{"id":4643,"date":"2025-04-02T08:22:26","date_gmt":"2025-04-02T08:22:26","guid":{"rendered":"https:\/\/www.cookiebot.com\/es\/?page_id=4643"},"modified":"2026-05-04T14:42:07","modified_gmt":"2026-05-04T14:42:07","slug":"first-impressions-matter","status":"publish","type":"page","link":"https:\/\/www.cookiebot.com\/es\/first-impressions-matter\/","title":{"rendered":"first impressions matter"},"content":{"rendered":"<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:1;align-self:flex-start;\">\n    \n\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-99380d7ec0739c4c53673ff2189e0022\" id=\"h-la-primera-impresion-lo-es-todo-genera-confianza\">LA PRIMERA IMPRESI\u00d3N LO ES TODO. GENERA CONFIANZA.<\/h1>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d7375a4ca9b1a774e5f6a122391b4bb0\">En la jungla de los negocios, los clientes m\u00e1s cautos pueden salir corriendo en cualquier momento. La primera impresi\u00f3n decide si confiar\u00e1n en tu marca. Con Cookiebot\u2122 by Usercentrics ofrece confianza a los usuarios desde el primer paso.<\/p>\n\n\n<a id=\"d6d3d5f7-7ee9-4e5e-bcbd-68d31f73e9dd\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-left\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>EMPEZAR GRATIS<\/span><\/a>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:2;align-self:flex-start;\">\n    \n\n\n<div class=\"cb-embed \" id=\"cb-embed-4lH3z8yeCc\">\n        <div class=\"cb-embed__container cb-ctx--dark\">\n        <div class=\"cb-embed__cover\"\n             style=\"background-image: url(https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/video_placeholder.gif);\">\n                        <div class=\"cb-embed__play--icon\">\n                <svg width=\"160\" height=\"160\" viewBox=\"0 0 160 160\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3333 83.4489C13.3333 46.6334 43.1845 16.7822 80 16.7822C116.815 16.7822 146.667 46.6334 146.667 83.4489C146.667 120.264 116.815 150.116 80 150.116C43.1845 150.116 13.3333 120.264 13.3333 83.4489ZM106.097 87.6913L68.8335 113.092C68.6292 113.23 68.3884 113.312 68.1376 113.33C67.8867 113.347 67.6355 113.3 67.4116 113.193C67.1877 113.085 66.9996 112.922 66.8682 112.721C66.7368 112.52 66.6671 112.289 66.6667 112.053V61.283C66.6658 61.0469 66.7348 60.8151 66.866 60.6134C66.9971 60.4118 67.1853 60.248 67.4097 60.1404C67.6341 60.0328 67.8859 59.9856 68.1372 60.0038C68.3885 60.0221 68.6296 60.1052 68.8335 60.244L106.097 85.6291C106.273 85.7458 106.417 85.9003 106.516 86.0797C106.615 86.2591 106.667 86.4582 106.667 86.6602C106.667 86.8622 106.615 87.0613 106.516 87.2407C106.417 87.4201 106.273 87.5746 106.097 87.6913Z\" fill=\"white\"\/>\n<\/svg>\n            <\/div>\n        <\/div>\n        <div class=\"cb-embed__prompt__image cookieconsent-optout-marketing\"\n             style=\"background-image: url(https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/video_placeholder.gif);\">\n        <\/div>\n        <div class=\"cb-embed__prompt__content cookieconsent-optout-marketing\">\n            <p class=\"cb-embed__prompt__headline\">Por favor, acepta las cookies de marketing para ver este v\u00eddeo<\/p>\n            <a id=\"c37282c3-b348-4d8b-9ad9-dd2fe1a54ad4\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-center\" href=\"javascript:void(0)\" target=\"_self\">\n<span>Acepta las cookies<\/span><\/a>\n        <\/div>\n        <iframe title=\"Banners de cookies que no espantar\u00e1n a tus clientes | Cookiebot de Usercentrics\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/myN0z8g3eOQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen class=\"cookieconsent-optin-marketing\"><\/iframe>            <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', function () {\n        new Cb_Embed(document.getElementById('cb-embed-4lH3z8yeCc'));\n    });\n<\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black-90 cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--m);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:3;\">\n    \n    <div class=\"cb-customers\">\n            <div class=\"cb-customers__track\">\n                    <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/pepco_group_logo_340px_01-1.svg?v=1548f22bcec1f087\"\n                     alt=\"Pepco\" width=\"340\" height=\"105\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/rural-king.svg?v=c61b94b055f7f6f1\"\n                     alt=\"rural-king\" width=\"340\" height=\"78\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/orbico.svg?v=0c403b5e138f2d8e\"\n                     alt=\"orbico\" width=\"341\" height=\"68\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/credit-exchange.svg?v=6bb93c10d76574f5\"\n                     alt=\"credit-exchange\" width=\"340\" height=\"64\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/canon.svg?v=d58e7999bf5b46cc\"\n                     alt=\"canon\" width=\"340\" height=\"72\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/11\/bauhaus.svg?v=695ed7c488c3a310\"\n                     alt=\"bauhaus\" width=\"338\" height=\"66\">\n            <\/div>\n                        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:4;\">\n    \n<div id=\"cb-comparison-slider67f2ca9d-21a4-48a6-88e4-b74072313204\" class=\"cb-comparison-slider cb-ctx--base\">\n    <div class=\"cb-comparison-slider-wrapper\">\n        <div\n            class=\"cb-comparison-slider-image cb-comparison-slider-image__overlay\"\n            data-mobile-url=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/04\/mobile_before.svg?v=450c24bca587c64c\"            data-desktop-url=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/Before-image-n.svg?v=0ca0acf7456e13dc\">\n            <div class=\"cb-comparison-slider-image-inner\">\n                <div class=\"cb-comparison-slider-notice cb-ctx--base\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"33\" height=\"33\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/04\/ExclamationCircleOutlined.svg?v=e1e83c805bf25931\" class=\"attachment-full size-full\" alt=\"\" \/>                    El banner de CMP es lo primero que ven tus clientes                <\/div>\n                <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/Before-image-n.svg?v=0ca0acf7456e13dc\" class=\"cb-comparison-slider-image__target\"\n                     alt=\"Before image\">\n            <\/div>\n        <\/div>\n        <div class=\"cb-comparison-slider-slide__anchor\">\n            <div class=\"cb-comparison-slider-slide__tooltip\">\n                                    <div class=\"cb-comparison-slider-slide__tooltip-content like-text-sm cb-ctx--dark\">\u00a1Desliza para revelar una belleza!<\/div>\n                                <svg width=\"96\" height=\"96\" viewBox=\"0 0 96 96\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <circle cx=\"48\" cy=\"48\" r=\"48\" fill=\"#00A2FF\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M70.4106 48L61.0816 41.06C61.0309 41.0222 61.001 40.9627 61.001 40.8995V39.3836C61.001 39.2219 61.1829 39.127 61.3155 39.2196L72.5009 47.0295C73.1677 47.5088 73.1677 48.4913 72.5009 48.9705L61.3155 56.7804C61.1829 56.873 61.001 56.7781 61.001 56.6164V55.1005C61.001 55.0373 61.0309 54.9778 61.0816 54.94L70.4106 48Z\" fill=\"black\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27.5914 48L36.9204 54.94C36.9711 54.9778 37.001 55.0373 37.001 55.1005L37.001 56.6164C37.001 56.7781 36.8191 56.873 36.6865 56.7804L25.501 48.9705C24.8343 48.4912 24.8343 47.5087 25.501 47.0295L36.6865 39.2196C36.8191 39.127 37.001 39.2219 37.001 39.3836L37.001 40.8995C37.001 40.9627 36.9711 41.0222 36.9204 41.06L27.5914 48Z\" fill=\"black\"\/>\n<\/svg>\n            <\/div>\n        <\/div>\n        <div class=\"cb-comparison-slider-image cb-comparison-slider-image__back\"\n            data-mobile-url=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/04\/after_no_border.svg?v=0d6a4efe7d92245d\"            data-desktop-url=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/After_image.svg?v=11b21337296acc1e\">\n            <div class=\"cb-comparison-slider-image-inner\">\n                <div class=\"cb-comparison-slider-notice cb-ctx--base\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"33\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/04\/Smile2Outlined.svg?v=d77bd4670db86780\" class=\"attachment-full size-full\" alt=\"\" \/>                    \u00dasalo a tu favor y presenta tu marca de inmediato                <\/div>\n                <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/After_image.svg?v=11b21337296acc1e\" class=\"cb-comparison-slider-image__target\"\n                     alt=\"After image\">\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<script>\n    new Cb_ComparisonSliderInline(\n        document.querySelector('#cb-comparison-slider67f2ca9d-21a4-48a6-88e4-b74072313204')\n    )\n<\/script>\n\n<\/div>\n\n<\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:5;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-la-confianza-debe-ser-la-prioridad-de-tu-negocio\"><strong><strong>Por qu\u00e9 la confianza debe ser la prioridad de tu negocio<\/strong><\/strong><\/h2>\n\n\n\n<p>Los datos son el tesoro del marketing, pero la confianza se est\u00e1 convirtiendo en la moneda de cambio. Si tu sitio web es la sala de espera de tu negocio, \u00bfest\u00e1 tu banner de cookies causando una buena primera impresi\u00f3n?<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"566\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/Why-first-impressions-matter-min.png\" alt=\"Illustration of a man smiling\" class=\"wp-image-4651\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/Why-first-impressions-matter-min.png 1000w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/Why-first-impressions-matter-min-300x170.png 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/Why-first-impressions-matter-min-768x435.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: 0px;\">\n<div class=\"cb-flex-column bg-brand-blue cb-ctx--blue\" style=\"--column-size: var(--column-size-3);--i:7;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-63\"><strong><strong>63%<\/strong><\/strong><\/h2>\n\n\n\n<p>de los consumidores comprar\u00eda a una marca en la que conf\u00eda aunque fuera m\u00e1s cara.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-blue cb-ctx--blue\" style=\"--column-size: var(--column-size-3);--i:8;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-55\"><strong><strong>55%<\/strong><\/strong><\/h2>\n\n\n\n<p>de los consumidores se mantendr\u00eda fiel a una marca en la que conf\u00eda plenamente aunque terceros denunciaran malas pr\u00e1cticas.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-blue cb-ctx--blue\" style=\"--column-size: var(--column-size-3);--i:9;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-53\"><strong><strong>53%<\/strong><\/strong><\/h2>\n\n\n\n<p>de los consumidores recomendar\u00eda a otros una marca en la que conf\u00eda por completo.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-blue cb-ctx--blue\" style=\"--column-size: var(--column-size-3);--i:10;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-81\"><strong><strong>81%<\/strong><\/strong><\/h2>\n\n\n\n<p>de los usuarios de aplicaciones prefiere marcas en las que conf\u00edan y que le proporcionan una \u00abexperiencia de privacidad positiva\u00bb.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:11;\">\n    \n\n<p class=\"has-text-align-left\" style=\"font-size:14px\"><em><strong>Deloitte, Encuesta de Tendencias del Consumidor Digital, 2020 y Reporte Especial del Edelman Trust Barometer 2024: Marcas y Pol\u00edtica. TRUST_KPI.<\/strong> \u00bfQu\u00e9 es m\u00e1s probable que hagas en nombre de una marca en la que conf\u00edas completamente frente a una en la que NO conf\u00edas? Marca todas las opciones que se apliquen. Pregunta realizada a la mitad de la muestra. Promedio de 14 mercados de la poblaci\u00f3n general. \u00abCompra\u00bb es un neto de los atributos 5 y 9. \u00abPermanecer leal\u00bb es un neto de los atributos 2, 10 y 12.<\/em><\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-blue cb-flex-row--background-right cb-ctx--blue\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:12;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-primeras-impresiones-basadas-en-la-privacidad\"><strong><strong><strong>Primeras impresiones basadas en la privacidad<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>C\u00e9ntrate en la transparencia, el respeto y tus usuarios.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:13;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1003\" height=\"566\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/Building-trust-at-first-sight-min.png\" alt=\"Illustration of a couple shaking hands\" class=\"wp-image-4652\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/Building-trust-at-first-sight-min.png 1003w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/Building-trust-at-first-sight-min-300x169.png 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/Building-trust-at-first-sight-min-768x433.png 768w\" sizes=\"auto, (max-width: 1003px) 100vw, 1003px\" \/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-blue cb-flex-row--background-right cb-ctx--blue\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:14;\">\n    \n\n<div class=\"cb-step-vertical\">\n                    <div class=\"cb-step-vertical_steps\">\n                            <div class=\"cb-step-vertical_steps--item\"\n                     data-id=\"0\">\n                                            <div class=\"cb-step-vertical_steps--item_icon-number no-default-margin\">\n                            1                        <\/div>\n                    \n                                            <div class=\"cb-step-vertical_steps--item_title like-h3 no-default-margin\">1. S\u00e9 transparente sobre c\u00f3mo gestionas los datos de los usuarios.<\/div>\n                                                        <\/div>\n                            <div class=\"cb-step-vertical_steps--item\"\n                     data-id=\"1\">\n                                            <div class=\"cb-step-vertical_steps--item_icon-number no-default-margin\">\n                            2                        <\/div>\n                    \n                                            <div class=\"cb-step-vertical_steps--item_title like-h3 no-default-margin\">2. Muestra proactividad a la hora de respetar las opciones de privacidad de tus usuarios.<\/div>\n                                                        <\/div>\n                            <div class=\"cb-step-vertical_steps--item\"\n                     data-id=\"2\">\n                                            <div class=\"cb-step-vertical_steps--item_icon-number no-default-margin\">\n                            3                        <\/div>\n                    \n                                            <div class=\"cb-step-vertical_steps--item_title like-h3 no-default-margin\">3. Permite que tu audiencia controle sus preferencias de privacidad.<\/div>\n                                                        <\/div>\n                    <\/div>\n                <\/div>\n\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"cta-block cta-block--size-m cta-block--has-image cb-ctx--dark\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner container\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h2\">\n                        <span ><b>La confianza marcar\u00e1 la primera impresi\u00f3n con Cookiebot CMP<\/b><\/span>                    <\/h2>\n                                                    <div class=\"cta-block__description like-text-md\">\n                        <ul class=\"cb-round-checked-list\">\n<li>Genera confianza en los usuarios ofreciendo libertad de elecci\u00f3n y transparencia sobre el uso que se hace de sus datos<\/li>\n<li>Con m\u00faltiples opciones de integraci\u00f3n, en cuesti\u00f3n de minutos puedes empezar a recopilar el consentimiento con pocos recursos t\u00e9cnicos<\/li>\n<li>Permite opciones de consentimiento granular para respetar la elecci\u00f3n del usuario<\/li>\n<li>Personalizaci\u00f3n de la marca para una experiencia de usuario fluida y de confianza<\/li>\n<li>Plantillas predise\u00f1adas y f\u00e1ciles de usar que permiten la configuraci\u00f3n en cuesti\u00f3n de minutos<\/li>\n<\/ul>\n                    <\/div>\n                                                                            <\/div>\n                            <div class=\"cta-block__right-column\">\n                                            <img decoding=\"async\" width=\"610\" height=\"408\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/03\/web_cmp_impressions.svg?v=c1388b80da2f517c\" class=\"cta-block__image cta-block__image--type-icon\" alt=\"Illustration showing some features\" loading=\"lazy\" \/>                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\" cb-flex-row--background-right\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:15;\">\n    \n\n<div class=\"cb-spacer\" style=\"--cb-height--d:72px;;--cb-height--t:72px;;--cb-height--m:72px;\">\n<\/div>\n\n\n\n<div id=\"177736d1-9e0f-42f5-93ab-0d52d57e360a\"\n     class=\"cb-testimonials cb-testimonials--layout-testimonial\"\n    >\n    <div class=\"cb-testimonials__testimonials-wp\">\n        <div class=\"cb-testimonials__testimonials-wp-container cb-wrapper\">\n                            <div class=\"cb-testimonials__top-bar\">\n                    <div class=\"cb-testimonials__heading\">\n                                                    <h2 class=\"no-margin\">\u00bfQu\u00e9 dicen nuestros clientes y socios sobre nosotros?<\/h2>\n                                            <\/div>\n\n                                            <div class=\"cb-testimonials__controls\">\n                            <a id=\"05caf0b2-1ad9-4c82-92b1-c3ec7490f807\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-testimonials__controls--prev disabled\" href=\"javascript:void(0)\" target=\"_self\" aria-label=\"Previous\">\n<span><\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                            <a id=\"ee55db08-a57b-424e-be08-6f0eb7907816\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-testimonials__controls--next\" href=\"javascript:void(0)\" target=\"_self\" aria-label=\"Next\">\n<span><\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                        <\/div>\n                                    <\/div>\n                        <div class=\"cb-testimonials__slider-window\">\n                <div class=\"cb-testimonials__testimonials\"\n                     style=\"width: calc(100% * 5)\">\n                    <div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u201cLlevo a\u00f1os usando y recomendando Cookiebot CMP a mis clientes y abogados, porque es una herramienta econ\u00f3mica para cumplir con la privacidad. Es intuitiva, y f\u00e1cil de personalizar e implementar\u201d.<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/10\/Rian-Kinney.jpeg\" alt=\"Fundadora de Kinney Firm\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/10\/Rian-Kinney.jpeg 400w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/10\/Rian-Kinney-300x300.jpeg 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/10\/Rian-Kinney-150x150.jpeg 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"399\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Rian Kinney, Esq., Fundadora                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Kinney Firm                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\"La posibilidad de personalizar la apariencia y el car\u00e1cter del banner de cookies es una gran ventaja para nuestra empresa, nos ayuda a atender a nuestros clientes con sus demandas espec\u00edficas y locales. Nuestros dise\u00f1os de banner personalizados est\u00e1n siempre centrados en la privacidad, al mismo tiempo que obtienen altas tasas de aceptaci\u00f3n\u201d. <\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Ed-Kost.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Ed-Kost.png 400w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Ed-Kost-300x300.png 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Ed-Kost-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Ed Kost, Fundador                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                CookieInfo                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u201cNos encanta c\u00f3mo Cookiebot CMP ofrece una amplia personalizaci\u00f3n de sus herramientas, siempre garantizando los sistemas de seguridad m\u00e1s actualizados. Nuestros clientes tienen muchas necesidades diferentes y, gracias a la flexibilidad de Cookiebot CMP, podemos ayudarles a crear un entorno seguro y elegante en sus sitios web\u201d. <\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Mauro-Pugliese-CEO-Hinto.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Mauro-Pugliese-CEO-Hinto.png 400w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Mauro-Pugliese-CEO-Hinto-300x300.png 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Mauro-Pugliese-CEO-Hinto-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Mauro Pugliese, CEO                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Hinto                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u201cNunca nos hemos planteado otros competidores y consideramos que Cookiebot CMP es la mejor soluci\u00f3n\u201d. <\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Wil-Newland-soBold.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Wil-Newland-soBold.png 400w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Wil-Newland-soBold-300x300.png 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Wil-Newland-soBold-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Will Newland, Director Gerente                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                SoBold                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\"Exploramos todas las opciones antes de decantarnos por Cookiebot CMP. Es la m\u00e1s flexible. En unos pocos clics podemos adaptarla para cumplir con las necesidades de cualquier cliente. Y la intergraci\u00f3n de GTM es sencilla\". <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Andy-Crestodina.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Andy-Crestodina.png 400w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Andy-Crestodina-300x300.png 300w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2023\/06\/Andy-Crestodina-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Andy Crestodina, Co-fundador y Chief Marketing Officer                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Orbit Media Studios                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"cb-testimonials__progress-wrapper\">\n                    <div class=\"cb-testimonials__progress-slider\">\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"0\" data-label=\"Kinney Firm\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        Kinney Firm                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"1\" data-label=\"CookieInfo\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        CookieInfo                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"2\" data-label=\"Hinto\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        Hinto                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"3\" data-label=\"SoBold\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        SoBold                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"cb-testimonials__progress\"\n                                 data-index=\"4\" data-label=\"Orbit Media Studios\">\n                                <div class=\"cb-testimonials__progress__bar\">\n                                <\/div>\n                                                                    <div class=\"cb-testimonials__progress__company\">\n                                        Orbit Media Studios                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', function () {\n        new Cb_Testimonials(document.getElementById('177736d1-9e0f-42f5-93ab-0d52d57e360a'), 9000);\n    });\n<\/script>\n<style>\n    .cb-testimonials__progress__bar:before {\n        transition-duration: 9000ms;\n    }\n<\/style>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimiza-la-gestion-del-consentimiento-para-potenciar-tu-marketing\"><strong><strong>Optimiza la gesti\u00f3n del consentimiento para potenciar tu marketing.<\/strong><\/strong><\/h2>\n\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--2-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:16;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/resources\/fim-checklist-consent-rate-optimization\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"329\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/A-marketers-guide-to-increasing-consent-rates.png\" class=\"card__image\" alt=\"A marketers guide to increasing consent rates\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/A-marketers-guide-to-increasing-consent-rates.png 448w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/A-marketers-guide-to-increasing-consent-rates-300x220.png 300w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            A marketer\u2019s guide to increasing consent rates while maintaining trust        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Optimizing consent rates is a direct route to building trust through transparency and user autonomy. A well-designed consent banner improves engagement, enhances the user experience, and aligns with global privacy laws. Use this checklist to create a clear, user-friendly consent strategy.<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"407ccb18-3949-4842-adef-0dca6e5d6b50\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>M\u00e1s informaci\u00f3n<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:17;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/resources\/fim-ebook-optimizing-consent-data\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"330\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Optimizing-Consent-Data-and-User-Trust-1.png\" class=\"card__image\" alt=\"Optimizing Consent Data and User Trust\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Optimizing-Consent-Data-and-User-Trust-1.png 447w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Optimizing-Consent-Data-and-User-Trust-1-300x221.png 300w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Optimizing Consent Data and User Trust        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Data privacy regulations, technologies, and user expectations are evolving. Learn how to provide great user experience, obtain valid consent to comply with privacy laws, and boost opt-ins to get the high quality data you need for integrated marketing.<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"49cb33af-0bb6-4a91-bacd-968520776392\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>M\u00e1s informaci\u00f3n<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:18;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/resources\/fim-guide-a-b-testing\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"330\" src=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Building-trust-from-hello.png\" class=\"card__image\" alt=\"Building trust from hello\" srcset=\"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Building-trust-from-hello.png 448w, https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2026\/05\/Building-trust-from-hello-300x221.png 300w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Building trust from hello: A\/B testing your consent banner for maximum impact        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Your cookie consent banner is one of the first interactions users have with your brand. A well-designed banner builds trust, improves engagement, and supports compliance. Learn how data-driven testing can improve opt-in rates.<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"4ecf284c-fa83-443a-80f4-dd52fc53354a\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>M\u00e1s informaci\u00f3n<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n<\/div>\n\n\n<div id=\"block_4cc2fd91c80155e817d3c2e9867435e5\" class=\"cb-pricing-columns\">\n    <div class=\"cb-wrapper\">\n\n        <div class=\"cb-pricing-columns__header\">\n                                        <h2 class=\"cb-pricing-columns__header--heading cb-pricing-columns__align--center cb-pricing-columns__width--100\">Precios y planes de Cookiebot CMP <\/h2>\n                        <div class=\"cb-pricing-columns__header--sub_heading\">\n                                    <div class=\"cb-pricing-columns__header--sub_heading__text\">\n                        <p style=\"text-align: left;\">Prueba Cookiebot CMP hoy con nuestra prueba gratuita de 14 d\u00edas.<br \/>\nDespu\u00e9s sigue con nuestro plan Free (para sitios web con menos de 50 subp\u00e1ginas) o mejora a Premium.<br \/>\nMejora o cancela en cualquier momento.<\/p>\n                    <\/div>\n                                \n<div class=\"cb-pricing-selector\" tabindex=\"0\" role=\"button\">\n\t<span data-code=\"EUR\" class=\"cb-pricing-selector__root\">\n\t\tEuro - 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kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"PLN\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tZloty polaco - zl\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"SEK\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tCorona sueca - kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"USD\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tD\u00f3lar estadounidense - $\t\t\t\t<\/span>\n\t\t\t<\/span>\n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n        <div class=\"cb-pricing-columns__price__container\" style=\"--plan-cards: 2;\">\n            <div id=\"free-plan\" class=\"cb-pricing-columns__price__card\">\n        <h3 class=\"cb-pricing-columns__price__card--heading\">Free<\/h3>\n    <div class=\"cb-pricing-columns__price__card--content\"><p style=\"text-align: left;\">Menos de 50 subp\u00e1ginas<\/p>\n<p style=\"text-align: left;\">Funciones limitadas<\/p>\n<\/div>\n        <div class=\"cb-pricing-columns__price__card--price\">\n        <span data-price=\"free\">\u20ac0<\/span>\n        <div class=\"cb-pricing-columns__price__card--domain\">\/ por dominio y mes<\/div>\n    <\/div>\n    <a id=\"74291ad9-dcf9-45d7-9dca-2b87fa221b35\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-button-left\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Empezar mi prueba gratuita<\/span><\/a>\n<\/div>\n    <div id=\"premium-plan\" class=\"cb-pricing-columns__price__card\">\n                <h3 class=\"cb-pricing-columns__price__card--heading\">Premium<\/h3>\n        <div class=\"cb-pricing-columns__price__card--content\"><p>Lite, Small, Medium, Large, Extra Large<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">hasta subp\u00e1ginas ilimitadas<\/p>\n<p style=\"text-align: left;\">Todas las funciones premium inclu\u00eddas<\/p>\n<\/div>\n        <p class=\"cb-pricing-columns__price__card--start\">Desde<\/p>\n        <div class=\"cb-pricing-columns__price__card--price\">\n        <span\n            data-price=\"lite\">8$<\/span>\n            <div class=\"cb-pricing-columns__price__card--domain\">\/ por dominio y mes<\/div>\n        <\/div>\n        <a id=\"aa0dbbe3-c356-4108-b2fc-e11b90a45e30\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-button-left\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Empezar mi prueba gratuita<\/span><\/a>\n    <\/div>\n        <\/div>\n        <div class=\"cb-pricing-columns__footer cb-pricing-columns__width--66\">\n                        <p>Se puede cobrar una tarifa de suscripci\u00f3n en funci\u00f3n del n\u00famero de subp\u00e1ginas de tu sitio. Cookiebot\u2122 mejorar\u00e1 autom\u00e1ticamente del plan Free al Premium una vez tu sitio web alcance o supere las 50 subp\u00e1ginas.<br \/>\nEl plan Lite incluye todas las funciones premium y un dominio.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', () => {\n        new Cb_Pricing_Columns(\n            document.querySelector('#block_4cc2fd91c80155e817d3c2e9867435e5'),\n            [{\"code\":\"CHF\",\"symbol\":\"CHF\",\"name\":\"Franco suizo - CHF\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":7,\"premium_small\":15,\"premium_medium\":32,\"premium_large\":54,\"premium_extra_large\":\"87\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"DKK\",\"symbol\":\"kr.\",\"name\":\"Corona danesa - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":52,\"premium_small\":110,\"premium_medium\":225,\"premium_large\":375,\"premium_extra_large\":\"690\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"EUR\",\"symbol\":\"\\u20ac\",\"name\":\"Euro - \\u20ac\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":7,\"premium_small\":15,\"premium_medium\":30,\"premium_large\":50,\"premium_extra_large\":\"90\",\"is_default_currency\":true,\"spacing\":false},{\"code\":\"GBP\",\"symbol\":\"\\u00a3\",\"name\":\"Libra esterlina - \\u00a3\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":6,\"premium_small\":14,\"premium_medium\":25,\"premium_large\":42,\"premium_extra_large\":\"78\",\"is_default_currency\":false,\"spacing\":false},{\"code\":\"NOK\",\"symbol\":\"kr.\",\"name\":\"Corona noruega - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":82,\"premium_small\":165,\"premium_medium\":335,\"premium_large\":555,\"premium_extra_large\":\"1095\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"PLN\",\"symbol\":\"zl\",\"name\":\"Zloty polaco - zl\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":30,\"premium_small\":65,\"premium_medium\":135,\"premium_large\":225,\"premium_extra_large\":\"395\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"SEK\",\"symbol\":\"kr.\",\"name\":\"Corona sueca - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":82,\"premium_small\":160,\"premium_medium\":330,\"premium_large\":550,\"premium_extra_large\":\"1050\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"USD\",\"symbol\":\"$\",\"name\":\"D\\u00f3lar estadounidense - $\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":8,\"premium_small\":16,\"premium_medium\":34,\"premium_large\":56,\"premium_extra_large\":\"96\",\"is_default_currency\":false,\"spacing\":false}]        )\n    });\n<\/script>\n\n\n<div class=\"bg-brand-white cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:19;\">\n    \n\n\n<div class=\"cb-highlighted-numbers cb-ctx--base\">\n                    <div\n            class=\"cb-highlighted-numbers__cards\">\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">2,4 M<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">sitios web y aplicaciones<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">8,8 mil M<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">de consentimientos de usuarios al mes<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">47<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">idiomas distintos<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">600.000+<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">clientes<\/div>\n                                    <\/div>\n                    <\/div>\n        <\/div>\n\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Optimiza la gesti\u00f3n del consentimiento para potenciar tu marketing.<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"tags":[],"class_list":["post-4643","page","type-page","status-publish","hentry"],"acf":[],"thumbnail_status":false,"thumbnail_url":"https:\/\/www.cookiebot.com\/es\/wp-content\/uploads\/sites\/4\/2025\/06\/First-Impressions-matter-social-image.png","_links":{"self":[{"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/pages\/4643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/comments?post=4643"}],"version-history":[{"count":0,"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/pages\/4643\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/media?parent=4643"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cookiebot.com\/es\/wp-json\/wp\/v2\/tags?post=4643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}