Small and medium-size companies and digital marketing agencies have to meet and maintain all of the same data privacy compliance requirements that enterprise companies do, just with fewer resources. So saving time and streamlining work for your campaigns is extra valuable. <\/p>\n\n\n\n
Google has new data privacy and consent requirements in Europe, the UK, and Switzerland as of 2024, and to enable companies to meet them and maintain full access to platforms like Google Ads, the company is facilitating easier adoption of Google consent mode<\/a>. Consent management platforms (CMPs) that are certified by Google, like Cookiebot CMP, can now be implemented right from the Google Ads, Analytics, or Tag Manager interface.<\/p>\n\n\n\n Digital marketers in EU markets can now take steps to ensure they can continue targeting ads, measuring conversions, and generating revenue. Collect and signal user consent to meet Google\u2019s requirements and be ready for the era of Privacy-Led Marketing. Respect user consent preferences while continuing to use Google services for your marketing operations. Avoid limitations from Google on measurement, ad personalization, and retargeting features.<\/p>\n\n\n\n It\u2019s easy and seamless for SMEs to meet Google\u2019s requirements and limit disruption to their digital marketing operations. <\/p>\n\n\n\n Seamlessly maintain your company\u2019s access to Google\u2019s measurement, ad personalization, and remarketing features with Consent Mode <\/h2>\n <\/div>\n