{"id":16406,"date":"2025-02-06T15:53:39","date_gmt":"2025-02-06T14:53:39","guid":{"rendered":"https:\/\/www.cookiebot.com\/en\/?page_id=16406"},"modified":"2026-03-30T17:34:39","modified_gmt":"2026-03-30T15:34:39","slug":"server-side-tagging-solution","status":"publish","type":"page","link":"https:\/\/www.cookiebot.com\/us\/server-side-tagging-solution\/","title":{"rendered":"Server-Side Tagging - no index"},"content":{"rendered":"<div class=\"hero alignfull hero--layout-illustration cb-ctx--blue\" id=\"hero_1\">\n        <div class=\"hero__inner\">\n        <div class=\"hero__left\">\n                        <h1 class=\"hero__title like-h1-upper no-default-margin\">Future-proof your marketing growth with Server-Side Tagging<\/h1>                            <div class=\"hero__description like-text-lg\"><p>Improve campaign performance and reduce costs with an easy-to-use, integrated Server-Side Tagging and consent management solution. Make the move to a first-party system to gain control of your tracking and send higher-quality data to your ad channels.<\/p>\n<\/div>\n                                                                                                    <div class=\"hero__buttons\">\n                    <a id=\"cfbffc4d-c0c7-493b-975f-30067630acf7\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right hero__buttons--button-0\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=cookiebot_sst&amp;utm_medium=landing_page&amp;utm_campaign=cookiebot_sst&amp;source_website=cookiebot.com&amp;lng=en&amp;sst_action=signup\" target=\"_blank\">\n<span>Start free<\/span><\/a>\n                            <div class=\"hero__features hero__features--button-0\">\n                                <div class=\"hero__features-item like-text-sm\">\n        <\/div>\n<div class=\"hero__features-item like-text-sm\">\n        <\/div>\n                            <\/div>\n                        <a id=\"c26a9d64-f6da-4946-87c2-cfa5cd832417\" class=\"cb-button cb-button-size-l cb-button-outlined  no-default-link-decoration cb-button-icon-right hero__buttons--button-1\" href=\"https:\/\/usercentrics.com\/pricing\/?utm_source=cookiebot_sst&amp;utm_medium=landing_page&amp;utm_campaign=cookiebot_sst&amp;source_website=cookiebot.com&amp;lng=en#uc-sst\" target=\"_blank\">\n<span>See pricing<\/span><\/a>\n                <\/div>\n                                        <div class=\"hero__features hero__features--full-list\">\n                                            <div class=\"hero__features-item like-text-sm\">\n        <\/div>\n<div class=\"hero__features-item like-text-sm\">\n        <\/div>\n                                    <\/div>\n                                                        <\/div>\n                            <div class=\"hero__right\">\n                                    <div class=\"hero__image-wp\">\n                        <img decoding=\"async\" fetchpriority='high' class=\"hero__image\" src=\"https:\/\/www.cookiebot.com\/us\/wp-content\/uploads\/sites\/8\/2025\/11\/Future-proof-your-marketing-growth-sst-small.svg?v=05e0ef73de05d7e0\" width=\"480\" height=\"465\" alt=\"\" data-no-lazy>                                            <\/div>\n                                                                            <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\" cb-flex-row--background-right\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-server-side-tagging-and-consent-banner-for-maximized-marketing-impact\"><strong>Server-Side Tagging and consent banner for maximized marketing impact<\/strong><\/h2>\n\n\n\n<p>Our integrated solution helps you <strong>future-proof your marketing strategies<\/strong> while maximizing revenue potential. Securely sending conversion data to platforms like GTM, GA4, Meta, and Google Ads provides access to high-quality insights for growth.<\/p>\n\n\n\n<p>Improved data control leads to <strong>higher attribution<\/strong>, enabling more precise campaign optimization and increased return on investment. With reduced reliance on third-party vendors, you can retain ownership of your customer data and improve overall security.&nbsp;<\/p>\n\n\n\n<p>Server-Side Tagging and an integrated consent banner help you<strong> achieve sustainable marketing success<\/strong> while staying compliant in a privacy-first digital era<strong>.<\/strong><\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/02\/Future-proof-your-marketing-performance.svg\" alt=\"\" class=\"wp-image-16408\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:3;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-what-customers-are-saying-about-server-side-tagging\" style=\"margin-bottom:var(--wp--preset--spacing--2-xl)\">What customers are saying about Server-Side Tagging<\/h2>\n\n\n<div class=\"cb-quote\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"cb-quote__text\">\u201cThe setup of Usercentrics Server-Side Tagging was straightforward and worked exactly as described. The free quota was sufficient for our testing purposes. Besides that, the tracking runs smoothly and reliably. Overall, a good product that impresses with easy handling and stable performance.\u201d<\/div>\n                <div class=\"cb-quote__author-info\">\n                        <div class=\"cb-quote__author-info__text\">\n                                    <div class=\"cb-quote__author like-h5 no-default-margin\">Andr\u00e9 Riechert<\/div>\n                                                    <div class=\"cb-quote__position\">&mdash; CEO, jubelsturm.com<\/div>\n                                                    <a id=\"d78b32e1-ff55-4592-9033-f04d78edebf0\" class=\"cb-button cb-button-size-m cb-button-text  no-default-link-decoration cb-button-icon-right\" href=\"http:\/\/www.jubelsturm.com\/\" target=\"_blank\">\n<span>Visit Jubelsturm<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\" cb-flex-row--background-right\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--2-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:4;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-why-add-server-side-tagging-to-your-consent-banner\">Why add Server-Side Tagging to your consent banner<\/h2>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\" cb-flex-row--background-right\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:5;\">\n    \n<div class=\"card card--type-icon card--layout-portrait card--size-m card--fill-transparent\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.cookiebot.com\/us\/wp-content\/uploads\/sites\/8\/2024\/11\/Compliance.svg?v=746a58c83bd14cf8\" class=\"card__image\" alt=\"\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Increased data control, compliance, and reliability        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Gain complete control over your customer data. Increase loyalty, retention, and referrals by becoming a brand that people trust. With Server-Side Tagging, your business manages collected data directly, rather than handing it over to third-party vendors.<\/p>\n        <\/div>\n        <\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:6;\">\n    \n<div class=\"card card--type-icon card--layout-portrait card--size-m card--fill-transparent\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"61\" height=\"60\" src=\"https:\/\/www.cookiebot.com\/us\/wp-content\/uploads\/sites\/8\/2024\/11\/ThunderboltOutlined.svg?v=0773dad366356225\" class=\"card__image\" alt=\"\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Enhanced marketing results        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Empower your online marketing performance with our Server-Side Tagging solution. Benefit from precise tracking, improved attribution, and faster website performance to increase opt-in and conversion rates while reducing ad costs. This essential tool helps you optimize your data-driven marketing strategy, even as third-party cookies phase out.<\/p>\n        <\/div>\n        <\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:7;\">\n    \n<div class=\"card card--type-icon card--layout-portrait card--size-m card--fill-transparent\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"61\" height=\"60\" src=\"https:\/\/www.cookiebot.com\/us\/wp-content\/uploads\/sites\/8\/2024\/11\/LikeOutlined.svg?v=328453b28817b460\" class=\"card__image\" alt=\"\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Improved website performance (page loading time)        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>With Server-Side Tagging, you can reduce the number of tags firing in the browser, minimizing client-side script execution. This enhances website performance, improves organic rankings, and delivers a seamless user experience \u2014 ultimately increasing conversion rates and lowering Customer Acquisition Cost (CAC).<\/p>\n        <\/div>\n        <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"cta-block cta-block--size-m cta-block--has-shield cb-ctx--blue\">\n            <img decoding=\"async\"\n            class=\"cta-block__shield\"\n            src=\"\/wp-content\/themes\/cookiebot\/img\/backgrounds\/cta-shield.svg\"\n            alt=\"Cookiebot bg shield\"\n            width=\"930\"\n            height=\"929\"\n            loading=\"lazy\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner container\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h2\">\n                        Ready to take complete control over your data flows?                    <\/h2>\n                                                    <div class=\"cta-block__description like-text-md\">\n                        <p>Future-proof your business and get ahead of your competitors. Server-Side Tagging is the only way forward for marketers in the new Privacy-Led Marketing era.<\/p>\n                    <\/div>\n                                                                                                                <div class=\"cta-block__buttons\">\n                                                    <div class=\"cta-block__buttons__button-wp\">\n                                <a id=\"51ccf818-5ab9-4935-b4b2-aae6d9bf18cc\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right cta-block__buttons__button\" href=\"javascript:void(0)\" target=\"_self\" data-modal-id=\"sst\">\n<span>REQUEST EARLY ACCESS<\/span><\/a>\n                                                            <\/div>\n                                                                        <\/div>\n                                                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n\n<script type=\"text\/javascript\">\n\t((window, document) => {\n\t\tdocument.addEventListener('DOMContentLoaded', () => {\n\t\t\tconst accountQ = document.querySelectorAll('input[name=\"sst_account\"]');\n\t\t\tconst reasonQ = document.querySelectorAll('input[name=\"sst_reason[]\"]');\n\t\t\tconst accountMsg = document.querySelector('#no-account-msg');\n\t\t\tconst reasonMsg = document.querySelector('#max-reason-msg');\n\t\t\tconst reasonSubmit = document.querySelector('#reason-step');\n\t\t\tconst accountExtra = document.querySelector('#on-account-added');\n\n\n\t\t\tfunction checkedQ(items, max=false){\n\t\t\t\tlet allNull = [];\n\t\t\t\titems.forEach((item) => {\n\t\t\t\t\tif (item.checked) {\n\t\t\t\t\t\tallNull.push(item);\n\t\t\t\t\t}\n\t\t\t\t})\n\n\t\t\t\tif(!max){\n\t\t\t\t\treturn allNull.length > 0 ? false : true;\n\t\t\t\t}\n\n\t\t\t\treturn allNull.length <= max ? false : true;\n\t\t\t}\n\n\t\t\treasonQ.forEach((item) => {\n\t\t\t\titem.addEventListener('change', () => {\n\t\t\t\t\tif(checkedQ(reasonQ, 2)){\n\t\t\t\t\t\treasonMsg.style.display = 'block';\n\t\t\t\t\t\treasonSubmit.disabled = true;\n\t\t\t\t\t}else{\n\t\t\t\t\t\treasonMsg.style.display = 'none';\n\t\t\t\t\t\treasonSubmit.disabled = false;\n\t\t\t\t\t}\n\t\t\t\t})\n\t\t\t})\n\n\t\t\taccountQ.forEach((item) => {\n\t\t\t\titem.addEventListener('change', () => {\n\t\t\t\t\tif(!checkedQ(accountQ)){\n\t\t\t\t\t\taccountExtra.style.display = 'grid';\n\t\t\t\t\t}\n\n\t\t\t\t\tif(item.value === \"No, I don\u2019t have an account yet\" || item.value === \"I have both a Usercentrics and a Cookiebot account\" ){\n\t\t\t\t\t\taccountMsg.style.display = 'none';\n\t\t\t\t\t}else{\n\t\t\t\t\t\taccountMsg.style.display = 'block';\n\t\t\t\t\t}\n\t\t\t\t})\n\t\t\t})\n\t\t})\n\t})(window, window.document);\n<\/script>\n<style>.wpcf7-form.cb-multistep-submit.sent.cb-custom-form-success-msg .wpcf7-response-output { display: block; }<\/style>\n\n\n\n<style>\n.cb-footer.cb-footer__disabled-cta {\n  margin-top: 0;\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"tags":[],"class_list":["post-16406","page","type-page","status-publish","hentry"],"acf":[],"thumbnail_status":false,"thumbnail_url":null,"_links":{"self":[{"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/pages\/16406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/comments?post=16406"}],"version-history":[{"count":0,"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/pages\/16406\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/media?parent=16406"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cookiebot.com\/us\/wp-json\/wp\/v2\/tags?post=16406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}