{"id":15206,"date":"2024-09-25T14:33:14","date_gmt":"2024-09-25T12:33:14","guid":{"rendered":"https:\/\/www.cookiebot.com\/en\/?page_id=15206"},"modified":"2026-03-12T13:47:27","modified_gmt":"2026-03-12T12:47:27","slug":"audience-unlocker","status":"publish","type":"page","link":"https:\/\/www.cookiebot.com\/en\/audience-unlocker\/","title":{"rendered":"Audience UNLocker"},"content":{"rendered":"<div class=\"hero alignfull hero--layout-illustration cb-ctx--blue\" id=\"hero_1\">\n        <div class=\"hero__inner\">\n        <div class=\"hero__left\">\n                                    <h1 class=\"hero__title like-h1-upper no-default-margin\">Unlock your audiences\u2019 data for targeted advertising<\/h1>                            <div class=\"hero__description like-text-lg\"><p>Obtain valid consent in minutes for Google Customer Match and Google enhanced conversions. Easily capture and manage user consent, unlocking the full potential of retargeting.<\/p>\n<\/div>\n                                                                                                    <div class=\"hero__buttons\">\n                    <a id=\"a5a01ca5-70e5-47f2-874b-de3432bb1544\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right hero__buttons--button-0\" href=\"https:\/\/app.preference-management.usercentrics.eu\/onboarding\" target=\"_blank\">\n<span>GET EARLY ACCESS<\/span><\/a>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"hero__right\">\n                                    <div class=\"hero__image-wp\">\n                        <img decoding=\"async\" fetchpriority='high' class=\"hero__image\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/02\/Unlock-your-audiences-data-for-targeted-advertising-1-1.svg?v=a1f4f24ffea0af3d\" width=\"843\" height=\"623\" srcset=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/02\/Unlock-your-audiences-data-for-targeted-advertising-1-1.svg?v=a1f4f24ffea0af3d 150w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/02\/Unlock-your-audiences-data-for-targeted-advertising-1-1.svg?v=a1f4f24ffea0af3d 300w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/02\/Unlock-your-audiences-data-for-targeted-advertising-1-1.svg?v=a1f4f24ffea0af3d 768w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/02\/Unlock-your-audiences-data-for-targeted-advertising-1-1.svg?v=a1f4f24ffea0af3d 843w\" sizes=\"(max-width: 767px) 384px, (max-width: 1023px) 40vw, 50vw\" alt=\"\" data-no-lazy>                                            <\/div>\n                                                                                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n\n<div class=\"cb-highlighted-numbers cb-ctx--base\">\n                    <div\n            class=\"cb-highlighted-numbers__cards\">\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">2.4M <\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">websites and apps<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">8.8B<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">monthly user consents<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">47+<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">languages<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">600,000+<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">customers<\/div>\n                                    <\/div>\n                    <\/div>\n        <\/div>\n\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\" id=\"demo\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-discover-audience-unlocker\">Discover Audience Unlocker<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--2-xl)\">Watch this short video to learn how to harness the power of consent data<\/p>\n\n\n\n\n<div class=\"cb-embed \" id=\"cb-embed-4kGecTsqIq\">\n        <div class=\"cb-embed__container cb-ctx--dark\">\n        <div class=\"cb-embed__cover\"\n             style=\"background-image: url(\/wp-content\/themes\/cookiebot\/img\/Placeholder-illustration-720x480.jpg);\">\n                        <div class=\"cb-embed__play--icon\">\n                <svg width=\"160\" height=\"160\" viewBox=\"0 0 160 160\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3333 83.4489C13.3333 46.6334 43.1845 16.7822 80 16.7822C116.815 16.7822 146.667 46.6334 146.667 83.4489C146.667 120.264 116.815 150.116 80 150.116C43.1845 150.116 13.3333 120.264 13.3333 83.4489ZM106.097 87.6913L68.8335 113.092C68.6292 113.23 68.3884 113.312 68.1376 113.33C67.8867 113.347 67.6355 113.3 67.4116 113.193C67.1877 113.085 66.9996 112.922 66.8682 112.721C66.7368 112.52 66.6671 112.289 66.6667 112.053V61.283C66.6658 61.0469 66.7348 60.8151 66.866 60.6134C66.9971 60.4118 67.1853 60.248 67.4097 60.1404C67.6341 60.0328 67.8859 59.9856 68.1372 60.0038C68.3885 60.0221 68.6296 60.1052 68.8335 60.244L106.097 85.6291C106.273 85.7458 106.417 85.9003 106.516 86.0797C106.615 86.2591 106.667 86.4582 106.667 86.6602C106.667 86.8622 106.615 87.0613 106.516 87.2407C106.417 87.4201 106.273 87.5746 106.097 87.6913Z\" fill=\"white\"\/>\n<\/svg>\n            <\/div>\n        <\/div>\n        <div class=\"cb-embed__prompt__image cookieconsent-optout-marketing\"\n             style=\"background-image: url(\/wp-content\/themes\/cookiebot\/img\/Placeholder-illustration-720x480.jpg);\">\n        <\/div>\n        <div class=\"cb-embed__prompt__content cookieconsent-optout-marketing\">\n            <p class=\"cb-embed__prompt__headline\">Please accept marketing cookies to view this video<\/p>\n            <a id=\"3cdb139b-7688-4d8c-8b2f-2fedd87dc591\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-center\" href=\"javascript:void(0)\" target=\"_self\">\n<span>Accept cookies<\/span><\/a>\n        <\/div>\n        <iframe title=\"Usercentrics Audience Unlocker: Unlock the full potential of your data\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/0LHE1yFLDps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen class=\"cookieconsent-optin-marketing\"><\/iframe>            <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', function () {\n        new Cb_Embed(document.getElementById('cb-embed-4kGecTsqIq'));\n    });\n<\/script>\n\n<\/div>\n\n<\/div>\n\n<div class=\"bg-brand-white cb-flex-row--background-right alignfull cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:2;\">\n    \n<div class=\"hero alignfull hero--layout-illustration cb-ctx--base\" id=\"hero_2\">\n        <div class=\"hero__inner\">\n        <div class=\"hero__left\">\n                                                                <div class=\"hero__description like-text-lg\"><h2>Using Google Customer Match and other re-engagement tools?<\/h2>\n<p>Imagine spending thousands on targeted ads, only to realize your efforts are wasted because you lacked the right consent. <strong>If you don\u2019t meet Google\u2019s requirements you can\u2019t fully run targeted ads.<\/strong> Many marketers face this silent killer of campaigns. Without proper consent your customer data remains just untapped potential. Marketers eager to leverage Google Customer Match, Google Enhanced Conversions, LinkedIn, and Facebook for targeted advertising often face significant hurdles.<\/p>\n<p>Preference Manager <strong>Audience Unlocker<\/strong> is here to help. It delivers a lightweight, focused solution that <strong>simplifies consent management<\/strong> for digital marketers. With <strong>secure customer embeddings<\/strong> and <strong>direct integration with Google Ad<\/strong>s, it enables seamless syncing of consent data so marketers can fully leverage Google Customer Match and other tools while staying compliant with privacy regulations.<\/p>\n<\/div>\n                                                                                                                                            <\/div>\n                            <div class=\"hero__right\">\n                                    <div class=\"hero__image-wp\">\n                        <img decoding=\"async\" fetchpriority='high' class=\"hero__image\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2024\/09\/Using-Google-Customer-Match-and-other-re-engagement-tools_.svg?v=0bb4e120d8c1e686\" width=\"400\" height=\"319\" srcset=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2024\/09\/Using-Google-Customer-Match-and-other-re-engagement-tools_.svg?v=0bb4e120d8c1e686 150w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2024\/09\/Using-Google-Customer-Match-and-other-re-engagement-tools_.svg?v=0bb4e120d8c1e686 300w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2024\/09\/Using-Google-Customer-Match-and-other-re-engagement-tools_.svg?v=0bb4e120d8c1e686 768w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2024\/09\/Using-Google-Customer-Match-and-other-re-engagement-tools_.svg?v=0bb4e120d8c1e686 1024w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2024\/09\/Using-Google-Customer-Match-and-other-re-engagement-tools_.svg?v=0bb4e120d8c1e686 400w\" sizes=\"(max-width: 767px) 384px, (max-width: 1023px) 40vw, 50vw\" alt=\"\" data-no-lazy>                                            <\/div>\n                                                                                            <\/div>\n            <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"cta-block cta-block--size-m cta-block--has-shield cb-ctx--blue\">\n            <img decoding=\"async\"\n            class=\"cta-block__shield\"\n            src=\"\/wp-content\/themes\/cookiebot\/img\/backgrounds\/cta-shield.svg\"\n            alt=\"Cookiebot bg shield\"\n            width=\"930\"\n            height=\"929\"\n            loading=\"lazy\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner container\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h2\">\n                        Ready to power up your marketing campaigns?                    <\/h2>\n                                                    <div class=\"cta-block__description like-text-md\">\n                        <p>Preference Manager Audience Unlocker is available for early access. Effortlessly unlock the full potential of your audience consented data to drive successful targeted campaigns on Google, LinkedIn, Meta, and beyond.<\/p>\n                    <\/div>\n                                                                                                                <div class=\"cta-block__buttons\">\n                                                    <div class=\"cta-block__buttons__button-wp\">\n                                <a id=\"e87262fb-3d55-49a9-9a88-ad7f9051d800\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right cta-block__buttons__button\" href=\"https:\/\/app.preference-management.usercentrics.eu\/onboarding\" target=\"_blank\">\n<span>GET EARLY ACCESS<\/span><\/a>\n                                                            <\/div>\n                                                                        <\/div>\n                                                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-audience-unlocker\" style=\"margin-top:var(--wp--preset--spacing--10-xl)\"><strong>Why Audience Unlocker?<\/strong><\/h2>\n\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--2-xl);--mo: -1;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:3;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"471\" width=\"659\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2024\/09\/Enhanced-marketing-effortless-privacy-compliance.svg\" alt=\"CMP banner on mobile\" class=\"wp-image-15155\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:4;align-self:center;\">\n    \n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-enhanced-marketing-effortless-privacy-compliance\">Enhanced marketing, effortless privacy compliance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the Digital Markets Act, no consent = no match. It's that simple. As privacy laws tighten, your ability to reach the right audience and use re-engagement tools depends entirely on securing explicit consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preference Manager Audience Unlocker turns this challenge into your secret weapon, enabling privacy compliance while supercharging your retargeting campaigns. With increasing privacy restrictions, leveraging Google Customer Match and other marketing retargeting tools like Meta's requires explicit, informed consent from your users. Our Audience Unlocker simplifies this process for you.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--2-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:5;align-self:center;\">\n    \n\n<h3 class=\"wp-block-heading\" id=\"h-easily-unlock-your-google-customer-match-and-other-re-engagement-tools\">Easily unlock your Google Customer Match and other re-engagement tools<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Audience Unlocker is a streamlined Preference Manager product package specifically designed for companies to optimize digital marketing campaigns and start using re-engagement and retargeting ads to boost ROI. It\u2019s a lightweight, easy to setup solution that captures user consent tied to their email. Consent status is then synced with Google Ads, Meta Ads, LinkedIn ads and similar platforms. Audience Unlocker provides an easy to use interface for users to manage their privacy preferences.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"471\" width=\"659\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2024\/09\/Easily-unlock-your-Google-Customer-Match-and-other-re-engagement-tools.svg\" alt=\"\" class=\"wp-image-15156\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;--mo: -1;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"471\" width=\"659\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2024\/09\/Your-simple-solution.svg\" alt=\"\" class=\"wp-image-15157\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:8;align-self:center;\">\n    \n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-your-simple-solution\">Your simple solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Activate powerful retargeting tools like Google Customer Match without the headache of complex integrations. Audience Unlocker enables legal processing of your data, helping you build trust with your audience and unlock new revenue streams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compliance made easy. Stay ahead of privacy regulations with personalized, traceable, and revocable consent. Our solution not only syncs with Google, but keeps detailed audit logs to maintain your compliance with the GDPR and advertising platforms\u2019 compliance requirements.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-to-know-audience-unlocker\" style=\"margin-top:var(--wp--preset--spacing--10-xl)\">Get to know Audience Unlocker<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-it-works\">How it works<\/h3>\n\n\n<div class=\"cb-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:12;\">\n    \n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: 0px;\">\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-4);--i:9;--col-border-radius:24px;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"70\" width=\"70\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-1.svg\" alt=\"Number 1\" class=\"wp-image-13292\" srcset=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-1.svg?v=2371e08725d94d52 150w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-1.svg?v=2371e08725d94d52 300w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-1.svg?v=2371e08725d94d52 768w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-1.svg?v=2371e08725d94d52 1024w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-1.svg?v=2371e08725d94d52 70w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Simple onboarding and setup<\/strong><\/p>\n\n\n\n<p class=\"cb-rounded wp-block-paragraph\">Create your new account and configure your own Preference Center using the onboarding wizard. No complex setup, just straightforward and self-serve.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-4);--i:10;--col-border-radius:24px;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"70\" width=\"70\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-2.svg\" alt=\"Number 2\" class=\"wp-image-13293\" srcset=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-2.svg?v=93be6c201e791ae2 150w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-2.svg?v=93be6c201e791ae2 300w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-2.svg?v=93be6c201e791ae2 768w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-2.svg?v=93be6c201e791ae2 1024w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-2.svg?v=93be6c201e791ae2 70w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Capture consent at the point of data collection<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integrate the Audience Unlocker directly into your existing forms using pre-configured JavaScript code or a GTM tag. As users submit their data, their consent choices are captured, linked to their email, and seamlessly synced with the Google Customer Match platform.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-4);--i:11;--col-border-radius:24px;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"70\" width=\"70\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-3.svg\" alt=\"Number 3\" class=\"wp-image-13294\" srcset=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-3.svg?v=6db35070055dd091 150w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-3.svg?v=6db35070055dd091 300w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-3.svg?v=6db35070055dd091 768w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-3.svg?v=6db35070055dd091 1024w, https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/12\/No-3.svg?v=6db35070055dd091 70w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Easy consent management<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can manage their preferences through the simple, secure interface of the dedicated web-based Preference Center hosted by Usercentrics.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-join-thousands-of-customers-already-using-cookiebot-cmp\" style=\"margin-top:var(--wp--preset--spacing--10-xl)\">Join thousands of customers already using Cookiebot CMP<\/h2>\n\n\n    <div class=\"cb-customers\">\n            <div class=\"cb-customers__track\">\n                    <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/pepco_group_logo_340px_01-1.svg?v=1548f22bcec1f087\"\n                     alt=\"Pepco\" width=\"340\" height=\"105\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/rural-king.svg?v=c61b94b055f7f6f1\"\n                     alt=\"rural-king\" width=\"340\" height=\"78\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/orbico.svg?v=0c403b5e138f2d8e\"\n                     alt=\"orbico\" width=\"341\" height=\"68\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/credit-exchange.svg?v=6bb93c10d76574f5\"\n                     alt=\"credit-exchange\" width=\"340\" height=\"64\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/canon.svg?v=d58e7999bf5b46cc\"\n                     alt=\"canon\" width=\"340\" height=\"72\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2023\/11\/bauhaus.svg?v=695ed7c488c3a310\"\n                     alt=\"bauhaus\" width=\"338\" height=\"66\">\n            <\/div>\n                        <\/div>\n    <\/div>\n\n\n<div class=\"cb-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-12);--i:14;--col-border-radius:24px;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-preference-manager-audience-unlocker\" style=\"margin-bottom:var(--wp--preset--spacing--xl)\">Preference Manager Audience Unlocker<\/h2>\n\n\n<div class=\"cb-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:13;--col-border-radius:24px;\">\n    \n\n<div class=\"cb-pills\" style=\"--pills-align:center\">\n    <div class=\"cb-pills__wrapper\">\n                    <div id=\"5f996d33-7ee9-4887-aa1a-aa887bf47097\" class=\"cb-button cb-button-size-s cb-button-chip \">\n<span>Single configuration with one Widget<\/span><\/div>\n                    <div id=\"f97ec385-178c-4205-9b94-8d9ac54a9720\" class=\"cb-button cb-button-size-s cb-button-chip \">\n<span>View and delete consent data<\/span><\/div>\n                    <div id=\"fcbafc15-fce2-4225-9596-a3d53a8155ef\" class=\"cb-button cb-button-size-s cb-button-chip \">\n<span>Consent audit log\u00a0<\/span><\/div>\n                    <div id=\"3dbfb4be-d491-4bc5-b95f-dae2a3c2ab61\" class=\"cb-button cb-button-size-s cb-button-chip \">\n<span>UC-based Preference Center page<\/span><\/div>\n                    <div id=\"3469cb8f-54f8-4940-ac3c-6cef7e34cf72\" class=\"cb-button cb-button-size-s cb-button-chip \">\n<span>Basic analytics<\/span><\/div>\n                    <div id=\"6043598f-ad62-491b-90aa-a2e155c721a6\" class=\"cb-button cb-button-size-s cb-button-chip \">\n<span>Customize look and feel<\/span><\/div>\n                    <div id=\"dbcd3872-440d-4d00-b693-f639a2f111b2\" class=\"cb-button cb-button-size-s cb-button-chip \">\n<span>Multi-language support<\/span><\/div>\n                    <div id=\"40a505a7-483e-49e5-8e21-6033900bceda\" class=\"cb-button cb-button-size-s cb-button-chip \">\n<span>Double opt-in support<\/span><\/div>\n                    <div id=\"81d8fe4d-eb05-4dc7-a21b-3ada0e4310f4\" class=\"cb-button cb-button-size-s cb-button-chip \">\n<span>Data retention period support<\/span><\/div>\n                    <div id=\"1afcccd0-99b8-4fd1-829f-61f16bd432cb\" class=\"cb-button cb-button-size-s cb-button-chip \">\n<span>Serve up to 10k users\u00a0<\/span><\/div>\n            <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<a id=\"19122516-4f27-43c9-868c-30a0721bf387\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-center\" href=\"https:\/\/app.preference-management.usercentrics.eu\/onboarding\" target=\"_blank\">\n<span>Get early access<\/span><\/a>\n\n<\/div>\n\n<\/div>\n\n<div class=\"cb-faqs\" >\n    <div class=\"cb-faqs__heading\">\n        <h2>Frequently asked questions<\/h2>\n    <\/div>\n\n    <div class=\"cb-faqs__list\">\n            <noscript>\n        <style>\n            .cb-faq__answer {\n                height: auto !important;\n            }\n        <\/style>\n    <\/noscript>\n<div class=\"cb-faq\"\n     id=\"faq-isnt-the-consent-management-platform-cmp-enough\">\n        <button\n            class=\"cb-faq__question\"\n            type=\"button\"\n            aria-expanded=\"false\"\n            aria-controls=\"faq-isnt-the-consent-management-platform-cmp-enough-answer\"\n        >\n            Isn\u2019t the Consent Management Platform (CMP) enough?            <span class=\"cb-faq__toggle\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"cb-faq__answer\" id=\"faq-isnt-the-consent-management-platform-cmp-enough-answer\">\n            <div class=\"cb-faq__answer__inner\">\n                <p>The CMP or consent banner doesn't capture consent for specific user data like email addresses (zero-party data). The Preference Manager Audience Unlocker helps ensure this consent is captured, stored, and activated effectively and linked to concrete identifiable user data. This will help you to expand the power of CMP and create a unique and 360-degree view on your customer privacy choices.<\/p>\n            <\/div>\n        <\/div>\n        <script>\n            cbFaqItemPreload('faq-isnt-the-consent-management-platform-cmp-enough');\n            window.addEventListener('load', function () {\n                new Cb_Faq(document.getElementById('faq-isnt-the-consent-management-platform-cmp-enough'));\n            });\n        <\/script>\n    <\/div>\n<div class=\"cb-faq\"\n     id=\"faq-what-is-the-added-value-of-using-audience-unlocker-vs-passing-consent-directly-to-google\">\n        <button\n            class=\"cb-faq__question\"\n            type=\"button\"\n            aria-expanded=\"false\"\n            aria-controls=\"faq-what-is-the-added-value-of-using-audience-unlocker-vs-passing-consent-directly-to-google-answer\"\n        >\n            What is the added value of using Audience Unlocker vs passing consent directly to Google?            <span class=\"cb-faq__toggle\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"cb-faq__answer\" id=\"faq-what-is-the-added-value-of-using-audience-unlocker-vs-passing-consent-directly-to-google-answer\">\n            <div class=\"cb-faq__answer__inner\">\n                <p>While you can pass consent signals directly, it is a manual process that can incur the risk of errors that can affect your privacy compliance status. Our tool not only simplifies this process, but also maintains comprehensive records. It also provides your end users with the option to manage their consents over time, enhancing your privacy compliance and saving time processing DSAR requests.<\/p>\n            <\/div>\n        <\/div>\n        <script>\n            cbFaqItemPreload('faq-what-is-the-added-value-of-using-audience-unlocker-vs-passing-consent-directly-to-google');\n            window.addEventListener('load', function () {\n                new Cb_Faq(document.getElementById('faq-what-is-the-added-value-of-using-audience-unlocker-vs-passing-consent-directly-to-google'));\n            });\n        <\/script>\n    <\/div>\n<div class=\"cb-faq\"\n     id=\"faq-what-are-specific-compliance-requirements-of-google-customer-match\">\n        <button\n            class=\"cb-faq__question\"\n            type=\"button\"\n            aria-expanded=\"false\"\n            aria-controls=\"faq-what-are-specific-compliance-requirements-of-google-customer-match-answer\"\n        >\n            What are specific compliance requirements of Google Customer Match?            <span class=\"cb-faq__toggle\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"cb-faq__answer\" id=\"faq-what-are-specific-compliance-requirements-of-google-customer-match-answer\">\n            <div class=\"cb-faq__answer__inner\">\n                <p>Google Customer Match requires advertisers to use first-party data, which must be collected with explicit consent and an auditable consent record. Additionally, Google requires advertisers to have a good history of compliance with their <a href=\"https:\/\/www.google.com\/about\/company\/user-consent-policy\/\" target=\"_blank\" rel=\"noopener\">EU user consent policy<\/a>. The GDPR mandates that data subjects must be able to freely manage and revoke their consent as easily as it was given, which can be easily done with Preference Manager Audience Unlocker.<\/p>\n            <\/div>\n        <\/div>\n        <script>\n            cbFaqItemPreload('faq-what-are-specific-compliance-requirements-of-google-customer-match');\n            window.addEventListener('load', function () {\n                new Cb_Faq(document.getElementById('faq-what-are-specific-compliance-requirements-of-google-customer-match'));\n            });\n        <\/script>\n    <\/div>\n<div class=\"cb-faq\"\n     id=\"faq-how-does-the-preference-manager-audience-unlocker-enable-ongoing-compliance\">\n        <button\n            class=\"cb-faq__question\"\n            type=\"button\"\n            aria-expanded=\"false\"\n            aria-controls=\"faq-how-does-the-preference-manager-audience-unlocker-enable-ongoing-compliance-answer\"\n        >\n            How does the Preference Manager Audience Unlocker enable ongoing compliance?            <span class=\"cb-faq__toggle\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"cb-faq__answer\" id=\"faq-how-does-the-preference-manager-audience-unlocker-enable-ongoing-compliance-answer\">\n            <div class=\"cb-faq__answer__inner\">\n                <p>Audience Unlocker captures users\u2019 first-party data and informed, explicit consent choices, feeds consented data directly into Google Ads, and provides an interface for data subjects to manage their consent. This includes the ability to remove data from Google Ads if consent is revoked, enabling ongoing privacy compliance.<\/p>\n            <\/div>\n        <\/div>\n        <script>\n            cbFaqItemPreload('faq-how-does-the-preference-manager-audience-unlocker-enable-ongoing-compliance');\n            window.addEventListener('load', function () {\n                new Cb_Faq(document.getElementById('faq-how-does-the-preference-manager-audience-unlocker-enable-ongoing-compliance'));\n            });\n        <\/script>\n    <\/div>\n<div class=\"cb-faq\"\n     id=\"faq-which-advertising-platforms-have-updated-their-privacy-policies-in-response-to-the-digital-markets-act-dma\">\n        <button\n            class=\"cb-faq__question\"\n            type=\"button\"\n            aria-expanded=\"false\"\n            aria-controls=\"faq-which-advertising-platforms-have-updated-their-privacy-policies-in-response-to-the-digital-markets-act-dma-answer\"\n        >\n            Which advertising platforms have updated their privacy policies in response to the Digital Markets Act (DMA)?            <span class=\"cb-faq__toggle\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"cb-faq__answer\" id=\"faq-which-advertising-platforms-have-updated-their-privacy-policies-in-response-to-the-digital-markets-act-dma-answer\">\n            <div class=\"cb-faq__answer__inner\">\n                <p>Advertising platforms like those from Google, Meta, Linkedin, Microsoft \u2014 named gatekeepers under the DMA \u2014 are updating their privacy policies and requirements to comply with the regulation. Businesses must ensure they have obtained user consent in a compliant manner to continue using retargeting and personalized advertising with these ad platforms.<\/p>\n            <\/div>\n        <\/div>\n        <script>\n            cbFaqItemPreload('faq-which-advertising-platforms-have-updated-their-privacy-policies-in-response-to-the-digital-markets-act-dma');\n            window.addEventListener('load', function () {\n                new Cb_Faq(document.getElementById('faq-which-advertising-platforms-have-updated-their-privacy-policies-in-response-to-the-digital-markets-act-dma'));\n            });\n        <\/script>\n    <\/div>\n<div class=\"cb-faq\"\n     id=\"faq-what-is-the-difference-between-consent-obtained-via-a-cmp-and-consent-obtained-via-a-form\">\n        <button\n            class=\"cb-faq__question\"\n            type=\"button\"\n            aria-expanded=\"false\"\n            aria-controls=\"faq-what-is-the-difference-between-consent-obtained-via-a-cmp-and-consent-obtained-via-a-form-answer\"\n        >\n            What is the difference between consent obtained via a CMP and consent obtained via a form?            <span class=\"cb-faq__toggle\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"cb-faq__answer\" id=\"faq-what-is-the-difference-between-consent-obtained-via-a-cmp-and-consent-obtained-via-a-form-answer\">\n            <div class=\"cb-faq__answer__inner\">\n                <p>Consent obtained via a Consent Management Platform (CMP) is often focused on third-party data and tracking technologies. User IDs can be comprised of non-identifying strings, preventing association with a specific individual for review or update if not matched with additional data, like a username or email address.<\/p>\n<p><span style=\"font-weight: 400;\">In contrast, consent obtained via a form is tied to identifiable data, e.g. username or email, and is ideally obtained at the moment the data is being shared, e.g. during onboarding. This approach is more transparent and contextually appropriate.<\/span><\/p>\n            <\/div>\n        <\/div>\n        <script>\n            cbFaqItemPreload('faq-what-is-the-difference-between-consent-obtained-via-a-cmp-and-consent-obtained-via-a-form');\n            window.addEventListener('load', function () {\n                new Cb_Faq(document.getElementById('faq-what-is-the-difference-between-consent-obtained-via-a-cmp-and-consent-obtained-via-a-form'));\n            });\n        <\/script>\n    <\/div>\n<div class=\"cb-faq\"\n     id=\"faq-is-preference-manager-audience-unlocker-available\">\n        <button\n            class=\"cb-faq__question\"\n            type=\"button\"\n            aria-expanded=\"false\"\n            aria-controls=\"faq-is-preference-manager-audience-unlocker-available-answer\"\n        >\n            Is Preference Manager Audience Unlocker available?            <span class=\"cb-faq__toggle\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"cb-faq__answer\" id=\"faq-is-preference-manager-audience-unlocker-available-answer\">\n            <div class=\"cb-faq__answer__inner\">\n                <p>Preference Manager Audience Unlocker is available for early access. Sign up now and start unlocking the full potential of your audience data.<\/p>\n            <\/div>\n        <\/div>\n        <script>\n            cbFaqItemPreload('faq-is-preference-manager-audience-unlocker-available');\n            window.addEventListener('load', function () {\n                new Cb_Faq(document.getElementById('faq-is-preference-manager-audience-unlocker-available'));\n            });\n        <\/script>\n    <\/div>\n<div class=\"cb-faq\"\n     id=\"faq-how-can-i-purchase-the-preference-manager-audience-unlocker\">\n        <button\n            class=\"cb-faq__question\"\n            type=\"button\"\n            aria-expanded=\"false\"\n            aria-controls=\"faq-how-can-i-purchase-the-preference-manager-audience-unlocker-answer\"\n        >\n            How can I purchase the Preference Manager Audience Unlocker?            <span class=\"cb-faq__toggle\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"cb-faq__answer\" id=\"faq-how-can-i-purchase-the-preference-manager-audience-unlocker-answer\">\n            <div class=\"cb-faq__answer__inner\">\n                <p>Fill in the <a data-modal-id=\"show-form\">form<\/a> and you will be the first to know when the product is available for purchase.<\/p>\n            <\/div>\n        <\/div>\n        <script>\n            cbFaqItemPreload('faq-how-can-i-purchase-the-preference-manager-audience-unlocker');\n            window.addEventListener('load', function () {\n                new Cb_Faq(document.getElementById('faq-how-can-i-purchase-the-preference-manager-audience-unlocker'));\n            });\n        <\/script>\n    <\/div>\n            <\/div>\n\n    <\/div>\n\n\n<div class=\"cta-block cta-block--size-m cta-block--has-shield cb-ctx--blue\">\n            <img decoding=\"async\"\n            class=\"cta-block__shield\"\n            src=\"\/wp-content\/themes\/cookiebot\/img\/backgrounds\/cta-shield.svg\"\n            alt=\"Cookiebot bg shield\"\n            width=\"930\"\n            height=\"929\"\n            loading=\"lazy\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner container\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h2\">\n                        Enhance your marketing efforts now                    <\/h2>\n                                                    <div class=\"cta-block__description like-text-md\">\n                        <p>Don\u2019t miss out on unlocking your marketing potential. Join our waitlist to be the first to use the Audience Unlocker once it goes live!<\/p>\n                    <\/div>\n                                                                                                                <div class=\"cta-block__buttons\">\n                                                    <div class=\"cta-block__buttons__button-wp\">\n                                <a id=\"a7db2f71-8178-44e3-b55f-9db5687a341b\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right cta-block__buttons__button\" href=\"https:\/\/app.preference-management.usercentrics.eu\/onboarding\" target=\"_blank\">\n<span>GET EARLY ACCESS<\/span><\/a>\n                                                            <\/div>\n                                                                        <\/div>\n                                                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n.cb-footer.cb-footer__disabled-cta {\n  margin-top: 0;\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Why Audience Unlocker? Get to know Audience Unlocker How it works Join thousands of customers already using Cookiebot CMP<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"editor_notices":[],"footnotes":""},"tags":[],"class_list":["post-15206","page","type-page","status-publish","hentry"],"acf":[],"thumbnail_status":false,"thumbnail_url":null,"_links":{"self":[{"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/pages\/15206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/comments?post=15206"}],"version-history":[{"count":0,"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/pages\/15206\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/media?parent=15206"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cookiebot.com\/en\/wp-json\/wp\/v2\/tags?post=15206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}