{"id":13158,"date":"2023-11-29T16:14:19","date_gmt":"2023-11-29T15:14:19","guid":{"rendered":"https:\/\/www.cookiebot.com\/en\/?p=13158"},"modified":"2026-03-12T09:15:24","modified_gmt":"2026-03-12T08:15:24","slug":"google-consent-mode-v2-integration","status":"publish","type":"post","link":"https:\/\/www.cookiebot.com\/en\/google-consent-mode-v2-integration\/","title":{"rendered":"Cookiebot CMP supports Google Consent Mode V2"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-consent-mode\">What is Google Consent Mode?<\/h2>\n\n\n\n<p>Google Consent Mode is an advanced feature that allows your website to tailor Google services based on the consent given by your users. It's a key tool to ensure your website's analytics and marketing strategies align with each user's consent choice, thereby bridging the gap between data privacy and data-driven digital advertising.<\/p>\n\n\n\n<p>The mechanism allows Google Analytics and advertising services to either gather comprehensive data (when consent is given) or only anonymized data (when consent is denied), ensuring that no personally identifiable information is collected without permission.<\/p>\n\n\n\n<p>As of November 2023, Google Consent Mode\u2014with its v2\u2014 has evolved into a more comprehensive signaling tool that aids website owners in adhering to global data privacy regulations and automatically respecting users' consent preferences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-google-consent-mode-important\">Why is Google Consent Mode important?<\/h2>\n\n\n\n<p>Google Consent Mode helps foster a sustainable internet economy that respects both the necessity of data-driven advertising for businesses and the privacy of individual users.<\/p>\n\n\n\n<p>It\u2019s designed to comply with data privacy laws worldwide, including the <a href=\"\/en\/gdpr\/\">EU\u2019s General Data Protection Regulation (GDPR)<\/a> and the <a href=\"\/en\/digital-markets-act-dma\/\">Digital Markets Act (DMA)<\/a>, which demand the acquisition of end-users\u2019 consent prior to processing personal data.<\/p>\n\n\n\n<p>By adjusting how Google services collect users' data based on their consent preferences, Google Consent Mode enables websites to remain fully GDPR compliant while still utilizing services like <a href=\"\/en\/google-analytics-gdpr\/\">Google Analytics<\/a>, <a href=\"\/en\/google-tag-manager\/\">Google Tag Manager (GTM)<\/a>, and Google Ads. This ensures that privacy is maintained without disrupting the business model that many internet services depend upon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-upcoming-changes-with-google-consent-mode-v2\">What are the upcoming changes with Google Consent Mode V2?<\/h2>\n\n\n\n<p>The new Google Consent Mode key settings are <strong>ad_user_data<\/strong> and <strong>ad_personalization<\/strong>.<\/p>\n\n\n\n<p>The two new key settings are set based on the same trigger as ad_storage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"434\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/Google-consent-mode-settings.png\" alt=\"Google Consent Mode settings\" class=\"wp-image-13159\" srcset=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/Google-consent-mode-settings.png 705w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/Google-consent-mode-settings-300x185.png 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><figcaption class=\"wp-element-caption\">Google Consent Mode settings<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-ad-user-data-google-consent-mode-setting\">What is the ad_user_data Google Consent Mode setting?<\/h3>\n\n\n\n<p><strong>ad_user_data<\/strong> setting on Google Consent Mode controls whether personal data is sent to a Google core platform service.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ad_user_data<\/strong> consent state has two values - granted or denied. These map to user choices.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-ad-personalization-google-consent-mode-setting\">What is the ad_personalization Google Consent Mode setting?<\/h3>\n\n\n\n<p>Google Consent Mode <strong>ad_personalization<\/strong> setting controls whether data can be used for ads personalization (e.g. remarketing).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ad_personalization<\/strong> has two values- granted or denied. This directly correlates to the user's consent for tracking for marketing purposes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-examples-of-how-the-new-google-consent-mode-settings-impact-users\">Examples of how the new Google Consent Mode settings impact users<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"596\" width=\"1200\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/examples_of_how_google_consent_mode_settings_impact_users.svg\" alt=\"\" class=\"wp-image-16641\" srcset=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/examples_of_how_google_consent_mode_settings_impact_users.svg?v=222d357e15ac9cd1 150w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/examples_of_how_google_consent_mode_settings_impact_users.svg?v=222d357e15ac9cd1 300w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/examples_of_how_google_consent_mode_settings_impact_users.svg?v=222d357e15ac9cd1 768w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/examples_of_how_google_consent_mode_settings_impact_users.svg?v=222d357e15ac9cd1 1024w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/examples_of_how_google_consent_mode_settings_impact_users.svg?v=222d357e15ac9cd1 1200w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><br><strong>Example 1:<\/strong><\/p>\n\n\n\n<p><strong>ad_user_data<\/strong> is set to granted when the user affirmatively consents to their data being shared with Google once they have indicated that choice by interacting with a banner.<\/p>\n\n\n\n<p><strong>Example 2:<\/strong><\/p>\n\n\n\n<p><strong>ad_personalization<\/strong> is set to granted when the user has affirmatively consented to the use of tracking for marketing purposes once they have indicated that choice by interacting with a banner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-cookiebot-cmp-adapt-to-google-consent-mode-v2\">How does Cookiebot CMP adapt to Google Consent Mode V2?<\/h2>\n\n\n\n<p>To align with the changes of Google Consent Mode v2 and to guarantee that our customers have the necessary Consent Mode signaling, CookiebotTM supports the new version of Consent Mode. This update to our product ensures that user consent for the two new attributes are correctly signaled to Google.<\/p>\n\n\n\n<p>We recommend all Cookiebot CMP customers to activate Google Consent Mode v2 to ensure that user consent is passed to Google. This ensures your continued, undisrupted usage of Google advertising, measurement and personalization features.<\/p>\n\n\n<div class=\"cta-block cta-block--size-s cb-ctx--blue\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h4\">\n                        Continue using the Google tools you love with Cookiebot CMP                    <\/h2>\n                                                    <div class=\"cta-block__description like-text-md\">\n                        <p>CookiebotTM integrates with Consent Mode and consent settings in Google Tag Manager, offering ready-made GTM templates and code examples for gtag.js.<\/p>\n                    <\/div>\n                                                                                                                <div class=\"cta-block__buttons\">\n                                                    <div class=\"cta-block__buttons__button-wp\">\n                                <a id=\"555871ef-92ad-40da-90f8-d78b2075d282\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right cta-block__buttons__button\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Start your free trial<\/span><\/a>\n                                                            <\/div>\n                                                                        <\/div>\n                                                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-s-consent-mode-faqs\">Google's Consent Mode FAQs<\/h2>\n\n\n\n<p>Find out more about Google\u2019s announced changes with our Google Consent Mode questions and answers below.<\/p>\n\n\n\n\n\n\n<div class=\"cb-highlighted-numbers cb-ctx--base\">\n                        <div class=\"cb-highlighted-numbers__heading-wp\">\n                <h2 class=\"like-h3 cb-highlighted-numbers__heading\">The most used solution for compliant use of cookies and online tracking<\/h2>\n            <\/div>\n                <div\n            class=\"cb-highlighted-numbers__cards\">\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">2.4M <\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">websites and apps<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">8.8B<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">monthly user consents<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">47+<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">languages<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">600,000+<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">customers<\/div>\n                                    <\/div>\n                    <\/div>\n        <\/div>\n\n\n    <div class=\"cb-customers\">\n            <div class=\"cb-customers__track\">\n                    <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/pepco_group_logo_340px_01-1.svg?v=1548f22bcec1f087\"\n                     alt=\"Pepco\" width=\"340\" height=\"105\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/rural-king.svg?v=c61b94b055f7f6f1\"\n                     alt=\"rural-king\" width=\"340\" height=\"78\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/orbico.svg?v=0c403b5e138f2d8e\"\n                     alt=\"orbico\" width=\"341\" height=\"68\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/credit-exchange.svg?v=6bb93c10d76574f5\"\n                     alt=\"credit-exchange\" width=\"340\" height=\"64\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/canon.svg?v=d58e7999bf5b46cc\"\n                     alt=\"canon\" width=\"340\" height=\"72\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/bauhaus.svg?v=695ed7c488c3a310\"\n                     alt=\"bauhaus\" width=\"338\" height=\"66\">\n            <\/div>\n                        <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is Google Consent Mode? Google Consent Mode is an advanced feature that allows your website to tailor Google services based on the consent given by your users. It's a key tool to ensure your website's analytics and marketing strategies align with each user's consent choice, thereby bridging the gap between data privacy and data-driven [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":17164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[25],"class_list":["post-13158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-google-consent-mode"],"acf":[],"thumbnail_status":"The image is too white. Please, check the original image for faulty SVGs. If the original image is in SVG format, try to upload the PNG or JPEG version instead.","thumbnail_url":"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/cb_cmp_supports_google_consent_mode_v2_alt-1-1_1200x630_ffffff.png","_links":{"self":[{"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/posts\/13158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/comments?post=13158"}],"version-history":[{"count":0,"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/posts\/13158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/media\/17164"}],"wp:attachment":[{"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/media?parent=13158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/categories?post=13158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/tags?post=13158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}