{"id":4944,"date":"2025-07-27T17:31:04","date_gmt":"2025-07-27T17:31:04","guid":{"rendered":"https:\/\/www.cookiebot.com\/es\/?page_id=4944"},"modified":"2026-05-04T15:20:56","modified_gmt":"2026-05-04T15:20:56","slug":"right-time-right-data-campaign","status":"publish","type":"page","link":"https:\/\/www.cookiebot.com\/es\/right-time-right-data-campaign\/","title":{"rendered":"Campaign Hub Page"},"content":{"rendered":"<div class=\"hero alignfull hero--layout-video cb-ctx--dark\" id=\"hero_1\">\n        <div class=\"hero__inner\">\n        <div class=\"hero__left\">\n                        <h1 class=\"hero__title like-h1-upper no-default-margin\">PREP\u00c1RATE PARA EL FUTURO CON EL PRIVACY-LED MARKETING<\/h1>                            <div class=\"hero__description like-text-lg\"><p>La confianza en las empresas ha alcanzado un m\u00ednimo hist\u00f3rico y el p\u00fablico es m\u00e1s exigente que nunca a la hora de compartir sus datos. Descubre c\u00f3mo combatir esta tendencia y preparar tus estrategias para el futuro con el Privacy-Led Marketing.<\/p>\n<\/div>\n                                                                                                    <div class=\"hero__buttons\">\n                    <a id=\"868ccb7a-e476-431c-8d38-9547856ff355\" class=\"cb-button cb-button-size-l cb-button-outlined  no-default-link-decoration cb-button-icon-right hero__buttons--button-0\" href=\"#h-el-estado-de-la-confianza-digital-en-2025-mas-que-un-requisito-legal\" target=\"\">\n<span>APRENDER M\u00c1S<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M10.8247 4.22632V16.4013L5.22471 10.8013L3.82471 12.2263L11.8247 20.2263L19.8247 12.2263L18.4247 10.8013L12.8247 16.4013V4.22632H10.8247Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<a id=\"ba78c591-9b70-4d85-820b-bb773fc29df4\" class=\"cb-button cb-button-size-l cb-button-outlined  no-default-link-decoration cb-button-icon-right hero__buttons--button-1\" href=\"https:\/\/www.cookiebot.com\/es\/product-demo\/\" target=\"\">\n<span>EXPLORAR DEMO<\/span><img src='https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/07\/HandClickOutlined.svg?v=fd8510d208162567' alt='HandClickOutlined.svg?v=fd8510d208162567' width='20' height='20' data-no-lazy><\/a>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"hero__right\">\n                                                                    <div class=\"hero__video\">\n                        \n<div class=\"cb-embed \" id=\"cb-embed-64JihkhUgf\">\n        <div class=\"cb-embed__container cb-ctx--dark\">\n        <div class=\"cb-embed__cover\"\n             style=\"background-image: url(https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/07\/Shopping-analogy-GIF.gif);\">\n                        <div class=\"cb-embed__play--icon\">\n                <svg width=\"160\" height=\"160\" viewBox=\"0 0 160 160\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3333 83.4489C13.3333 46.6334 43.1845 16.7822 80 16.7822C116.815 16.7822 146.667 46.6334 146.667 83.4489C146.667 120.264 116.815 150.116 80 150.116C43.1845 150.116 13.3333 120.264 13.3333 83.4489ZM106.097 87.6913L68.8335 113.092C68.6292 113.23 68.3884 113.312 68.1376 113.33C67.8867 113.347 67.6355 113.3 67.4116 113.193C67.1877 113.085 66.9996 112.922 66.8682 112.721C66.7368 112.52 66.6671 112.289 66.6667 112.053V61.283C66.6658 61.0469 66.7348 60.8151 66.866 60.6134C66.9971 60.4118 67.1853 60.248 67.4097 60.1404C67.6341 60.0328 67.8859 59.9856 68.1372 60.0038C68.3885 60.0221 68.6296 60.1052 68.8335 60.244L106.097 85.6291C106.273 85.7458 106.417 85.9003 106.516 86.0797C106.615 86.2591 106.667 86.4582 106.667 86.6602C106.667 86.8622 106.615 87.0613 106.516 87.2407C106.417 87.4201 106.273 87.5746 106.097 87.6913Z\" fill=\"white\"\/>\n<\/svg>\n            <\/div>\n        <\/div>\n        <div class=\"cb-embed__prompt__image cookieconsent-optout-marketing\"\n             style=\"background-image: url(https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/07\/Shopping-analogy-GIF.gif);\">\n        <\/div>\n        <div class=\"cb-embed__prompt__content cookieconsent-optout-marketing\">\n            <p class=\"cb-embed__prompt__headline\">Por favor, acepta las cookies de marketing para ver este v\u00eddeo<\/p>\n            <a id=\"9a3fce0a-2778-431d-856b-1c822379adfb\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-center\" href=\"javascript:void(0)\" target=\"_self\">\n<span>Acepta las cookies<\/span><\/a>\n        <\/div>\n        <iframe title=\"Genera confianza respetando la privacidad | Usercentrics\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/R2V2H2zyDF4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen class=\"cookieconsent-optin-marketing\"><\/iframe>            <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', function () {\n        new Cb_Embed(document.getElementById('cb-embed-64JihkhUgf'));\n    });\n<\/script>\n                    <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-black-90 cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--m);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n    <div class=\"cb-customers\">\n            <div class=\"cb-customers__track\">\n                    <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/pepco_group_logo_340px_01-1.svg?v=1548f22bcec1f087\"\n                     alt=\"Pepco\" width=\"340\" height=\"105\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/rural-king.svg?v=c61b94b055f7f6f1\"\n                     alt=\"rural-king\" width=\"340\" height=\"78\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/orbico.svg?v=0c403b5e138f2d8e\"\n                     alt=\"orbico\" width=\"341\" height=\"68\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/credit-exchange.svg?v=6bb93c10d76574f5\"\n                     alt=\"credit-exchange\" width=\"340\" height=\"64\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/canon.svg?v=d58e7999bf5b46cc\"\n                     alt=\"canon\" width=\"340\" height=\"72\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/bauhaus.svg?v=695ed7c488c3a310\"\n                     alt=\"bauhaus\" width=\"338\" height=\"66\">\n            <\/div>\n                        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:8;\">\n    \n<div class=\"cb-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-el-estado-de-la-confianza-digital-en-2025-mas-que-un-requisito-legal\" style=\"margin-bottom:var(--wp--preset--spacing--xl)\"><strong><strong>El estado de la confianza digital en 2025: m\u00e1s que un requisito legal<\/strong><\/strong><\/h2>\n\n\n\n<p>Los consumidores son m\u00e1s conscientes de su privacidad, m\u00e1s selectivos y est\u00e1n dispuestos a prescindir de las marcas en las que no conf\u00edan. No se trata de rechazar el intercambio de datos, sino de exigir responsabilidades.<\/p>\n\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--m);\">\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:2;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-62\"><strong><strong>62%<\/strong><\/strong><\/h2>\n\n\n\n<p>de los consumidores cree que se ha convertido en un producto<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:3;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-46\"><strong><strong>46%<\/strong><\/strong><\/h2>\n\n\n\n<p>hace clic en \u00abaceptar todas\u00bb las cookies con menos frecuencia que hace tres a\u00f1os<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--m);\">\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:4;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-44\"><strong><strong>44%<\/strong><\/strong><\/h2>\n\n\n\n<p>afirma que la transparencia es el pilar de la confianza<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:5;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-77\"><strong><strong>77%<\/strong><\/strong><\/h2>\n\n\n\n<p>de los consumidores no entiende c\u00f3mo se recopilan y utilizan sus datos<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/usercentrics.com\/es\/resources\/state-of-digital-trust-report\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/Digital-Trust.png\" alt=\"\" class=\"wp-image-17402\" \/><\/a><\/figure>\n\n\n<div class=\"cta-block cta-block--size-s cb-ctx--blue\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner\">\n            <div class=\"cta-block__left-column\">\n                                                                    <div class=\"cta-block__description like-text-md\">\n                        <h4>Existe una falta de confianza, pero tambi\u00e9n hay una oportunidad para que las marcas lideren con claridad y \u00e9tica.<br \/>\n<\/h4>\n                    <\/div>\n                                                                                                                <div class=\"cta-block__buttons\">\n                                                    <div class=\"cta-block__buttons__button-wp\">\n                                <a id=\"0b356c93-e628-4411-a38e-ea04ec8c9f7c\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right cta-block__buttons__button\" href=\"https:\/\/usercentrics.com\/es\/resources\/state-of-digital-trust-report\/\" target=\"_blank\">\n<span>LEER INFORME AHORA<\/span><\/a>\n                                                            <\/div>\n                                                                        <\/div>\n                                                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-8);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-bf97c6cbe9805cf90f739ea0417ac6b7\" id=\"h-por-que-el-privacy-led-marketing-es-el-futuro\"><strong><strong><strong>\u00bfPor qu\u00e9 el Privacy-Led Marketing es el futuro?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b20a9ca281663dbc6dc09cbe6c6b604a\">A lo largo de la historia, el marketing ha experimentado una evoluci\u00f3n significativa aproximadamente cada veinte a\u00f1os. Pero desde la d\u00e9cada de 2020, la privacidad se ha convertido en el principal motor de las estrategias de marketing.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:10;\">\n    \n\n<p><\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-e3e16b3634860681d45aa720b7f41da7\" id=\"h-1960-inicios-del-marketing\"><strong><strong><strong>1960: inicios del marketing<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-97b297a21e5dabf1f20ba9371ecb6e19\">Las cuatro Ps del marketing definen c\u00f3mo aprendemos y ejecutamos el marketing: producto, precio, plaza (lugar) y promoci\u00f3n.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4972987292144e969ac6e004c6746189\" style=\"font-size:14px\">Basic Marketing: A Managerial Approach de E. Jerome McCarthy<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:12;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/Where-marketing-began-1024x605.png\" alt=\"\" class=\"wp-image-17405\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);--mo: -1;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:13;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png\" alt=\"\" class=\"wp-image-17407\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:14;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-d62b29c50e2775bc5d068eb3265cb1ec\" id=\"h-1980-el-origen-del-marketing-a-gran-escala\"><strong><strong><strong>1980: el origen del marketing a gran escala<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-84266c4c242a9012a551848b88ce1ac1\">Estall\u00f3 la era del consumismo masivo, las marcas ic\u00f3nicas y la televisi\u00f3n. Booms y Bitner a\u00f1adieron tres pilares m\u00e1s: personas, procesos y pruebas f\u00edsicas, para reflejar la creciente importancia de los servicios y las experiencias en un mercado que evolucionaba vertiginosamente.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:15;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-60650441a40b35dbf5731d3fb90dcbb6\" id=\"h-2000-el-boom-de-los-datos\"><strong><strong><strong>2000: el boom de los datos<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-20ed6029bc72576bd84b1f9121fe4347\">Recopilar datos parec\u00eda ser \u00abgratis\u00bb, y los profesionales del marketing se volcaron en ellos. La tecnolog\u00eda explot\u00f3 y la personalizaci\u00f3n se convirti\u00f3 en la joya de la corona. Este hito digital introduce la octava P del marketing: la productividad.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:16;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/The-data-driven-BOOM-1024x606.png\" alt=\"\" class=\"wp-image-17408\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);--mo: -1;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:17;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/The-privacy-reckoning-1024x605.png\" alt=\"\" class=\"wp-image-17409\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:18;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-b1545f4dad1a75cc71eb1333e4eaf463\" id=\"h-2016-hasta-ahora-la-privacidad-en-el-punto-de-mira\"><strong><strong><strong>2016 hasta ahora: la privacidad en el punto de mira<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-72cc29564b407ade91bcb4d441ef99f1\">El uso indebido de datos genera desconfianza y la necesidad de legislar, el mundo del marketing intenta adaptarse. Las plataformas de consentimiento, los marcos IAB, la privacidad UX y las grandes empresas tecnol\u00f3gicas como Apple empezaron a redefinir las expectativas al darse cuenta de que la confianza impulsa los resultados m\u00e1s que la precisi\u00f3n: la privacidad se convierte en la novena P del marketing.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--2-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:19;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-prepara-tu-estrategia-de-medicion-para-el-futuro\">Prepara tu estrategia de medici\u00f3n para el futuro<\/h2>\n\n<\/div>\n\n<\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:20;\">\n    \n<div class=\"cb-course-card\">\n    <div class=\"cb-course-card--background cb-ctx--dark\">\n                    <img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png 640w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/07\/Privacy-Led-Marketing-Measurement-Course-300x169.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>            <\/div>\n    <div class=\"cb-course-card--details\">\n                    <div class=\"cb-course-card--text\">\n                <h3 class=\"like-h4\">Curso de medici\u00f3n basado en el Privacy-Led Marketing<\/h3>\n                                    <p>\u00bfTe aferras a la antigua filosof\u00eda de marketing? Este curso NO es para ti.<\/p>\n<p>Te ofrecemos estrategias, an\u00e1lisis y marcos de medici\u00f3n de marketing preparados para el futuro para que no solo sobrevivas, sino que triunfes en la era del Privacy-Led Marketing.<\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n                            <div class='cb-course-card--author'>\n                                            <div class=\"cb-course-card--author__photo\">\n                            <div class=\"cb-course-card--author__photo__overlay\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/07\/Jeff-Sauer.png\" width=\"64\" height=\"64\"\n                                     alt=\"\">\n                                                    <\/div>\n                                        <div class=\"cb-course-card--author__info\">\n                                                    <div class=\"cb-course-card--author__name like-h5\">\n                                Jeff Sauer                            <\/div>\n                                                                            <div class=\"cb-course-card--author__position like-text-sm\">\n                                                                Cofundador, MeasureU                            <\/div>\n                                            <\/div>\n                <\/div>\n            \n                            <div class=\"cb-course-card--link\">\n                    <a id=\"a1617b1e-67ed-4a1a-9e6f-d9ac743c8eb7\" class=\"cb-button cb-button-size-m cb-button-link  no-default-link-decoration cb-button-icon-right\" href=\"https:\/\/courses.usercentrics.com\/course\/marketing-measurement\" target=\"_blank\">\n<span>Inscribirse ahora<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:21;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-prepara-tu-marketing-para-el-futuro-con-nuestras-guias\"><strong>Prepara tu marketing para el futuro con nuestras gu\u00edas<\/strong><\/h2>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--2-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:22;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/guides\/contextual-consent\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"439\" height=\"319\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Contextual-consent.jpg\" class=\"card__image\" alt=\"Contextual consent\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Contextual-consent.jpg 439w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Contextual-consent-300x218.jpg 300w\" sizes=\"auto, (max-width: 439px) 100vw, 439px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Contextual consent        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Navigating the complexities of data privacy is a growing challenge for marketers and advertisers. This guide to contextual consent breaks down what it means, why it\u2019s critical for building trust, and how it can enhance campaign effectiveness while keeping your strategies aligned with data privacy regulations....<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"6b097bbc-78d3-4ca8-8354-a4653ef2d6b1\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>M\u00e1s informaci\u00f3n<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:23;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/guides\/future-of-data-in-marketing\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"320\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Future-of-data-in-marketing.jpg\" class=\"card__image\" alt=\"Future of data in marketing\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Future-of-data-in-marketing.jpg 440w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Future-of-data-in-marketing-300x218.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Future of data in marketing        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Brands are entering a new era where data is a powerful tool, but only when handled responsibly. As privacy regulations evolve and technologies like Google Topics and Protected Audience APIs emerge, the future of marketing depends on effective, compliant data strategies. This guide will show you....<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"b5bb41b6-c4d5-432e-851a-c9e6447aef4d\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>M\u00e1s informaci\u00f3n<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:24;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/knowledge-hub\/the-cookieless-future-impact-and-solutions\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"722\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/cookieless_future-e1752248047209.jpg\" class=\"card__image\" alt=\"Cookieless future\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/cookieless_future-e1752248047209.jpg 1000w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/cookieless_future-e1752248047209-300x217.jpg 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/cookieless_future-e1752248047209-768x554.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            How to prepare your marketing strategy for a cookieless future        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>The cookieless future is becoming the cookieless present. Digital marketing and advertising require new solutions, like access to first-party data, consent management, and integrated tools to meet updated requirements from Google...<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"20e585a6-eea0-46d6-b5d8-3ccb461d05dc\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>M\u00e1s informaci\u00f3n<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"cta-block cta-block--size-m cta-block--has-image cb-ctx--dark\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner container\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h2\">\n                        <span ><b>La confianza marcar\u00e1 la primera impresi\u00f3n con Cookiebot CMP<\/b><\/span>                    <\/h2>\n                                                    <div class=\"cta-block__description like-text-md\">\n                        <ul class=\"cb-round-checked-list\">\n<li>Genera confianza en los usuarios ofreciendo libertad de elecci\u00f3n y transparencia sobre el uso que se hace de sus datos<\/li>\n<li>Con m\u00faltiples opciones de integraci\u00f3n, en cuesti\u00f3n de minutos puedes empezar a recopilar el consentimiento con pocos recursos t\u00e9cnicos<\/li>\n<li>Permite opciones de consentimiento granular para respetar la elecci\u00f3n del usuario<\/li>\n<li>Personalizaci\u00f3n de la marca para una experiencia de usuario fluida y de confianza<\/li>\n<li>Plantillas predise\u00f1adas y f\u00e1ciles de usar que permiten la configuraci\u00f3n en cuesti\u00f3n de minutos<\/li>\n<\/ul>\n                    <\/div>\n                                                                            <\/div>\n                            <div class=\"cta-block__right-column\">\n                                            <img decoding=\"async\" width=\"610\" height=\"408\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/web_cmp_impressions.svg?v=c1388b80da2f517c\" class=\"cta-block__image cta-block__image--type-icon\" alt=\"Illustration showing some features\" loading=\"lazy\" \/>                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:25;\">\n    \n\n<div id=\"e666f15e-bab9-4014-a97a-38d7d1228aa3\"\n     class=\"cb-testimonials cb-testimonials--layout-testimonial\"\n    >\n    <div class=\"cb-testimonials__testimonials-wp\">\n        <div class=\"cb-testimonials__testimonials-wp-container cb-wrapper\">\n                            <div class=\"cb-testimonials__top-bar\">\n                    <div class=\"cb-testimonials__heading\">\n                                                    <h2 class=\"no-margin\">\u00bfQu\u00e9 dicen nuestros clientes y socios sobre nosotros?<\/h2>\n                                            <\/div>\n\n                                            <div class=\"cb-testimonials__controls\">\n                            <a id=\"a8124c6b-c355-4e29-8991-b2ebc1a922e6\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-testimonials__controls--prev disabled\" href=\"javascript:void(0)\" target=\"_self\" aria-label=\"Previous\">\n<span><\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                            <a id=\"c71eb8b4-2efb-4f53-a85c-bf3ba5b0b4e7\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-testimonials__controls--next\" href=\"javascript:void(0)\" target=\"_self\" aria-label=\"Next\">\n<span><\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                        <\/div>\n                                    <\/div>\n                        <div class=\"cb-testimonials__slider-window\">\n                <div class=\"cb-testimonials__testimonials\"\n                     style=\"width: calc(100% * 5)\">\n                    <div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u201cLlevo a\u00f1os usando y recomendando Cookiebot CMP a mis clientes y abogados, porque es una herramienta econ\u00f3mica para cumplir con la privacidad. Es intuitiva, y f\u00e1cil de personalizar e implementar\u201d.<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/10\/Rian-Kinney.jpeg\" alt=\"Fundadora de Kinney Firm\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/10\/Rian-Kinney.jpeg 400w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/10\/Rian-Kinney-300x300.jpeg 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/10\/Rian-Kinney-150x150.jpeg 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"399\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Rian Kinney, Esq., Fundadora                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Kinney Firm                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\"La posibilidad de personalizar la apariencia y el car\u00e1cter del banner de cookies es una gran ventaja para nuestra empresa, nos ayuda a atender a nuestros clientes con sus demandas espec\u00edficas y locales. Nuestros dise\u00f1os de banner personalizados est\u00e1n siempre centrados en la privacidad, al mismo tiempo que obtienen altas tasas de aceptaci\u00f3n\u201d. <\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Ed-Kost.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Ed-Kost.png 400w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Ed-Kost-300x300.png 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Ed-Kost-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Ed Kost, Fundador                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                CookieInfo                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u201cNos encanta c\u00f3mo Cookiebot CMP ofrece una amplia personalizaci\u00f3n de sus herramientas, siempre garantizando los sistemas de seguridad m\u00e1s actualizados. Nuestros clientes tienen muchas necesidades diferentes y, gracias a la flexibilidad de Cookiebot CMP, podemos ayudarles a crear un entorno seguro y elegante en sus sitios web\u201d. <\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Mauro-Pugliese-CEO-Hinto.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Mauro-Pugliese-CEO-Hinto.png 400w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Mauro-Pugliese-CEO-Hinto-300x300.png 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Mauro-Pugliese-CEO-Hinto-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Mauro Pugliese, CEO                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Hinto                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u201cNunca nos hemos planteado otros competidores y consideramos que Cookiebot CMP es la mejor soluci\u00f3n\u201d. <\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Wil-Newland-soBold.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Wil-Newland-soBold.png 400w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Wil-Newland-soBold-300x300.png 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Wil-Newland-soBold-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Will Newland, Director Gerente                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                SoBold                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\"Exploramos todas las opciones antes de decantarnos por Cookiebot CMP. Es la m\u00e1s flexible. En unos pocos clics podemos adaptarla para cumplir con las necesidades de cualquier cliente. Y la intergraci\u00f3n de GTM es sencilla\". <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Andy-Crestodina.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Andy-Crestodina.png 400w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Andy-Crestodina-300x300.png 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Andy-Crestodina-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Andy Crestodina, Co-fundador y Chief Marketing Officer                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Orbit Media Studios                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"cb-testimonials__progress-wrapper\">\n                    <div class=\"cb-testimonials__progress-slider\">\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"0\" data-label=\"Kinney Firm\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        Kinney Firm                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"1\" data-label=\"CookieInfo\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        CookieInfo                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"2\" data-label=\"Hinto\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        Hinto                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"3\" data-label=\"SoBold\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        SoBold                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"4\" data-label=\"Orbit Media Studios\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        Orbit Media Studios                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', function () {\n        new Cb_Testimonials(document.getElementById('e666f15e-bab9-4014-a97a-38d7d1228aa3'), 9000);\n    });\n<\/script>\n<style>\n    .cb-testimonials__progress__bar:before {\n        transition-duration: 9000ms;\n    }\n<\/style>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<div id=\"block_603bdd2e29ba3c6f0347d129baa009af\" class=\"cb-pricing-columns\">\n    <div class=\"cb-wrapper\">\n\n        <div class=\"cb-pricing-columns__header\">\n                                        <h2 class=\"cb-pricing-columns__header--heading cb-pricing-columns__align--center cb-pricing-columns__width--100\">Precios y planes de Cookiebot CMP <\/h2>\n                        <div class=\"cb-pricing-columns__header--sub_heading\">\n                                    <div class=\"cb-pricing-columns__header--sub_heading__text\">\n                        <p style=\"text-align: left;\">Prueba Cookiebot CMP hoy con nuestra prueba gratuita de 14 d\u00edas.<br \/>\nDespu\u00e9s sigue con nuestro plan Free (para sitios web con menos de 50 subp\u00e1ginas) o mejora a Premium.<br \/>\nMejora o cancela en cualquier momento.<\/p>\n                    <\/div>\n                                \n<div class=\"cb-pricing-selector\" tabindex=\"0\" role=\"button\">\n\t<span data-code=\"EUR\" class=\"cb-pricing-selector__root\">\n\t\tEuro - \u20ac\t<\/span>\n    <div class=\"cb-pricing-selector__menu\">\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"CHF\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tFranco suizo - CHF\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"DKK\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tCorona danesa - kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item cb-pricing-selector__item--active \"\n                data-code=\"EUR\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tEuro - \u20ac\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"GBP\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tLibra esterlina - \u00a3\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"NOK\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tCorona noruega - kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"PLN\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tZloty polaco - zl\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"SEK\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tCorona sueca - kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"USD\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tD\u00f3lar estadounidense - $\t\t\t\t<\/span>\n\t\t\t<\/span>\n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n        <div class=\"cb-pricing-columns__price__container\" style=\"--plan-cards: 2;\">\n            <div id=\"free-plan\" class=\"cb-pricing-columns__price__card\">\n        <h3 class=\"cb-pricing-columns__price__card--heading\">Free<\/h3>\n    <div class=\"cb-pricing-columns__price__card--content\"><p style=\"text-align: left;\">Menos de 50 subp\u00e1ginas<\/p>\n<p style=\"text-align: left;\">Funciones limitadas<\/p>\n<\/div>\n        <div class=\"cb-pricing-columns__price__card--price\">\n        <span data-price=\"free\">\u20ac0<\/span>\n        <div class=\"cb-pricing-columns__price__card--domain\">\/ por dominio y mes<\/div>\n    <\/div>\n    <a id=\"2f0c1364-9995-4d20-93a7-b485e5c2d232\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-button-left\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Empezar mi prueba gratuita<\/span><\/a>\n<\/div>\n    <div id=\"premium-plan\" class=\"cb-pricing-columns__price__card\">\n                <h3 class=\"cb-pricing-columns__price__card--heading\">Premium<\/h3>\n        <div class=\"cb-pricing-columns__price__card--content\"><p>Lite, Small, Medium, Large, Extra Large<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">hasta subp\u00e1ginas ilimitadas<\/p>\n<p style=\"text-align: left;\">Todas las funciones premium inclu\u00eddas<\/p>\n<\/div>\n        <p class=\"cb-pricing-columns__price__card--start\">Desde<\/p>\n        <div class=\"cb-pricing-columns__price__card--price\">\n        <span\n            data-price=\"lite\">8$<\/span>\n            <div class=\"cb-pricing-columns__price__card--domain\">\/ por dominio y mes<\/div>\n        <\/div>\n        <a id=\"a22353bb-dd74-4fcf-ba20-0583392b1339\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-button-left\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Empezar mi prueba gratuita<\/span><\/a>\n    <\/div>\n        <\/div>\n        <div class=\"cb-pricing-columns__footer cb-pricing-columns__width--66\">\n                        <p>Se puede cobrar una tarifa de suscripci\u00f3n en funci\u00f3n del n\u00famero de subp\u00e1ginas de tu sitio. Cookiebot\u2122 mejorar\u00e1 autom\u00e1ticamente del plan Free al Premium una vez tu sitio web alcance o supere las 50 subp\u00e1ginas.<br \/>\nEl plan Lite incluye todas las funciones premium y un dominio.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', () => {\n        new Cb_Pricing_Columns(\n            document.querySelector('#block_603bdd2e29ba3c6f0347d129baa009af'),\n            [{\"code\":\"CHF\",\"symbol\":\"CHF\",\"name\":\"Franco suizo - CHF\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":7,\"premium_small\":15,\"premium_medium\":32,\"premium_large\":54,\"premium_extra_large\":\"87\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"DKK\",\"symbol\":\"kr.\",\"name\":\"Corona danesa - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":52,\"premium_small\":110,\"premium_medium\":225,\"premium_large\":375,\"premium_extra_large\":\"690\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"EUR\",\"symbol\":\"\\u20ac\",\"name\":\"Euro - \\u20ac\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":7,\"premium_small\":15,\"premium_medium\":30,\"premium_large\":50,\"premium_extra_large\":\"90\",\"is_default_currency\":true,\"spacing\":false},{\"code\":\"GBP\",\"symbol\":\"\\u00a3\",\"name\":\"Libra esterlina - \\u00a3\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":6,\"premium_small\":14,\"premium_medium\":25,\"premium_large\":42,\"premium_extra_large\":\"78\",\"is_default_currency\":false,\"spacing\":false},{\"code\":\"NOK\",\"symbol\":\"kr.\",\"name\":\"Corona noruega - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":82,\"premium_small\":165,\"premium_medium\":335,\"premium_large\":555,\"premium_extra_large\":\"1095\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"PLN\",\"symbol\":\"zl\",\"name\":\"Zloty polaco - zl\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":30,\"premium_small\":65,\"premium_medium\":135,\"premium_large\":225,\"premium_extra_large\":\"395\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"SEK\",\"symbol\":\"kr.\",\"name\":\"Corona sueca - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":82,\"premium_small\":160,\"premium_medium\":330,\"premium_large\":550,\"premium_extra_large\":\"1050\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"USD\",\"symbol\":\"$\",\"name\":\"D\\u00f3lar estadounidense - $\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":8,\"premium_small\":16,\"premium_medium\":34,\"premium_large\":56,\"premium_extra_large\":\"96\",\"is_default_currency\":false,\"spacing\":false}]        )\n    });\n<\/script>\n\n\n<div class=\"bg-brand-white cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:26;\">\n    \n\n\n<div class=\"cb-highlighted-numbers cb-ctx--base\">\n                    <div\n            class=\"cb-highlighted-numbers__cards\">\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">2,4 M<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">sitios web y aplicaciones<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">8,8 mil M<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">de consentimientos de usuarios al mes<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">47<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">idiomas distintos<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">600.000+<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">clientes<\/div>\n                                    <\/div>\n                    <\/div>\n        <\/div>\n\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"tags":[],"class_list":["post-4944","page","type-page","status-publish","hentry"],"acf":[],"thumbnail_status":false,"thumbnail_url":"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/07\/Shop-Analogy-ES_1200x630_ffffff.png","_links":{"self":[{"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/pages\/4944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/comments?post=4944"}],"version-history":[{"count":0,"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/pages\/4944\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/media?parent=4944"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/tags?post=4944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}