# [10 of the best Consent Management Platforms (CMPs) compared](https://www.cookiebot.com/en/best-consent-management-platforms/)
**Cookiebot™ Compares 10 Best Consent Management Platforms (CMPs)**

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## What is a consent management platform?

A consent management platform simplifies [cookie consent](https://www.cookiebot.com/en/cookie-consent/) and management for websites, streamlining the process of obtaining and managing user consent for the collection and use of personal data. This can be for functions like advertising, website performance analysis, and more.

These tools are essential to help websites comply with privacy regulations and frameworks like the [GDPR](https://www.cookiebot.com/en/gdpr/), [ePrivacy Directive](https://www.cookiebot.com/en/eprivacy-regulation/), [CCPA](https://www.cookiebot.com/en/ccpa/), and other global privacy laws and frameworks. Consent management software enables people to make informed choices about their data collection, processing, and deletion, thereby enhancing individual control over personal information.

Additionally, CMPs play a crucial role in tracking an individual’s consent preferences, maintaining records of their decisions, and controlling tag firing based on these preferences. This functionality helps to ensure compliance with legal requirements while fostering transparency and accountability in data processing practices.

Google is now requiring that companies using its services implement one of two options: integrate new consent mode parameters directly into Tag Manager or use [a Google-certified consent management platform](https://www.cookiebot.com/en/google-consent-mode/) for ad platform access. Advertisers that don't comply will be restricted from access to significant features, like those for personalization, when running ads in the EU and UK.

Consent solutions enable you to track and manage user preferences for collecting personal information. The software keeps you compliant with data protection laws and compliance requirements.

Leading CMP software enables you to handle the entire personal data lifecycle, from initial consent notices to data deletion requests. They do so by detecting cookies on your website, displaying a consent banner to users, offering consent options, logging a person’s choices, and managing consent preferences.

It can be challenging to choose the right CMP platform for your company because there are so many options available. They may seem similar, or include technical or legal references you’re not sure apply to your company. To make it simpler for you to choose the ideal fit, here's a list of ten comprehensive options selected based on user reviews and ratings.

For each platform, we highlight features, any functionality not included, and pricing, including whether or not they offer a free trial or free version.

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## 10 of the best consent management platforms compared

| **CMP name** | **Pros** | **Cons** | **Price** |
| --- | --- | --- | --- |
| Cookiebot | - Google-certified CMP- Simple setup and onboarding flow- Automatically detects and controls all cookies and trackers - Fully customizable cookie banners- Supports nearly 50 languages | - Only for web - Free plan only available for small websites | - Free 14-day trial for all new accounts.  - Free plan available for 50 subpages or fewer - Premium plan from EUR 12/month per domain |
| Usercentrics | - Google-certified CMP - Intuitive interface with  numerous integration options- Extensive analytics dashboard with options for A/B testing- Supports over 60 languages- Offers different admin roles- Customer Success Team and good customer support | - No free plan- Initial manual effort in the implementation process - Customer Success Manager only available in the Premium package | - Free 30-day trial available for web and app - Paid plans start at EUR 50/month |
| OneTrust | - Offers many additional features for enterprise companies - Very up-to-date with privacy laws- Many integration options with other business intelligence platforms | - Complex and lengthy implementation process- Most expensive option on the market | - They offer a 14-day free trial  - Pricing varies depending on the number of domains and the modules you need |
| Osano | - Strong commitment to legal policy management- Risk-free guarantee- Very customizable cookie consent banners | - Monthly cap on site traffic- Cut-and-paste legal templates that may limit customization | - They do not offer a free trial - Paid plan starts at USD 199/month |
| Ketch | - Many advanced features and tools- Custom APIs available- Offers native identity resolution that identifies users across devices and channels | - Slow onboarding process that requires companies to set up one domain at a time- Clunky user experience and user interface | - Offer a free plan -  Essentials plan starts at USD 350/month - Pro plan pricing can only be obtained via a customized demo |
| Didomi | - Offers a lot of integration options- Prioritizes the user experience- Supports over 50 languages | - The CMP can impact your page load speed- Challenging integration process | - No free plan and no public pricing information |
| CookieYes | - Fully customizable cookie banner- Good customer service- Easy to implement and use | - Limited number of features- Not powerful enough for enterprise-level companies | - Offer a 7-day free trial for all plans - Paid plans start at USD 10/month/domain |
| TrustArc | - It offers consent notifications in 45 languages - Robust reporting capabilities - User-friendly interface | - Poor customer service- Unclear pricing | - No pricing information is available |
| CookieScript | - Easy to implement and use- Automatically scans cookies- Customizable cookie banner | - You will need to pay for a higher price point even if you have fewer domains- All GDPR tools are only offered in their Plus plan | - Offers a free plan if you need a simple cookie consent banner - Paid plans start at EUR 8/ month and go to EUR 19/ month, but pricing changes depending on the number of domains |
| Quantcast | - 15 minutes to implement- Intuitive interface | - Limited number of features- Not powerful enough for enterprise-level companies | - Completely free |

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## How to choose the right consent management platform

To pick the right consent management solution for your company, you’ll want to look at:

- privacy compliance for various regulatory and business requirements (including auditing)
- degree of customization
- integration options
- technical resource requirements
- scalability
- pricing, particularly based on monthly, per domain, etc.
- analytics and reporting functionality

If you have a simple website and an audience or customer base located in a limited area (e.g. only in the region covered by the GDPR), and thus only need to comply with one regulation, pretty much all the CMPs can get the job done as they offer basic features for free. But be sure to check the CMP’s functionality against requirements of relevant regulations, frameworks, or business stipulations, like the latest ones from Google.

However, larger organizations will likely require robust and scalable functionality, multi-regulation and language support, and full customization options. Therefore, an enterprise consent management platform that offers advanced features, customization options, extensive integrations, and seamless scalability might better suit enterprises seeking to achieve compliance with multiple regulations across many sites and platforms.

If you’re just getting started, develop a thorough understanding of the cookies and other trackers or components collecting personal data on your website. Try Cookiebot’s™ speedy cookie audit tool to check your website and generate a detailed cookie audit report in minutes.

[Gain insights into the cookies on your website!](https://www.cookiebot.com/en/cookie-checker/)

*Cookiebot™ does not provide legal advice, and information is provided for educational purposes only. We always recommend engaging qualified legal counsel or privacy specialists regarding data privacy and protection issues and operations.*

*The information presented in this article is accurate based on publicly available sources as of the date of publication. Details about products, features, pricing, etc. may change over time.*

---
## Frequently asked questions

How to set up CMP on a website? 

To set up a consent management platform on a website, it's best to inject the CMP script directly into the website's source code before the tag manager-script. Alternatively, you can load the CMP through the tag manager by configuring privacy settings in the Experience Platform Web SDK tag extension and creating rules to set consent based on visitor actions.

Does Google offer a CMP? 

Google does not offer its own CMP but rather has a CMP Partner Program where it certifies and partners with third-party CMP providers, such as Cookiebot CMP. These partner solutions meet specific requirements and enable integrations with tools Google requires, like Consent Mode, which integrates with CMPs and is required in some jurisdictions to enable the full functioning of Google services where personal data is in use.

How to choose a CMP? 

To pick the right consent management solution for your company, you’ll want to look at the following and ensure it meets your company’s needs:

- privacy compliance for various regulatory and business requirements (including auditing)
- degree of customization
- integration options
- technical resource requirements
- scalability
- pricing, particularly based on monthly, per domain, etc.
- analytics and reporting functionality

---

## Product
[Cookiebot™ Consent Solution](https://www.cookiebot.com/en/cookie-consent-solution/) · [Usercentrics for Wix](https://www.cookiebot.com/en/cookiebot-for-wix-by-usercentrics-app/) · [WordPress Plugin](https://www.cookiebot.com/en/new-wp-cookie-plugin/) · [Pricing](https://www.cookiebot.com/en/pricing/)

## Regulations
[DMA (EU)](https://www.cookiebot.com/en/digital-markets-act-dma/) · [GDPR (EU)](https://www.cookiebot.com/en/gdpr/) · [CCPA (California)](https://www.cookiebot.com/en/what-is-ccpa/) · [VCDPA (Virginia)](https://www.cookiebot.com/en/virginia-vcdpa/) · [LGPD (Brazil)](https://www.cookiebot.com/en/lgpd/) · [TCF v2.3 (IAB)](https://www.cookiebot.com/en/tcf/) · [Google Consent Mode](https://www.cookiebot.com/en/cookiebot-cmp-google-consent-mode/) · [Microsoft UET Consent Mode](https://www.cookiebot.com/en/microsoft-consent-mode-cmp/)

## Partners
[Become an affiliate](https://www.cookiebot.com/en/affiliates/) · [Become a partner](https://www.cookiebot.com/en/resellers/) · [Find a partner](https://www.cookiebot.com/en/cookiebot-reseller/)

## Resources
[Blog](https://www.cookiebot.com/en/blog/) · [Digital Markets Act Hub](https://www.cookiebot.com/en/digital-markets-act-dma-resources/) · [Google Consent Mode Hub](https://www.cookiebot.com/en/google-consent-mode-resources/) · [Google Consent Mode V2 Certification](https://courses.usercentrics.com/course/google-consent-mode-v2) · [Google Consent Audit Fixes](https://www.cookiebot.com/en/google-consent-audit-fixes/) · [Developer documentation](https://www.cookiebot.com/en/developer/) · [Cookiebot vs CookieYes](https://www.cookiebot.com/en/cookiebot-best-cookieyes-alternative/) · [Cookiebot vs OneTrust](https://www.cookiebot.com/en/onetrust-alternative/) · [Cookie Banner Cost Calculator](https://www.cookiebot.com/en/cookie-banner-pricing-calculator/)

## Company
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