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Google sets industry standard on cookie consent

The General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePR) affect how you as a website owner may use cookies and online tracking of visitors from the EU.

Aug 26, 2021

After years of hesitation, Google is the first major player in the industry to requiere full compliance with the cookie rules of the EU ePrivacy Directive, the so-called Cookie Law. No later than September 30, 2015 Google’s ad partners must comply to meet Google’s newly updated user consent policy for AdSense and DoubleClick partners.

So far, most partner sites has displayed a simple cookie-information banner, but now the solution must be fully legitimate by e.g. not setting cookies before the user has submitted a so-called ‘prior consent’. Google’s new requirements are not only directed against EU-based companies, but all ad partners in the world, receiving visitors from any EU country.

Cookiebot CMP integrates seamlessly with all Google services, thus making it easy to achieve full compliance. In our knowledge base you can find a number of short guides on how to integrate Cookiebot CMP with e.g. Google Tag Manager, AdSense, Analytics and YouTube.

Learn more about Google’s requirements for cookie consent on

Several countries speed up on enforcement

European Data Protection Authorities are speeding up on enforcement of the Cookie Law. Most recently the Italian DPA set out a deadline for compliance with the law no later than June 3, 2015. Since then Cookiebot CMP has welcomed 12 new resellers and thousands of Italian websites.

Also in Spain and France, the authorities continue to actively enforce the cookie rules. The French DPA, CNIL, has in June sent a written warning to the first 20 companies who risk fines of up to € 150,000 for non-compliance.

The latest joint “cookie-sweep” by European DPA’s of nearly 500 websites shows that the sites in average sets 35 cookies, of which 70% is set by third parties and 86% are persistent, enabling tracking of the website visitors.

Monitor your cookies with Cookiebot CMP

The number and types of cookies on a site mostly changes continuously. It is therefore important to regularly monitor the cookies, especially cookies set by embedded third-party services in use on your website.

As a new feature in Cookiebot CMP, you can now subscribe to scan reports after each monthly scan of your website, documenting e.g. new and deleted cookies.

To receive scan reports for your website by e-mail, sign up under the new “Reports” tab in the Cookiebot CMP Manager.

New features in Cookiebot CMP

  • Add user defined cookie definitions to your cookie declaration if your website is setting cookies on pages that the scanner does not have access to.
  • If you use ‘implied consent’ as consent method by which click on a link on your website constitutes a consent, you may now configure if scroll and page refresh should also trigger an implied consent.
  • Our website and the Cookiebot CMP Manager is now available in four additional languages: Spanish, French, Italian and German.
  • It is now possible to use Paypal as payment method. You may switch to Paypal from your account page.

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