What is Amazon Consent Signal (ACS)?

Amazon Consent Signal enables advertisers to send user consent preferences from their website to Amazon Ads and Amazon Marketing Cloud. It means that data is only processed when the user has given permission, so it supports privacy laws like the GDPR.

Is ACS GDPR-compliant?

Yes, Amazon Consent Signal is designed to comply with the GDPR and other data protection regulations. Cookiebot CMP helps ensure that consent is gathered, stored, and transmitted in line with privacy laws.

What other consent signals can I use with Cookiebot CMP?

Cookiebot CMP also supports the IAB TCF – The Transparency and Consent Framework for standardized consent signals helping to create a strong, flexible consent strategy.

Amazon Consent Signal

Improve your campaigns with Amazon Consent Signal

How to share user consent with Amazon to ensure only consented data is used? Cookiebot CMP now has native support for Amazon Consent Signal, so consent is shared automatically — helping you meet privacy requirements and keep your campaigns performing.

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Drive performance with Amazon Ads

The Amazon Consent Signal (ACS) enables advertisers to share user consent preferences with Amazon Ads. If you transmit or make available to Amazon Ads any personal information in connection with your use of any Amazon advertising services, you need to either use the IAB European Transparency & Consent Framework (TCF) signal, or Amazon Consent Signal. These signals communicate your UK and EEA users’ privacy choices to Amazon Ads.

Cookiebot CMP supports Amazon Consent Signal, so your data flow to Amazon stays automated and privacy-compliant.

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Enable automatic signaling

Amazon Consent Signal is built into Cookiebot CMP. That means you can enable it directly by adding the script to your website’s code and setting it up to automatically share user consent with Amazon Ads and Marketing Cloud.

Protect privacy, maintain performance

Signal user consent in a privacy-conscious way to help support marketing continuity and compliant tracking. For advertisers that depend on exact measurement and strong first-party data strategies, the impact matters most.

Deliver robust user experience

Provide clear, customized consent banners that build trust and improve user experience — without compromising your website’s speed, design or ad performance.

Why choose Cookiebot CMP?

Support GDPR-compliance

Simplify your compliance with the latest European and US privacy regulations using automated solutions.

Apply consent-based marketing

Protect your ad revenue with Amazon Consent Signal. It helps you collect and share consented data to support compliance and optimize marketing efforts.

Build trust and engagement

Deliver a trustworthy user experience that drives engagement while maintaining full control over your website’s design. Stand out while building customer loyalty.

Keep your ads running smoothly and revenue flowing

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Explore Cookiebot CMP

Watch this demo as we guide you through the quick setup process and highlight the main features that make Cookiebot CMP essential for your business.

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The most trusted cookie consent solution

2.4M

websites and apps

8.8B

monthly user consents

600.000+

customers

99%+

customer retention rate

Google. Microsoft. Amazon.

Amazon isn’t the only platform relying on consent signals to power advertising performance. Today, accurate and aligned consent is essential across every major ad ecosystem.

With Cookiebot CMP, you manage Google Consent Mode, Microsoft UET and Clarity Consent Mode, and Amazon Consent Signal (ACS) from one centralized platform. No scattered tools. No duplicate tagging. No complex reconfigurations.

Stay ahead of evolving global privacy requirements
Send consistent, compliant signals to Google, Microsoft, and Amazon
Improve signal quality for better optimization and more accurate reporting
Reduce manual work for marketing and engineering teams

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The power of Cookiebot CMP

Easy and automated

Designed with automated and scalable processes for technical and non-technical teams

Meet privacy compliance in 3 easy steps
Easy and seamless integrations with popular CMS platforms
Automated identification and categorization of cookies and trackers in use
Compatible with multiple implementation methods based on your tech stack

Illustration of a screen with customization options

Fully customizable

Personalize your consent banner for consistent branding and a great user experience.

Get started quickly with high-quality pre-built templates
Highly customizable via HTML, CSS, or JavaScript
Flexible banner configuration and language based on the user’s geographic location
Supports 47+ languages

State of the art legal tech

Use the latest legal expertise and tech innovations to gain control over your website’s data privacy

Out-of-the-box privacy compliance with the GDPR and ePrivacy Directive
Integrations with Google Tag Manager, IAB TCF v2.2, and more
Automatic support for the latest version of Microsoft Consent Mode
Continuous updates to ensure alignment with evolving regulations

Illustration of a screen and some privacy regulations

Frequently asked questions

What is Amazon Ads?

Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.

Why do advertisers need ACS?

Advertisers using Amazon Ads need to share consent status with Amazon to meet privacy regulations and respect user consent. Without ACS, Amazon can’t process personal data for retargeting, measurement, or personalization.

How does ACS work with Cookiebot CMP?

When a user gives consent to the Marketing category via the Cookiebot CMP, it automatically triggers the Amazon Consent Signal and sets the required properties to Granted. If the user does not provide consent, Amazon receives a signal to avoid processing personal data.

Do I need to change my Cookiebot CMP setup?

No changes to your UI or banner are required. Cookiebot’s ACS integration works behind the scenes, enabling fast, privacy-compliant configuration with no manual setup needed.