Cookiebot CMP was among the first consent management platforms certified by Google when it launched its CMP Partner Program in May 2023. Cookiebot CMP was subsequently awarded Google’s Gold Tier certification in the company’s CMP Partner Program, and continues to meet new requirements to maintain that status.
This certification guides Google customers to select a consent management platform that enables the highest possible percentage of successful implementations, outstanding customer support, and that Google customers can easily set them up with Consent Mode.
Google mandates that companies using its services in the EEA, UK, and Switzerland implement a certified consent management platform (CMP) that integrates with the latest version of Consent Mode.
This requirement enables companies to obtain customer consent for processing personal data and signal these consent choices to control Google services like Google Ads and Google Analytics.
In addition to the Gold Tier certification, Cookiebot CMP and Usercentrics CMP are among a small number of direct integrations currently available within the Google user interface inside of Google Ads, Google Analytics, and Google Tag Manager to provide this straightforward and user-friendly functionality.
“Privacy is a core part of marketing now. The Gold Tier certification means customers can choose a CMP with confidence to meet consent management needs in conjunction with their use of Google Services. The Usercentrics CMPs, accessible through all Google interfaces, make it more seamless than ever for SMBs to meet Google’s EU user consent policy requirements and grow digital marketing operations,” said Eike Paulat, Director of Product at Usercentrics.
2025 recertification requirements for Google’s CMP Partner Program
For this year’s CMP Partner Program re-certification, Google introduced new requirements:
- Third-party plugin support for WordPress
- Diagnostic tool for Consent Mode
Usercentrics is proud to announce that Cookiebot CMP has met these new requirements and continues to be a Gold Tier Partner.
Third-party plugin support for WordPress and Shopify
It is now mandatory that all Bronze, Silver, and Gold Tier partners ensure that WordPress plugins integrate with the wp-consent API.
Diagnostic tool for Consent Mode
It is now mandatory for all Gold Tier CMPs and applicants for Gold Tier status to develop a user-friendly diagnostic tool to check the implementation status of Google Consent Mode. These Partners must also proactively notify customers about this tool and how to use it.
