--- title: Audience Survey url: https://www.cookiebot.com/us/audience-survey-add-on/ --- # Audience Survey Audience Survey – Cookiebot™ add-on # SEE WHERE YOUR VISITORS COME FROM Audience Survey is a lightweight attribution tool for your site — visitors pick from a list of answers, and you see which channels are actually driving traffic. No developer or manual code changes required. [ADD TO ACCOUNT](https://admin.cookiebot.com/login)[HOW IT WORKS](#steps) ![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/06/See-where-your-visitors-come-from.svg?v=a41c7439940c398e) 2.4M websites and apps 8.8B monthly user consents 47+ languages 600,000+ customers The attribution gap ## Analytics can't see the full picture When visitors decline consent or arrive through offline channels — podcasts, word of mouth, events — tracking pixels lose the signal entirely. You see traffic, but not where it came from. - Consent decline rates across the EU average 40–54%, leaving a significant share of traffic unattributed. - Dark social channels — referrals, podcasts, offline conversations — never appear in your analytics dashboard. - Without knowing which channels work, marketing budgets get allocated based on incomplete data. ![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/06/Analytics-cant-see-the-full-picture.svg?v=7b9db8f82638bf74)![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/06/Analytics-cant-see-the-full-picture-mobile.svg?v=6a7f41ce2757ce98) ## Get first-party data directly from visitors Ask one question and see which channels are actually driving your traffic — captured directly from the people visiting your site. ![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/06/Bar_chart_icon_blue.svg?v=eb7d4238461fa413) Attribution See channels analytics miss Capture attribution from podcasts, referrals, events, and word of mouth — sources invisible to any tracking tool. ![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/03/Shield-person-Blue.svg?v=26c250abf3d2822d) Privacy Works regardless of consent The survey appears to all visitors after interaction with the cookie consent banner, regardless of whether they opted in or out. ![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/06/AuditLightbulbBlue.svg?v=ebd3e056205a7f05) Insight Live dashboard, always current Aggregated channel data updates in real time inside your existing Cookiebot™ admin — no new tool to check. ![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/06/Dollar_circle_icon_blue.svg?v=ba209d464d8bfadc) Budget Spend where it actually works Direct your marketing budget based on what your audience tells you, not on what a tracking pixel could reach. How it works ## Set up in minutes Audience Survey runs on the Cookiebot™ tag. Three steps and you're collecting responses. ### Enable in your admin Go to Add-ons in your Cookiebot™ account and activate Audience Survey for the domain you want to track. ![](https://www.cookiebot.com/en/wp-content/uploads/sites/7/2026/06/Enable-in-your-admin-Dark.svg?v=2cd04771449f2889) ### Choose your page Select which page the survey appears on. Visitors see a single question — no consent required to display it. [![](https://www.cookiebot.com/en/wp-content/uploads/sites/7/2026/06/Choose-your-page-Dark.svg?v=03cbd847738b547f)](https://www.cookiebot.com/en/wp-content/uploads/sites/7/2026/06/Choose-your-page-Dark.svg?v=03cbd847738b547f) ### Read your dashboard Responses aggregate in a live channel breakdown inside your Cookiebot™ admin. Data appears within 24 hours. ![](https://www.cookiebot.com/en/wp-content/uploads/sites/7/2026/06/Read-your-dashboard.svg?v=0765db1081f03d32) [Start 14-day Free Trial](https://admin.cookiebot.com/signup) ## Built into Cookiebot™ Audience Survey is a Cookiebot™ add-on, not a separate tool. When you have Cookiebot™ installed on your site, it runs entirely on the existing script tag. If you have Cookiebot™ installed, go to **Add-ons** in your Cookiebot™ admin, select **Audience Survey**, choose your target page, and you're done. Your existing cookie banner and privacy settings are not affected. No Cookiebot™ yet? Start with a free trial and add Audience Survey once you're set up. [START COOKIEBOT™ TRIAL](https://admin.cookiebot.com/signup) ![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/06/Built-into-Cookiebot.svg?v=e37d8500934a505e)![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/06/Built-into-Cookiebot-mobile.svg?v=395b65e999fd4406) Your dashboard ## Channel breakdown, updated in real time See exactly which channels your visitors report. Filter by date range and domain. No data export or external tool needed. [START COOKIEBOT™ TRIAL](https://admin.cookiebot.com/signup) ![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/06/Channel-breakdown.svg?v=5295859d64829384)![](https://www.cookiebot.com/us/wp-content/uploads/sites/8/2026/06/Channel-breakdown-mobile.svg?v=727667ed8a230e27) ## Frequently asked questions Does the widget collect personal data? No. Each response stores only the selected answer, the page path, device type, and timestamp. No visitor identifiers, IP addresses, or cookies are recorded. Does it show to visitors who have declined consent? Yes. The widget displays to all visitors regardless of consent status, because it sets no cookies and collects no personal data. Will it affect my existing cookie banner or privacy settings? No. Audience Survey operates independently of your consent configuration. Your existing banner and privacy settings remain unchanged. I don't have Cookiebot™ yet. Can I still use the Audience Survey? Audience Survey requires an active Cookiebot™ account. Start with Cookiebot™ and add Audience Survey once your account is set up. Can I run multiple surveys on the same domain? No, currently only one Audience Survey configuration can be set up per domain. This limit applies regardless of whether a survey is active or paused. To activate another survey, the old one needs to be deleted completely. What happens to my data if I delete a survey? Deleting a survey removes the configuration and all associated data permanently. If you want to stop a survey temporarily without losing data, use the pause function instead. Is the configuration attached to a domain or a domain group? Configurations are attached to individual domains, not domain groups. If you have multiple domains, you'll need to configure Audience Survey separately for each. How long does it take for the survey to go live after I activate it? After activating or making changes to your survey configuration, it can take up to 20 minutes for the survey to become visible to website visitors. This delay is due to caching. The same applies when pausing or deactivating a survey, the change won't take effect immediately.