Marketing facts
Marketing is easy because...
“… All You Need is Charisma!”
Charisma might win you the room, but it won’t win you customers. Consumers are paying closer attention to business’ privacy policies and how they handle personal data — and buying from brands they trust.
“… Privacy Compliance is a Passing Trend”
If data privacy were just a passing trend, consumers wouldn’t be treating it like a dealbreaker. Trust is as important as price and product for 88% of people1, and having poor and non-compliant privacy practices is the fastest way to shatter it.
“… Fancy Cookie Banners Are Pointless”
It takes just 0.05 seconds for visitors to form an opinion of your website2. In that moment, your cookie banner can either build trust that fuels conversions — or send them running for the exit faster than you can say ‘non-compliance.’
“… Trust and Transparency Don’t Win You Awards”
But they do increase consent rates by up to 25%3. Transparency, security guarantees, and control are consumers’ most important factors for trusting brands with their personal data — giving brands that put privacy first a key competitive edge.
“See, Marketing is Easy!”
Well, not quite. But in the era of Privacy-Led Marketing, companies that provide a great privacy experience and respect users’ choices gain from elevated brand trust, simplified compliance, and access to more consented, first-party data that fuels better marketing performance.
73%
Would stop using a service over data misuse.
46%
Click “accept all” less often than 3 years ago.
65%
Are happy for brands they trust to collect their data.
Source: Usercentrics, The State of Digital Trust in 2025
Maximize opt-in rates and compliant data collection
1
Offer a privacy experience your customers want to say ‘yes’ to
- Simplify global compliance with adaptive cookie banners and pop-ups
- Offer brand cohesion that helps build trust
- Gain analytics insights to support your marketing strategy
Build trust with transparency
2
Start with a custom privacy policy that tells your customers what data you collect and why.
- Enhance your brand reputation and gain a competitive edge
- Achieve privacy compliance worldwide, inc. GDPR and CCPA
- Auto updates to keep you up-to-date with changing regulation
Fuel ad performance with quality first-party data
3
Raise your performance and data quality
- Implement a simple and effective Server-Side Tagging solution
- Enhance conversion tracking with trustworthy marketing dashboards
- Improve your website speed for conversion and SEO optimization
Is your website ready for Privacy-Led Marketing? Scan for free