{"id":14273,"date":"2024-06-13T07:40:45","date_gmt":"2024-06-13T05:40:45","guid":{"rendered":"https:\/\/www.cookiebot.com\/en\/?p=14273"},"modified":"2026-03-12T09:15:24","modified_gmt":"2026-03-12T08:15:24","slug":"how-to-achieve-gdpr-eprivacy-compliance-on-your-wix-website","status":"publish","type":"post","link":"https:\/\/www.cookiebot.com\/en\/how-to-achieve-gdpr-eprivacy-compliance-on-your-wix-website\/","title":{"rendered":"How to achieve GDPR and ePrivacy Directive compliance on your Wix website"},"content":{"rendered":"\n

Wix provides one of the world\u2019s most popular website building platforms. Their users \u2014 and visitors to Wix websites \u2014 are all over the world. That means that Wix users need to comply with global data privacy laws, as their sites collect personal data from visitors via cookies and other tracking technologies. <\/p>\n\n\n\n

We look at the European Union\u2019s General Data Protection Regulation (GDPR)<\/a> and ePrivacy Directive (ePD)<\/a> and their impact on websites and the collection of personal data. We\u2019ll also look at consent management platforms and why they\u2019re crucial tools for privacy compliance, and walk you through how to achieve and maintain GDPR and ePrivacy compliance with Cookiebot\u2122.<\/p>\n\n\n\n

Why GDPR and ePrivacy Directive compliance is crucial for websites<\/h2>\n\n\n\n

Data privacy regulations and related laws protect and regulate access to individuals\u2019 personal data and provide people with various rights. Privacy laws go back decades, but a lot has changed in recent years, and new laws are being passed. <\/p>\n\n\n\n

Major drivers of change for companies and individuals include the advent of huge digital platforms owned by a few dominant tech companies, ever-advancing technologies, and increasing global reliance on the internet to live, work, and socialize. <\/p>\n\n\n\n

The average person leaves a rich trail of personal data just about everywhere they go online, including on the websites they visit. Companies use that data for effective marketing and performance analytics.<\/p>\n\n\n\n

Why the GDPR is important for Wix users<\/h3>\n\n\n\n

Since the GDPR came into effect in 2018, it has protected the privacy and personal data of residents of the European Union and European Economic area. It gives them control over their personal data, and a number of rights regarding access to that data and how it\u2019s used. <\/p>\n\n\n\n

The GDPR is extraterritorial, which means that it doesn\u2019t matter where the company or website owner is located; it only matters if that entity processes the personal data of EU residents. So if your Wix website has visitors or customers who live in the EU, you need your site to comply with GDPR requirements.<\/p>\n\n\n\n

Why the GDPR is so important globally<\/h3>\n\n\n\n

Many other countries around the world have used the GDPR as a model when drafting their own data privacy legislation, so achieving compliance with the GDPR makes it easier to become compliant with other laws as well if needed. GDPR requirements are also tied into some other laws, like the Digital Markets Act (DMA)<\/a>, so data privacy requirements come from multiple sources these days.<\/p>\n\n\n\n

The GDPR levies some of the strictest requirements among global data privacy regulations. These include having a valid legal basis to collect personal data, and requiring entities to obtain prior consent from visitors and customers to use cookies and other tracking technologies on websites to collect personal data. Most websites today use various kinds of cookies for a number of purposes, and quite a few of those involve collecting personal data.<\/p>\n\n\n\n

The GDPR also requires entities (mostly commercial enterprises) to provide specific notifications and information to the people (data subjects) from whom they collect personal data, e.g. from website visits. This can be done in a few ways, but the most common ones are via a privacy policy page and cookie notice or policy on the website, and with a consent banner displayed by a consent management platform (CMP). <\/p>\n\n\n\n

GDPR noncompliance can come with substantial financial and reputational penalties. This is why it\u2019s important for Wix users to achieve GDPR compliance.<\/p>\n\n\n\n

The consequences of GDPR noncompliance<\/h3>\n\n\n\n

Fines for GDPR violations have made some pretty splashy headlines, with the biggest GDPR fines<\/a> topping hundreds of millions or even a billion Euros. The GDPR outlines fines for violations to be from 2 percent of annual global turnover or EUR 10 million, whichever is higher; or 4 percent or EUR 20 million, whichever is higher, for repeat or more egregious violations (e.g. willful violations).<\/p>\n\n\n\n

Many smaller companies and website owners don\u2019t feel that GDPR compliance really applies to them because news coverage can make it seem like it only matters for big tech companies. The penalties against large tech companies are of that magnitude because of the size of their business operations and audiences and volume of data they process. But it\u2019s important for smaller organizations to consider noncompliance risks contextually.<\/p>\n\n\n\n

GDPR fines hurt small businesses more<\/h3>\n\n\n\n

While they may not make headlines, plenty of smaller organizations have been cited and fined for violating the GDPR, and for a small business, any fine can present a significant financial difficulty. That\u2019s only the beginning, though. <\/p>\n\n\n\n

Authorities can also make companies halt operations related to the violation or delete data, which could cause significant issues with a company\u2019s ability to do business. <\/p>\n\n\n\n

A violation is also a significant hit to the trust customers place in a company and can damage brand reputation, which can have both short- and long-term financial consequences. This is particularly dangerous in an era when more and more regulations include data portability provisions, making it easier for customers to take their information and leave for a competitor.<\/p>\n\n\n\n

For a small business or agency with a Wix site, the risk of GDPR noncompliance can be too great, especially since achieving and maintaining privacy compliance is simple and cost effective.<\/p>\n\n\n\n

Why the ePrivacy Directive is important for Wix website owners<\/h3>\n\n\n\n

The ePrivacy Directive (ePD) is older than the GDPR, enacted in 2002. It was updated in 2009 and again in November 2023, when the European Data Protection Board (EDPB) issued new guidelines widening the scope of technologies that the ePD covers. <\/p>\n\n\n\n

The ePD is designed to complement other regulations like the GDPR, with the end goal being for the ePD to become a fully enacted legal framework as the ePrivacy Regulation.<\/p>\n\n\n\n

The consequences of ePrivacy Directive noncompliance<\/h3>\n\n\n\n

As the ePD is designed to work in conjunction with the GDPR, noncompliance once again means potential penalties and fines. Once the ePrivacy Regulation comes into effect it will immediately apply to all electronic communications processors. <\/p>\n\n\n\n

It\u2019s safer, more financially sound, and better for customer relations and brand reputation for businesses to achieve compliance in advance and not have to scramble or worry when new laws come into force and enforcement begins.<\/p>\n\n\n

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\n Webinar: Streamline your website and mobile apps compliance with experts from Usercentrics (Cookiebot\u2122 parent company) <\/h2>\n
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Wix and GDPR compliance for websites<\/h2>\n\n\n\n

Websites built on the Wix platform need to be GDPR-compliant if they process personal data from visitors, which most websites do. As every site is a bit different, each user is responsible for ensuring they manage consent compliantly for their sites. <\/p>\n\n\n\n

Fortunately, the Cookiebot\u2122\u00a0for Wix by Usercentrics app makes Wix GDPR compliance easy. Install it from the Wix marketplace<\/a> in a few simple steps and customize it to your site\u2019s appearance and compliance needs. Then the automated scanning helps ensure your compliance remains up to date. Cookiebot\u2122\u00a0for Wix by Usercentrics even helps with your privacy and cookie policies.<\/p>\n\n\n\n

Wix and ePrivacy Directive compliance for websites<\/h2>\n\n\n\n

Wix GDPR compliance requirements apply to the ePrivacy Directive<\/a> as well. In addition to the use of cookies and other trackers for collecting personal data, you\u2019ll need to obtain user consent for electronic communications and personal data collected by those cookies or to run them. Basically, if you want to do any marketing or customer communications.<\/p>\n\n\n\n