FIRST IMPRESSIONS MATTER. MAKE YOURS ABOUT TRUST.
In the jungle of business, the cautious customers are ready to bolt at any moment. The first impression influences whether your customers trust your brand. With Usercentrics Cookiebot CMP, start your customer experience with trust.
Start FreeWhy trust at first sight is a business priority
In the jungle of business, the cautious customers are ready to bolt at any moment. The first impression influences whether your customers trust your brand. With Usercentrics Cookiebot CMP, start your customer experience with trust.

63%
Consumers will purchase from a brand they fully trust even if it is more expensive.
55%
Consumers will stay loyal to a brand they fully trust even if others accuse the brand of wrongdoing.
53%
Consumers will recommend a brand they fully trust to others.
81%
App users prefer brands that they trust and provide a “positive privacy experience”
Source: Deloitte, Digital Consumer Trends Survey, 2020 and 2024 Edelman Trust Barometer Special Report: Brands and Politics. TRUST_KPI. What are you most likely to do on behalf of a brand that you fully trust versus one that you DO NOT fully trust? Pick all that apply. Question asked of half the sample. General population, 14-mkt avg. “Purchase” is a net of attributes 5 and 9. “Stay loyal” is a net of attributes 2, 10, and 12.
Privacy-led first impression
Focus on transparency, respect, and your audiences.

Cookiebot CMP helps make your first impressions about trust
- Create a trustworthy user experience by giving your visitors the freedom of choice and transparency on how their data is used.
- With multiple integration options, in minutes you can start collecting consent with little tech resource overhead.
- Enables granular consent options to respect user choice
- Customized branding for seamless, trustworthy user experience
- Pre-built, user-friendly templates enable setup in minutes
Maximize consent management for your marketing performance

A marketer’s guide to increasing consent rates while maintaining trust
Optimizing consent rates is a direct route to building trust through transparency and user autonomy. A well-designed consent banner improves engagement, enhances the user experience, and aligns with global privacy laws. Use this checklist to create a clear, user-friendly consent strategy.
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Optimizing Consent Data and User Trust
Data privacy regulations, technologies, and user expectations are evolving. Learn how to provide great user experience, obtain valid consent to comply with privacy laws, and boost opt-ins to get the high quality data you need for integrated marketing.
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Building trust from hello: A/B testing your consent banner for maximum impact
Your cookie consent banner is one of the first interactions users have with your brand. A well-designed banner builds trust, improves engagement, and supports compliance. Learn how data-driven testing can improve opt-in rates.
Learn MoreCookiebot CMP pricing and plans
Explore Cookiebot CMP with your 14-day free trial today.
Then continue with our Free plan (for websites up to 50 subpages), or upgrade to Premium. Upgrade or cancel any time.