{"id":16029,"date":"2026-03-04T14:20:20","date_gmt":"2026-03-04T13:20:20","guid":{"rendered":"https:\/\/www.cookiebot.com\/en\/?p=16029"},"modified":"2026-03-12T09:16:11","modified_gmt":"2026-03-12T08:16:11","slug":"global-privacy-control","status":"publish","type":"post","link":"https:\/\/www.cookiebot.com\/en\/global-privacy-control\/","title":{"rendered":"What is global privacy control? What you need to know about GPC"},"content":{"rendered":"\n
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\n New in 2026: your CMP must now confirm opt-outs visibly <\/h2>\n
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California's updated CCPA regulations, effective January 1, 2026, require businesses to provide visible confirmation when a user's opt-out is processed \u2014 including when it arrives via a GPC browser signal. The California Privacy Protection Agency explicitly cites displaying \"<\/span>Opt-Out Request Honored<\/b>\" as a compliant method.<\/span><\/p>\n

Cookiebot CMP does this automatically. When a visitor arrives with GPC enabled, the banner is suppressed and the user sees confirmation their preference has been respected \u2014 no additional configuration needed.<\/span><\/p>\n <\/div>\n <\/div>\n

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\n \nStart free trial<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

The way personal data is collected, used, shared, and sold online has sparked global conversations about privacy. Governments are stepping in with regulations, large tech platforms are rolling out new policies, and individuals are demanding more control over their data. Global Privacy Control (GPC) is one of the latest tools to address this increased demand for privacy, giving people a simpler way to manage their data privacy preferences across websites.<\/p>\n\n\n\n

For businesses, GPC isn\u2019t just another technical update. In some regions, GPC is a legal requirement. It also provides an opportunity to showcase a commitment to privacy.<\/p>\n\n\n\n

So, let\u2019s talk about what is GPC, how it differs from previous privacy tools like Do Not Track (DNT), and how your business can implement it.<\/p>\n\n\n\n

What is global privacy control (GPC)?<\/h2>\n\n\n\n

Global Privacy Control (GPC) is a privacy feature that enables users to send a clear signal to websites about their preference to opt in or out of having their personal data accessed, sold, or shared. It works through browsers or other devices and applies this preference to every site the user visits without requiring manual input each time.<\/p>\n\n\n\n

The main purpose of GPC is to simplify how people manage their privacy online while enabling businesses to meet legal obligations under regulations like the California Consumer Privacy Act (CCPA)<\/a> and the General Data Protection Regulation (GDPR)<\/a>. Unlike other tools that require users to interact with cookie banners on every site, GPC simplifies the process with a universal setting.<\/p>\n\n\n\n

In addition to being user-friendly, GPC addresses growing concerns about data misuse. It\u2019s designed to align with modern laws that prioritize user consent and transparency in data handling practices.<\/p>\n\n\n\n

How is GPC different from Do Not Track (DNT)?<\/h2>\n\n\n\n
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Do Not Track (DNT) was an earlier attempt to create a standardized mechanism for users to opt out of tracking across websites. However, it didn\u2019t work as planned because websites weren\u2019t legally required to follow it. As a result, the effectiveness of DNT depended entirely on voluntary adoption, which was inconsistent at best.<\/p>\n\n\n\n

GPC improves on DNT in several ways:<\/p>\n\n\n\n