# [Get up to 400% more traffic insights](https://www.cookiebot.com/en/privacy-first-website-analytics/)

**Cookieless, anonymized tracking that captures all your visitor data, with privacy compliance built in — replacing multiple analytics tools with one solution. Every visit counted, every consent choice respected.**

Reduce tool costs. Simplify your stack.

[Start free](https://admin.cookiebot.com/website-analytics/setup) · [Explore Demo](#demo)

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2.4 million websites and apps · 8.8 billion monthly user consents · 600.000+ customers · 99%+ Customer retention rate

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## Get the full picture – view 100% of your measurable data

When visitors decline your consent banner, GA4 and similar analytics tools stop measuring them entirely — typically losing 20–40% of your traffic data. In Maximum Data Privacy Mode, Privacy-First Website Analytics captures what they miss, using anonymized data with no cookies required.

##### Without privacy-first analytics

**~25%** of traffic is visible

- Consent declines remove 20-40% of data
- Script blockers and browser limits add more gaps
- No-consent traffic is invisible
- Decisions made from an incomplete picture

##### With privacy-first analytics

**100%** measurable — no consent needed

- Aggregated, cookieless tracking by default
- Up to 4x more measurable traffic data
- Full analytics suite unlocked after consent
- GDPR, ePrivacy, CCPA — compliant by design

Not just traffic numbers. Behavior, conversions, and AI-powered insights brought together — all in the account dashboard you already use.

**Traffic trends and structure**
Channels, devices, locations, and referrers — understand where your visitors come from and how that changes over time.

**AI-driven traffic insights**
See how many visitors arrive from ChatGPT, Gemini, Claude, and other AI tools — a channel most platforms don't track.

**Consented vs. cookieless comparison**
See how consent choices affect your measurement in real terms. Unique to Privacy-First Analytics.

**Heatmaps and session recordings**
Watch how visitors scroll, click, and navigate — with text-protected playback. All without extra tools.

**Conversion funnels and events**
Track goals, assign values, and pinpoint where visitors drop off. Link funnel steps to session recordings to see why.

**Polls and surveys**
Collect direct visitor feedback with on-site polls and customizable surveys — without leaving the Cookiebot CMP.

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## Simplify your tool stack, right inside Cookiebot CMP

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## Use as add-on to Google Analytics

You don't have to switch away from GA4. Run Privacy-First Analytics alongside it as a complementary layer — or use it as a full replacement. Your choice.

##### Replace multiple tools with one platform

Eliminate the need for separate analytics, heatmap, session replay, and survey tools. Get all user insights in one place — without extra scripts or vendors.

##### No script changes required

The tracking script is added automatically when you start your trial. No GTM or developer needed.

Traditional analytics tools miss 20–40% of your data due to consent declines and blockers. Capture that missing data with anonymized, cookieless tracking in Maximum Privacy Mode.

##### Data stays in the EU

Hosted on German infrastructure. Fully aligned with GDPR and European privacy standards.

##### YOUR CURRENT TOOL STACK

- Analytics tool (e.g. GA4, Matomo) — consent gaps, data loss
- Heatmap & session replay tool (e.g. Hotjar, Clarity) — extra cost, more scripts
- Survey & feedback tool (e.g. Typeform) — yet another vendor

##### PRIVACY-FIRST WEBSITE ANALYTICS

- Captures all traffic — anonymized, no consent needed
- Heatmaps, session recordings, funnels and surveys — all included
- One script, one dashboard, one vendor

One platform. Up to 4x more measurable data. Lower tool costs.

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## Activate your trial in 3 quick steps

### Log in to your Cookiebot™ account

Sign up for your free account

### Open Website Analytics in the menu

Start your free 14-day trial to activate it.

### Data starts flowing in immediately

The script is added automatically. No manual updates needed.

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## Start free, then pay based on page views and feature usage

**14-day free trial — no auto-renewal.**
Available to all Cookiebot™ accounts including free and trial plans. The trial ends automatically.

| | Starter | Basic | Advanced | Pro |
|---|---|---|---|---|
| **Price** | €2.99 / month | €12.99 / month | €24.99 / month | €39.99 / month |
| **Monthly Credits** | 1,250 credits | 25,000 credits | 62,500 credits | 125,000 credits |
| **Recommended Page View Volume** | 500 Page Views | 10,000 Page Views | 25,000 Page Views | 50,000 Page Views |
| Monthly Events Tracked (incl. e-com) | ✓ | ✓ | ✓ | ✓ |
| Conversion Funnels | ✓ | ✓ | ✓ | ✓ |
| Surveys | ✓ | ✓ | ✓ | ✓ |
| Session Recordings | ✓ | ✓ | ✓ | ✓ |
| Heatmaps | ✓ | ✓ | ✓ | ✓ |
| Polls | ✓ | ✓ | ✓ | ✓ |
| Alarming Behavior Events | ✓ | ✓ | ✓ | ✓ |
| Privacy-Friendly Analytics: Cookieless Tracking and No Fingerprinting | ✓ | ✓ | ✓ | ✓ |
| AI-powered Analytics Assistant | ✓ | ✓ | ✓ | ✓ |
| Company Reveal | — | — | — | ✓ |
| Unlimited Collaborators | ✓ | ✓ | — | — |
| Custom Dashboards | — | — | — | ✓ |
| Unlimited Exports | ✓ | ✓ | ✓ | ✓ |
| Visitor Segments | — | — | — | ✓ |
| Custom Country Data | — | — | ✓ | ✓ |
| Unlimited API Access | ✓ | ✓ | ✓ | ✓ |

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## Compliant with every major privacy regulation

Maximum Data Privacy Mode is built to avoid cookies, fingerprinting, and IP-based tracking. Measurement without identification — aggregated trends only.

- No cookies or local storage
- No fingerprinting
- No IP address collected
- No cross-session tracking
- No third-party data sharing
- Aggregated metrics only
- EU cloud hosting (Germany)
- 100% data ownership
- GDPR & CCPA compliant

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## Frequently asked questions

**How is Privacy-First Website Analytics different from other analytics tools?**

Privacy-First Website Analytics is a privacy-first, EU-hosted solution that works without cookies or personal data. It gives you real-time insights with no reporting delays and helps you stay privacy-compliant while reducing consent drop-offs.

Because tracking doesn't rely on identifiers (it's fully anonymized), you avoid the typical 20–40% data loss seen in other analytics tools when users decline consent or when scripts are blocked by browsers and extensions. That means up to 4x more measurable traffic data compared to other tools.

It's also been built to be simple and intuitive. If you already use Google Analytics, you can use Privacy-First Website Analytics as a replacement or run it alongside Google Analytics as a complementary analytics layer.

**What kind of insights does it provide?**

Privacy-First Website Analytics helps you measure website traffic, performance, and visitor behavior in one place. You can track traffic sources, monitor visitor and device trends, and understand engagement through key behavior metrics.

It also supports event and conversion tracking — including funnels — as well as visual tools like heatmaps and session replays to help you spot friction, optimize journeys, and improve conversions, all while supporting privacy compliance.

**Does the product impact my site's performance?**

No. It uses a lightweight script designed to have minimal impact on page load times.

**Where is the data hosted?**

Privacy-First Website Analytics data is stored in the European Union on German infrastructure to support GDPR compliance.

**Can I use Privacy-First Website Analytics alongside other tools?**

Yes. Privacy-First Website Analytics works seamlessly with your existing Cookiebot CMP setup and integrates easily with major CMS and e-commerce platforms.

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## View up to 100% of your measurable traffic

Start a free 14-day trial with Privacy-First Website Analytics and see how user data flows into your dashboards.

[Login to activate](https://admin.cookiebot.com/website-analytics/setup)

The trial ends automatically after 14 days. No cancellation required, and no auto-renewal.

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## Product
[Cookiebot™ Consent Solution](https://www.cookiebot.com/en/cookie-consent-solution/) · [Usercentrics for Wix](https://www.cookiebot.com/en/cookiebot-for-wix-by-usercentrics-app/) · [WordPress Plugin](https://www.cookiebot.com/en/new-wp-cookie-plugin/) · [Pricing](https://www.cookiebot.com/en/pricing/)

## Regulations
[DMA (EU)](https://www.cookiebot.com/en/digital-markets-act-dma/) · [GDPR (EU)](https://www.cookiebot.com/en/gdpr/) · [CCPA (California)](https://www.cookiebot.com/en/what-is-ccpa/) · [VCDPA (Virginia)](https://www.cookiebot.com/en/virginia-vcdpa/) · [LGPD (Brazil)](https://www.cookiebot.com/en/lgpd/) · [TCF v2.3 (IAB)](https://www.cookiebot.com/en/tcf/) · [Google Consent Mode](https://www.cookiebot.com/en/cookiebot-cmp-google-consent-mode/) · [Microsoft UET Consent Mode](https://www.cookiebot.com/en/microsoft-consent-mode-cmp/)

## Partners
[Become an affiliate](https://www.cookiebot.com/en/affiliates/) · [Become a partner](https://www.cookiebot.com/en/resellers/) · [Find a partner](https://www.cookiebot.com/en/cookiebot-reseller/)

## Resources
[Blog](https://www.cookiebot.com/en/blog/) · [Digital Markets Act Hub](https://www.cookiebot.com/en/digital-markets-act-dma-resources/) · [Google Consent Mode Hub](https://www.cookiebot.com/en/google-consent-mode-resources/) · [Google Consent Mode V2 Certification](https://courses.usercentrics.com/course/google-consent-mode-v2) · [Google Consent Audit Fixes](https://www.cookiebot.com/en/google-consent-audit-fixes/) · [Developer documentation](https://www.cookiebot.com/en/developer/) · [Cookiebot vs CookieYes](https://www.cookiebot.com/en/cookiebot-best-cookieyes-alternative/) · [Cookiebot vs OneTrust](https://www.cookiebot.com/en/onetrust-alternative/) · [Cookie Banner Cost Calculator](https://www.cookiebot.com/en/cookie-banner-pricing-calculator/)

## Company
[About us](https://www.cookiebot.com/en/about/) · [Careers](https://usercentrics.com/career/) · [Support](https://support.cookiebot.com/hc/en-us/)

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