# [Cookiebot CMP supports Google Consent Mode V2](https://www.cookiebot.com/en/google-consent-mode-v2-integration/) **Cookiebot CMP Supports Google Consent Mode V2 Integration** · [Start your free trial](https://admin.cookiebot.com/signup) Google Consent Mode is an advanced feature that allows your website to tailor Google services based on the consent given by your users. It's a key tool to ensure your website's analytics and marketing strategies align with each user's consent choice, thereby bridging the gap between data privacy and data-driven digital advertising. The mechanism allows Google Analytics, and advertising services to either gather comprehensive data (when consent is given) or only anonymized data (when consent is denied), ensuring that no personally identifiable information is collected without permission. As of November 2023, Google Consent Mode—with its v2— has evolved into a more comprehensive signaling tool that aids website owners in adhering to global data privacy regulations and automatically respecting users' consent preferences. Google Consent Mode helps foster a sustainable internet economy that respects both the necessity of data-driven advertising for businesses and the privacy of individual users. It’s designed to comply with data privacy laws worldwide, including the [EU’s General Data Protection Regulation (GDPR)](https://www.cookiebot.com/en/gdpr/) and the [Digital Markets Act (DMA)](https://www.cookiebot.com/en/digital-markets-act-dma/), which demand the acquisition of end-users’ consent prior to processing personal data. By adjusting how Google services collect users' data based on their consent preferences, Google Consent Mode enables websites to remain fully GDPR compliant while still utilizing services like [Google Analytics](https://www.cookiebot.com/en/google-analytics-gdpr/), [Google Tag Manager (GTM)](https://www.cookiebot.com/en/google-tag-manager/), and Google Ads. This ensures that privacy is maintained without disrupting the business model that many internet services depend upon. The new Google Consent Mode key settings are **ad_user_data** and **ad_personalization**. The two new key settings are set based on the same trigger as ad_storage. **ad_user_data** setting on Google Consent Mode controls whether personal data is sent to a Google core platform service. - **ad_user_data** consent state has two values - granted or denied. These map to user choices. Google Consent Mode **ad_personalization** setting controls whether data can be used for ads personalization (e.g. remarketing). - **ad_personalization** has two values- granted or denied. This directly correlates to the user's consent for tracking for marketing purposes. **Example 1:** **ad_user_data** is set to granted when the user affirmatively consents to their data being shared with Google once they have indicated that choice by interacting with a banner. **Example 2:** **ad_personalization** is set to granted when the user has affirmatively consented to the use of tracking for marketing purposes once they have indicated that choice by interacting with a banner. --- ## Continue using the Google tools you love with Cookiebot CMP CookiebotTM integrates with Consent Mode and consent settings in Google Tag Manager, offering ready-made GTM templates and code examples for gtag.js. [Start your free trial](https://admin.cookiebot.com/signup) Find out more about Google’s announced changes with our Google Consent Mode questions and answers below. --- ## The most used solution for compliant use of cookies and online tracking *Used by: Pepco, Rural King, Orbico, Credit Exchange, Canon, Bauhaus* --- ## Frequently asked questions Why are these changes happening? With the introduction of Google Consent Mode v2, we want all our customers using Google products to have a seamless integration with our standard CMP implementation. What type of implementation can be used? The additional Google Consent Mode parameters can be implemented via: - Google Tag Manager template - Directly into your website code - Consent Mode default will be also signaled by our TCF implementation --- ## Stay informed Join our growing community of data privacy enthusiasts now. Subscribe to the Cookiebot™ newsletter and get all the latest updates right in your inbox. Enter your email Subscribe By clicking on “Subscribe” I confirm that I want to subscribe to the Cookiebot™ newsletter. I can easily cancel my Cookiebot™ newsletter subscription and revoke consent to use my data by clicking the unsubscribe link or I can write to [[email protected]](https://www.cookiebot.com/cdn-cgi/l/email-protection) to make the request. [Privacy policy](https://www.cookiebot.com/en/privacy-policy/). --- ## Download the CMP integration for your preferred CMS ## Usercentrics Cookiebot WordPress Plugin ## Usercentrics for Wix ### What is the ad_user_data Google Consent Mode setting? ### What is the ad_personalization Google Consent Mode setting? ### Examples of how the new Google Consent Mode settings impact users --- ## Product [Cookiebot™ Consent Solution](https://www.cookiebot.com/en/cookie-consent-solution/) · [Usercentrics for Wix](https://www.cookiebot.com/en/cookiebot-for-wix-by-usercentrics-app/) · [WordPress Plugin](https://www.cookiebot.com/en/new-wp-cookie-plugin/) · [Pricing](https://www.cookiebot.com/en/pricing/) ## Regulations [DMA (EU)](https://www.cookiebot.com/en/digital-markets-act-dma/) · [GDPR (EU)](https://www.cookiebot.com/en/gdpr/) · [CCPA (California)](https://www.cookiebot.com/en/what-is-ccpa/) · [VCDPA (Virginia)](https://www.cookiebot.com/en/virginia-vcdpa/) · [LGPD (Brazil)](https://www.cookiebot.com/en/lgpd/) · [TCF v2.3 (IAB)](https://www.cookiebot.com/en/tcf/) · [Google Consent Mode](https://www.cookiebot.com/en/cookiebot-cmp-google-consent-mode/) · [Microsoft UET Consent Mode](https://www.cookiebot.com/en/microsoft-consent-mode-cmp/) ## Partners [Become an affiliate](https://www.cookiebot.com/en/affiliates/) · [Become a partner](https://www.cookiebot.com/en/resellers/) · [Find a partner](https://www.cookiebot.com/en/cookiebot-reseller/) ## Resources [Blog](https://www.cookiebot.com/en/blog/) · [Digital Markets Act Hub](https://www.cookiebot.com/en/digital-markets-act-dma-resources/) · [Google Consent Mode Hub](https://www.cookiebot.com/en/google-consent-mode-resources/) · [Google Consent Mode V2 Certification](https://courses.usercentrics.com/course/google-consent-mode-v2) · [Google Consent Audit Fixes](https://www.cookiebot.com/en/google-consent-audit-fixes/) · [Developer documentation](https://www.cookiebot.com/en/developer/) · [Cookiebot vs CookieYes](https://www.cookiebot.com/en/cookiebot-best-cookieyes-alternative/) · [Cookiebot vs OneTrust](https://www.cookiebot.com/en/onetrust-alternative/) · [Cookie Banner Cost Calculator](https://www.cookiebot.com/en/cookie-banner-pricing-calculator/) ## Company [About us](https://www.cookiebot.com/en/about/) · [Careers](https://usercentrics.com/career/) · [Support](https://support.cookiebot.com/hc/en-us/) --- [Privacy Policy](https://www.cookiebot.com/en/privacy-policy/) · [Terms of Service](https://www.cookiebot.com/en/terms-of-service/) · [Cookie Declaration](https://www.cookiebot.com/en/cookie-declaration/) · [Data Processing Agreement](https://www.cookiebot.com/en/data-processing-agreement/) ©2026 Cookiebot™ by [Usercentrics](https://usercentrics.com/)