Cookiebot™: The Cookie Consent Banner Built for U.S. Websites

If your website uses cookies or tracking technologies, including Google Analytics, advertising pixels, or social media buttons, there's a good chance U.S. privacy laws apply to you. 20 states now require websites to disclose what data they collect and give visitors a way to opt out. If you're not sure whether you're covered, our free scanner can check your site in minutes.

A growing number of states have enacted privacy laws that affect how websites collect and use visitor data. California's CCPA and CPRA are the most well known, but Colorado, Connecticut, Virginia, Texas, Florida, Montana, and others have followed. Regulators are also working together on multi-state enforcement initiatives.

Requirements vary by state, but most include transparency obligations and opt-out rights for visitors. Cookiebot covers all major U.S. state privacy laws and updates automatically as new ones take effect.

Yes, and enforcement is increasing. California's privacy regulator has issued fines and settlements against businesses of all sizes. Several other states are ramping up enforcement activity as their laws mature. Regulatory action isn't the only risk. Private lawsuits under laws like the CCPA are also on the rise, and legal costs can be significant even when cases don't go to court.

Yes, plaintiff law firms are using California's Invasion of Privacy Act (CIPA) — originally a wiretapping law — to sue websites that use cookies and tracking technologies without proper consent. Courts have increasingly allowed these claims to proceed, and the litigation is growing. 

Separately, California's Attorney General has pursued enforcement actions specifically targeting cookie banner failures, including a USD 1.55 million settlement in 2025. Plaintiff firms use automated scanning tools to identify non-compliant sites at scale before sending demand letters. 

A properly configured cookie consent banner, like Cookiebot, with a documented record of visitor consent decisions is your most straightforward line of defense.

Without a cookie consent banner, your website may be collecting visitor data without the disclosures or opt-out mechanisms required by U.S. law. And if any of your visitors are from other countries, without the consent their laws require too.

That exposes you to regulatory fines, private lawsuits, and reputational damage. It can also create gaps in your Google Ads conversion tracking and Analytics reporting, making it harder to measure campaign performance, optimize spend, and justify budget decisions.

Setup is straightforward and for most requires no coding or developers. Cookiebot has native WordPress and Wix integrations, and works with most major website platforms. Once activated, it automatically scans your site, categorizes cookies, and displays your consent banner. 

Most businesses are up and running in minutes. Exact setup time depends on how much you customize the appearance, configure regulatory settings, and your specific website platform.

Cookiebot has a free plan for websites with up to 50 pages — no credit card required. Paid plans are billed per month per domain, with no traffic limitations. See pricing.