# [FIRST IMPRESSIONS MATTER. MAKE YOURS ABOUT TRUST.](https://www.cookiebot.com/en/first-impressions-matter/) **In the jungle of business, the cautious customers are ready to bolt at any moment. The first impression influences whether your customers trust your brand. With Cookiebot CMP, start your customer experience with trust.** · [Start Free](https://admin.cookiebot.com/signup) · [Start your free trial](https://admin.cookiebot.com/signup) *Used by: Pepco, Rural King, Orbico, Credit Exchange, Canon, Bauhaus* --- ## Why trust at first sight is a business priority In the jungle of business, the cautious customers are ready to bolt at any moment. The first impression influences whether your customers trust your brand. With Cookiebot CMP, start your customer experience with trust. ## 63% Consumers will purchase from a brand they fully trust even if it is more expensive. ## 55% Consumers will stay loyal to a brand they fully trust even if others accuse the brand of wrongdoing. ## 53% Consumers will recommend a brand they fully trust to others. ## 81% App users prefer brands that they trust and provide a “positive privacy experience” ***Source: Deloitte, Digital Consumer Trends Survey, 2020 and 2024 Edelman Trust Barometer Special Report: Brands and Politics.*** *TRUST_KPI. What are you most likely to do on behalf of a brand that you fully trust versus one that you DO NOT fully trust? Pick all that apply. Question asked of half the sample. General population, 14-mkt avg. “Purchase” is a net of attributes 5 and 9. “Stay loyal” is a net of attributes 2, 10, and 12.* --- ## Privacy-led first impression Focus on transparency, respect, and your audiences. 1. Be transparent about how you handle user data. 2. Be proactive in respecting your users’ privacy choices. 3. Enable your audience to take control of their privacy preferences. --- ## Cookiebot CMP helps make your first impressions about trust - Create a trustworthy user experience by giving your visitors the freedom of choice and transparency on how their data is used. - With multiple integration options, in minutes you can start collecting consent with little tech resource overhead. - Enables granular consent options to respect user choice - Customized branding for seamless, trustworthy user experience - Pre-built, user-friendly templates enable setup in minutes --- ## What our customers and partners say about our cookie consent solutions “I have used and referred Cookiebot CMP to my clients and attorneys for years because it’s a cost-effective tool to meet necessary privacy compliance requirements. It is easy to understand, customize, and implement.“ Rian Kinney, Esq., Founder Kinney Firm "The possibility of customizing the look and feel of the cookie banner is a great benefit for us, as it helps us to assist customers with their very specific and local demands. Our custom banner designs always have a focus on privacy while obtaining high opt-in percentages." Ed Kost, Founder CookieInfo "We love how Cookiebot CMP offers a wide range of customization for its features while always guaranteeing the most up-to-date security systems. Our customers have a vast range of needs, and thanks to Cookiebot CMP’s flexibility, we can help them create a safe and elegant environment on their websites" Mauro Pugliese, CEO Hinto "We have never considered other competitors and consider Cookiebot CMP to be best in class." Will Newland, Managing Director SoBold "We researched all the options before landing on Cookiebot. It's the most flexible. In just a few clicks, we can tune it to meet the needs of any of our clients. And the GTM integration is simple." Andy Crestodina, Co-Founder / CMO Orbit Media Studios Kinney Firm CookieInfo Hinto SoBold Orbit Media Studios [![](https://www.cookiebot.com/en/wp-content/uploads/sites/7/2025/03/A-marketers-guide-to-increasing-consent-rates.png) A marketer’s guide to increasing consent rates while maintaining trust Optimizing consent rates is a direct route to building trust through transparency and user autonomy. A well-designed consent banner improves engagement, enhances the user experience, and aligns with global privacy laws. Use this checklist to create a clear, user-friendly consent strategy. learn more](https://usercentrics.com/resources/fim-checklist-consent-rate-optimization/) [![](https://www.cookiebot.com/en/wp-content/uploads/sites/7/2025/03/Optimizing-Consent-Data-and-User-Trust-1.png) Optimizing Consent Data and User Trust Data privacy regulations, technologies, and user expectations are evolving. Learn how to provide great user experience, obtain valid consent to comply with privacy laws, and boost opt-ins to get the high quality data you need for integrated marketing. learn more](https://usercentrics.com/resources/fim-ebook-optimizing-consent-data/) [![](https://www.cookiebot.com/en/wp-content/uploads/sites/7/2025/03/Building-trust-from-hello.png) Building trust from hello: A/B testing your consent banner for maximum impact Your cookie consent banner is one of the first interactions users have with your brand. A well-designed banner builds trust, improves engagement, and supports compliance. Learn how data-driven testing can improve opt-in rates. Learn More](https://usercentrics.com/resources/fim-guide-a-b-testing/) --- ## Cookiebot CMP pricing and plans Explore Cookiebot CMP with your **14-day free trial** today. Then continue with our Free plan (for websites up to 50 subpages), or upgrade to Premium. Upgrade or cancel any time. Euro - € ### Free up to 50 subpages Limited features included €0 / domain, month [Start your free trial](https://admin.cookiebot.com/signup) ### Premium Lite, Small, Medium, Large, Extra Large up to unlimited subpages All premium features included Starting at €7 / domain, month [Start your free trial](https://admin.cookiebot.com/signup) A subscription fee may apply based on the number of subpages on your site. Cookiebot™ will automatically upgrade your Free plan to Premium once the number of subpages on your site reaches or exceeds 50. Lite plan includes all premium features and one domain. 2.4M websites and apps 8.8B monthly user consents 47+ languages 600,000+ customers --- ## Product [Cookiebot™ Consent Solution](https://www.cookiebot.com/en/cookie-consent-solution/) · [Usercentrics for Wix](https://www.cookiebot.com/en/cookiebot-for-wix-by-usercentrics-app/) · [WordPress Plugin](https://www.cookiebot.com/en/new-wp-cookie-plugin/) · [Pricing](https://www.cookiebot.com/en/pricing/) ## Regulations [DMA (EU)](https://www.cookiebot.com/en/digital-markets-act-dma/) · [GDPR (EU)](https://www.cookiebot.com/en/gdpr/) · [CCPA (California)](https://www.cookiebot.com/en/what-is-ccpa/) · [VCDPA (Virginia)](https://www.cookiebot.com/en/virginia-vcdpa/) · [LGPD (Brazil)](https://www.cookiebot.com/en/lgpd/) · [TCF v2.3 (IAB)](https://www.cookiebot.com/en/tcf/) · [Google Consent Mode](https://www.cookiebot.com/en/cookiebot-cmp-google-consent-mode/) · [Microsoft UET Consent Mode](https://www.cookiebot.com/en/microsoft-consent-mode-cmp/) ## Partners [Become an affiliate](https://www.cookiebot.com/en/affiliates/) · [Become a partner](https://www.cookiebot.com/en/resellers/) · [Find a partner](https://www.cookiebot.com/en/cookiebot-reseller/) ## Resources [Blog](https://www.cookiebot.com/en/blog/) · [Digital Markets Act Hub](https://www.cookiebot.com/en/digital-markets-act-dma-resources/) · [Google Consent Mode Hub](https://www.cookiebot.com/en/google-consent-mode-resources/) · [Google Consent Mode V2 Certification](https://courses.usercentrics.com/course/google-consent-mode-v2) · [Google Consent Audit Fixes](https://www.cookiebot.com/en/google-consent-audit-fixes/) · [Developer documentation](https://www.cookiebot.com/en/developer/) · [Cookiebot vs CookieYes](https://www.cookiebot.com/en/cookiebot-best-cookieyes-alternative/) · [Cookiebot vs OneTrust](https://www.cookiebot.com/en/onetrust-alternative/) · [Cookie Banner Cost Calculator](https://www.cookiebot.com/en/cookie-banner-pricing-calculator/) ## Company [About us](https://www.cookiebot.com/en/about/) · [Careers](https://usercentrics.com/career/) · [Support](https://support.cookiebot.com/hc/en-us/) --- [Privacy Policy](https://www.cookiebot.com/en/privacy-policy/) · [Terms of Service](https://www.cookiebot.com/en/terms-of-service/) · [Cookie Declaration](https://www.cookiebot.com/en/cookie-declaration/) · [Data Processing Agreement](https://www.cookiebot.com/en/data-processing-agreement/) ©2026 Cookiebot™ by [Usercentrics](https://usercentrics.com/)