{"id":3676,"date":"2022-11-14T13:41:58","date_gmt":"2022-11-14T12:41:58","guid":{"rendered":"https:\/\/www.cookiebot.com\/en\/?p=3676"},"modified":"2026-03-12T09:16:03","modified_gmt":"2026-03-12T08:16:03","slug":"eu-app-report","status":"publish","type":"post","link":"https:\/\/www.cookiebot.com\/en\/eu-app-report\/","title":{"rendered":"Apps GDPR Compliance Report"},"content":{"rendered":"\n

Learn more in the special report by Usercentrics.<\/a><\/p>\n\n\n\n

GDPR noncompliance on apps in the EU<\/strong><\/h2>\n\n\n\n

In October 2022, Usercentrics conducted a study of 250 apps available on the EU app market to check the level of GDPR compliance across five popular categories that are used by millions of users every day.<\/p>\n\n\n\n

The GDPR<\/a> and the ePrivacy Directive<\/a> clearly state that any personal data collected from users on apps must be on the basis of clear and explicit prior consent.<\/p>\n\n\n\n

Using the leading app competitive intelligence provider, Apptopia<\/a>, to conduct the research, the special report by Usercentrics<\/a> studies the levels of noncompliance on the EU apps market. It shows the stark contrast between the risks of continued tracking of users without their consent and the clear market benefits of integrating consent and privacy compliance on apps.<\/p>\n\n\n\n

Why is the EU apps market in such limbo? What are the market benefits of consent and compliance? What do recent studies show to be the most efficient ways to get value from user data?<\/p>\n\n\n\nDOWNLOAD THE REPORT<\/span><\/a>\n\n\n\n

\"Illustration<\/figure>\n\n\n\n

What are the benefits of apps privacy compliance?<\/strong><\/h2>\n\n\n\n

Since the EU\u2019s GDPR came into effect in May 2018, online businesses have been slowly but surely turning towards a \u201cprivacy first\u201d mentality and implementing solutions to collect personal data in a compliant way.<\/p>\n\n\n\n

However, as the Usercentrics report<\/a> on the EU mobile application market reveals, apps have fallen behind.<\/p>\n\n\n\n

Meanwhile, consumer trends show a totally different movement: being compliant is actually a big market benefit<\/strong>. <\/p>\n\n\n\n

In a study by Ipsos and Google from 2022<\/a> of 20,000 EU consumers, the market benefits of being data privacy compliant via consent and control by users are clear:<\/strong><\/p>\n\n\n\n