Our Core and Advanced products are based on different technologies and functionalities, therefore it’s not possible to upgrade or switch between them. If you’re unsure which solution best fits your business needs, our experts will be happy to help you.

Cookie consent is the permission users give for a website to use cookies and trackers. Required by laws like General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), it ensures users are informed and have the option to accept or decline cookies before their data is collected. Typically, this consent is gathered through a banner or pop-up on the website.

A cookie consent banner is a way for websites to be compliant with the EU's GDPR, which requires that websites obtain the prior consent of users in order to legally process their personal data, e.g. through cookies and trackers. Cookie consent banners are found on most websites today and come in various types and designs, only some of which are actually compliant with the GDPR.

Learn more about GDPR compliance.

To create a cookie consent banner, you can follow these general steps:

1. Identify requirements: Understand the cookie consent requirements applicable to your website, such as those outlined in data privacy regulations like the GDPR.
2. Design the banner: Design a notification that informs users about the use of cookies and trackers on your website. Include options for users to provide or revoke consent for their use.
3. Provide information: Clearly communicate the types of cookies used, their purposes, and any third-party trackers that may be active on your website.
4. Customize options: Offer users the ability to customize their cookie settings, providing granular control over which cookies they consent to.
5. Enable consent management: Implement a mechanism to record and manage user consent preferences, allowing users to easily withdraw or change their consent settings.
6. Ensure compliance: Regularly review and update the cookie consent banner to ensure ongoing compliance with relevant data privacy regulations.

Remember to also consult legal and regulatory resources to ensure that your cookie consent banner aligns with the specific requirements of the jurisdictions in which you operate.

The easiest way, however, to create a cookie consent banner and manage user consent on your website(s) is by implementing a cookie compliance solution such as Cookiebot CMP.

A cookie consent solution, also called consent management platform (CMP), ensures cookie compliance with data privacy regulations like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States.

Cookie consent tools also enable companies to customize the cookie banner or pop-up notification that appears on their website or app, ensuring that users are provided with clear and transparent information about the types of data that will be collected, how it will be used, and who it will be shared with. This helps to build trust with users and increases transparency around data collection and processing activities.

A cookie consent management solution also enables you to demonstrate the collected consent of the website visitors in case of an audit of data processing activities and regulatory compliance.

Valid and compliant GDPR cookie consent is a freely-given clear and affirmative action on part of the end user that signals consent to the use of cookies and trackers that process personal data. Pre-ticked checkboxes on cookie banners, lack of a “deny” option, or implied consent via continued scrolling are not considered compliant under the European Data Protection Board’s compliance guidelines for the GDPR.