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Consent Mode V2: An All-In-One Course

Google Consent Mode V2 has arrived, and marketers are buzzing with interest. 'Do I need to understand what V2 is? Should I be concerned? Is it really significant?'. The answers are yes, yes, and definitely! Adhering to evolving privacy regulations is crucial for successful advertising. Stay ahead with our free course, which simplifies all the essential information into easy-to-digest lessons, enabling you to maintain uninterrupted ad revenue.

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Respect Your Users' Privacy & Build Trust: Following Consent Mode V2 shows your dedication to respecting your users' privacy preferences, which fosters trust and brand loyalty.

Superior Targeting & Personalization: Collect data ethically from your EU and EEA website visitors, ensuring continued access to advanced targeting features and personalized ad experiences.

Use Top Tools for Optimal Results: Leverage the capabilities of Google Marketing Platform tools such as Dynamic Remarketing, Lookalike Audiences, and Conversion Modeling to enhance audience reach and engagement.

Data-Driven Optimization for Maximum Performance: Obtain precise and dependable data for bidding optimization and campaign analysis, helping you keep ads competitive and cost-effective with outstanding results.

Update & Succeed: Ensure you can benefit from new features introduced by Google due to your consistent Consent Mode V2 compliance.

Future-Proof Your Strategy: Stay current with legal requirements to safeguard your users and your business.

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Unit Summaries
Max Lucas

Ready to transform regulatory challenges into opportunities? Your trainer, Max Lucas, will be your trusty guide in this free course. As a senior consultant and managing director at DWC, a top agency in consent management and digital analytics, he will make this transition smooth and straightforward.

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…you are a digital marketer who depends on gathering personal data from EU and EEA website visitors — and aims to do so ethically. You are prepared to adopt the trend towards privacy-led marketing but dislike navigating through complex regulations whenever they change. Does this sound like you? Then keep reading!

This course offers a thorough, step-by-step method for effectively implementing Consent Mode V2. We'll begin by clarifying what V2 is and why it's essential. After that, you'll understand the distinction between Basic and Advanced modes and learn how Conversion Modeling functions in the latter. You'll also get a practical guide to seamlessly integrate the software. Moreover, we'll cover the future of privacy-driven marketing and its potential impact, ensuring you're well-prepared for what's to come.

Unit 1
Module 1: What is Google’s Consent Mode V2?
01:14
Module 2: What will happen if I don’t implement Consent Mode V2?
02:32
Module 3: Which tracking services does Google Consent Mode V2 apply to?
00:52
Module 4: Google Consent Mode V1 and V2: The key differences
01:03
Module 5: How to enable Google Consent Mode V2
01:19
Unit 2
Module 1: What are Basic and Advanced modes?
02:07
Module 2: Advanced Mode Conversion Modeling
03:49
Module 3: Comparing Basic and Advanced Modes
01:15
Module 4: Do I also need a Server-Side Tag Manager?
02:06
Unit 3
Module 1: The Consent Mode Parameters
01:25
Module 2: Implementation of Default Status
02:32
Module 3: Activating Consent Mode V2 in Usercentrics and Cookiebot™
01:42
Module 4: How to check if Consent Mode V2 is working properly
01:01
Unit 4
Module 1: A look at the future: how privacy-led marketing may evolve
03:42

Learning to respect users' privacy online while precisely targeting your audience is a delicate balance we all must achieve. But you don't have to navigate it blindly. In this course, both beginners and experienced digital marketers will find the tools needed to master this balance. Stop chasing regulations—join us and stay ahead.

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