{"id":9589,"date":"2023-11-29T19:54:42","date_gmt":"2023-11-29T18:54:42","guid":{"rendered":"https:\/\/www.cookiebot.com\/en\/?p=9589"},"modified":"2026-04-30T17:20:08","modified_gmt":"2026-04-30T15:20:08","slug":"google-certified-cmp-requirement-cookiebot","status":"publish","type":"post","link":"https:\/\/www.cookiebot.com\/en\/google-certified-cmp-requirement-cookiebot\/","title":{"rendered":"Why a Google-certified Consent Management Platform (CMP) is crucial for digital advertising"},"content":{"rendered":"\n

On May 16, 2023, Google made a significant announcement affecting publishers<\/a> using or intending to use its AdSense, Ad Manager, or AdMob products. They must use a Google-certified Consent Management Platform (CMP) if they want to serve ads to visitors from the European Economic Area (EEA) and the United Kingdom (UK).<\/p>\n\n\n\n

This announcement came on the same day that the Interactive Advertising Bureau (IAB) announced policy and technical changes to its Transparency and Consent Framework (TCF)<\/a> \u2014 the latest version being the TCF 2.2 \u2014 which aims to help businesses comply with the General Data Protection Regulation (GDPR) and ePrivacy Directive and create a standardized consent management experience for end users.<\/p>\n\n\n

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Find out what changes the TCF v.2.2 brings.<\/a><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

Publishers that use Google\u2019s advertising services must switch to a Google-certified CMP by January 16, 2024, after which date they will no longer be able to serve ads to users in the EU, EEA and UK without meeting this requirement.<\/p>\n\n\n\n

We explore the changes this requirement will bring, how to find a Google-certified CMP, and how Cookiebot\u2122\ufe0f can help publishers enable compliance.<\/p>\n\n\n\n

Why is Google requiring certified CMPs?<\/h2>\n\n\n\n

Google\u2019s main objective with this requirement is to establish \u201ca more unified and reliable approach to transparency and consent\u201d and \u201ca more privacy-conscious digital advertising ecosystem.\u201d<\/p>\n\n\n\n

Changes to the TCF include standardizing how consent is obtained, stored, and used across the digital advertising industry, which aligns with the requirements of various data privacy laws in the EU. By requiring businesses to use a Google-certified CMP \u2014 that also integrates with the IAB Europe\u2019s TCF 2.2 \u2014 to obtain user consent, Google is enabling a consistent approach to consent management across its advertising ecosystem in line with the TCF. Google also aims to enhance transparency and control for users over their data, which is in line with the changes to the TCF and stipulations of the Digital Markets Act.<\/p>\n\n\n\n

Understanding Google's CMP requirements for ad-serving businesses<\/h2>\n\n\n\n

Publishers that fail to implement a Google-certified CMP in the EU\/EEA and UK by January 16, 2024 will not be able to serve ads in these regions, while those that do will be eligible for personalized and non-personalized ads.<\/strong><\/p>\n\n\n\n

If you\u2019re already a Cookiebot CMP<\/a> user, there is no action needed from you. Cookiebot CMP is already Google-certified, enabling you to meet Google\u2019s new requirements so you can continue to serve ads to users in Europe and the UK without interruption.<\/p>\n\n\n\n

If you\u2019re a publisher who has not yet implemented a CMP, or if your current CMP provider is not certified or does not have plans to become certified, you can choose a certified CMP provider from Google\u2019s official list<\/a>.<\/p>\n\n\n\n

Selecting the ideal Google-certified CMP for your business<\/h2>\n\n\n\n

When it comes to finding a Google-certified CMP provider for your business, there are several unique factors to consider.<\/p>\n\n\n\n

Compliance with the TCF and data privacy laws<\/h3>\n\n\n\n

Ensure the CMP complies with IAB Europe's TCF v2.2. Google\u2019s list of certified CMPs<\/a> is a good place to start as this is a requirement for certification. Businesses with traffic from users in other regions should also look into whether the CMP enables collecting consent that\u2019s compliant with other possibly relevant privacy regulations.<\/p>\n\n\n\n

Integrations<\/h3>\n\n\n\n

Look for a CMP that integrates easily with the platforms your business uses, especially Google AdSense, Ad Manager, and AdMob. Other integrations to consider include your content management system, analytics platform, and ecommerce platform.<\/p>\n\n\n\n

Customization and adaptability<\/h3>\n\n\n\n

A CMP should be customizable to enable you to reflect your business\u2019s branding and messaging, ensuring coherence with its overall image. The CMP must also enable timely updates for potential shifts in privacy legislation or advancements in ad technology to maintain its effectiveness as well as compliance over time.<\/p>\n\n\n\n

Level of customer support<\/h3>\n\n\n\n

Investigate the level of customer support, comprehensiveness of documentation, and updates offered by the CMP provider. Some things to look out for include variety in support channels, availability of an account manager or customer success manager, support ticket response methods and times, maintaining detailed and updated documentation and resources, and providing regular software updates.<\/p>\n\n\n\n

By paying attention to these specific areas, you can select a CMP that complies with Google's mandates and aligns with your operational needs and growth.<\/p>\n\n\n\nSign up for a 14-day trial of Cookiebot CMP today<\/span><\/a>\n\n\n\n

Why should you use Cookiebot CMP?<\/h2>\n\n\n\n

1. Google-certified consent management platform<\/h3>\n\n\n\n

Cookiebot\u2122\ufe0f is a Google-certified CMP partner. The Cookiebot CMP has integrated with the IAB Europe\u2019s TCF v.2.2 and meets the TCF\u2019s specifications, which is a Google requirement.<\/p>\n\n\n\n

2. TCF-specific features<\/h3>\n\n\n\n

When a cookie banner displays on a website registered with the IAB, it will have an additional panel called \u201cad settings\u201d. This panel provides users with information on vendors and purposes, and users can enable and disable each separately, or enable or disable all these vendors and purposes at once.<\/p>\n\n\n\n

3. Supports Google\u2019s Additional Consent Mode<\/h3>\n\n\n\n

Google's Additional Consent Mode enables publishers to get consent for Google ad tech providers that are not part of the IAB TCF v. 2.2 Vendor List. Cookiebot CMP supports Additional Consent Mode so publishers can display ads from this list of ad tech providers in addition to those that registered with the IAB.<\/p>\n\n\n\n

4. Multiple integrations<\/h3>\n\n\n\n

Cookiebot CMP integrates easily with Google services automatically via Google Tag Manager<\/a> and supports the latest version of Google Consent Mode<\/a> by default \u2014 not to be confused with Additional Consent Mode referenced above \u2014 which signals user consent status to Google before tags fire.<\/p>\n\n\n\n

Users can also integrate the Cookiebot CMP with other platforms, including content management systems such as Dorik, Drupal, Magento, Shopify, WordPress, Webflow, BigCommerce and PrestaShop, and analytics platforms, including Google Analytics 4<\/a> and Matomo.<\/p>\n\n\n\n

5. Easy to set up<\/h3>\n\n\n\n

Cookiebot CMP is easy to implement in just a few steps. It makes it easy to get started with collecting compliant consent and takes the technical hassle out of the process.<\/p>\n\n\n\n

6. Global data privacy regulation compliance<\/h3>\n\n\n\n

Cookiebot\u2122\ufe0f customers can collect consent to enable compliance with multiple data privacy laws worldwide, including:<\/p>\n\n\n\n