{"id":14419,"date":"2024-07-05T10:20:25","date_gmt":"2024-07-05T08:20:25","guid":{"rendered":"https:\/\/www.cookiebot.com\/en\/?p=14419"},"modified":"2026-03-12T08:19:41","modified_gmt":"2026-03-12T08:19:41","slug":"google-consent-requirements-switzerland","status":"publish","type":"post","link":"https:\/\/www.cookiebot.com\/us\/google-consent-requirements-switzerland\/","title":{"rendered":"What you need to know to comply with Google\u2019s consent requirements in Switzerland"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-google-checklist-your-toolkit-for-compliance-with-the-new-consent-requirements-in-switzerland\">Google checklist: your toolkit for compliance with the new consent requirements in Switzerland<\/h2>\n\n\n\n<p>As Google expands its EU user consent policy to include Switzerland, it's crucial for Swiss businesses to stay informed and become or maintain compliance. Our exclusive checklist provides a clear roadmap to understand the new requirements and provides actionable steps to achieve compliance before the 31 July 2024 deadline.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-this-checklist-is-for\">Who this checklist is for<\/h3>\n\n\n\n<ul style=\"background-color:#f2f7fe\" class=\"wp-block-list cb-rounded has-background\">\n<li><strong>Digital marketers:<\/strong> Understand the compliance requirements for transparent and user-controlled data processing for targeted ads.<\/li>\n\n\n\n<li><strong>Publishing managers:<\/strong> Implement compliant consent management practices and provide transparency in data processing for content monetization.<\/li>\n\n\n\n<li><strong>Ad operations managers: <\/strong>Understand the implications of the expanded policy on ad serving and audience targeting. Align your online advertising strategy accordingly.<\/li>\n\n\n\n<li><strong>Compliance managers or legal counsel: <\/strong>Guide your organization to effectively adopt Google's expanded policy requirements.<\/li>\n\n\n\n<li><strong>IT and data security specialists:<\/strong> Gain insights into the technical aspects of user consent and data processing, aligning with compliance requirements for data protection.<\/li>\n\n\n\n<li><strong>Business owners and entrepreneurs:<\/strong> Enable compliance for your business's online activities with the expanded EU user consent policy to safeguard user privacy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-you-should-download-our-google-checklist\">Why you should download our Google checklist<\/h3>\n\n\n\n<ul style=\"background-color:#f2f7fe\" class=\"wp-block-list cb-rounded has-background\">\n<li><strong>Stay informed: <\/strong>Gain a comprehensive understanding of the expanded Google EU user consent policy and its implications for businesses marketing to Swiss audiences.<\/li>\n\n\n\n<li><strong>Simplify compliance:<\/strong> Get actionable steps and guidance to comply with the new requirements easily and effectively.<\/li>\n\n\n\n<li><strong>Future-proof your strategy:<\/strong> Anticipate potential developments and stay ahead of evolving data privacy and consent management standards.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u2753When is Google\u2019s deadline?<\/h2>\n\n\n\n<p>\u2705 Enforcement starts 31 July 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2753What regions are included in the requirements?<\/h2>\n\n\n\n<p>\u2705 Online users residing in Switzerland to whom companies target advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2753What are the new requirements?<\/h2>\n\n\n\n<p>\u2705 Businesses using Google advertising and\/or monetization products are required to obtain Swiss users\u2019 consent for the use of cookies or other local storage where legally required, as well as for the collection, sharing, and use of personal data for the personalization of ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2753Do the new requirements apply to all publishers and advertisers targeting Swiss traffic?<\/h2>\n\n\n\n<p>\u2705 No. The new Google consent requirements in Switzerland mandate the use of a Google-certified CMP that fully supports the Transparency and Consent Framework (TCF) for publishers.<\/p>\n\n\n\n<p>\u2705 For advertisers that don\u2019t monetize their platforms with digital ads, the only requirement is to obtain consent from Swiss users where legally required.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2753What are the requirements for verifiable consent under Google\u2019s EU user consent policy?<\/h2>\n\n\n\n<p>\u2705 Based on existing requirements from regulations like the Swiss Federal Act on Data Protection (FADP), which is compatible with the General Data Protection Regulation (GDPR).<\/p>\n\n\n\n<p>The main requirements for third parties using Google services:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>legally valid consent must be obtained from end users for:\n<ul class=\"wp-block-list\">\n<li>use of cookies or other local storage where legally required<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>and<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>collection, sharing, and use of personal data for ad personalization<\/li>\n\n\n\n<li>when requesting end-user consent, parties must:\n<ul class=\"wp-block-list\">\n<li>retain records of users\u2019 consent<\/li>\n\n\n\n<li>enable end users to revoke consent at any time<\/li>\n\n\n\n<li>provide clear instructions to revoke consent<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u2753What Google services are included in the requirements?<\/h2>\n\n\n\n<p>\u2705 Google\u2019s advertising platforms or services, like AdSense, AdMob, Ad Manager, Google Ads, Google Analytics, or Google Marketing Platform.<\/p>\n\n\n\n<p>\u2705 Personalization features on these platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2753I am a publisher. What do I need to do to become compliant?<\/h2>\n\n\n\n<p>\u2705 Implement a <a href=\"https:\/\/usercentrics.com\/press\/usercentrics-cmp-google-certified-for-new-eu-publisher-requirements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google-certified Consent Management Platform (CMP)<\/a> for the TCF, such as Cookiebot CMP.<\/p>\n\n\n\n<p>\u2705 Activate the <a href=\"https:\/\/usercentrics.com\/cmp-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Transparency and Consent Framework (TCF)<\/a> v2.2 on your CMP.<\/p>\n\n\n\n<p>\u2705 Use your CMP to obtain prior consent from users to collect their personal data for advertising purposes.<\/p>\n\n\n\n<p>\u2705 Consider implementing the latest version of Google Consent Mode for <a href=\"https:\/\/usercentrics.com\/events\/maximize-ad-revenue-with-google-consent-mode-v2\/\" target=\"_blank\" rel=\"noreferrer noopener\">additional marketing benefits<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2753I am an advertiser. What do I need to do to become compliant?<\/h2>\n\n\n\n<p>\u2705 Obtain consent from Swiss users where legally required.<\/p>\n\n\n\n<p>\ud83d\udca1 For now, you\u2019re not expected to send a verified consent signal for Swiss traffic through <a href=\"https:\/\/usercentrics.com\/usercentrics-cmp-and-google-consent-mode\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Consent Mode<\/a> \u2014 a requirement already in force for EU\/EEA audiences \u2014 but this may change in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-i-collect-valid-consent-with-cookiebot-cmp\">\u2753How do I collect valid consent with Cookiebot CMP?<\/h2>\n\n\n\n<p>\u2705 Start with one of Cookiebot CMP\u2019s user-friendly templates, or fully customize your banner design and messaging.&nbsp;<\/p>\n\n\n\n<p>\u2705Set up the CMP for all regulations relevant to your business.&nbsp;<\/p>\n\n\n\n<p>\u2705 The Cookiebot CMP consent banner enables users on websites to record their consent preference for use of their personal data with the click of a button.&nbsp;<\/p>\n\n\n\n<p>\u2705 Website users can also revoke consent or update their preferences at any time.&nbsp;<\/p>\n\n\n\n<p>\u2705 Consent information is securely stored in the event of an audit or data subject access request.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-cookiebot-cmp-integrate-with-the-iab-tcf-2-2\">\u2753How does Cookiebot CMP integrate with the IAB TCF 2.2?<\/h2>\n\n\n\n<p>Cookiebot CMP integrates with the IAB\u2019s Transparency and Consent Framework 2.2 via an extra panel in the consent banner of websites registered with the IAB. From Ad Settings, end users can&nbsp; choose between IAB Purposes and Vendors before submitting their consent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-set-up-cookiebot-cmp-with-google-consent-mode\">\u2753How do you set up Cookiebot CMP with Google Consent Mode?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create an account and add your domain.<\/li>\n\n\n\n<li>Select and customize your banner.<\/li>\n\n\n\n<li>Implement the code into your website. Done!<\/li>\n<\/ol>\n\n\n\n<p>For detailed instructions on how to set up and implement the Cookiebot<sup>TM<\/sup> consent banner with the IAB TCF v2.2 integration enabled, check our <a href=\"https:\/\/support.cookiebot.com\/hc\/en-us\/articles\/360007652694-Cookiebot-CMP-and-the-Transparency-and-Consent-Framework-TCF\" target=\"_blank\" rel=\"noreferrer noopener\">documentation<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2753Is Google Consent Mode v2 implementation included in the new requirements?<\/h2>\n\n\n\n<p>\u2705 Not for now.<\/p>\n\n\n\n<p>\u2705 You should consider implementing Consent Mode v2 for additional marketing benefits, such as analytics and <a href=\"https:\/\/usercentrics.com\/knowledge-hub\/conversion-modeling-privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion modeling<\/a>. It also helps you avoid losing marketing data due to users declining consent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Cookiebot CMP to achieve compliance with Google\u2019s CMP requirements in Switzerland<\/h2>\n\n\n\n<p>By using <a href=\"https:\/\/www.cookiebot.com\/en\/tcf\/\">Cookiebot CMP IAB Framework (TCF v2.2) integration<\/a> as your website\u2019s consent management platform, you can ensure compliance with Google\u2019s new consent requirements for Swiss traffic.<\/p>\n\n\n\n<p>With Cookiebot CMP, advertisers and publishers can also ensure compliant data collection and processing across the board.<\/p>\n\n\n<div class=\"cta-block cta-block--size-s cta-block--only-buttons cb-ctx--blue\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h4\">\n                        Try Cookiebot CMP for free today                    <\/h2>\n                                                    <div class=\"cta-block__description like-text-md\">\n                        <p>\u2026 or forever if you have a small website<\/p>\n                    <\/div>\n                                                                                                                                                        <\/div>\n                            <div class=\"cta-block__right-column\">\n                                                                <div class=\"cta-block__buttons\">\n                                                    <div class=\"cta-block__buttons__button-wp\">\n                                <a id=\"ada52edb-e517-474c-bb10-262eff2541e2\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right cta-block__buttons__button\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Start your 14-day free trial<\/span><\/a>\n                                                            <\/div>\n                                                                        <\/div>\n                                                        <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n<a id=\"d9313770-2250-446e-868f-e69fa4f6832a\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-center\" href=\"javascript:void(0)\" target=\"_self\" data-modal-id=\"checklist\">\n<span> Download Google checklist for consent requirements in Switzerland<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Google checklist: your toolkit for compliance with the new consent requirements in Switzerland As Google expands its EU user consent policy to include Switzerland, it's crucial for Swiss businesses to stay informed and become or maintain compliance. Our exclusive checklist provides a clear roadmap to understand the new requirements and provides actionable steps to achieve [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"thumbnail_status":false,"thumbnail_url":"https:\/\/www.cookiebot.com\/us\/wp-content\/uploads\/sites\/8\/2024\/06\/Switzerland-checklist_some-post_CB_1200x630_ffffff.png","_links":{"self":[{"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/posts\/14419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/comments?post=14419"}],"version-history":[{"count":0,"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/posts\/14419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/media\/14420"}],"wp:attachment":[{"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/media?parent=14419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/categories?post=14419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/tags?post=14419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}