Question 1

What is Google Consent Mode v2?

Accepted Answer

Google Consent Mode is a function that was introduced by Google in its Google Tag Manager and Google Analytics platforms in 2020. It was updated to its latest version in November 2023. Google Consent Mode v2 enables website owners to signal collected user consent information to Google, which then controls the use of Google services, e.g. for advertising or analytics, based on consent information. This enables website owners to comply with Google’s requirements for publishers in regions like the EU, and to comply with privacy regulations like the GDPR.

Question 2

What is the difference between Google Consent Mode v1 and v2?

Accepted Answer

Google Consent Mode v1 used two parameters ('ad_storage' and 'analytics_storage') to control whether cookies related to advertising and analytics could be set based on a user's consent choice.
Consent Mode v2, introduced in 2023 and required since March 2024, adds two additional parameters: 'ad_user_data' (whether user data can be sent to Google for advertising purposes) and 'ad_personalization' (whether data can be used for personalized ads and remarketing).
Without these additional signals, Google cannot properly process your data for audience building or remarketing. Cookiebot CMP fully supports all four Consent Mode v2 parameters as a Google-certified CMP partner.

Question 3

How does Google Consent Mode v2 work?

Accepted Answer

Google Consent Mode v2 enables adjustments to how Google tags work, based on user consent information passed along via a consent management platform, into which Consent Mode is integrated. If a user has not consented to certain data collection, e.g. via cookies or other tracking technologies, Google Consent Mode v2 enables partial or limited tracking that still respects regulatory requirements and users’ consent preferences.

Question 4

What type of implementation can be used?

Accepted Answer

The additional Google Consent Mode parameters can be implemented via:

Google Tag Manager template
Directly into your website code
Consent Mode default will be also signaled by our TCF implementation

Question 5

How is Google Consent Mode used for Digital Markets Act compliance?

Accepted Answer

The Digital Markets Act (DMA) requires prior consent or opt-in consent from consumers before website operators can collect their personal data. Third-party businesses that use Google platforms and services can use Google Consent Mode to signal users’ consent status to Google, so that Google services don’t collect their data unless they explicitly give consent. This helps achieve compliance with the DMA so that businesses can enjoy uninterrupted access to Google’s platforms and services.

Question 6

How to implement Google Consent Mode v2 with Cookiebot consent solution?

Accepted Answer

Cookiebot™ is a Google-certified Consent Management Platform (CMP), fully supporting Transparency and Consent Framework (TCF) and Google Consent Mode v2. By enabling Consent Mode with Cookiebot consent solution, you can benefit from conversion and analytics modeling, and avoid losing marketing data due to rejected consent banners.
The setup is easy and automatic, in just 3 simple steps: Configure your cookie consent banner
Scan your website to automatically detect and categorize all cookies and trackers in use. Configure and fully customize your consent banner. Implement Cookiebot CMP on your website
Implement the Cookiebot CMP script on your website, in Google Tag Manager or with our WordPress Plugin. Google Consent Mode v2 is automatically activated. Enjoy the benefits of Consent Mode v2 Check also: Consent Mode implementation guide with detailed explanations of the setup. 2-minute YouTube tutorial on Google Consent Mode v2 with Cookiebot CMP.

Question 7

Is Cookiebot CMP certified for Google Consent Mode?

Accepted Answer

Yes. Cookiebot CMP is an officially Gold Tier Google-certified CMP, approved in 2024 to support Consent Mode v2 across the EU and EEA.

Question 8

Is Google Consent Mode GDPR-compliant?

Accepted Answer

Google Consent Mode helps website owners obtain GDPR-compliant consent from users to collect their data. However, using Google Consent Mode alone is not enough to be GDPR-compliant, and website owners must continue to comply with other provisions of the GDPR, including the right to object and the right to be forgotten, having a detailed and updated cookie policy and keeping GDPR-compliant consent records.

Question 9

Is Google Consent Mode v2 included in the free plan?

Accepted Answer

Yes. Google Consent Mode v2 is built into Cookiebot CMP and is active on all plans — including the free plan. No upgrade is required. Cookiebot CMP is a verified Google Gold Tier CMP partner.

Question 10

What is conversion modeling in Google Consent Mode?

Accepted Answer

Conversion modeling is a way for Google Consent Mode to give you anonymous analytics data from users on your website who haven’t consented to cookies. What conversion modeling does is to offer you insights into user journeys on your website from end-users who chose to opt-out of cookies by using observable data from people who did consent to cookies, thereby giving you an estimate of how that end-user’s journey on your website looked like. Try Cookiebot CMP free for 14 days with the Google Consent Mode

Question 11

Can I use Google Consent Mode v2 with a consent management platform?

Accepted Answer

Yes, Google Consent Mode v2 is not a standalone tool, and works when integrated with a consent management platform that is certified by Google. Cookiebot CMP and Usercentrics CMP have Google Consent Mode v2 integrated and ready to go when they are implemented, and both CMPs are certified by Google.

Question 12

How do I implement Google Consent Mode v2 on my website?

Accepted Answer

The simplest approach is to use a Google-certified CMP. With Cookiebot, you sign up for a free account, configure your cookie banner using pre-built templates, and install it on your site via a code snippet, Google Tag Manager, or a CMS plugin (WordPress, Wix, and others are supported).
Cookiebot automatically sends the correct Consent Mode v2 signals (including 'ad_storage', 'analytics_storage', 'ad_user_data', and 'ad_personalization') to Google based on your visitors' consent choices.

Question 13

How does Cookiebot CMP work with Google Consent Mode v2?

Accepted Answer

Cookiebot CMP automatically collects and signals user consent to Google Ads, Analytics, and Tag Manager through Consent Mode v2 integration. This helps ensure privacy- compliant data collection and continuous campaign performance.

Question 14

How does Google Consent Mode v2 work?

Accepted Answer

Google Consent Mode v2 enables adjustments to how Google tags work, based on user consent information passed along via a consent management platform, into which Consent Mode is integrated. If a user has not consented to certain data collection, e.g. via cookies or other tracking technologies, Google Consent Mode v2 enables partial or limited tracking that still respects regulatory requirements and users’ consent preferences.

Question 15

How long does it take Google to recognize my consent setup after fixing it?

Accepted Answer

How long does it take Google to recognize my consent setup after fixing it?

Question 16

Is Google Consent Mode v2 DMA-compliant?

Accepted Answer

Consent Mode v2 helps companies meet the Digital Markets Act (DMA) requirements for transparency and consent when using Google services in the EU.

Question 17

What is Google Consent Mode v2 and why does it matter?

Accepted Answer

Since March 2024, Google requires certified consent signals from EEA traffic. Without it, your remarketing audiences shrink and conversion data degrades. Cookiebot is Gold Tier certified — Consent Mode v2 activates automatically with both install methods.

Question 18

Is Google Consent Mode v2 GDPR-compliant?

Accepted Answer

Google Consent Mode v2 supports GDPR compliance by respecting users’ consent preferences and limiting tracking until consent is given.

Question 19

Is Google Consent Mode v2 included in the free plan?

Accepted Answer

Yes. Google Consent Mode v2 is built into Cookiebot CMP and is active on all plans — including the free plan. No upgrade is required. Cookiebot CMP is a verified Google Gold Tier CMP partner.

Google CONSENT MODE V2, DONE RIGHT

How Cookiebot connects your cookie banner to Google

Google Ads

Google Tag Manager

Google Analytics 4

Automated compliance controls

Geo-targeting built in

Branded consent banners

Easy to install

Is your Consent Mode v2 working?

Pricing

Free

Frequently asked questions