Need a data compliant Privacy Policy?

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    Trying to understand your data privacy responsibilities? Need to balance cookie usage on your website with privacy compliance? We can help.

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    One of the main requirements of data privacy laws is notifying users about the data you collect, by what means and for what purposes. Your Privacy Policy page is a common location to display that information. It also needs to be kept up to date as your website, the cookies and other tracking technologies you use, and the legal landscape change.

    The Cookiebot CMP can help. It detects, reports, and manages cookies with three powerful and automatic core functions. It helps enable you to accurately report your cookie usage and keep that information up to date.

    • Monitoring: stay up to date on the cookies and tracking technologies your website uses, enabling user notification and consent
    • Control: When required, prevent cookies from being used unless user consent has been obtained
    • Consent: Obtain and store informed, granular consent from users

    Privacy Policy FAQ

    Does my website have to have a Privacy Policy?

    We cannot provide legal advice, and recommend consulting qualified legal counsel regarding your specific business and data processing situation.

    However, if your website collects the personal data of customers or visitors that reside in a country or region protected by data privacy regulations, especially if that data is shared or sold, then you most likely do need one. Small blogs can need a Privacy Policy page as much as a huge company’s website or ecommerce operation does.

    If your website is hosted by a third-party company, or if you use plugins, social media or analytics tools, etc., then you are setting cookies and collecting user data that is potentially personal data.

    Personal data is information from or about people that can identify them. On websites it could include anything from name, email address, or credit card number, which a user could provide, to information that cookies collect, like IP address and browsing activities.

    Depending on what regulation(s) you need to comply with, the Privacy Policy will contain some variances in information. It should be in clear language that is understandable to the average person. Most commonly required in a privacy notice or policy are the specific details about what data you collect, by what means, and for what purposes. It is also common to provide information about users’/consumers’ rights and how they can exercise them (and contact you to do so).

    Having a clear and comprehensive Privacy Policy is also an excellent way to build trust with users and show respect for their rights and consent choices.

    What information does my Privacy Policy need to include?

    We cannot provide legal advice, and recommend consulting qualified legal counsel regarding your specific business and data processing situation. You should also review the Privacy Policy requirements of whichever privacy regulations are relevant to you. (E.g. for the GDPR.) However, there are a number of types of information that are commonly required in a Privacy Policy.

    A Privacy Policy should be:

    • presented in a format that is transparent, concise, understandable, and easily accessible
    • written in clear, plain language (especially if children’s data is processed and privacy information must include them)
    • delivered in a timely manner (note that under some regulations, users must be informed before providing or declining consent, and both of these things must happen before data is collected)
    • provided free of charge

    As noted, your Privacy Policy’s contents will be specific to your organization’s regulatory responsibilities and data processing, however, the requirements laid out by the GDPR are comprehensive and a good guideline.

    • identity and contact details of the organization, its representative, and its Data Protection Officer (if the organization has a such an Officer)
    • purpose for the organization to process an individual’s personal data and its legal basis
    • legitimate interests of the organization (or third party, where applicable)
    • any recipient or categories of recipients of an individual’s data
    • details regarding any transfer of personal data to a third country and the safeguards taken
    • retention period or criteria used to determine the retention period of the data
    • existence of data subject’s’ rights
    • information about the right to withdraw consent at any time (where relevant)
    • information about the right to lodge a complaint with a supervisory authority
    • whether the provision of personal data is part of a statutory or contractual requirement or obligation and the possible consequences of failing to provide the personal data
    • existence of any automated decision-making system, including profiling, and information about how this system has been set up, the significance, and the consequences
    How do I know what cookies my website uses?

    As a Privacy Policy typically needs to communicate information about the categories of personal data the website collects, for what purposes, and for whom it’s shared, it is necessary to know and be able to communicate all of the technologies, like cookies, that are collecting personal data on your website.

    Companies should keep track of this information, but if it changes often, or if the website uses third-party hosting or tools or services, it may not have full visibility into what those tools do or when they change. Changes or additions to this information also need to be updated in the Privacy Policy in a timely manner.

    Cookiebot CMP deep scans your website, finding and reporting on all the cookies and other tracking technologies in use. This enables you to notify users about them accurately. Regular scanning enables you to maintain the accuracy of this information. The Cookiebot CMP also enables you to block the use of cookies and trackers until you receive user consent for them, thus enabling privacy compliance with some regulations.

    Try it and scan your website for free.

    Do you have more questions?
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    Learn how easy it is to get your website privacy-compliant

    If you want to get your website compliant with the GDPR or other regulations, Cookiebot CMP is easy to set up, user-friendly to customize and uses powerful scanning technology to help you achieve and maintain privacy compliance for cookie use, and populate and maintain your Privacy Policy. Best of all, you can get started for free. Here’s how.

    Automatiseret cookie-scanning og deklaration

    1. Scan your website

    Just enter your website address for a free scan that will detect the cookies and other tracking technologies that you are using and let you know if they are being deployed in a compliant way.

    2. Start your free trial

    Sign up for your 14-day free trial. It’s fast and easy — only 3 simple steps that don’t need IT or Legal resources. Get the peace of mind of state of the art consent management with automated monitoring and blocking of cookies.

    3. Customize your CMP

    Customize the appearance and messaging of the CMP for relevant regulations and your company’s branding with user-friendly tools. Provide clear messaging and consent options to build trust and improve consent rates.

    The most used solution for compliant use of cookies and online tracking

    Used on

    1.4 million

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    Manages

    5.2 billion

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    Supports

    47+

    different languages

    Frequently asked questions

    Do all data privacy regulations require websites to have a Privacy Policy?

    The requirement to notify users about data collection and processing is a standard one, and this is what a Privacy Policy does. Data privacy regulations provide consumers with certain rights, and even if these rights differ among regulations, the requirement to notify users about their rights and how to exercise them is also standard.

    Even if a website does not directly or substantially make money from data processing, if personal data is collected, there is a good chance privacy compliance is required, and the notification use of a Privacy Policy is part of that. The transparency a privacy notice provides and its demonstration of respect for users’ rights and consent choices also builds trust and encourages higher engagement and long-term relationships.

    Are there templates or tools to help create my Privacy Policy?

    Yes, there are. We cannot provide specific recommendations, but an online search will provide a good selection of results. Some are free and some are paid. Review them carefully, as not all templates or Privacy Policy generators will enable compliance with the GDPR or other specific laws that may apply to you. Do not just directly copy another company’s Privacy Policy, even if it seems to be a similar business with similar privacy regulation responsibilities to yours. It can be an example, but should not be more directly used than that.

    We strongly recommend you consult with qualified legal counsel regarding your specific business and data processing situation, and we cannot provide legal advice, but you can use a template to add your specific data privacy and data processing-related information and contact details to your Privacy Policy.

    A consent management solution, like Cookiebot CMP, will also detect all the cookies and trackers your website is using, which enables you to include an accurate list of them in your Privacy Policy and keep it updated.

    What are legal bases?

    Under the GDPR, legal bases or the “lawfulness of processing” are legally acceptable reasons for companies or other organizations to collect and process personal data.

    User consent is one legal basis, though the GDPR lists six in total. A “data subject” is a person whose personal data is processed, e.g. ecommerce customers, website visitors, app users, etc.

    • the data subject (e.g. user) has given consent
    • to fulfill a contract with the data subject
    • to comply with a legal obligation to which the data controller (e.g. company) is subject
    • to protect the vital interests of the data subject or of another natural person
    • in the public interest, or where the data controller is exercising official authority
    • legitimate interests pursued by the data controller or a third party, e.g. for individual, commercial or societal benefit

    Legitimate interest is often used to justify data processing, but can be difficult to prove adequately. The safest legal basis for many types and purposes of data processing is obtaining and securely managing user consent, as with a consent management solution.

    What is considered “personal data”?

    Generally, personal data can refer to any information that relates to an individual that would enable that person to be directly or indirectly identified. It could mean obvious data like names, ID numbers, or email addresses, or less obvious data that may not be identifiable except combined with other data, like IP addresses or browser cookie information.

    There is also an additional category of “sensitive” personal data, which is information that is identifying, but could also cause harm if misused. This can include data like gender, religious beliefs, political affiliation, or medical information. Some technical information like biometric or geolocation data can also qualify if the intent is to use it to identify a person.

    Do I have to obtain consent for all data collection?

    We cannot provide legal advice, and recommend consulting qualified legal counsel regarding your specific business and data processing situation.

    Overall, it is important to know what regulations you need to comply with. Your responsibilities may differ under the UK GDPR compared to the EU’s GDPR or the privacy laws in the United States, for example.

    However, in addition to legal requirements, being transparent with users about data collection and use, as well as requesting and respecting their consent choices creates great user experiences, which build trust with your company and help develop higher engagement and longer-term relationships.

    What if I have to comply with multiple privacy regulations?

    For companies doing business in multiple regions or countries, it is entirely possible that you may need to comply with multiple regulations. Your Privacy Policy would need to reflect that. It can be possible to use geolocation functions on your website to show regional and regulation-specific information to users depending on where they are from.

    Achieving compliance with the GDPR would be quite different from privacy compliance with the state-level laws in the United States, for example, due to their specific requirements and different models for consent. We cannot provide legal advice and recommend consulting qualified legal counsel regarding your specific business and data processing situation.

    A consent management solution like the Cookiebot CMP can scan, detect and present all of the cookies and tracking technologies your website is using, and from there you can use that information to craft and maintain your Privacy Policy so that it complies with relevant privacy regulations.

    How do I make sure I don’t get fined?

    We cannot provide legal advice or guarantee privacy compliance with any regulation, and recommend consulting qualified legal counsel regarding your specific business and data processing situation. However, knowing which regulations you need to comply with is important, and what their requirements are regarding consumer rights, notification, consent, and data use. Also knowing what cookies and other tracking technologies are in use on your website is important to ensure correct consent can be obtained. Then all of this information can be accurately and comprehensively presented on your website and maintained in your Privacy Policy.

    Ensuring that users are clearly informed about your organization and contacting you, the processing of their data, their rights, and their consent choices is important, as is presenting all choices equally. Dark patterns and other elements to nudge or trick users into consenting should not be used.

    Additionally, ensure that only as much data as is necessary is collected and processed only for the purposes communicated. Ensure data is kept accurate and only stored for as long as it is needed to fulfill the processing purpose. Maintain the required standards of security and privacy, and ensure processes are in place to uphold accountability.

    A consent management platform (CMP) can help you not only obtain and store consent correctly, but can also help you ensure that you provide and maintain accurate and up to date information about data processing services in use (e.g. cookies).

    Will I lose a lot of data if I use a CMP?

    That doesn’t have to happen, though we cannot make guarantees on the performance of individual CMP implementations. There are many ways to optimize your consent management platform (CMP) to increase consent rates and data flow. Having a great user interface that matches your corporate branding, has clear messaging and user-friendly functionality is important. Making it easy for users to understand your data processing and make consent choices is also very valuable.

    The Cookiebot CMP also has tools like analytics to help you analyze the CMP’s performance and optimize it to maximize data capture. It should also be noted that many premium advertisers are increasingly insisting on proof of consent before doing business with companies, so not obtaining correct consent can affect ad revenues.

    What features are not included in the free plan?

    The Free plan does not include the following Premium plan standard features:

    • customize banner
    • customize declaration
    • multiple languages
    • data export
    • geolocation
    • Cross-domain Consent Sharing
    • consent statistics
    • internal domain alias for development, test and staging

    Check out our Plans & Pricing page to get more information or do a full comparison.

    Do I have to sign a contract?

    We don’t have any contracts for Cookiebot CMP and there are no hidden fees or long-term commitments. You can cancel your subscription at any time.

    How much do your plans cost after the free trial?

    It depends on your business needs and the number of domains and subpages you have.

    Check out our Plans & Pricing page to get more information for your company’s specific needs.

    Can I cancel my free trial?

    Yes, at any time you can cancel your free trial or your plan if you previously signed up. You can do this via your “My account” page. Downgrade or cancel actions take effect at the end of your current billing period.

    Start your free trial now

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