Google Consent Mode is an open API developed by Google that lets your website run all its Google-services, such as Google Analytics, Google Tag Manager and Google Ads, based on the consent state of your end-users. Google Consent Mode governs the behavior of all Google tags and scripts on your website based on the user consent sent by your websites consent management platform.

Try Cookiebot CMP free for 14 days with the Google Consent Mode

Google Consent Mode receives the consent state of your website’s end users from your consent management platform, like Cookiebot CMP. No personal data is sent to Google, only the specifics of the user's consent, e.g., if the user has chosen not to consent to marketing cookies. 

Google Consent Mode then operates based on the consent state, e.g., displaying contextual advertising on your website without the use of personal data if the user didn't consent to activating marketing cookies.

Scan your website with Cookiebot CMP to see what cookies and trackers your website uses.

Cookiebot CMP automatically collects and signals user consent to Google Ads, Analytics, and Tag Manager through Consent Mode v2 integration. This helps ensure privacy- compliant data collection and continuous campaign performance.

Yes. Cookiebot CMP is an officially Gold Tier Google-certified CMP, approved in 2024 to support Consent Mode v2 across the EU and EEA.

Conversion modeling is a way for Google Consent Mode to give you anonymous analytics data from users on your website who haven’t consented to cookies. What conversion modeling does is to offer you insights into user journeys on your website from end-users who chose to opt-out of cookies by using observable data from people who did consent to cookies, thereby giving you an estimate of how that end-user’s journey on your website looked like.

Try Cookiebot CMP free for 14 days with the Google Consent Mode

Google Consent Mode helps website owners obtain GDPR-compliant consent from users to collect their data. However, using Google Consent Mode alone is not enough to be GDPR-compliant, and website owners must continue to comply with other provisions of the GDPR, including the right to object and the right to be forgotten, having a detailed and updated cookie policy and keeping GDPR-compliant consent records.

Consent Mode v2 helps companies meet the Digital Markets Act (DMA) requirements for transparency and consent when using Google services in the EU.

The EU’s General Data Protection Regulation requires websites who have users from inside Europe to ask for and obtain their explicit consent before processing any of their personal data. Cookies and trackers used for analytics and advertisement on your website process personal data from users, such as unique IDs, IP addresses, search and browser history, which is why you must inform users and ask for their consent for their activation.

Test for free to see if your website is GDPR compliant

You can enable Consent Mode v2 automatically by adding the Cookiebot CMP script or connecting via Google Tag Manager, WordPress, or your CMS integration — no extra setup required.

Use the Cookiebot CMP scanner or the Google Tag Assistant tool to verify that consent signals are correctly sent to Google services after user interaction.

No. Cookiebot CMP offers plug-and-play integrations and templates for major CMS platforms, making setup fast and code-free for most users.

Consented data enables more precise measurement, better audience insights, and optimized Google Ads performance — all while maintaining privacy compliance and user trust.

If you have any issues with the setting up of Cookiebot CMP, setting up Consent Mode with our CMP, or any missing signals on your Google Tags, please reach out to our Customer Support Team and not to Google by creating a support ticket.

Please note: Whenever a ticket is created via this form or the chatbot in the CB Help Center, and the category Google Consent Mode (V2) is selected, a checkbox will appear. By checking this box, you authorize us to share your support request with Google CMP Support.