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What Washington D.C. is for the United States federal government, California is for the world’s tech industry. The capitol of Silicon Valley is fortressed on the southernmost shores of the San Francisco Bay, but its reach is planetary, the extent of its vast powers only recently fathomed by governments and people. California is the physical frontier of America, where the continent plunges into the Pacific. With the passing into law of the California Consumer Privacy Act (CCPA), it is now also the frontier of data privacy law in the US, beginning January 1, 2020.

On October 1, 2019, the highest legal entity of the EU, the Court of Justice of the European Union (CJEU), ruled in the case of Planet49 that the only form of valid consent for processing user data in the EU is explicit consent, i.e. consent that is actively and specifically given by the website users by e.g. ticking a box.

A consent management platform (or CMP) is a piece of software that websites across the world can use to protect the privacy of their user from unwanted data collection and invasive third-party trackers. A consent management platform like Cookiebot is the security guarantee that your website offers to its users, letting them know that they are in control of their own data and their own privacy.