After years of hesitation, Google is the first major player in the industry to requiere full compliance with the cookie rules of the EU ePrivacy Directive, the so-called Cookie Law. No later than September 30, 2015 Google's ad partners must comply to meet Google's newly updated user consent policy for AdSense and DoubleClick partners.
So far, most partner sites has displayed a simple cookie-information banner, but now the solution must be fully legitimate by e.g. not setting cookies before the user has submitted a so-called 'prior consent'. Google's new requirements are not only directed against EU-based companies, but all ad partners in the world, receiving visitors from any EU country.
Cookiebot integrates seamlessly with all Google services, thus making it easy to achieve full compliance. In our knowledge base you can find a number of short guides on how to integrate Cookiebot with e.g. Google Tag Manager, AdSense, Analytics and YouTube.
Learn more about Google's requirements for cookie consent on cookiechoices.org.
European Data Protection Authorities are speeding up on enforcement of the Cookie Law. Most recently the Italian DPA set out a deadline for compliance with the law no later than June 3, 2015. Since then Cookiebot has welcomed 12 new resellers and thousands of Italian websites.
Also in Spain and France, the authorities continue to actively enforce the cookie rules. The French DPA, CNIL, has in June sent a written warning to the first 20 companies who risk fines of up to € 150,000 for non-compliance.
The latest joint "cookie-sweep" by European DPA's of nearly 500 websites shows that the sites in average sets 35 cookies, of which 70% is set by third parties and 86% are persistent, enabling tracking of the website visitors.
The number and types of cookies on a site mostly changes continuously. It is therefore important to regularly monitor the cookies, especially cookies set by embedded third-party services in use on your website.
As a new feature in Cookiebot, you can now subscribe to scan reports after each monthly scan of your website, documenting e.g. new and deleted cookies.
To receive scan reports for your website by e-mail, sign up under the new "Reports" tab in the Cookiebot Manager.