DMA

Google is increasing their efforts in data privacy, helping drive compliance among their customers. Recently, Shirin Eghtesadi, Director Product Management at Google, posted an article about their latest initiatives with advertising.  Recent regulations like the Digital Markets Act (DMA) have created new obligations for large tech companies like Google. As a result, for the company […]

Understanding the importance of privacy compliance with the Digital Markets Act (DMA) The Digital Markets Act (DMA) is a regulation aimed at promoting fair digital markets competition within the European Union. The law focuses on ensuring competition, protecting user rights, and providing a more level playing field for businesses operating in digital markets. Compliance with […]

Why comply with the Digital Markets Act? The Digital Markets Act (DMA) is a regulation designed to foster fair and transparent digital markets in the European Union. Its main objectives are to ensure competition, safeguard user rights, and establish a level playing field for digital businesses. For companies that rely on access to the platforms […]

There are a handful of large tech companies that hold a lot of power in digital advertising. They control access to vast amounts of user data and dictate key factors like ad placement and user engagement metrics. These, in turn, impact how advertisers allocate budgets, choose platforms and fine-tune campaigns for maximum reach and return […]

Safeguarding data and respecting user privacy have become crucial for digital business operations. The introduction of the Digital Markets Act (DMA) has made it even more important for website owners, content managers, and developers to ensure their websites comply with the regulations it sets forth. In this article, we’ll take a closer look at how […]

Introduction to the Digital Markets Act and its implications The European Commission’s (EC) Digital Markets Act (DMA) came into effect in November of 2022. It became actionable in May 2023, but the companies designated as “gatekeepers” by the EC have until March 6, 2024 to ensure their compliance with the Act. Additionally, companies doing business […]

Understanding the DMA: What’s it all about? The DMA is a landmark regulation introduced by the European Commission (EC) to foster fair competition, protect consumers’ data privacy, and ensure a level playing field in the digital marketplace. It aims to regulate dominant digital platforms, such as ecommerce marketplaces and search engines, to prevent anti-competitive practices […]

Importance of understanding DMA terms for businesses Understanding the DMA glossary is crucial for businesses operating in the digital space, especially if you want to maintain your ad monetization revenue streams after March 2024. Familiarity with key DMA terms and definitions enables you and your businesses to understand requirements imposed on gatekeepers and third parties […]