--------------------------- Title: Microsoft Consent Mode URL: https://www.cookiebot.com/us/microsoft-consent-mode-cmp/ --------------------------- # Microsoft Consent Mode Microsoft UET Consent Mode # Seamless and easy set up of Microsoft Consent Mode Keep your EU ad campaigns running smoothly with Cookiebot™ by Usercentrics, the first to offer an easy, automated consent solution with full support for Microsoft UET Consent Mode. Achieve GDPR, ePrivacy, and Microsoft compliance for advertisers. Collect valid user consent and signal it to Microsoft Advertising Enable continued conversion tracking and optimize analytics [Start free](https://admin.cookiebot.com/signup) - Cancel any time [Explore demo](#demo) [Dynamic listing — customer logos loaded at runtime] Automatic support for Microsoft UET Consent Mode If you’re operating in the EEA/EU, the UK, or Switzerland and advertising on platforms like Bing, Yahoo, or AOL, it’s crucial to have a consent management platform (CMP) in place. Cookiebot CMP offers you out-of-the-box support for Microsoft UET Consent Mode, enabling you to collect consented user data and continue your marketing and advertising practices. [Explore our Microsoft UET Consent Mode implementation guide](https://support.cookiebot.com/hc/en-us/articles/12452886794908-Setting-up-Universal-Event-Tracking-for-Consent-Mode) Why choose Cookiebot CMP? ### Support GDPR-compliance Simplify your compliance with the latest European privacy regulations using automated tools that give you peace of mind. ### Unlock consent-based marketing Protect your ad revenue with Microsoft Consent Mode integration, which will enable you to collect and signal consented data and optimize your marketing efforts. ### Build trust and engagement Deliver a trustworthy user experience that drives engagement while maintaining full control over your website’s design. Stand out while building customer loyalty. Don’t risk advertising disruption or revenue loss. [Start free trial](https://admin.cookiebot.com/signup) Explore Cookiebot CMP Watch this demo as we guide you through the quick setup process and highlight the main features that make Cookiebot CMP essential for your business. Manage all consent modes in one platform Google. Microsoft. Amazon. Microsoft isn’t the only platform relying on consent signals to power advertising performance. Today, accurate and aligned consent is essential across every major ad ecosystem. With Cookiebot CMP, you manage Microsoft UET and Clarity Consent Mode, Google Consent Mode v2, and Amazon Consent Signal (ACS) from one centralized platform. No scattered tools. No duplicate tagging. No complex reconfigurations. Send consistent, compliant signals to Google, Microsoft, and Amazon Improve signal quality for better optimization and more accurate reporting Reduce manual work for marketing and engineering teams Stay ahead of evolving global privacy requirements [Start free trial](https://admin.cookiebot.com/signup) ## The most widely used solution for compliant use of cookies and online tracking - Used on **2.4M** — websites and apps - Manages **8.8B** — monthly user consents - Supports **47+** — languages - Powers **600,000+** — customers The power of Cookiebot CMP Easy and automated Designed with automated and scalable processes for technical and non-technical teams Meet privacy compliance in 3 easy steps Easy and seamless integrations with popular CMS platforms Automated identification and categorization of cookies and trackers in use Compatible with multiple implementation methods based on your tech stack Fully customizable Personalize your consent banner for consistent branding and a great user experience. Get started quickly with high-quality pre-built templates Highly customizable via HTML, CSS, or JavaScript Flexible banner configuration and language based on the user’s geographic location Supports 47+ languages State of the art legal tech Use the latest legal expertise and tech innovations to gain control over your website’s data privacy Out-of-the-box privacy compliance with the GDPR and ePrivacy Directive Integrations with Google Tag Manager, IAB TCF v2.2, and more Automatic support for the latest version of Microsoft Consent Mode Continuous updates to ensure alignment with evolving regulations Cookiebot Core ## Pricing You do not have to worry about selecting a plan right now, all of our plans start with a 14-day trial [Start free trial](https://admin.cookiebot.com/signup) _No credit card required_ ### Free - Up to 50 subpages _(A subpage is any unique URL on your domain. The total number of subpages determines your plan eligibility. Our Free and Premium Lite plan can only be applied to one domain.)_ - Limited to 1 domain _(A domain is a single website (e.g. example.com). Each domain is evaluated and billed separately based on its subpage count.)_ - Unlimited users _(Sessions are website visits, and users are team members with account access. There are no limits on traffic or users.)_ - Compliance for GDPR and ePrivacy (EU) _(Supports compliance with EU privacy laws, including GDPR and the ePrivacy Directive.)_ - Compliance for US (state) regulations _(Supports compliance with applicable US privacy laws, such as CCPA/CPRA and other state-level regulations.)_ - Google Consent Mode _(Integrates with Google Consent Mode to adjust Google tags based on user consent choices.)_ **Free features** - Initial scan for cookies and trackers _(Automatically scans your website to detect cookies, trackers, and similar technologies.)_ - Easy, automated configuration set up _(Cookiebot automatically configures your consent setup with minimal manual effort.)_ ### Premium Lite €7 /month - Up to 50 subpages _(A subpage is any unique URL on your domain. The total number of subpages determines your plan eligibility. Our Free and Premium Lite plan can only be applied to one domain.)_ - Limited to 1 domain _(A domain is a single website (e.g. example.com). Each domain is evaluated and billed separately based on its subpage count.)_ - No traffic limitations _(Cookiebot does not charge based on page views or usage.)_ - Compliance for GDPR and ePrivacy (EU) _(Supports compliance with EU privacy laws, including GDPR and the ePrivacy Directive.)_ - Compliance for US (state) regulations _(Supports compliance with applicable US privacy laws, such as CCPA/CPRA and other state-level regulations.)_ - Google Consent Mode _(Integrates with Google Consent Mode to adjust Google tags based on user consent choices.)_ **All Free features, plus** - Design your own Cookiebot™ banner _(Customize layout, colors, text, and branding while remaining fully compliant.)_ - Add your logo, and branding _(Add your own logo and brand styling to the consent banner.)_ - Multiple domain handling _(Manage and configure multiple domains from a single Cookiebot account.)_ - Advanced, automated reporting _(Access detailed consent and compliance reports that are automatically generated and updated.)_ - Support for 47+ languages _(Display consent banners in over 47 languages.)_ - Banner distribution by regions and countries _(Show different banner versions or rules based on a visitor’s geographic location.)_ ### Premium Small €15 /month /domain - Up to 350 subpages per domain _(A subpage is any unique URL on your domain. The total number of subpages determines your plan eligibility. Our Free and Premium Lite plan can only be applied to one domain.)_ - No traffic limitations _(Cookiebot does not charge based on page views or usage.)_ _Premium Small costs €15 per month per domain for accounts with four or more domains. Accounts with fewer than four domains and up to 3,500 subpages are priced at €30 per month per domain._ - Compliance for GDPR and ePrivacy (EU) _(Supports compliance with EU privacy laws, including GDPR and the ePrivacy Directive.)_ - Compliance for US (state) regulations _(Supports compliance with applicable US privacy laws, such as CCPA/CPRA and other state-level regulations.)_ - Google Consent Mode _(Integrates with Google Consent Mode to adjust Google tags based on user consent choices.)_ **All Free features, plus** - Design your own Cookiebot™ banner _(Customize layout, colors, text, and branding while remaining fully compliant.)_ - Add your logo, and branding _(Add your own logo and brand styling to the consent banner.)_ - Multiple domain handling _(Manage and configure multiple domains from a single Cookiebot account.)_ - Advanced, automated reporting _(Access detailed consent and compliance reports that are automatically generated and updated.)_ - Support for 47+ languages _(Display consent banners in over 47 languages.)_ - Banner distribution by regions and countries _(Show different banner versions or rules based on a visitor’s geographic location.)_ ### Premium Medium €30 /month /domain - Up to 3,500 subpages per domain _(A subpage is any unique URL on your domain. The total number of subpages determines your plan eligibility. Our Free and Premium Lite plan can only be applied to one domain.)_ - No traffic limitations _(Cookiebot does not charge based on page views or usage.)_ - Compliance for GDPR and ePrivacy (EU) _(Supports compliance with EU privacy laws, including GDPR and the ePrivacy Directive.)_ - Compliance for US (state) regulations _(Supports compliance with applicable US privacy laws, such as CCPA/CPRA and other state-level regulations.)_ - Google Consent Mode _(Integrates with Google Consent Mode to adjust Google tags based on user consent choices.)_ **All Free features, plus** - Design your own Cookiebot™ banner _(Customize layout, colors, text, and branding while remaining fully compliant.)_ - Add your logo, and branding _(Add your own logo and brand styling to the consent banner.)_ - Multiple domain handling _(Manage and configure multiple domains from a single Cookiebot account.)_ - Advanced, automated reporting _(Access detailed consent and compliance reports that are automatically generated and updated.)_ - Support for 47+ languages _(Display consent banners in over 47 languages.)_ - Banner distribution by regions and countries _(Show different banner versions or rules based on a visitor’s geographic location.)_ ### Premium Large €50 /month /domain - Up to 7,000 subpages per domain _(A subpage is any unique URL on your domain. The total number of subpages determines your plan eligibility. Our Free and Premium Lite plan can only be applied to one domain.)_ - No traffic limitations _(Cookiebot does not charge based on page views or usage.)_ - Compliance for GDPR and ePrivacy (EU) _(Supports compliance with EU privacy laws, including GDPR and the ePrivacy Directive.)_ - Compliance for US (state) regulations _(Supports compliance with applicable US privacy laws, such as CCPA/CPRA and other state-level regulations.)_ - Google Consent Mode _(Integrates with Google Consent Mode to adjust Google tags based on user consent choices.)_ **All Free features, plus** - Design your own Cookiebot™ banner _(Customize layout, colors, text, and branding while remaining fully compliant.)_ - Add your logo, and branding _(Add your own logo and brand styling to the consent banner.)_ - Multiple domain handling _(Manage and configure multiple domains from a single Cookiebot account.)_ - Advanced, automated reporting _(Access detailed consent and compliance reports that are automatically generated and updated.)_ - Support for 47+ languages _(Display consent banners in over 47 languages.)_ - Banner distribution by regions and countries _(Show different banner versions or rules based on a visitor’s geographic location.)_ ### Premium XLarge €90 /month /domain - More than 7,000 subpages per domain _(A subpage is any unique URL on your domain. The total number of subpages determines your plan eligibility. Our Free and Premium Lite plan can only be applied to one domain.)_ - No traffic limitations _(Cookiebot does not charge based on page views or usage.)_ - Compliance for GDPR and ePrivacy (EU) _(Supports compliance with EU privacy laws, including GDPR and the ePrivacy Directive.)_ - Compliance for US (state) regulations _(Supports compliance with applicable US privacy laws, such as CCPA/CPRA and other state-level regulations.)_ - Google Consent Mode _(Integrates with Google Consent Mode to adjust Google tags based on user consent choices.)_ **All Free features, plus** - Design your own Cookiebot™ banner _(Customize layout, colors, text, and branding while remaining fully compliant.)_ - Add your logo, and branding _(Add your own logo and brand styling to the consent banner.)_ - Multiple domain handling _(Manage and configure multiple domains from a single Cookiebot account.)_ - Advanced, automated reporting _(Access detailed consent and compliance reports that are automatically generated and updated.)_ - Support for 47+ languages _(Display consent banners in over 47 languages.)_ - Banner distribution by regions and countries _(Show different banner versions or rules based on a visitor’s geographic location.)_ Shown prices are in Euro (EUR), excl. VAT where applicable. **How does the trial work?** Integrate a Cookiebot™ banner to enjoy all premium features free of charge during your 14-day trial. Create an account today and add your first domain. We will scan it to determine which plan you qualify for. If you decide to upgrade, we will recommend the most suitable Premium tier based on the number of subpages on your website. ## Frequently asked questions ### What is Microsoft UET Consent Mode? Microsoft UET Consent Mode is a solution that allows you to track and measure conversions on your website while respecting user consent preferences. It adjusts how tracking works based on whether users have granted or declined consent for cookies and tracking technologies, supporting privacy compliance with data privacy regulations such as the GDPR. It is relevant for companies doing business in the EEA/EU, the UK, and/or Switzerland that need to achieve GDPR and Microsoft compliance. ### What is Universal Event Tracking? Universal Event Tracking (UET) is a key feature provided by Microsoft Advertising that allows you to track valuable actions users take on your website, such as purchases, sign-ups, and page visits. By integrating the UET tag on your site, you can gain insights into how users interact with your content after clicking on your ads. This tool helps optimize your campaigns for better performance and conversions. Additionally, UET enables advanced capabilities like remarketing, allowing you to re-engage visitors with personalized ads, maximizing the impact of your advertising efforts. ### Why is Microsoft UET Consent Mode important for advertisers? Microsoft Consent Mode is essential for keeping your ad campaigns compliant with privacy laws like the GDPR and CCPA. It enables you to continue tracking conversions and gaining insights from ads while respecting users’ consent preferences about data collection. You can continue using Microsoft Advertising services, and the compliance helps you avoid legal penalties while building trust with your audience. ### What happens if users decline consent? If a user declines to consent, Microsoft UET will still send anonymized data (such as ad interaction timestamps and limited data signals) but will not track detailed information or set tracking cookies. You’ll still receive basic data about ad clicks and conversions, but it will be aggregated and less precise. ### How does Microsoft UET Consent Mode work? Microsoft UET Consent Mode works by adapting the behavior of tracking tags based on the user’s consent status. When a user visits your website, the Consent Mode detects whether they have agreed to or declined the use of cookies and other tracking technologies. If the user consents, Microsoft UET functions normally, collecting and sending full tracking data, including personal data for ad targeting, conversion tracking, and remarketing. If the user declines to consent, Microsoft UET enters a restricted mode, sending anonymized and aggregated data (such as pings) without using cookies or other identifiers that could store personal information. This allows you to continue receiving basic reporting metrics (e.g., ad clicks or conversions) without violating privacy laws like the GDPR or CCPA. In essence, Microsoft UET Consent Mode helps maintain valuable insights from your campaigns while facilitating legal compliance and respecting user privacy. ### How do I implement Microsoft Consent Mode? Cookiebot CMP has built in support for UET, but for full support of Consent Mode, you need to add a small code snippet to your website. [Follow these steps](https://support.cookiebot.com/hc/en-us/articles/12452886794908-Setting-up-Universal-Event-Tracking-for-Consent-Mode) for the full setup. ### Why does my website need user consent for advertising? Using a consent management platform on your website can help you obtain the granular and GDPR compliant consent from your end-users that your website needs to activate its cookies and trackers. Through a consent banner on your website, users will be able to filter their selection of cookies and give specific consent to their purpose, provider, and duration. [Try Cookiebot CMP free for 14 days](https://admin.cookiebot.com/signup)… or forever if you have a small website. ### Is Microsoft UET Consent Mode compliant with the GDPR and other privacy regulations? Microsoft UET Consent Mode is designed to help advertisers align with privacy regulations like the GDPR and CCPA. By adjusting how data is collected based on user consent, it gives businesses the tools they need to operate in a compliant manner while still maintaining valuable insights from advertising campaigns. However, full compliance depends on how the tool is implemented and integrated into your overall data privacy practices. ### What is Microsoft compliance? Microsoft compliance is offered by Microsoft through its suite of tools and services within platforms like Microsoft 365 and Azure. These solutions help businesses meet data privacy regulations by providing features such as data encryption, audit logs, compliance reporting, and privacy controls. These tools are designed to ensure secure data handling and regulatory compliance for organizations of all sizes. --- ## Footer ### Product - [Cookiebot™ Consent Solution](https://www.cookiebot.com/us/cookie-consent-solution/) - [Usercentrics for Wix](https://www.cookiebot.com/us/cookiebot-for-wix-by-usercentrics-app/) - [Usercentrics Cookiebot WordPress Plugin](https://www.cookiebot.com/us/new-wp-cookie-plugin/) - [Cookie checker](https://www.cookiebot.com/us/cookie-checker/) - [Pricing](https://www.cookiebot.com/us/pricing/) ### Regulations - [DMA (EU)](https://www.cookiebot.com/us/digital-markets-act-dma/) - [GDPR (EU)](https://www.cookiebot.com/us/gdpr/) - [CCPA (California)](https://www.cookiebot.com/us/what-is-ccpa/) - [VCDPA (Virginia)](https://www.cookiebot.com/us/virginia-vcdpa/) - [LGPD (Brazil)](https://www.cookiebot.com/us/lgpd/) - [TCF v2.3 (IAB)](https://www.cookiebot.com/us/tcf/) - [Google Consent Mode (EU)](https://www.cookiebot.com/us/cookiebot-cmp-google-consent-mode/) - [Microsoft UET Consent Mode](https://www.cookiebot.com/us/microsoft-consent-mode-cmp/) ### Partners - [Become an affiliate](https://www.cookiebot.com/us/affiliates/) - [Affiliate Login](https://app.impact.com/login.user) - [Become a partner](https://www.cookiebot.com/us/resellers/) - [Find a partner](https://www.cookiebot.com/us/cookiebot-reseller/) ### Resources - [Blog](https://www.cookiebot.com/us/blog/) - [Digital Markets Act Hub](https://www.cookiebot.com/us/digital-markets-act-dma-resources/) - [Google Consent Mode Hub](https://www.cookiebot.com/us/google-consent-mode-resources/) - [Google Consent Mode V2 certification](https://courses.usercentrics.com/course/google-consent-mode-v2) - [Google Consent Audit Fixes](https://www.cookiebot.com/us/google-consent-audit-fixes/) - [Developer documentation](https://www.cookiebot.com/us/developer/) - [Cookiebot vs CookieYes](https://www.cookiebot.com/us/cookiebot-best-cookieyes-alternative/) - [Cookie Banner Cost Calculator](https://www.cookiebot.com/us/cookie-banner-pricing-calculator/) ### Company - [About us](https://www.cookiebot.com/us/about/) - [Careers](https://usercentrics.com/career/) - [Support](https://support.cookiebot.com/hc/en-us/) ©2026 Cookiebot. 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