--------------------------- Title: Audience UNLocker URL: https://www.cookiebot.com/en/audience-unlocker/ --------------------------- # Unlock your audiences’ data for targeted advertising Obtain valid consent in minutes for Google Customer Match and Google enhanced conversions. Easily capture and manage user consent, unlocking the full potential of retargeting. [GET EARLY ACCESS](https://app.preference-management.usercentrics.eu/onboarding) - Used on **2.4M** — websites and apps - Manages **8.8B** — monthly user consents - Supports **47+** — languages - Powers **600,000+** — customers Discover Audience Unlocker Watch this short video to learn how to harness the power of consent data Using Google Customer Match and other re-engagement tools? Imagine spending thousands on targeted ads, only to realize your efforts are wasted because you lacked the right consent. If you don’t meet Google’s requirements you can’t fully run targeted ads. Many marketers face this silent killer of campaigns. Without proper consent your customer data remains just untapped potential. Marketers eager to leverage Google Customer Match, Google Enhanced Conversions, LinkedIn, and Facebook for targeted advertising often face significant hurdles. Preference Manager Audience Unlocker is here to help. It delivers a lightweight, focused solution that simplifies consent management for digital marketers. With secure customer embeddings and direct integration with Google Ads, it enables seamless syncing of consent data so marketers can fully leverage Google Customer Match and other tools while staying compliant with privacy regulations. ## Ready to power up your marketing campaigns? Preference Manager Audience Unlocker is available for early access. Effortlessly unlock the full potential of your audience consented data to drive successful targeted campaigns on Google, LinkedIn, Meta, and beyond. [GET EARLY ACCESS](https://app.preference-management.usercentrics.eu/onboarding) Why Audience Unlocker? Enhanced marketing, effortless privacy compliance With the Digital Markets Act, no consent = no match. It's that simple. As privacy laws tighten, your ability to reach the right audience and use re-engagement tools depends entirely on securing explicit consent. Preference Manager Audience Unlocker turns this challenge into your secret weapon, enabling privacy compliance while supercharging your retargeting campaigns. With increasing privacy restrictions, leveraging Google Customer Match and other marketing retargeting tools like Meta's requires explicit, informed consent from your users. Our Audience Unlocker simplifies this process for you. Easily unlock your Google Customer Match and other re-engagement tools Audience Unlocker is a streamlined Preference Manager product package specifically designed for companies to optimize digital marketing campaigns and start using re-engagement and retargeting ads to boost ROI. It’s a lightweight, easy to setup solution that captures user consent tied to their email. Consent status is then synced with Google Ads, Meta Ads, LinkedIn ads and similar platforms. Audience Unlocker provides an easy to use interface for users to manage their privacy preferences. Your simple solution Activate powerful retargeting tools like Google Customer Match without the headache of complex integrations. Audience Unlocker enables legal processing of your data, helping you build trust with your audience and unlock new revenue streams. Compliance made easy. Stay ahead of privacy regulations with personalized, traceable, and revocable consent. Our solution not only syncs with Google, but keeps detailed audit logs to maintain your compliance with the GDPR and advertising platforms’ compliance requirements. Get to know Audience Unlocker How it works Simple onboarding and setup Create your new account and configure your own Preference Center using the onboarding wizard. No complex setup, just straightforward and self-serve. Capture consent at the point of data collection Integrate the Audience Unlocker directly into your existing forms using pre-configured JavaScript code or a GTM tag. As users submit their data, their consent choices are captured, linked to their email, and seamlessly synced with the Google Customer Match platform. Easy consent management Users can manage their preferences through the simple, secure interface of the dedicated web-based Preference Center hosted by Usercentrics. Join thousands of customers already using Cookiebot CMP [Dynamic listing — customer logos loaded at runtime] Preference Manager Audience Unlocker - Single configuration with one Widget - View and delete consent data - Consent audit log - UC-based Preference Center page - Basic analytics - Customize look and feel - Multi-language support - Double opt-in support - Data retention period support - Serve up to 10k users [Get early access](https://app.preference-management.usercentrics.eu/onboarding) ## Frequently asked questions ### Isn’t the Consent Management Platform (CMP) enough? The CMP or consent banner doesn't capture consent for specific user data like email addresses (zero-party data). The Preference Manager Audience Unlocker helps ensure this consent is captured, stored, and activated effectively and linked to concrete identifiable user data. This will help you to expand the power of CMP and create a unique and 360-degree view on your customer privacy choices. ### What is the added value of using Audience Unlocker vs passing consent directly to Google? While you can pass consent signals directly, it is a manual process that can incur the risk of errors that can affect your privacy compliance status. Our tool not only simplifies this process, but also maintains comprehensive records. It also provides your end users with the option to manage their consents over time, enhancing your privacy compliance and saving time processing DSAR requests. ### What are specific compliance requirements of Google Customer Match? Google Customer Match requires advertisers to use first-party data, which must be collected with explicit consent and an auditable consent record. Additionally, Google requires advertisers to have a good history of compliance with their [EU user consent policy](https://www.google.com/about/company/user-consent-policy/). The GDPR mandates that data subjects must be able to freely manage and revoke their consent as easily as it was given, which can be easily done with Preference Manager Audience Unlocker. ### How does the Preference Manager Audience Unlocker enable ongoing compliance? Audience Unlocker captures users’ first-party data and informed, explicit consent choices, feeds consented data directly into Google Ads, and provides an interface for data subjects to manage their consent. This includes the ability to remove data from Google Ads if consent is revoked, enabling ongoing privacy compliance. ### Which advertising platforms have updated their privacy policies in response to the Digital Markets Act (DMA)? Advertising platforms like those from Google, Meta, Linkedin, Microsoft — named gatekeepers under the DMA — are updating their privacy policies and requirements to comply with the regulation. Businesses must ensure they have obtained user consent in a compliant manner to continue using retargeting and personalized advertising with these ad platforms. ### What is the difference between consent obtained via a CMP and consent obtained via a form? Consent obtained via a Consent Management Platform (CMP) is often focused on third-party data and tracking technologies. User IDs can be comprised of non-identifying strings, preventing association with a specific individual for review or update if not matched with additional data, like a username or email address. In contrast, consent obtained via a form is tied to identifiable data, e.g. username or email, and is ideally obtained at the moment the data is being shared, e.g. during onboarding. This approach is more transparent and contextually appropriate. ### Is Preference Manager Audience Unlocker available? Preference Manager Audience Unlocker is available for early access. Sign up now and start unlocking the full potential of your audience data. ### How can I purchase the Preference Manager Audience Unlocker? Fill in the form and you will be the first to know when the product is available for purchase. ## Enhance your marketing efforts now Don’t miss out on unlocking your marketing potential. Join our waitlist to be the first to use the Audience Unlocker once it goes live! 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