{"id":16406,"date":"2025-02-06T15:53:39","date_gmt":"2025-02-06T14:53:39","guid":{"rendered":"https:\/\/www.cookiebot.com\/en\/?page_id=16406"},"modified":"2026-03-30T17:31:19","modified_gmt":"2026-03-30T15:31:19","slug":"server-side-tagging-solution","status":"publish","type":"page","link":"https:\/\/www.cookiebot.com\/en\/server-side-tagging-solution\/","title":{"rendered":"Server-Side Tagging - no index"},"content":{"rendered":"
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Future-proof your marketing growth with Server-Side Tagging<\/h1>

Improve campaign performance and reduce costs with an easy-to-use, integrated Server-Side Tagging and consent management solution. Make the move to a first-party system to gain control of your tracking and send higher-quality data to your ad channels.<\/p>\n<\/div>\n

\n \nStart free<\/span><\/a>\n
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Integrate server-side tagging with your advertising and analytics platforms<\/h2>\n\n<\/div>\n\n\n
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\n Google Ads <\/div>\n
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Increase your Google Ads conversions and overall site performance by moving to Server-Side Tagging.<\/p>\n <\/div>\n

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\n Meta <\/div>\n
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Deliver consent-aware events to Meta Conversions API (CAPI) via sGTM to curb signal loss, including on iOS, and strengthen attribution.<\/p>\n <\/div>\n

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\n LinkedIn <\/div>\n
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Send conversion data from your server to the LinkedIn Conversion API to improve lead tracking and campaign performance.<\/p>\n <\/div>\n

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\n TikTok <\/div>\n
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Stream events to the TikTok Events API from sGTM for steadier attribution and faster optimization.<\/p>\n <\/div>\n

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\n Google Floodlight <\/div>\n
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Send cleaner, de-duplicated event data from sGTM to Google Floodlight (Counter and Sales) for more reliable, privacy-compliant path-to-conversion measurement.<\/p>\n <\/div>\n

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\n Awin <\/div>\n
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Capture affiliate conversions server-side and forward to Awin with durable, consent-aware identifiers to protect payout accuracy.<\/p>\n <\/div>\n

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\n Microsoft Bing Ads <\/div>\n
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Forward conversions via sGTM to improve UET signal quality and modeled performance across Microsoft Advertising.<\/p>\n <\/div>\n

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\n Snapchat <\/div>\n
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Pipe events to Snapchat\u2019s Conversions API through sGTM to strengthen tracking and boost campaign learning. <\/p>\n <\/div>\n

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\n Pinterest <\/div>\n
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Use server-side Google Tag Manager to send consent-aware events to Pinterest Conversions API for higher-quality signals and more precise targeting.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n<\/div>\n\n\n

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\n Reddit <\/div>\n
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Augment your Reddit pixel by also sending data to the Reddit Events API (CAPI) using a server-side container.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n<\/div>\n\n\n

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Server-Side Tagging: Benefits backed by industry case studies*<\/h2>\n <\/div>\n \n
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+30\u202f%<\/div>\n
more conversions<\/div>\n <\/div>\n
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57%<\/div>\n
CPA reduction<\/div>\n <\/div>\n
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5.6\u202fs<\/div>\n
faster page\u2011load<\/div>\n <\/div>\n
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+46\u202f%<\/div>\n
more conversions tracked<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n