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Google-certified CMP for Consent Mode

Seamless and easy integration of Google Consent Mode v2

Keep running EU advertising campaigns with the seamless integration of Cookiebot CMP and Google Consent Mode. Collect valid user consent that’s signalled to Google Ads and Google Analytics. Ensure continued conversion tracking and analytics optimization.

Cookiebot CMP delivers an easy, automated consent solution for the GDPR and ePrivacy that supports Google Consent Mode v2.

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Enable user consent signaling with Cookiebot CMP | Google certified CMP partner

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Implement a consent solution and signal user consent via the latest version of Google Consent Mode | Cookiebot CMP

If you’re doing business in the EU or EEA and want your data-driven marketing practices to continue uninterrupted, you need a consent management solution that is approved by Google and supports the latest version of Google Consent Mode.

As an existing user of Google services (e.g. GA4, Google Ads, gtag and Google Tag Manager), you need to take action now. Implement Cookiebot CMP consent solution and signal user consent in a easy and automated way by March 2024.

Using Google Consent Mode v2 with Cookiebot CMP ensures that you receive vital consent insights and analytics through conversion modeling and non-identifying data even.

Don’t risk advertising disruption or revenue loss.

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Easy and automatic setup in 3 simple steps

Step 1

Scan your website to automatically detect and categorize all cookies and trackers in use. Configure and fully customize your consent banner. Match your website’s look and feel, the geolocation of your audience and achieve compliance with relevant data privacy regulations.

Step 2

Implement the Cookiebot CMP script on your website, in Google Tag Manager or with our WordPress Plugin. Google Consent Mode v2 is automatically activated so you are ready to collect and signal valid user consent for Google services such as Google Analytics 4, Google Ads or gtag.

Step 3

Respect users’ consent choices while automatically adjusting Google tags by passing the consent signal to Google. Collect additional user insights with conversion modelling and Advanced Consent Mode, even when users don’t give consent.

Explore our Google Consent Mode implementation guide
Achieve compliance with the GDPR, ePrivacy and Digital Markets Act | Cookiebot CMP

Cookiebot CMP is your Google-approved CMP to achieve fast, easy and automated compliance with the latest European privacy regulations. In 3 simple steps, get peace of mind and ensure there’s no disruption to your digital business operations.

Collect and signal consent-based data with Cookiebot CMP

Protect your advertising revenue and unlock consent-based marketing opportunities. Leverage Cookiebot CMP’s seamless integration with Consent Mode and customization features to improve performance. Optimize your access to high quality, essential marketing data.

Build user trust with Cookiebot CMP

Create a trustworthy user experience for your website visitors while maintaining design control. Stand out among competitors and build trust to drive engagement and revenue.

The most used solution for compliant use of cookies and online tracking

Used on

1.4 million



5.2 billion

monthly user consents




Why choose Cookiebot CMP?

Designed for technical and non-technical teams with automated and scalable processes | Cookiebot CMP

Easy and automated

Designed with automated and scalable processes for technical and non-technical teams

  • Achieve compliance in 3 easy steps
  • Easy and seamless integrations with popular CMS platforms
  • Automated identification and categorization of cookies and trackers in use
  • Compatible with multiple implementation methods based on your tech stack
  • Latest version of Google Consent Mode active by default

Fully customizable

Personalize your consent banner to enable consistent branding and great user experience.

  • Get started quickly with high quality pre-built templates
  • Highly customizable via HTML, CSS or JavaScript
  • Flexible banner configuration and language based on the user’s geographic location
  • Supports 47+ languages
A CMP designed for technical and non-technical teams with automated and scalable processes | Cookiebot CMP
Use the latest legal expertise and tech innovations to gain control over your website | Cookiebot CMP

Powerful integrations and state of the art tech

Use the latest legal expertise and tech innovations to gain control over your website’s data privacy

  • Out of the box compliance with the GDPR and ePrivacy Directive
  • Integrations with Google Tag Manager, IAB TCF 2.2 and more
  • Support for latest version Google Consent Mode
  • Google Consent Mode-certified CMP partner

Discover our CMS integrations

Working with a specific CMS and need a seamless integration? Explore our CMS integration guides.

Plans and Pricing



per domain/per month

Less than 500 subpages


per domain/per month

Less than 5,000 subpages


per domain/per month

More than 5,000 subpages

Experience Cookiebot CMP’s full feature set with your no-obligation 14-day free trial.

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  • Multiple domains
  • Full banner customization, including logo on the banner
  • Banner autotranslation for 47+ languages
  • Monthly Consent Analytics and Reporting
  • Multiple legal frameworks and geotargeting
  • Premium customer care and technical support

Cookiebot™ Premium will automatically upgrade plans according to the number of subpages

Resell Cookiebot CMP

Grow your revenue and enable your clients’ compliance by adding Cookiebot CMP to your portfolio

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Get help with implementation

Find a qualified partner to help you implement and maintain Cookiebot CMP

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Cookiebot - The leading European CMP

Pioneering consent management since 2012, our teams continuously work hard to build the best data privacy software. We stay at the forefront of new regulatory requirements and offer the latest tech and legal expertise to our customers and partners.

Cookiebot - Loved by customers and partners

With the highest retention rate in the industry and an extensive network of 3,000+ partners, Cookiebot CMP is the first choice for businesses of all sizes when it comes to easy to use, customizable and scalable data privacy compliance.

Customer care and technical support team | Cookiebot CMP

With our extensive knowledge base and team of experts, we’re happy to help you quickly navigate everything from legal complexities to advanced technical integrations and customized use cases.

Frequently Asked Questions

What is Google Consent Mode?

Google Consent Mode is an open API developed by Google that lets your website run all its Google-services, such as Google Analytics, Google Tag Manager and Google Ads, based on the consent state of your end-users. Google Consent Mode governs the behavior of all Google tags and scripts on your website based on the user consent sent by your websites consent management platform.

Try Cookiebot CMP free for 14 days with the Google Consent Mode

How does the Google Consent Mode work?

Google Consent Mode receives the consent state of your website’s end-users from its consent management platform. No personal data is sent to Google, only the specifics of the user’s consent, e.g. if the user has chosen not to consent to marketing cookies. Google Consent Mode then operates based on the consent state, e.g. displaying contextual advertisement on your website without the use of personal data if the user didn’t consent to the activation marketing cookies.

Scan your website with Cookiebot CMP to see what cookies and trackers your website uses

What is conversion modeling in Google Consent Mode?

Conversion modeling is a way for Google Consent Mode to give you anonymous analytics data from users on your website who haven’t consented to cookies. What conversion modeling does is to offer you insights into user journeys on your website from end-users who chose to opt-out of cookies by using observable data from people who did consent to cookies, thereby giving you an estimate of how that end-user’s journey on your website looked like.

Try Cookiebot CMP free for 14 days with the Google Consent Mode

Why does my website need user consent to use cookies?

The EU’s General Data Protection Regulation requires websites who have users from inside Europe to ask for and obtain their explicit consent before processing any of their personal data. Cookies and trackers used for analytics and advertisement on your website process personal data from users, such as unique IDs, IP addresses, search and browser history, which is why you must inform users and ask for their consent for their activation.

Test for free to see if your website is GDPR compliant

How does my website get users’ consent?

Using a consent management platform on your website can help you obtain the granular and GDPR compliant consent from your end-users that your website needs in order to activate its cookies and trackers. Through a consent banner on your website, users will be able to filter their selection of cookies and give a specific consent to their purpose, provider and duration.

Try Cookiebot free for 14 days… or forever if you have a small website.

How do I implement Google Consent Mode?

You can implement Google Consent Mode by using a consent management platform like Cookiebot CMP. To easily set it up on a WordPress website, you can use the Cookiebot CMP Plugin for WordPress and enable the toggle in the plugin settings. You can also add a short code snippet to your website template above the gtag.js or Google Tag Manager tag, or use the Cookiebot CMP tag template from the Google Tag Manager Template Gallery.

Is Google Consent Mode GDPR-compliant?

Google Consent Mode helps website owners obtain GDPR-compliant consent from users to collect their data. However, using Google Consent Mode alone is not enough to be GDPR-compliant, and website owners must continue to comply with other provisions of the GDPR, including the right to object and the right to be forgotten, having a detailed and updated cookie policy and keeping GDPR-compliant consent records.

How do I know if Google Consent Mode is implemented into my website?

If you or your web team are unsure if Google Consent Mode is implemented on your website, you can use Google Tag Assistant to check. Browse your website in Tag Assistant as a visitor. In the Tag Assistant window, click on a page or message and navigate to the ‘Consent’ tab. If you see a consent status for the “ad_storage” and “analytics_storage” tags then Google Consent Mode is implemented, otherwise, you’ll see a message that says “Consent not configured.”

How does the Digital Markets Act (DMA) affect consent?

Businesses with visitors in the European Union must already obtain valid user consent under the GDPR before collecting their data. The DMA (which covers users in the EU and European Economic Area) reinforces the definition of consent under the GDPR. It places strict obligations on gatekeepers — which will establish rules for third-party businesses to continue using their services — to achieve compliance. Businesses that use gatekeepers’ platforms will need to follow these rules and align their data privacy policies with the DMA to continue using these platforms.

Read more: How important is consent management under the Digital Markets Act (DMA)?

How is Google Consent Mode used for Digital Markets Act compliance?

The Digital Markets Act (DMA) requires prior consent or opt-in consent from consumers before website operators can collect their personal data. Third-party businesses that use Google platforms and services can use Google Consent Mode to signal users’ consent status to Google, so that Google services don’t collect their data unless they explicitly give consent. This helps achieve compliance with the DMA so that businesses can enjoy uninterrupted access to Google’s platforms and services.

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