# [Apps GDPR Compliance Report](https://www.cookiebot.com/en/eu-app-report/) **Usercentrics reveals widespread GDPR noncompliance on apps in the EU** · [DOWNLOAD REPORT](https://usercentrics.com/resources/mobile-app-gdpr-compliance/) · [Get started today!](https://usercentrics.com/in-app-sdk/) A special report by Usercentrics uncovers pervasive privacy noncompliance across the mobile application market in the European Union. It shows how apps are in limbo, while websites and web-based ecommerce are increasingly “privacy first” and in compliance with the EU’s General Data Protection Regulation (GDPR). --- ## GDPR noncompliance on apps in the EU In the years since the GDPR came into effect, we’ve seen a shift from data privacy being a tiresome and confusing legal requirement to becoming one of the most important competitive advantages for companies doing business on websites and apps. ### What are the benefits of apps privacy compliance? Since the EU’s GDPR came into effect in May 2018, online businesses have been slowly but surely turning towards a “privacy first” mentality and implementing solutions to collect personal data in a compliant way. However, as [the Usercentrics report](https://usercentrics.com/resources/mobile-app-gdpr-compliance/) on the EU mobile application market reveals, apps have fallen behind. Meanwhile, consumer trends show a totally different movement: **being compliant is actually a big market benefit**. In a [study by Ipsos and Google from 2022](https://iabeurope.eu/wp-content/uploads/2022/09/Privacy-by-Design-The-Benefits-of-Putting-People-in-Control-Google.pdf) of 20,000 EU consumers, the **market benefits of being data privacy compliant via consent and control by users are clear:** - providing a positive privacy experience can **increase brand preference by 43%** - the negative impact on brands of providing a poor privacy experience is **almost as severe as that of a data breach** - monetary incentives for sharing data (e.g. offering discounts in return for consent) **may not always have a positive effect and can reduce the level of trust** - when people trust a brand, they are **twice as willing to share their personal data** - increasing consumers’ feeling of control is **the single most impactful way** to earn their trust and **boost brand preference**. As we head into the cookieless future, **compliant data** (data + user consent) will be the most valuable asset for businesses. If you have an app and you don’t have a consent management solution integrated for handling users’ data privacy in a compliant way, you are not just risking legal fines and data loss. You are missing out on what’s shaping up to be a key competitive advantage for online businesses in the years to come. ### Do you have an app but no consent management solution? Usercentrics has a consent management platform (CMP) for Native Apps.Our SDK is easy to integrate, highly customizable and is built on unrivaled and reliable technology. ## Resources * [Usercentrics report on the EU apps market](https://usercentrics.com/resources/mobile-app-gdpr-compliance/) * [Usercentrics App Consent Management Platform (CMP)](https://usercentrics.com/in-app-sdk/) * [Study by Ipsos and Google](https://iabeurope.eu/wp-content/uploads/2022/09/Privacy-by-Design-The-Benefits-of-Putting-People-in-Control-Google.pdf) * [Study by Deloitte and Google](https://www2.deloitte.com/uk/en/pages/press-releases/articles/dicing-with-data-proportion-of-consumers-very-concerned-over-sharing-data-online-halves-in-two-years.html) ## Stay informed Join our growing community of data privacy enthusiasts now. Subscribe to the Cookiebot™ newsletter and get all the latest updates right in your inbox. 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