Future-proof your marketing growth with Server-Side Tagging

With Server-Side Tagging, instead of sending data directly from a user’s device to third parties, tracking data is sent first from the device to a “tagging server” that you control (a ‘first party’ server), typically hosted on your own sub-domain (e.g. analytics.yourwebsite.com), allowing you to decide how and what you may share with third-parties.
Server-Side Tagging helps maintain accurate, reliable, and compliant data collection practices. This is especially important in a landscape increasingly defined by privacy regulations and browser restrictions. Plus, Server-Side Tagging improves website performance and provides centralized control, so it’s a strategic solution to future-proof your online marketing and gain better control over data flows.

*The figures presented are based on an analysis of the studies below; actual results may vary depending on your business setup and potential data tracking limitations. Usercentrics has not independently verified the accuracy, completeness, or reliability of the underlying data, and has only analyzed and interpreted the information therein. Usercentrics makes no representations or warranties, express or implied, regarding the validity or quality of the source data.

Client-side GTM runs JavaScript in the browser. This gives you limited control over exactly which data is captured and processed, apart from opting in or out per service or category.

Server-side GTM runs in a secure cloud environment that you control. It provides you with more oversight of data processing before it reaches vendors. You can also improve data quality and enrich data flows with consented zero- and first-party data.

If you are a performance marketer or the founder of a growing business, this solution is for you.

Our Server-Side Tagging product is a managed platform designed to improve the reliability of your measurement, and give you greater control over the data you share with third parties. It is based on server-side Google Tag Manager (sGTM), an industry-leading solution for Server-Side Tagging.

Unlike competitors, we offer an out-of-the-box integration with the Usercentrics Web CMP (Consent Management Platform) signals, making achieving compliance with data privacy laws easier. Our solution also supports sending compliant conversion data to Google Ads, Meta (CAPI), using trusted community tag templates, with other channels also supported.

With the Starter Plan you can create and use a free server-side Google Tag Manager (sGTM ) container, which can handle up to 20,000 requests per month, 1 custom domain, and consent integration with the Usercentrics Web CMP.

Paid plans include:

• Hosting for multiple tiers of requests over 20,000 per month
• Data processing for one or more server-side GTM container and for one or more custom domains, depending on the selected plan
• Consent integration with the Usercentrics Web CMP

A request is a tracking "hit" sent from the user's browser to the tagging-server, usually triggered by a page load or event.

The Usercentrics Server-Side Tagging containers are hosted in a cloud environment that can increase the number of server instances that back them, based on load. This means your container can handle traffic peaks.

We are providing implementation support via documentation, with further support options to be rolled out during the coming months.

Usercentrics Server-Side Tagging free version is available for early access. Paid plans will be launched soon, so stay tuned!

Yes, it works with both. Server-Side Tagging can be used beyond websites — including mobile apps and server-to-server setups.

Follow the steps here: Set up Server-Side Tagging for mobile apps

Yes, it can definitely work. Server-Side Tagging can also be used outside of a website context – either mobile or server-to-server.

Here are the steps you can take: https://developers.google.com/tag-platform/tag-manager/server-side/server-side-tagging-for-mobile-apps