers and similar technology present.
Then it pauses all and holds everything back (apart from strictly necessary for website operations) and empowers the users and visitors to make their choice of consent via a consent banner as to which categories of cookies, they wish to set in operation.
Effectively, a consent management platform like Cookiebot is the security guarantee that your website offers to its users, letting them know that they are in control of their own data and their own privacy.
It is also your website’s security guarantee that you are compliant with the European General Data Protection Regulation (GDPR) that controls how your website is allowed to process personal data on individuals inside the EU.
In other words, a consent management platform is a two-way protection: for the privacy of end-users and the legal compliance of your website.
It is the data protection law that is binding in all twenty-eight member states of the European Union.
It came into effect in May 2018 and has since caused a fundamental change to the make-up of the commercial Internet, not just in the EU, but globally, since the GDPR applies to any company or website across the globe, if they have visitors from inside the EU (called “extraterritorial reach”).
The GDPR regulates how data controllers (websites, companies, organizations, anyone who handles other people’s data) are allowed to collect and process personal data on individuals within the EU.
A consent management platform like Cookiebot enables GDPR compliance for your website, regardless of where in the world you might be based.
Of the various legal bases for processing, the first and most widely applied is the condition of consent. This means that to collect and process personal data, your website must first obtain the informed and unambiguous consent of the data subject in the EU.
This is typically done through… a consent management platform!
Most website owners aren’t technically savvy enough to make sure that everything that happens under the surface of their domains are in accordance with the EU’s GDPR.
It would require that you, on your own, gain knowledge of all cookies and trackers on your domains and are able to block them until your visitors give their consent.
This requires technology crafted especially for this one and only purpose, a consent management platform, in other words.
Most website owners probably aren’t aware of the extent of third-party cookies that roam around in the shadows of their subpages.
Everything from social media plugins to embedded videos will typically bring dozens of invasive third-party trackers with them that harvest data from your visitors and sell these to other companies, unbeknownst and unconsented by the users themselves.
Unless you have a website with only strictly necessary cookies (which, frankly, is very unlikely), you are legally obligated to not only inform your users about what tracking technologies are present on your website, you must also obtain their explicit consent for the activation of these.
Learn more about how the GDPR affects the US and how GDPR consent management can be handled by Cookiebot to make your US website compliant.
Well, a consent management platform like Cookiebot gives you total control of all things cookies and trackers and consent and legal compliance.
At Cookiebot, we spend the better part of our days developing and fine-tuning the ground-breaking software that is unique and crafted specifically to protect the privacy of your end-users, making your website compliant with the GDPR’s consent requirements.
A consent management platform like Cookiebot provides you and your domains with several functions that will transform the privacy framework around your website.
The scanning technology developed at Cookiebot is unlike any other on the market – we do really find every single cookie and similar tracking technology – even the cookies and trackers you had no idea was hiding in the furthest subpage on your domain.
Using the cookie declaration that the scanner creates from its exhaustive findings, our consent management platform then creates a consent banner that pops up on any page of your website, when the user arrives for the first time.
Cookiebot informs the users about the cookies and trackers, the make-up of first and third-party technology present, and empowers them with a choice between four categories (three are optional, one strictly necessary and mandatorily pre-checked).
According the highest legal body in the EU – the Court of Justice of the European Union (CJEU) – no website consent banners are allowed to have pre-checked checkboxes. Users have to affirmatively opt in and consent to the processing of their data by ticking the boxes of a consent banner themselves.
A consent management system like Cookiebot enables your website to be compliant with the GDPR and the ePrivacy Directive, as well as the CJEU ruling, since our consent banners are highly customizable and work to fit myriads of global privacy laws, from the GDPR to the California Consumer Privacy Act (CCPA) to the LGPD of Brazil.
Cutting-edge technology in the business of consent management platforms allows Cookiebot to automatically control all the cookies and trackers on your website.
This is different from self-defense privacy tools like ad blockers and VPNs that can be employed by your end-users themselves (and often break the website).
A consent management provider doesn’t put the responsibility of protecting their privacy on the end-users’ shoulders – rather, as required by the GDPR, it helps websites make their own privacy framework compliant.
With a consent management platform like Cookiebot, you are in full control of which cookies are set on your website - instead of leaving it up to your users to opt in and out of hundreds of third-party cookie providers.
Cookiebot can be implemented in two different ways: automatically or manually.
Want to know more about the core functions of Cookiebot?
Besides ensuring compliance with the GDPR (and other privacy laws around the world) and thereby avoiding fines up to €20 million or 4% of your company’s annual global turnover, a consent management platform provides you with a real difference when it comes to privacy and security.
The Internet has changed a lot since the early 2000s – behavioral advertisement based on profiling and data abuse proliferate the commercial Internet and a great privacy awakening has been rolling across the world since the scandalous revelations about Cambridge Analytica.
We are all becoming critical users, just like we have become critical consumers when it comes to organic foods and recycling.
Surveillance on the Internet is real and pervasive – using a consent management platform can make your website a safe private space.
Privacy is not a trend.
This much is confirmed by the global data protection laws emerging across the world (CCPA // LGPD // GDPR), and the readiness of great scholars, like Shoshana Zuboff, to put into words the very real dangers that we face as a democratic society if we don’t act on the threat of data abuse now.
By using a consent management platform like Cookiebot on your website, you choose not only to comply with global privacy laws, you also make your website – your tiny corner of the endless Internet – a safe space from malicious ad tech giants who otherwise collect and sell intimate details of personal information for profit.
You effectively opt-out of the surveillance markets that power massive data abuse, breaches, misinformation and algorithmically controlled echo chambers.
You cut the ties between your website and the black data markets.
Using a consent management provider like Cookiebot will not break your website, that’s the whole point of our product. We have developed a unique piece of technology that balances strong, genuine data protection with nuanced integration that takes care to not compromise the operation of your domain.
The GDPR and the CJEU’s ruling on what constitutes valid consent in the EU are very clear: you must obtain the explicit consent of your users, if your process any data.
This will have implications on your analytics, but on the other hand, not using a consent management platform can have even worse implications, such as heavy fines, bans from processing data and the abuse of your visitors’ data.
There is no way around protecting the privacy of your user, and no way around dealing with the content – first or third party regardless – of your website.
Using a consent management platform like Cookiebot can make both as easy and effortless as locking your front door.