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The General Data Protection Regulation (GDPR) strengthens and unifies data protection for all EU citizens.
Non-compliant organizations risk fines of up to €20 million, or 4% of the organization’s global yearly turnover, whichever is higher.
The methods for tracking internet users and their digital habits are becoming ever more sophisticated. The purpose of website visitor tracking is for organizations, companies, websites etc. to gain insight into their users. This insight serves to optimise user-friendliness and user experience. It also serves statistical purposes, for customization, for commerce, and for profiling and targeted marketing.
What has Google done to be GDPR compliant, what changes should you implement to your Google Analytics account, and how you can make your use of Google Analytics compliant.
Do you need cookie consent if you have a WordPress site? What does the EU cookie law mean for your website and cookie notice?