{"id":1169,"date":"2022-04-28T14:15:00","date_gmt":"2022-04-28T14:15:00","guid":{"rendered":"https:\/\/www.cookiebot.com\/en\/?p=1169"},"modified":"2026-03-12T09:15:59","modified_gmt":"2026-03-12T08:15:59","slug":"tracking-cookies","status":"publish","type":"post","link":"https:\/\/www.cookiebot.com\/en\/tracking-cookies\/","title":{"rendered":"What are tracking cookies and how do they work?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What are tracking cookies<strong>?<\/strong><\/h2>\n\n\n\n<p>Tracking cookies are small text files that websites place on a user's browser to collect data about their online activities.<\/p>\n\n\n\n<p>These files contain data that allows websites to remember specific user preferences, maintain login sessions, and track user behavior across different sites. They store information such as geographic location, device specifications, and specific actions taken on the website.<\/p>\n\n\n\n<p>The primary purpose of tracking cookies is to enable personalized experiences, targeted advertising, and for website analytics.<\/p>\n\n\n\n<p>Tracking cookies can be categorized into two types: first-party and third-party cookies. First-party cookies are set by the website the user is currently visiting, while third-party cookies are created by external services or advertisers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do tracking cookies work?<\/h2>\n\n\n\n<p>Tracking cookies work by assigning a unique identifier to each user. This identifier is stored within the cookie and enables websites to recognize and differentiate individual users.<\/p>\n\n\n\n<p>When a user visits a website, it may set both first-party cookies and third-party cookies on the user\u2019s browser. First-party cookies store user-specific information such as login details, language settings, and preferences, which they remember on subsequent user visits to the same site. Third-party cookies gather broader data about the user's activities across various websites.<\/p>\n\n\n\n<p>Both types of cookies store and retrieve data, but they differ in their scope and application \u2014 first-party cookies focusing on improving user experience on the website visited, and third-party cookies being instrumental in broader online behavior tracking for advertising purposes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is cross-site tracking<strong>?<\/strong><\/h3>\n\n\n\n<p>Cross-site tracking involves setting third-party tracking cookies to monitor a user's online activities across different websites over time. The purpose is to create a detailed profile of the user's interests, preferences and behavior. This information is often used to display personalized ads based on the user's past online activity.<\/p>\n\n\n\n<p>While cross-site tracking can enhance user experiences and enable more relevant content, it can also be a source of concern for users who value their privacy. Many web browsers offer options to restrict or block tracking cookies to mitigate these privacy concerns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large cb-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"513\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2022\/04\/tracking-cookies-1.svg\" alt=\"What data do tracking cookies store\" class=\"wp-image-13355\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What data do tracking cookies store?<\/h2>\n\n\n\n<p>Tracking cookies can collect, process and share all kinds of personal (and sometimes sensitive) data from users. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>search and browser history<\/li>\n\n\n\n<li>language preferences<\/li>\n\n\n\n<li>IP address<\/li>\n\n\n\n<li>on-site behavior like link or button clicks, pages visited, time spent on page<\/li>\n\n\n\n<li>past purchases<\/li>\n\n\n\n<li>Google searches<\/li>\n\n\n\n<li>browser type<\/li>\n\n\n\n<li>screen resolution<\/li>\n\n\n\n<li>ads seen and interacted with<\/li>\n<\/ul>\n\n\n\n<p>The exact data that tracking cookies on different sites collect depends on multiple factors, including the website\u2019s privacy policy, type of cookies used, and what the user has consented to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Examples of how browser tracking cookies are used<\/h3>\n\n\n\n<p>Tracking cookies are widely used by businesses for various purposes. Here are a few online tracking examples:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ecommerce personalization<\/h4>\n\n\n\n<p>When a user visits an ecommerce website, tracking cookies can remember their browsing history and purchase preferences. This allows the website to recommend relevant products, offer personalized discounts, and streamline the purchasing process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ad targeting<\/h4>\n\n\n\n<p>Advertisers use tracking cookies to deliver targeted advertisements based on a user's interests and browsing behavior. For example, if a user frequently visits travel websites, they may be shown ads for vacation packages or flight deals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Analytics and optimization<\/h4>\n\n\n\n<p>Tracking cookies provide valuable data for website owners to identify trends and optimize their site's performance. For example, a retail website might use tracking cookies to see which products are most frequently viewed and purchased. This data helps the business understand how users interact with their website, such as which pages are most popular or which products are often added to the cart but not purchased.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Social media integration<\/h4>\n\n\n\n<p>Many websites incorporate social media plugins that use tracking cookies to enable users to share content or log in using their social media accounts. These cookies allow websites to personalize the user's website experience based on their social media preferences and activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are tracking cookies dangerous?<\/h3>\n\n\n\n<p>Tracking cookies, on their own, are not inherently dangerous. However, concerns arise when they\u2019re used without proper user consent or when the data collected is misused. Like any technology, the way they\u2019re used determines whether they\u2019re harmful or beneficial. When used responsibly, tracking cookies can greatly enhance the online experience, providing personalized content and recommendations based on a user's browsing history.<\/p>\n\n\n\n<p>One potential risk associated with tracking cookies is the unauthorized access or disclosure of sensitive personal information. Implementing data security measures is crucial to protect this data from unauthorized access.<\/p>\n\n\n\n<p>Additionally, tracking cookies can contribute to a user's online footprint. Over time, the accumulation of cookies from various websites can create a comprehensive profile of a user's online activities. This raises concerns about user privacy and the potential for data abuse.<\/p>\n\n\n\n<p>To mitigate these risks, businesses must ensure that their use of tracking cookies complies with data protection regulations and must obtain user consent for collecting and storing their data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large cb-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"513\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2022\/04\/tracking-cookies.svg\" alt=\"What do data privacy laws say about tracking cookies?\" class=\"wp-image-13354\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What do data privacy laws say about tracking cookies?<\/h2>\n\n\n\n<p>Using tracking cookies is now regulated in Europe, California, Brazil, South Africa, Canada, Australia and many other countries and regions around the world.<\/p>\n\n\n\n<p>Some data regulations require that you obtain the explicit consent from end-users before activating cookies on your website [such as the European Union\u2019s <a href=\"\/en\/gdpr-cookies\/\">General Data Protection Regulation (GDPR)<\/a> or <a href=\"\/en\/lgpd\/\">Brazil\u2019s LGPD<\/a>], while others empower end-users with the right to opt-out of having their personal information collected via tracking cookies and then sold [such as the <a href=\"\/en\/ccpa\/\">California Consumer Privacy Act (CCPA)<\/a> \/ California Privacy Rights Act (CPRA)].<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GDPR and tracking cookies<\/h3>\n\n\n\n<p>The GDPR, along with the ePrivacy Directive (often referred to as the \u201c<a href=\"\/en\/cookie-law\/\">cookie law<\/a>\u201d), applies to any website that collects data from users located in the European Union (EU), regardless of where in the world the website itself is located.<\/p>\n\n\n\n<p>It\u2019s your responsibility as the website owner\/operator to ensure that you have a clear handle on your website\u2019s cookies and obtain explicit consent from users to collect their data.<\/p>\n\n\n\n<p>The GDPR requires you to provide end-users with full transparency through a comprehensive <a href=\"\/en\/cookie-policy\/\">cookie policy<\/a>. The policy can be a separate document or a dedicated section in a privacy policy and must include details about technical specifications, duration, provider and purpose of each tracking cookie in use.<\/p>\n\n\n\n<p>Under the <a href=\"\/en\/gdpr-cookies\/\">GDPR, cookie consent<\/a> must be explicit or opt-in consent to be valid. This means users must actively click on an \u201cAccept\u201d or \u201cAllow\u201d button to enable your website to set cookies. Users must be able to accept or reject data collection for all cookies in use and have the option to allow data collection for some purposes and reject it for others.<\/p>\n\n\n\n<p>In addition, users must be able to withdraw or revoke their consent at any time as easily as they gave it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CCPA and tracking cookies<\/h3>\n\n\n\n<p>The CCPA, enhanced by the CPRA, works on an opt-out consent framework, which means you do not need to obtain consent from data subjects for the use of cookies. Instead, users must have an option to opt-out of cookie usage. The rules are different for minors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You must obtain opt-in <a href=\"\/en\/cookie-consent\/\">cookie consent<\/a> (\u2018affirmative authorization\u2019) for selling the personal information of consumers under 16.<\/li>\n\n\n\n<li>For consumers under 13, consent must come from the parent or guardian.<\/li>\n<\/ul>\n\n\n\n<p>The CCPA requires websites to include a link with the specific wording \u201cDo Not Share Or Sell My Personal Information\u201d for California residents who want to opt-out of their data being sold or shared. This link is commonly located in the <a href=\"\/en\/cookie-banner\/\">cookie banner<\/a>, on the website\u2019s footer, and in the privacy policy.<\/p>\n\n\n\n<p>Websites must provide a notice at or before the point of data collection, outlining the categories of personal information they collect, and for what purposes. This can also be done through the cookie banner.<\/p>\n\n\n\n<p>In addition, users must have transparent information regarding their rights under the CCPA, including their right to opt out and right to deletion of their personal data collected. This information must be easy for users to find, and is typically included in the website\u2019s privacy policy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-cb-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"513\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2022\/04\/Tracking-cookies-Cookiebot-CMP.svg\" alt=\"How to detect if your website uses tracking cookies\" class=\"wp-image-13352\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to detect if your website uses tracking cookies<\/h2>\n\n\n\n<p>Detecting whether your website uses tracking cookies is essential for understanding how user data is being collected and used. Most modern web browsers offer developer tools that allow you to inspect the cookies associated with a website. By opening the browser's developer console and navigating to the \"Application\" or \"Storage\" tab, you can view the cookies stored by the website.<\/p>\n\n\n\n<p>A simpler method would be to use a <a href=\"\/en\/cookie-checker\/\">cookie checker<\/a> that will scan your website for tracking cookies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cookie tracker with Cookiebot\u2122<\/h3>\n\n\n\n<p><a href=\"\/\">Cookiebot CMP<\/a> by <a href=\"https:\/\/usercentrics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Usercentrics<\/a> is an automatic cookie tracker that enables compliance with the world\u2019s major data privacy laws on your website with just a few lines of JavaScript.<\/p>\n\n\n\n<p>Built around the world\u2019s most powerful cookie scanning technology that finds 63% more cookies and trackers than any competitor, our solution detects and controls all tracking cookies in use on your domain and offers your website\u2019s end-users a choice of prior consent or opt-out through highly customizable cookie banners.<\/p>\n\n\n\n<p>The geo-targeting feature of our CMP automatically locates where in the world your end-users are located and presents them with the right compliance solutions, whether it be opt-out banners for users in California or cookie consent banners for users in the EU.<\/p>\n\n\n\n<p><a href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up to Cookiebot CMP today<\/a> to achieve compliance with the EU\u2019s GDPR, California\u2019s CCPA\/CPRA, Brazil\u2019s LGPD,<a href=\"\/en\/popia\/\"> South Africa\u2019s POPIA<\/a>, <a href=\"\/en\/pipeda\/\">Canada\u2019s PIPEDA<\/a> and many other data privacy regulations.<\/p>\n\n\n\n<p>Cookiebot CMP comes as a <a href=\"\/en\/partners\/hubspot\/\" rel=\"nofollow\">HubSpot App<\/a> and <a href=\"\/en\/partners\/umbraco\/\" rel=\"nofollow\">Umbraco App<\/a>, a standard tag in <a href=\"\/en\/google-tag-manager\/\">Google Tag Manager<\/a>, a <a href=\"\/en\/new-wp-cookie-plugin\/\">WordPress plugin<\/a>, and integrates seamlessly with <a href=\"\/en\/google-consent-mode\/\">Google Consent Mode<\/a> as well as with <a href=\"\/en\/iab-tcf-cookies\/\">IAB TCF 2.2<\/a> and <a href=\"\/en\/iab-ccpa\/\">IAB CCPA<\/a>.<\/p>\n\n\n\n<p>You can use our solution for free if your website has under 50 subpages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to obtain valid consent for tracking cookies<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Provide transparent information<\/h3>\n\n\n\n<p>You must clearly explain to users what data will be collected, how it will be used, and who it will be shared with. This information should be easily accessible in a cookie policy and written in simple, non-legal language.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Obtain explicit consent<\/h3>\n\n\n\n<p>Users must actively opt-in to the use of tracking cookies by clicking on an \u201cAccept\u201d or \u201cAllow\u201d button or link. Pre-checked boxes on the cookie banner or implied consent are not considered valid forms of consent. The <a href=\"\/en\/cookie-texts\/\">cookie text<\/a> on the cookie banner must be in simple language and make it clear to users what they\u2019re consenting to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Offer granular options<\/h3>\n\n\n\n<p>Users must be able to choose which types of tracking cookies they consent to. For example, users may allow tracking for analytics purposes but not for advertising purposes. This allows users to have more control over their data and privacy preferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Make consent management easy<\/h3>\n\n\n\n<p>A <a href=\"\/en\/cookie-consent-solution\/\">consent management platform (CMP)<\/a> like Cookiebot CMP can enable you to achieve compliance with the GDPR\u2019s cookie consent requirements. With Cookiebot CMP, users can easily allow or decline all cookies, give granular consent, manage their cookie preferences and withdraw consent at any time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-cb-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"513\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2022\/04\/Cookie-tracking.svg\" alt=\"Tracking cookies removal guide\" class=\"wp-image-13351\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tracking cookies removal guide<\/h2>\n\n\n\n<p>If you want to remove tracking cookies from your browser, your web browser will offer simple methods to do so from the settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Chrome<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open Chrome and click on the three-dot menu in the top-right corner.<\/li>\n\n\n\n<li>Select \"Settings\" from the drop-down menu.<\/li>\n\n\n\n<li>Scroll down and click on \"Privacy and security\" in the left-hand sidebar.<\/li>\n\n\n\n<li>Click on \"Clear browsing data\".<\/li>\n\n\n\n<li>In the popup window, select \"Cookies and other site data\".<\/li>\n\n\n\n<li>Choose the time range for which you want to clear cookies, or select \"All time\" to remove all cookies.<\/li>\n\n\n\n<li>Click on \"Clear data\" to remove the selected cookies.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Mozilla Firefox<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open Firefox and click on the three-line menu in the top-right corner.<\/li>\n\n\n\n<li>Select \"Options\" or \"Preferences\" from the drop-down menu.<\/li>\n\n\n\n<li>Click on \"Privacy &amp; Security\" in the left-hand sidebar.<\/li>\n\n\n\n<li>Under the \"Cookies and Site Data\" section, click on \"Manage Data\".<\/li>\n\n\n\n<li>In the popup window, you can search for specific websites or click on \"Remove All\" to delete all cookies.<\/li>\n\n\n\n<li>Click on \"Save Changes\" to remove the selected cookies.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-cb-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"513\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2022\/04\/tracking.svg\" alt=\"What will replace tracking cookies?\" class=\"wp-image-13358\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What will replace tracking cookies<strong>?<\/strong><\/h2>\n\n\n\n<p>The future of tracking cookies is uncertain.<\/p>\n\n\n\n<p>According to <a href=\"\/en\/google-third-party-cookies\/\">Google, cookies<\/a> will be phased out of Chrome by the end of 2024 in favor of its <a href=\"https:\/\/privacysandbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Sandbox<\/a>, which will provide website owners with \u201cprivacy-preserving alternatives\u201d.<\/p>\n\n\n\n<p>While it\u2019s true that third-party cookies look to meet their demise <a href=\"https:\/\/blog.google\/products\/chrome\/updated-timeline-privacy-sandbox-milestones\/\" target=\"_blank\" rel=\"noreferrer noopener\">in the near future<\/a>, most other types of <a href=\"\/en\/website-tracking\/\">website tracking<\/a> methods (such as Local Storage, IndexedDB and Web SQL to name a few existing ones), will continue to be used throughout the internet \u2014 and they\u2019ll all still require end-user consent or opt-out options under global data privacy laws.<\/p>\n\n\n\n<p>While some tracking cookies will disappear, new ones will develop, and there\u2019s a growing consumer demand for websites to be in data privacy compliance.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cisco.com\/c\/dam\/en_us\/about\/doing_business\/trust-center\/docs\/cisco-consumer-privacy-report-2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">In a 2023 survey by Cisco<\/a>, 81%\u202fof consumers say that data privacy is a buying factor for them, while 46% of consumer say they have switched brands because of the company\u2019s data policies or data sharing practices. This underlines just how important it\u2019s for websites and online businesses to pay close attention to how they handle their user\u2019s personal data.<\/p>\n\n\n\n<p>End-users are becoming increasingly aware of tracking cookies and the risks posed to their data privacy, while at the same time demanding better transparency and control over the personal data they generate online every day, while shopping and browsing.<\/p>\n\n\n\n<p>Implementing cooking tracking software and a CMP can go a long way in helping your website achieve compliance and build user trust.<\/p>\n\n\n<div class=\"cta-block cta-block--size-s cb-ctx--blue\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h4\">\n                        <a href=\"\/en\/compliance-test\/\" rel=\"noopener\" target=\"_blank\">Scan your website<\/a> for tracking cookies                    <\/h2>\n                                                    <div class=\"cta-block__description like-text-md\">\n                        <p>Sign up for Cookiebot CMP for free today<\/p>\n                    <\/div>\n                                                                                                                <div class=\"cta-block__buttons\">\n                                                    <div class=\"cta-block__buttons__button-wp\">\n                                <a id=\"ea74d251-0125-40bf-aadc-3794642d153d\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right cta-block__buttons__button\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Sign up<\/span><\/a>\n                                                            <\/div>\n                                                                        <\/div>\n                                                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n\n\n\n\n<div class=\"cb-highlighted-numbers cb-ctx--base\">\n                        <div class=\"cb-highlighted-numbers__heading-wp\">\n                <h2 class=\"like-h3 cb-highlighted-numbers__heading\">The most used solution for compliant use of cookies and online tracking<\/h2>\n            <\/div>\n                <div\n            class=\"cb-highlighted-numbers__cards\">\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">2.4M <\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">websites and apps<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">8.8B<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">monthly user consents<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">47+<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">languages<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">600,000+<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">customers<\/div>\n                                    <\/div>\n                    <\/div>\n        <\/div>\n\n\n\n\n    <div class=\"cb-customers\">\n            <div class=\"cb-customers__track\">\n                    <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/pepco_group_logo_340px_01-1.svg?v=1548f22bcec1f087\"\n                     alt=\"Pepco\" width=\"340\" height=\"105\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/rural-king.svg?v=c61b94b055f7f6f1\"\n                     alt=\"rural-king\" width=\"340\" height=\"78\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/orbico.svg?v=0c403b5e138f2d8e\"\n                     alt=\"orbico\" width=\"341\" height=\"68\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/credit-exchange.svg?v=6bb93c10d76574f5\"\n                     alt=\"credit-exchange\" width=\"340\" height=\"64\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/canon.svg?v=d58e7999bf5b46cc\"\n                     alt=\"canon\" width=\"340\" height=\"72\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/bauhaus.svg?v=695ed7c488c3a310\"\n                     alt=\"bauhaus\" width=\"338\" height=\"66\">\n            <\/div>\n                        <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>What are tracking cookies? Tracking cookies are small text files that websites place on a user's browser to collect data about their online activities. These files contain data that allows websites to remember specific user preferences, maintain login sessions, and track user behavior across different sites. 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