{"id":4758,"date":"2025-07-27T18:08:41","date_gmt":"2025-07-27T18:08:41","guid":{"rendered":"https:\/\/www.cookiebot.com\/fr\/?page_id=4758"},"modified":"2026-05-04T15:23:25","modified_gmt":"2026-05-04T15:23:25","slug":"right-time-right-data-campaign","status":"publish","type":"page","link":"https:\/\/www.cookiebot.com\/fr\/right-time-right-data-campaign\/","title":{"rendered":"Campaign Hub Page"},"content":{"rendered":"<div class=\"hero alignfull hero--layout-video cb-ctx--dark\" id=\"hero_1\">\n        <div class=\"hero__inner\">\n        <div class=\"hero__left\">\n                        <h1 class=\"hero__title like-h1-upper no-default-margin\">ANTICIPEZ L\u2019AVENIR AVEC LE PRIVACY-LED MARKETING<\/h1>                            <div class=\"hero__description like-text-lg\"><p>La confiance envers les entreprises n\u2019a jamais \u00e9t\u00e9 aussi basse. Les clients sont plus vigilants, plus s\u00e9lectifs, et moins enclins \u00e0 partager leurs donn\u00e9es sans raison claire. D\u00e9couvrez comment inverser cette tendance et b\u00e2tir des strat\u00e9gies solides gr\u00e2ce au Privacy-Led Marketing.<\/p>\n<\/div>\n                                                                                                    <div class=\"hero__buttons\">\n                    <a id=\"1402e2b1-4c29-4513-800e-c0b0ea119404\" class=\"cb-button cb-button-size-l cb-button-outlined  no-default-link-decoration cb-button-icon-right hero__buttons--button-0\" href=\"#h-la-confiance-numerique-en-2025-bien-plus-qu-une-obligation-legale\" target=\"\">\n<span>EN SAVOIR PLUS<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M10.8247 4.22632V16.4013L5.22471 10.8013L3.82471 12.2263L11.8247 20.2263L19.8247 12.2263L18.4247 10.8013L12.8247 16.4013V4.22632H10.8247Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<a id=\"cb868f60-1601-45f0-b2d4-2d076eb12a65\" class=\"cb-button cb-button-size-l cb-button-outlined  no-default-link-decoration cb-button-icon-right hero__buttons--button-1\" href=\"https:\/\/www.cookiebot.com\/fr\/product-demo\/\" target=\"\">\n<span>VOIR LA D\u00c9MO<\/span><img src='https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/07\/HandClickOutlined.svg?v=fd8510d208162567' alt='HandClickOutlined.svg?v=fd8510d208162567' width='20' height='20' data-no-lazy><\/a>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"hero__right\">\n                                                                    <div class=\"hero__video\">\n                        \n<div class=\"cb-embed \" id=\"cb-embed-SnHgTACJvm\">\n        <div class=\"cb-embed__container cb-ctx--dark\">\n        <div class=\"cb-embed__cover\"\n             style=\"background-image: url(https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/07\/Shopping-analogy-GIF.gif);\">\n                        <div class=\"cb-embed__play--icon\">\n                <svg width=\"160\" height=\"160\" viewBox=\"0 0 160 160\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3333 83.4489C13.3333 46.6334 43.1845 16.7822 80 16.7822C116.815 16.7822 146.667 46.6334 146.667 83.4489C146.667 120.264 116.815 150.116 80 150.116C43.1845 150.116 13.3333 120.264 13.3333 83.4489ZM106.097 87.6913L68.8335 113.092C68.6292 113.23 68.3884 113.312 68.1376 113.33C67.8867 113.347 67.6355 113.3 67.4116 113.193C67.1877 113.085 66.9996 112.922 66.8682 112.721C66.7368 112.52 66.6671 112.289 66.6667 112.053V61.283C66.6658 61.0469 66.7348 60.8151 66.866 60.6134C66.9971 60.4118 67.1853 60.248 67.4097 60.1404C67.6341 60.0328 67.8859 59.9856 68.1372 60.0038C68.3885 60.0221 68.6296 60.1052 68.8335 60.244L106.097 85.6291C106.273 85.7458 106.417 85.9003 106.516 86.0797C106.615 86.2591 106.667 86.4582 106.667 86.6602C106.667 86.8622 106.615 87.0613 106.516 87.2407C106.417 87.4201 106.273 87.5746 106.097 87.6913Z\" fill=\"white\"\/>\n<\/svg>\n            <\/div>\n        <\/div>\n        <div class=\"cb-embed__prompt__image cookieconsent-optout-marketing\"\n             style=\"background-image: url(https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/07\/Shopping-analogy-GIF.gif);\">\n        <\/div>\n        <div class=\"cb-embed__prompt__content cookieconsent-optout-marketing\">\n            <p class=\"cb-embed__prompt__headline\">Veuillez accepter les cookies marketing pour visionner cette vid\u00e9o<\/p>\n            <a id=\"5390be32-0546-4a0e-9585-527382c96b4e\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-center\" href=\"javascript:void(0)\" target=\"_self\">\n<span>Accepter les cookies<\/span><\/a>\n        <\/div>\n        <iframe title=\"Gagnez la confiance de vos clients en respectant leur vie priv\u00e9e | Usercentrics\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/Kbcn6e-JLqU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen class=\"cookieconsent-optin-marketing\"><\/iframe>            <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', function () {\n        new Cb_Embed(document.getElementById('cb-embed-SnHgTACJvm'));\n    });\n<\/script>\n                    <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-black-90 cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--m);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n    <div class=\"cb-customers\">\n            <div class=\"cb-customers__track\">\n                    <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/11\/pepco_group_logo_340px_01-1.svg?v=1548f22bcec1f087\"\n                     alt=\"Pepco\" width=\"340\" height=\"105\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/11\/rural-king.svg?v=c61b94b055f7f6f1\"\n                     alt=\"rural-king\" width=\"340\" height=\"78\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/11\/orbico.svg?v=0c403b5e138f2d8e\"\n                     alt=\"orbico\" width=\"341\" height=\"68\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/11\/credit-exchange.svg?v=6bb93c10d76574f5\"\n                     alt=\"credit-exchange\" width=\"340\" height=\"64\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/11\/canon.svg?v=d58e7999bf5b46cc\"\n                     alt=\"canon\" width=\"340\" height=\"72\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/11\/bauhaus.svg?v=695ed7c488c3a310\"\n                     alt=\"bauhaus\" width=\"338\" height=\"66\">\n            <\/div>\n                        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:8;\">\n    \n<div class=\"cb-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-la-confiance-numerique-en-2025-bien-plus-qu-une-obligation-legale\" style=\"margin-bottom:var(--wp--preset--spacing--xl)\"><strong><strong>La confiance num\u00e9rique en 2025 : bien plus qu\u2019une obligation l\u00e9gale<\/strong><\/strong><\/h2>\n\n\n\n<p>Les internautes sont plus attentifs, plus exigeants, et n\u2019h\u00e9sitent plus \u00e0 tourner le dos aux marques qui ne leur inspire pas confiance. Ce n\u2019est pas un refus du partage de donn\u00e9es, c\u2019est une exigence de clart\u00e9 et de responsabilit\u00e9.<\/p>\n\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--m);\">\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:2;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-62\"><strong><strong>62%<\/strong><\/strong><\/h2>\n\n\n\n<p>ont le sentiment \u00ab\u202fd\u2019\u00eatre devenus le produit\u202f\u00bb<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:3;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-46\"><strong><strong>46%<\/strong><\/strong><\/h2>\n\n\n\n<p>acceptent moins souvent les cookies qu\u2019il y a trois ans<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--m);\">\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:4;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-44\"><strong><strong>44%<\/strong><\/strong><\/h2>\n\n\n\n<p>placent la transparence en t\u00eate des facteurs de confiance<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:5;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-77\"><strong><strong>77%<\/strong><\/strong><\/h2>\n\n\n\n<p>ne comprennent pas vraiment ce qu\u2019il advient de leurs donn\u00e9es<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/usercentrics.com\/resources\/state-of-digital-trust-report\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/Digital-Trust.png\" alt=\"\" class=\"wp-image-17402\" \/><\/a><\/figure>\n\n\n<div class=\"cta-block cta-block--size-s cb-ctx--blue\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h4\">\n                        Le foss\u00e9 se creuse entre ce que les marques collectent et ce que les clients sont pr\u00eats \u00e0 partager. C\u2019est l\u2019occasion de vous d\u00e9marquer.                    <\/h2>\n                                                                                                                                <div class=\"cta-block__buttons\">\n                                                    <div class=\"cta-block__buttons__button-wp\">\n                                <a id=\"a4e03af6-491e-4774-96b1-dfa7bc53119d\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right cta-block__buttons__button\" href=\"https:\/\/usercentrics.com\/resources\/state-of-digital-trust-report\/\" target=\"_blank\">\n<span>LIRE LE RAPPORT<\/span><\/a>\n                                                            <\/div>\n                                                                        <\/div>\n                                                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-8);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-64786977eba8d5ca42081e05eb3f539b\" id=\"h-pourquoi-le-privacy-led-marketing-est-il-l-avenir-du-marketing\"><strong><strong><strong>Pourquoi le Privacy-Led Marketing est-il l\u2019avenir du marketing?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c72db7c7a9c4bd4c06563dff5d2522f3\">Le marketing conna\u00eet une transformation majeure tous les 20 ans. Depuis les ann\u00e9es 2020, la confidentialit\u00e9 est devenue le moteur strat\u00e9gique num\u00e9ro un.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:10;\">\n    \n\n<p><\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-3669012d9e5c5a7441f3cedc806931e7\" id=\"h-1960-la-ou-tout-a-commence\"><strong><strong><strong>1960 : L\u00e0 o\u00f9 tout a commenc\u00e9<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3dc4d7ba314f2c34f3d1cba65741b7b3\">Les 4 P du marketing posent les fondations : Produit, Prix, Place (distribution), Promotion.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e606ec62f21429b14c6116e5e2711c83\" style=\"font-size:14px\">\u201cBasic Marketing: A Managerial Approach\u201d E. Jerome McCarthy<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:12;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/Where-marketing-began-1024x605.png\" alt=\"\" class=\"wp-image-17405\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);--mo: -1;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:13;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png\" alt=\"\" class=\"wp-image-17407\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:14;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-918d83e6065b2372075ca7f4ce0e6a90\" id=\"h-annees-80-marketing-de-grande-consommation\"><strong><strong><strong>Ann\u00e9es 80 : Marketing de grande consommation<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b5efcfbdf0980a3a83d6e87f32bdfd96\">Explosion des marques, marketing de masse, influence de la TV. Booms et Bitner ajoutent 3 P pour refl\u00e9ter l\u2019importance croissante des services : Personnes, Processus, Preuves physiques.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:15;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-323988a3ecfbb7e5e44fd2ec8829486a\" id=\"h-annees-2000-ruee-vers-la-donnee\"><strong><strong><strong>Ann\u00e9es 2000 : Ru\u00e9e vers la donn\u00e9e<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-cab34723b93e938a728065b8452c7e67\">Le marketing devient data-driven. Les donn\u00e9es sont per\u00e7ues comme gratuites. La personnalisation devient reine. Le 8e P du marketing s\u2019impose : Performance.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:16;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/The-data-driven-BOOM-1024x606.png\" alt=\"\" class=\"wp-image-17408\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);--mo: -1;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:17;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/The-privacy-reckoning-1024x605.png\" alt=\"\" class=\"wp-image-17409\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:18;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-91b567346eff8474fd91e8331ee0c7e6\" id=\"h-2016-a-aujourd-hui-now-l-ere-du-doute\"><strong><strong><strong>2016 \u00e0 aujourd\u2019hui now : L\u2019\u00e8re du doute<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8a404515f0f9b5d6523d49dadd4b794f\">La mauvaise gestion des donn\u00e9es g\u00e9n\u00e8re m\u00e9fiance et r\u00e9gulation. Les \u00e9quipes l\u00e9gales, marketing et tech peinent \u00e0 s\u2019aligner, pendant que de nouveaux standards \u00e9mergent : plateformes de consentement, cadres IAB, privacy UX, restrictions impos\u00e9es par les g\u00e9ants comme Apple\u2026 La confiance devient cl\u00e9, et la Privacy (vie priv\u00e9e) devient le 9e P du marketing.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--2-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:19;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-des-strategies-de-mesure-pensees-pour-le-futur\">Des strat\u00e9gies de mesure pens\u00e9es pour le futur<\/h2>\n\n<\/div>\n\n<\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:20;\">\n    \n<div class=\"cb-course-card\">\n    <div class=\"cb-course-card--background cb-ctx--dark\">\n                    <img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png 640w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/07\/Privacy-Led-Marketing-Measurement-Course-300x169.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>            <\/div>\n    <div class=\"cb-course-card--details\">\n                    <div class=\"cb-course-card--text\">\n                <h3 class=\"like-h4\">Cours : Privacy-Led Marketing Measurement<\/h3>\n                                    <p>Encore accroch\u00e9 aux mod\u00e8les marketing d\u2019hier ? Alors, ce cours n\u2019est pas fait pour vous.<\/p>\n<p>En revanche, si vous cherchez des m\u00e9thodes concr\u00e8tes, des KPIs pens\u00e9s pour l\u2019\u00e8re post-cookie, et des frameworks de mesure vraiment p\u00e9rennes (m\u00eame avec moins de donn\u00e9es !), c\u2019est par ici que \u00e7a se passe.<\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n                            <div class='cb-course-card--author'>\n                                            <div class=\"cb-course-card--author__photo\">\n                            <div class=\"cb-course-card--author__photo__overlay\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/07\/Jeff-Sauer.png\" width=\"64\" height=\"64\"\n                                     alt=\"\">\n                                                    <\/div>\n                                        <div class=\"cb-course-card--author__info\">\n                                                    <div class=\"cb-course-card--author__name like-h5\">\n                                Jeff Sauer                            <\/div>\n                                                                            <div class=\"cb-course-card--author__position like-text-sm\">\n                                                                Cofondateur de MeasureU                            <\/div>\n                                            <\/div>\n                <\/div>\n            \n                            <div class=\"cb-course-card--link\">\n                    <a id=\"336b44ab-2396-4439-a2ad-9ccbe496969b\" class=\"cb-button cb-button-size-m cb-button-link  no-default-link-decoration cb-button-icon-right\" href=\"https:\/\/courses.usercentrics.com\/course\/marketing-measurement\" target=\"_blank\">\n<span>Acc\u00e9der au cours<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:21;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-nos-guides-vous-preparent-aux-evolutions-du-marche\"><strong>Nos guides vous pr\u00e9parent aux \u00e9volutions du march\u00e9<\/strong><\/h2>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--2-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:22;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/guides\/contextual-consent\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"439\" height=\"319\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/05\/Contextual-consent.jpg\" class=\"card__image\" alt=\"Contextual consent\" srcset=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/05\/Contextual-consent.jpg 439w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/05\/Contextual-consent-300x218.jpg 300w\" sizes=\"auto, (max-width: 439px) 100vw, 439px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Contextual consent        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Navigating the complexities of data privacy is a growing challenge for marketers and advertisers. This guide to contextual consent breaks down what it means, why it\u2019s critical for building trust, and how it can enhance campaign effectiveness while keeping your strategies aligned with data privacy regulations....<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"ea930547-8c4a-4b6b-ac1c-b66844e89f79\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>En savoir plus<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:23;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/guides\/future-of-data-in-marketing\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"320\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/05\/Future-of-data-in-marketing.jpg\" class=\"card__image\" alt=\"Future of data in marketing\" srcset=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/05\/Future-of-data-in-marketing.jpg 440w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/05\/Future-of-data-in-marketing-300x218.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Future of data in marketing        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Brands are entering a new era where data is a powerful tool, but only when handled responsibly. As privacy regulations evolve and technologies like Google Topics and Protected Audience APIs emerge, the future of marketing depends on effective, compliant data strategies. This guide will show you....<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"f7252d6a-3ae4-4b50-b22a-c04327905ef4\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>En savoir plus<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:24;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/knowledge-hub\/the-cookieless-future-impact-and-solutions\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"722\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/05\/cookieless_future-e1752248047209.jpg\" class=\"card__image\" alt=\"Cookieless future\" srcset=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/05\/cookieless_future-e1752248047209.jpg 1000w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/05\/cookieless_future-e1752248047209-300x217.jpg 300w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/05\/cookieless_future-e1752248047209-768x554.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            How to prepare your marketing strategy for a cookieless future        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>The cookieless future is becoming the cookieless present. Digital marketing and advertising require new solutions, like access to first-party data, consent management, and integrated tools to meet updated requirements from Google...<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"4bbe4a2c-8f75-46a2-ad0f-67f93b745a2e\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>En savoir plus<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"cta-block cta-block--size-m cta-block--has-image cb-ctx--dark\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner container\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h2\">\n                        <span ><b>Cookiebot CMP : Faites de la confiance votre marque de fabrique<\/b><\/span>                    <\/h2>\n                                                    <div class=\"cta-block__description like-text-md\">\n                        <ul class=\"cb-round-checked-list\">\n<li>Une exp\u00e9rience utilisateur fluide, bas\u00e9e sur le choix et la transparence.<\/li>\n<li>Des int\u00e9grations rapides et sans complexit\u00e9 technique.<\/li>\n<li>Un consentement granulaire, respectueux des pr\u00e9f\u00e9rences de chacun.<\/li>\n<li>Une personnalisation avanc\u00e9e, garantissant une exp\u00e9rience fiable et engageante.<\/li>\n<li>Des mod\u00e8les pr\u00e9configur\u00e9s, pour une mise en place rapide et intuitive.<\/li>\n<\/ul>\n                    <\/div>\n                                                                            <\/div>\n                            <div class=\"cta-block__right-column\">\n                                            <img decoding=\"async\" width=\"610\" height=\"408\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/03\/web_cmp_impressions.svg?v=c1388b80da2f517c\" class=\"cta-block__image cta-block__image--type-icon\" alt=\"Illustration showing some features\" loading=\"lazy\" \/>                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:25;\">\n    \n\n<div id=\"7041900c-1f57-40a1-9f5b-300235ab1210\"\n     class=\"cb-testimonials cb-testimonials--layout-testimonial\"\n    >\n    <div class=\"cb-testimonials__testimonials-wp\">\n        <div class=\"cb-testimonials__testimonials-wp-container cb-wrapper\">\n                            <div class=\"cb-testimonials__top-bar\">\n                    <div class=\"cb-testimonials__heading\">\n                                                    <h2 class=\"no-margin\">Les avis de nos clients et partenaires<\/h2>\n                                            <\/div>\n\n                                            <div class=\"cb-testimonials__controls\">\n                            <a id=\"4f997b3d-62c6-4b57-a703-2e31d59d9412\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-testimonials__controls--prev disabled\" href=\"javascript:void(0)\" target=\"_self\" aria-label=\"Previous\">\n<span><\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                            <a id=\"8e463bc6-60a0-4fad-babb-b34b2b2ea836\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-testimonials__controls--next\" href=\"javascript:void(0)\" target=\"_self\" aria-label=\"Next\">\n<span><\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                        <\/div>\n                                    <\/div>\n                        <div class=\"cb-testimonials__slider-window\">\n                <div class=\"cb-testimonials__testimonials\"\n                     style=\"width: calc(100% * 5)\">\n                    <div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u00ab J'utilise et recommande Cookiebot CMP \u00e0 mes clients et avocats depuis des ann\u00e9es parce que c'est un outil rentable pour r\u00e9pondre aux exigences de conformit\u00e9 en mati\u00e8re de protection de la vie priv\u00e9e. Il est facile \u00e0 comprendre, \u00e0 personnaliser et \u00e0 impl\u00e9menter.\u00a0\u00bb (Traduit par Cookiebot\u2122)<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/10\/Rian-Kinney.jpeg\" alt=\"Fondatrice de Kinney Firm\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/10\/Rian-Kinney.jpeg 400w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/10\/Rian-Kinney-300x300.jpeg 300w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/10\/Rian-Kinney-150x150.jpeg 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"399\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Rian Kinney, Esq., Fondatrice                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Kinney Firm                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u00ab La possibilit\u00e9 de personnaliser l'aspect et la convivialit\u00e9 du bandeau cookies est un atout majeur pour nous, car cela nous permet de r\u00e9pondre aux demandes tr\u00e8s sp\u00e9cifiques et locales de nos clients. Nos bandeaux personnalis\u00e9s mettent toujours l'accent sur le respect de la vie priv\u00e9e tout en obtenant des pourcentages \u00e9lev\u00e9s d'opt-in. \u00bb (Traduit par Cookiebot\u2122)<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Ed-Kost.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Ed-Kost.png 400w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Ed-Kost-300x300.png 300w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Ed-Kost-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Ed Kost, Fondateur                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                CookieInfo                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u00ab Nous aimons la fa\u00e7on dont Cookiebot CMP offre une large gamme d'options de personnalisation pour ses fonctionnalit\u00e9s tout en garantissant toujours les syst\u00e8mes de s\u00e9curit\u00e9 les plus r\u00e9cents. Nos clients ont des besoins tr\u00e8s vari\u00e9s, et gr\u00e2ce \u00e0 la flexibilit\u00e9 de Cookiebot CMP, nous pouvons les aider \u00e0 cr\u00e9er un environnement s\u00fbr et \u00e9l\u00e9gant sur leurs sites web. \u00bb (Traduit par Cookiebot\u2122)<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Mauro-Pugliese-CEO-Hinto.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Mauro-Pugliese-CEO-Hinto.png 400w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Mauro-Pugliese-CEO-Hinto-300x300.png 300w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Mauro-Pugliese-CEO-Hinto-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Mauro Pugliese, CEO                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Hinto                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u00ab Nous n'avons jamais envisag\u00e9 de faire appel \u00e0 d'autres concurrents et nous consid\u00e9rons que Cookiebot CMP est la meilleure de sa cat\u00e9gorie. \u00bb (Traduit par Cookiebot\u2122)<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Wil-Newland-soBold.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Wil-Newland-soBold.png 400w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Wil-Newland-soBold-300x300.png 300w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Wil-Newland-soBold-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Will Newland, Managing Director                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                SoBold                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u00ab Nous avons \u00e9tudi\u00e9 toutes les options avant d'opter pour Cookiebot CMP. C'est la solution qui offre le plus de flexibilit\u00e9. En quelques clics, nous pouvons l'adapter aux besoins de chacun de nos clients. Et l'int\u00e9gration GTM est facile. \u00bb (Traduit par Cookiebot\u2122)<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Andy-Crestodina.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Andy-Crestodina.png 400w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Andy-Crestodina-300x300.png 300w, https:\/\/www.cookiebot.com\/fr\/wp-content\/uploads\/sites\/5\/2023\/06\/Andy-Crestodina-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Andy Crestodina, Co-fondateur & Directeur marketing                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Orbit Media Studios                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"cb-testimonials__progress-wrapper\">\n                    <div class=\"cb-testimonials__progress-slider\">\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"0\" data-label=\"Kinney Firm\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        Kinney Firm                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"1\" data-label=\"CookieInfo\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        CookieInfo                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"2\" data-label=\"Hinto\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        Hinto                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"3\" data-label=\"SoBold\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        SoBold                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"4\" data-label=\"Orbit Media Studios\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        Orbit Media Studios                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', function () {\n        new Cb_Testimonials(document.getElementById('7041900c-1f57-40a1-9f5b-300235ab1210'), 9000);\n    });\n<\/script>\n<style>\n    .cb-testimonials__progress__bar:before {\n        transition-duration: 9000ms;\n    }\n<\/style>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<div id=\"block_d297aa021d249cc085108500e0eb1a2e\" class=\"cb-pricing-columns\">\n    <div class=\"cb-wrapper\">\n\n        <div class=\"cb-pricing-columns__header\">\n                                        <h2 class=\"cb-pricing-columns__header--heading cb-pricing-columns__align--center cb-pricing-columns__width--100\">Cookiebot CMP : tarifs et options<\/h2>\n                        <div class=\"cb-pricing-columns__header--sub_heading\">\n                                    <div class=\"cb-pricing-columns__header--sub_heading__text\">\n                        <p style=\"text-align: left;\">D\u00e9couvrez Cookiebot CMP avec notre <strong>essai gratuit de 14 jours d\u00e8s aujourd'hui<\/strong>.<br \/>\nPassez ensuite \u00e0 notre version gratuite (pour les sites web jusqu'\u00e0 50 sous-pages) ou optez pour un abonnement Premium.<br \/>\nChangez d\u2019abonnement ou r\u00e9siliez \u00e0 tout moment.<\/p>\n                    <\/div>\n                                \n<div class=\"cb-pricing-selector\" tabindex=\"0\" role=\"button\">\n\t<span data-code=\"EUR\" class=\"cb-pricing-selector__root\">\n\t\tEuro - \u20ac\t<\/span>\n    <div class=\"cb-pricing-selector__menu\">\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"CHF\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tFranc suisse - CHF\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"DKK\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tCouronne danoise - kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item cb-pricing-selector__item--active \"\n                data-code=\"EUR\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tEuro - \u20ac\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"GBP\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tLivre sterling - \u00a3\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"NOK\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tCouronne norv\u00e9gienne - kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"PLN\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tZloty polonais - zl\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"SEK\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tCouronne su\u00e9doise - kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"USD\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tDollar am\u00e9ricain - $\t\t\t\t<\/span>\n\t\t\t<\/span>\n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n        <div class=\"cb-pricing-columns__price__container\" style=\"--plan-cards: 2;\">\n            <div id=\"free-plan\" class=\"cb-pricing-columns__price__card\">\n        <h3 class=\"cb-pricing-columns__price__card--heading\">Free<\/h3>\n    <div class=\"cb-pricing-columns__price__card--content\"><p style=\"text-align: left;\">Moins de 50 sous-pages<\/p>\n<p style=\"text-align: left;\">Fonctionnalit\u00e9s limit\u00e9es incluses<\/p>\n<\/div>\n        <div class=\"cb-pricing-columns__price__card--price\">\n        <span data-price=\"free\">\u20ac0<\/span>\n        <div class=\"cb-pricing-columns__price__card--domain\">\/ domaine, mois<\/div>\n    <\/div>\n    <a id=\"4469d57d-fe19-4e8c-93f5-65623736b4c5\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-button-left\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Commencez votre essai gratuit<\/span><\/a>\n<\/div>\n    <div id=\"premium-plan\" class=\"cb-pricing-columns__price__card\">\n                <h3 class=\"cb-pricing-columns__price__card--heading\">Premium<\/h3>\n        <div class=\"cb-pricing-columns__price__card--content\"><p>Lite, Small, Medium, Large, Extra Large<\/p>\n<p>&nbsp;<\/p>\n<p>jusqu'\u00e0 un nombre illimit\u00e9 de sous-pages<\/p>\n<p>Toutes les fonctionnalit\u00e9s Premium incluses<\/p>\n<\/div>\n        <p class=\"cb-pricing-columns__price__card--start\">\u00c0 partir de<\/p>\n        <div class=\"cb-pricing-columns__price__card--price\">\n        <span\n            data-price=\"lite\">8$<\/span>\n            <div class=\"cb-pricing-columns__price__card--domain\">\/ domaine, mois<\/div>\n        <\/div>\n        <a id=\"7c0c6ee5-2f73-4925-9a6c-22d58c9b2a16\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-button-left\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Commencez votre essai gratuit<\/span><\/a>\n    <\/div>\n        <\/div>\n        <div class=\"cb-pricing-columns__footer cb-pricing-columns__width--66\">\n                        <p>Des frais peuvent s'appliquer en fonction du nombre de sous-pages de votre site web. Cookiebot\u2122 vous fera automatiquement passer \u00e0 un abonnement Premium une fois que votre site aura atteint un minimum de 50 sous-pages. L'abonnement Lite inclut toutes les fonctionnalit\u00e9s Premium et un domaine.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', () => {\n        new Cb_Pricing_Columns(\n            document.querySelector('#block_d297aa021d249cc085108500e0eb1a2e'),\n            [{\"code\":\"CHF\",\"symbol\":\"CHF\",\"name\":\"Franc suisse - CHF\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":7,\"premium_small\":15,\"premium_medium\":32,\"premium_large\":54,\"premium_extra_large\":\"87\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"DKK\",\"symbol\":\"kr.\",\"name\":\"Couronne danoise - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":52,\"premium_small\":110,\"premium_medium\":225,\"premium_large\":375,\"premium_extra_large\":\"690\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"EUR\",\"symbol\":\"\\u20ac\",\"name\":\"Euro - \\u20ac\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":7,\"premium_small\":15,\"premium_medium\":30,\"premium_large\":50,\"premium_extra_large\":\"90\",\"is_default_currency\":true,\"spacing\":false},{\"code\":\"GBP\",\"symbol\":\"\\u00a3\",\"name\":\"Livre sterling - \\u00a3\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":6,\"premium_small\":14,\"premium_medium\":25,\"premium_large\":42,\"premium_extra_large\":\"78\",\"is_default_currency\":false,\"spacing\":false},{\"code\":\"NOK\",\"symbol\":\"kr.\",\"name\":\"Couronne norv\\u00e9gienne - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":82,\"premium_small\":165,\"premium_medium\":335,\"premium_large\":555,\"premium_extra_large\":\"1095\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"PLN\",\"symbol\":\"zl\",\"name\":\"Zloty polonais - zl\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":30,\"premium_small\":65,\"premium_medium\":135,\"premium_large\":225,\"premium_extra_large\":\"395\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"SEK\",\"symbol\":\"kr.\",\"name\":\"Couronne su\\u00e9doise - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":82,\"premium_small\":160,\"premium_medium\":330,\"premium_large\":550,\"premium_extra_large\":\"1050\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"USD\",\"symbol\":\"$\",\"name\":\"Dollar am\\u00e9ricain - $\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":8,\"premium_small\":16,\"premium_medium\":34,\"premium_large\":56,\"premium_extra_large\":\"96\",\"is_default_currency\":false,\"spacing\":false}]        )\n    });\n<\/script>\n\n\n<div class=\"bg-brand-white cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; 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