These will collect personal data from your users when they visit your website, such as IP addresses, search or browser history and unique IDs.<\/p>\n\n\n\n
Being compliant with the GDPR<\/a> and CCPA<\/a> means to know exactly what cookies and trackers your website hosts, where they come from, who they send data to and how to take control of them so that the user can give their consent to the processing of their personal data and information.<\/p>\n\n\n\n Cookiebot CMP<\/a> offers its world-leading consent management as a seamless integration in the HubSpot App Marketplace<\/a>.<\/p>\n\n\n\n Cookiebot CMP<\/a> performs deep scans of your website to detect all cookies and trackers, and then automatically blocks them until the users give their consent or indicate their opt-out wishes through a simple but highly customizable consent banner.<\/p>\n\n\n\n Simply find the Cookiebot CMP App<\/a> and get started on full compliance for your website and its use of HubSpot.<\/p>\n\n\n\n Cookiebot CMP App<\/a> in the HubSpot App Marketplace ensures plug-and-play compliance with the GDPR and CCPA on your website and bulletproof protection of your end-users\u2019 data privacy while using HubSpot.<\/p>\n\n\n\n Try Cookiebot CMP free for 14 days\u2026 or forever if you have a small website<\/a><\/p>\n\n\n\n Go to the Cookiebot CMP App in HubSpot App Marketplace<\/a><\/p>\n\n\n\n Scan your website for free to see what cookies and trackers it uses<\/a><\/p>\n\n\n\n HubSpot<\/a> has an umbrella of services that your website can use to increase traffic, optimize marketing leads and automate sales processes.<\/p>\n\n\n\n The HubSpot CRM includes \u2013<\/p>\n\n\n\n HubSpot specializes in inbound marketing<\/strong>, i.e. getting customers to find your website via search engines, social media and other online platforms rather than having marketers reach out to customers.<\/p>\n\n\n\n Inbound marketing<\/strong> consists of four steps \u2013<\/p>\n\n\n\n 1. <\/strong>Attracting visitors to your website<\/p>\n\n\n\n 2. <\/strong>Converting them into leads by collecting information about them that can be stored in your HubSpot contact base<\/p>\n\n\n\n 3. <\/strong>Converting leads into customers by utilizing the information collected on them; through personalized and targeted content that reaches the lead in the right moment and at the right time.<\/p>\n\n\n\n 4. <\/strong>Engaging or delighting the customer with personalized content and attention is the last step in HubSpot\u2019s inbound marketing model; whereby existing customers become crucial figures in attracting new visitors and potential customers.<\/p>\n\n\n\n On a practical level, this means anything from automating email sequence, scheduling and tracking, optimizing templates for repeated sales outreaches and predictive customer scoring.<\/p>\n\n\n\n In short, HubSpot can help you optimize and automate every part of your website\u2019s marketing dimension.<\/p>\n\n\n\n Visit HubSpot and learn more about its services<\/a><\/p>\n\n\n\n Check out the Cookiebot CMP App in HubSpot App Marketplace<\/a><\/p>\n\n\n\n Using HubSpot<\/a> on your website isn\u2019t by default non-compliant with the GDPR, but it requires you to implement a process of obtaining user consents before your process their personal data.<\/p>\n\n\n\n The General Data Protection Regulation (GDPR)<\/a> protects the personal data of individuals inside the EU, regardless of where in the world the website processing their information is located.<\/p>\n\n\n\n The GDPR defines personal data broadly as any information relating to an identified or identifiable natural person, including online identifiers such as cookies that collect IP addresses, search and browser history, unique IDs and more.<\/p>\n\n\n\n Using HubSpot<\/a> on your website therefore requires you to operate in compliance with the GDPR.<\/p>\n\n\n\n The GDPR requires you to \u2013<\/p>\n\n\n\n If your website uses HubSpot<\/a> to e.g. track user behavior on your website or detect when they open and read an email, these processes process personal data, to which users must first give their consent.<\/p>\n\n\n\n Cookiebot CMP<\/a> \u2013 and the Cookiebot CMP App in HubSpot \u2013 manages user consent through a simple and easy-to-understand consent platform that allows users to quickly get an overview of what cookies and trackers are in use, what kind of personal data they collect and whether they wish to allow their activation.<\/p>\n\n\n\n By asking for and obtaining user consent prior to any activation of third-party cookies, you ensure that your website and its use of HubSpot<\/a> is in full compliance with the General Data Protection Regulation (GDPR).<\/p>\n\n\n\n Learn more about GDPR and consent<\/a><\/p>\n\n\n\n Try Cookiebot CMP free for 14 days\u2026 or forever if you have a small website<\/a><\/p>\n\n\n\n Visit the Cookiebot CMP App in the HubSpot App Marketplace<\/a><\/p>\n\n\n\n Making your website\u2019s use of HubSpot<\/a> GDPR compliant is super simple \u2013 with the Cookiebot CMP App available in the HubSpot App Marketplace, GDPR compliance becomes a seamless integration into all HubSpot services.<\/p>\n\n\n\n Cookiebot CMP<\/a> helps your website live up to all GDPR requirements for personal data processing on websites.<\/p>\n\n\n\n Important GDPR requirements to be aware of are \u2013<\/p>\n\n\n\n Make sure that the actual data processing that is going on on your website is clearly stated, for example in your privacy policy. It is a requirement of the GDPR, that the information on the data collection\u2026<\/p>\n\n\n\n Read more about the requirements and how to comply in our article on privacy policy<\/a>.<\/p>\n\n\n\n Do you have a proper cookie policy in place? The cookie policy should be accessible for your users, and outline what cookies are in use, what purpose they serve, and how one may opt in and out of them.<\/p>\n\n\n\n It doesn\u2019t matter whether your cookie policy is an independent document or integrated in your privacy policy, as long as the information is easily accessible for your users.<\/p>\n\n\n\n Read more about the requirements for the cookie policy<\/a> and how to comply with them.<\/p>\n\n\n\n Obtaining proper consent to the use of cookies from your visitors is a crucial part of rendering your website compliant with the GDPR.<\/p>\n\n\n\n In order to be compliant, the consent has to be -<\/p>\n\n\n\n Learn more about the GDPR and privacy policies<\/a><\/p>\n\n\n\n Check out the Cookiebot CMP App in the HubSpot App Marketplace for GDPR compliance<\/a><\/p>\n\n\n\n California Consumer Privacy Act (CCPA) <\/a>took effect on January 1, 2020 and regulates how businesses are allowed to collect and sell the personal information of California residents.<\/p>\n\n\n\n Unlike the European GDPR, the CCPA does not require websites to obtain the prior consent of users before they are allowed to collect, process or sell personal data.<\/p>\n\n\n\n Instead, the CCPA empowers users with the rights to know what data has already been collected, demand it deleted and opt out of further data sales to third parties.<\/p>\n\n\n\n Cookiebot CMP enables full CCPA compliance for your website as well as GDPR compliance. <\/p>\n\n\n\n When it comes to complying with the CCPA using HubSpot, most of the functions that HubSpot implemented in the wake of the GDPR can be used, e.g. when it comes to complying with deletion requests.<\/p>\n\n\n\n Learn more about CCPA compliance with Cookiebot CMP<\/a><\/p>\n\n\n\n Read HubSpots own guide to CCPA compliant use here<\/a><\/p>\n\n\n\nCookiebot CMP App in HubSpot App Marketplace<\/h3>\n\n\n\n
![\"Cookieboot](\"\/media\/4333\/consent_en.png?width=500&\")
How does HubSpot work?<\/h2>\n\n\n\n
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![\"Infographic](\"\/media\/3938\/hubspot-english-flywheel-1.png?width=363&\")
HubSpot and GDPR<\/h2>\n\n\n\n
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Checklist: steps to make your use of HubSpot GDPR compliant<\/h2>\n\n\n\n
1. Providing transparency about the data processing on your site in your privacy policy and \/ or cookie policy<\/strong><\/h3>\n\n\n\n
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2. Get user consent before processing data<\/strong><\/h3>\n\n\n\n
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HubSpot and CCPA<\/h2>\n\n\n\n
![\"Cookiebot](\"\/media\/4337\/ccpa_main_en.png?width=500&\")