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Privacy compliance for businesses in European digital markets

Don’t disrupt your digital marketing

Make sure you can continue your data-driven marketing operations in the EU/EEA and UK with a Google-certified consent management platform (CMP).

Serve ads on your site with our TCF v2.2-integrated consent banner and use Consent Mode to continue tracking your conversions. Cookiebot CMP is the consent solution that enables easy, automated compliance with the Digital Markets Act (DMA) and other regulations included in Google’s EU user consent policy, like the GDPR and ePrivacy.

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Protect your ad revenue

If you serve ads on your website as part of your monetization strategy, your business operates as a publisher. Starting January 2024, to serve ads in the EU/EEA or UK, all publishers and developers using Google AdSense, Ad Manager, or AdMob need a Google-certified consent management platform (CMP) that supports IAB Europe’s Transparency & Consent Framework (TCF) v2.2.

How we help:

  • Google-certified CMP
  • Easy setup of the TCF v2.2
  • Supports Google’s Additional Consent

Secure your digital advertising strategy

As of March 2024, if you use Google services like Google Ads and Google Analytics in the EU/EEA or UK, you need to install a CMP that supports Consent Mode v2.
Don’t risk any disruption to your display marketing campaigns or measurement. Continue to capture new users in your audience lists with our Consent Mode integration and Google’s conversion modeling.

How we help:

  • Seamless Consent Mode integration
  • CMP integration via Google Tag Manager template
  • Auto-categorization of cookies and trackers
Achieve compliance with the GDPR, ePrivacy and Digital Markets Act | Cookiebot CMP

Cookiebot CMP is your solution to achieve fast, easy and automated compliance with the latest European regulations. In 3 simple steps, get peace of mind and ensure there’s no disruption to your business.

Collect and signal consent-based data with Cookiebot CMP

Protect your advertising revenue and unlock consent-based marketing opportunities. Improve your opt-in rates by leveraging Cookiebot CMP’s seamless integration with Google Consent Mode and customization features to maintain access to high quality, essential marketing data.

Build user trust with Cookiebot CMP

Create a trustworthy user experience for your website visitors while maintaining design control. Stand out among competitors and build trust to drive engagement and revenue.

Used by




1.8 billion

monthly user consents

Prides with


customer retention rate

Why choose Cookiebot CMP?

Designed for technical and non-technical teams with automated and scalable processes | Cookiebot CMP

Easy and automated

Designed for technical and non-technical teams with automated and scalable processes.

  • Achieve compliance in 3 easy steps
  • Easy and seamless integrations with various CMS platforms
  • Automated identification and categorization of cookies and trackers in use
  • Compatible with multiple implementation methods based on your tech stack
  • Google Consent Mode as default for businesses using Google services

Fully customizable

Personalize your consent banner to provide trustworthy user experiences and maintain design control.

  • Get started quickly with high quality pre-built templates
  • Highly customizable for your brand identity and user experience via HTML, CSS or JavaScript
  • Flexible banner configuration and language based on the user’s geographic location
  • Supports 47+ languages
Use the latest legal expertise and tech innovations to gain control over your website | Cookiebot CMP
Out-of-the-box compliance with the GDPR and ePrivacy Directive - Cookiebot CMP


Use the latest legal expertise and tech innovations to gain control over your website.

  • Out-of-the-box compliance with the GDPR and ePrivacy Directive
  • Integrations with Google Tag Manager, IAB TCF 2.2 and more
  • Support for latest version Google Consent Mode
  • Google Consent Mode-certified CMP partner

Discover our CMS integrations

Working with a specific CMS and you need a seamless integration, explore our CMS integration guides

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per domain/per month

Less than 350 subpages


per domain/per month

Less than 3,500 subpages


per domain/per month

More than 3,500 subpages

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  • Multiple domains
  • Full banner customization, including logo on the banner
  • Banner autotranslation for 47+ languages
  • Monthly Consent Analytics and Reporting
  • Multiple legal frameworks and geotargeting
  • Premium customer care and technical support

Cookiebot™ Premium will automatically upgrade plans according to the number of subpages

Resell Cookiebot CMP

Grow your revenue and enable your clients compliance by adding Cookiebot CMP to your portfolio

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Get help with implementation

Find a qualified partner to help you implement and maintain Cookiebot CMP

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Want to learn more about DMA, explore our DMA resources

Download our free DMA checklist to help you get ready to comply with Digital Markets Act (DMA)

Download our DMA Checklist
Cookiebot - The leading European CMP

Pioneering consent management since 2012, our teams continuously work hard to build the best data privacy software. We stay at the forefront of new regulatory requirements and offer the latest tech and legal expertise to our customers and partners.

Cookiebot - Loved by customers and partners

With the highest retention rate in the industry and an extensive network of 3,000+ partners, Cookiebot CMP is the first choice for businesses of all sizes when it comes to easy to use, customizable and scalable data privacy compliance.

Customer care and technical support team | Cookiebot CMP

With our extensive knowledge base and team of experts, we help you quickly navigate everything from legal complexities to advanced technical integrations and customized use cases.

Frequently Asked Questions

What is the Digital Markets Act?

The Digital Markets Act (DMA) is a regulatory framework introduced by the European Commission to regulate digital markets and address challenges to data privacy and the dominance of online tech giants. The law aims to ensure fair competition, enhance consumer protection, and promote innovation in the digital ecosystem. The DMA will have a significant impact on how large online platforms and the smaller third parties that use their services handle user consent and data.

Why was the Digital Markets Act introduced?

The European Commission introduced the DMA in response to growing concerns about the power of dominant large tech enterprises that have digital platforms with enormous global reach. These companies have a significant and growing impact on competition, innovation, and consumer welfare. The law reflects the EU’s commitment to addressing the challenges posed by the digital economy in the 21st century.

The DMA’s role is to regulate the digital market, help ensure competition, and protect privacy, ensuring that the ecosystem operates in a way that is fair and beneficial to both businesses and consumers in the European Union.

What are the goals of the Digital Markets Act?

The DMA has three main objectives:

  • fostering competition in digital markets
  • addressing unfair practices by the tech giants that control large online platforms
  • safeguarding the interests of smaller businesses and consumers

By imposing specific obligations on tech enterprises that currently dominate the market—designated as gatekeepers by the DMA—the law seeks to create a more transparent, competitive, and user-centric digital commercial environment.

What are the key provisions of the Digital Markets Act?

The DMA introduces several key provisions for gatekeepers, including:

  • obligations for their platforms to refrain from unfair or anti-competitive practices
  • provide access to data collected on or generated by their platforms
  • ensure interoperability
  • avoid preferential treatment of their own or specific partners’ functionality or services
Who does the Digital Markets Act apply to?

The DMA applies to companies that operate large online platforms meeting specific criteria, such as having a significant impact on digital markets, acting as intermediaries between businesses and users, and enjoying a durable position of market power with significant influence over innovation. These platforms will be subject to enhanced regulatory obligations and scrutiny under the DMA. The DMA’s requirements protect online users in the European Union, European Economic Area, and the UK. The DMA does not apply outside of these areas, even though the currently designated gatekeeper companies are headquartered in the USA and China.

The six gatekeepers designated by the European Commission are:

  • Meta (owner of Facebook, Instagram, WhatsApp, and others)
  • Alphabet (owner of Google and Android)
  • ByteDance (owner of TikTok)
  • Apple
  • Amazon
  • Microsoft

Although the DMA applies to these gatekeepers, smaller businesses should also be aware of and understand the law, as it’ll directly impact how they use the large online platforms and services owned by gatekeepers. Business owners will be responsible for following the compliance rules imposed by digital services such as those from Google and Amazon.

Will the Digital Markets Act harmonize digital market regulations across the EU?

Yes. The DMA establishes a single set of rules that apply uniformly to gatekeepers and the digital platforms operating in the EU. This consistency is intended to replace the current patchwork of national regulations with a common regulatory framework. However, certain aspects of implementation may still be subject to national customization.

How will the Digital Markets Act be coordinated with other regulations?

The coordination of the DMA with other regulatory frameworks will be crucial to ensure consistency and avoid conflicts. The DMA is designed to complement existing regulations, such as GDPR, rather than replace them. The European Commission, responsible for enforcing the DMA, will work closely with other regulatory bodies, including national competition and data protection authorities, to ensure harmonization and coordination. Regular consultations and cooperation mechanisms will be established to exchange information, align enforcement actions, and address any overlaps or inconsistencies between the DMA and other regulatory frameworks.

How will the Digital Markets Act impact small and medium-sized enterprises (SMEs)?

While the primary focus of the DMA regulation is tech giants, small and medium sized enterprises (SMEs) that use their platforms for sales and marketing will also feel its effects. It’s highly likely that smaller companies will soon be required to follow new privacy rules that gatekeepers will establish to comply with the DMA. The law’s data privacy requirements, for example, apply to all personal data collected on these platforms, whether directly by gatekeepers or by the third parties using them.

Compliance with these new laws won’t have a one-size-fits-all solution. However, businesses should begin exploring platforms that replace outdated intrusive methods with transparent tools for obtaining user consent, tracking without cookies, reliance on first-party databases, and context-based advertising.

Why do I need a consent management solution?

One of the DMA’s major requirements is obtaining consent in advance of collecting and processing user data. The designated gatekeeper companies as well as third parties using their platforms and services must be able to prove consent was obtained. Third parties need to be able to transmit this consent signal to gatekeeper companies like Google as well to maintain access to their platforms. A consent management solution enables companies to compliantly and securely obtain, store, and signal user consent to comply with regulations like the DMA.

What are the requirements for collecting a GDPR-compliant consent for usage of personal data? What is a GDPR compliant consent?

According to the GDPR, consent must be:

  • Explicit: Active acceptance, e.g. ticking a box or clicking a link.
  • Informed: Who, what, why, for how long?
  • Documented: The website operator has the burden of proof in the case of an audit. Ensure consents are securely documented and stored.
  • In advance: No data is collected before the user has consented, i.e. cookies cannot be set on the website before the user consent or if they decline.
  • Granular: Separate consent for each individual purpose, i.e. consent cannot be bundled with other purposes or activities.
  • Freely given: Provide “Accept” and “Deny” options, e.g. buttons, that are equally displayed and accessible.
  • Easy to decline or withdraw: Opting out must be as easy to do as opting in.
How easy is it to implement the Cookiebot CMP to my website?

Cookiebot CMP is designed to be easy to use for the average user and not require a lot of technical expertise. It can be implemented on your website in 3 steps after you’ve created an account.

  1. Add your website to the Cookiebot CMP Admin
  2. Customize your cookie banner settings or select from our predefined options
  3. Add the cookie banner script into your website’s code by following the easy instructions on the “Your scripts” tab

To help, we’ve prepared this Getting Started guide with detailed explanations of the setup.

What information does Cookiebot CMP collect about the user consents to be shared with Google?

When a website visitor (user) submits a consent from your website(s), the following data is automatically logged at Cookiebot CMP:

  • user’s IP number in anonymized form (by removing the last 16 bit of IPv4 addresses and by removing the last 96 bit of IPv6 addresses)
  • date and time of the consent
  • user agent of the user’s browser
  • URL from which the consent was submitted
  • an anonymous, random and encrypted key value
  • user’s consent state, serving as proof of consent

The key is used for proof of consent and is an option to verify the consent state stored in the user’s browser.

How can I signal explicit consent to Google?

The GDPR requires that all consents must be retained for a period of 5 years, serving as essential documentation to substantiate consent if required. In addition, retaining historical consents is crucial in the event of an audit of your website by data protection authorities.

Can visitors revoke cookie consent?

Using a cookie consent solution like Cookiebot CMP, end users can change or withdraw consent at any time, as easily as they gave it, which is a core cookie consent requirement in the EU.

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