{"id":6124,"date":"2025-07-22T17:16:38","date_gmt":"2025-07-22T15:16:38","guid":{"rendered":"https:\/\/www.cookiebot.com\/de\/?page_id=6124"},"modified":"2026-05-04T17:05:23","modified_gmt":"2026-05-04T15:05:23","slug":"right-time-right-data-campaign","status":"publish","type":"page","link":"https:\/\/www.cookiebot.com\/de\/right-time-right-data-campaign\/","title":{"rendered":"Campaign Hub Page"},"content":{"rendered":"<div class=\"hero alignfull hero--layout-video cb-ctx--dark\" id=\"hero_1\">\n        <div class=\"hero__inner\">\n        <div class=\"hero__left\">\n                        <h1 class=\"hero__title like-h1-upper no-default-margin\">Machen Sie Ihr Unternehmen zukunftssicher mit Privacy-Led, Context-First Marketing<\/h1>                            <div class=\"hero__description like-text-lg\"><p>Das Vertrauen in Unternehmen hat einen historischen Tiefpunkt erreicht, und die Datenfreigabe wird immer kritischer hinterfragt. Erfahren Sie, wie Sie dem Vertrauensverlust entgegenwirken und Ihre Strategien mit Privacy-Led Marketing zukunftssicher machen.<\/p>\n<\/div>\n                                                                                                    <div class=\"hero__buttons\">\n                    <a id=\"8f0df2e0-4550-4818-997d-803a687800ab\" class=\"cb-button cb-button-size-l cb-button-outlined  no-default-link-decoration cb-button-icon-right hero__buttons--button-0\" href=\"#h-the-state-of-digital-trust-in-2025-mehr-als-nur-eine-gesetzliche-vorgabe\" target=\"\">\n<span>Jetzt loslegen<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M10.8247 4.22632V16.4013L5.22471 10.8013L3.82471 12.2263L11.8247 20.2263L19.8247 12.2263L18.4247 10.8013L12.8247 16.4013V4.22632H10.8247Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<a id=\"1871866c-ddc0-433b-b109-955649751e6e\" class=\"cb-button cb-button-size-l cb-button-outlined  no-default-link-decoration cb-button-icon-right hero__buttons--button-1\" href=\"https:\/\/www.cookiebot.com\/de\/product-demo\/\" target=\"\">\n<span>Explore demo<\/span><img src='https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/HandClickOutlined.svg?v=fd8510d208162567' alt='HandClickOutlined.svg?v=fd8510d208162567' width='20' height='20' data-no-lazy><\/a>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"hero__right\">\n                                                                    <div class=\"hero__video\">\n                        \n<div class=\"cb-embed \" id=\"cb-embed-JStASEpbxy\">\n        <div class=\"cb-embed__container cb-ctx--dark\">\n        <div class=\"cb-embed__cover\"\n             style=\"background-image: url(https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Shopping-analogy-GIF.gif);\">\n                        <div class=\"cb-embed__play--icon\">\n                <svg width=\"160\" height=\"160\" viewBox=\"0 0 160 160\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3333 83.4489C13.3333 46.6334 43.1845 16.7822 80 16.7822C116.815 16.7822 146.667 46.6334 146.667 83.4489C146.667 120.264 116.815 150.116 80 150.116C43.1845 150.116 13.3333 120.264 13.3333 83.4489ZM106.097 87.6913L68.8335 113.092C68.6292 113.23 68.3884 113.312 68.1376 113.33C67.8867 113.347 67.6355 113.3 67.4116 113.193C67.1877 113.085 66.9996 112.922 66.8682 112.721C66.7368 112.52 66.6671 112.289 66.6667 112.053V61.283C66.6658 61.0469 66.7348 60.8151 66.866 60.6134C66.9971 60.4118 67.1853 60.248 67.4097 60.1404C67.6341 60.0328 67.8859 59.9856 68.1372 60.0038C68.3885 60.0221 68.6296 60.1052 68.8335 60.244L106.097 85.6291C106.273 85.7458 106.417 85.9003 106.516 86.0797C106.615 86.2591 106.667 86.4582 106.667 86.6602C106.667 86.8622 106.615 87.0613 106.516 87.2407C106.417 87.4201 106.273 87.5746 106.097 87.6913Z\" fill=\"white\"\/>\n<\/svg>\n            <\/div>\n        <\/div>\n        <div class=\"cb-embed__prompt__image cookieconsent-optout-marketing\"\n             style=\"background-image: url(https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Shopping-analogy-GIF.gif);\">\n        <\/div>\n        <div class=\"cb-embed__prompt__content cookieconsent-optout-marketing\">\n            <p class=\"cb-embed__prompt__headline\">Bitte akzeptieren Sie die Marketing-Cookies, um dieses Video anzusehen<\/p>\n            <a id=\"8561d3e2-8ada-4787-a08f-5f6a829ea028\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-center\" href=\"javascript:void(0)\" target=\"_self\">\n<span>Cookies akzeptieren<\/span><\/a>\n        <\/div>\n        <iframe title=\"Vertrauen schaffen durch Respektieren der Privatsph\u00e4re | Usercentrics\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/bZzFbwR9qyE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen class=\"cookieconsent-optin-marketing\"><\/iframe>            <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', function () {\n        new Cb_Embed(document.getElementById('cb-embed-JStASEpbxy'));\n    });\n<\/script>\n                    <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-black-90 cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--m);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n    <div class=\"cb-customers\">\n            <div class=\"cb-customers__track\">\n                    <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/11\/pepco_group_logo_340px_01-1.svg?v=1548f22bcec1f087\"\n                     alt=\"Pepco\" width=\"340\" height=\"105\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/11\/rural-king.svg?v=3f4eeaee78fe5065\"\n                     alt=\"rural-king\" width=\"340\" height=\"78\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/11\/orbico.svg?v=800ec74668619dc4\"\n                     alt=\"orbico\" width=\"341\" height=\"68\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/11\/credit-exchange.svg?v=f3775e9ade98e604\"\n                     alt=\"credit-exchange\" width=\"340\" height=\"64\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/11\/canon.svg?v=81ac57d2b0b5b0fd\"\n                     alt=\"canon\" width=\"340\" height=\"72\">\n            <\/div>\n                        <div class=\"cb-customers__customer\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/11\/bauhaus.svg?v=e3a491c56ebbc812\"\n                     alt=\"bauhaus\" width=\"338\" height=\"66\">\n            <\/div>\n                        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:8;\">\n    \n<div class=\"cb-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-the-state-of-digital-trust-in-2025-mehr-als-nur-eine-gesetzliche-vorgabe\" style=\"margin-bottom:var(--wp--preset--spacing--xl)\"><strong><strong>The State of Digital Trust in 2025: Mehr als nur eine gesetzliche Vorgabe<\/strong><\/strong><\/h2>\n\n\n\n<p>Verbraucher:innen sind heute datenschutzbewusster, w\u00e4hlerischer und eher bereit, Marken zu meiden, denen sie nicht vertrauen. Dabei geht es nicht um eine generelle Ablehnung des Teilens von Daten, sondern um die Forderung nach mehr Verantwortlichkeit.<\/p>\n\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--m);\">\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:2;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-62\"><strong><strong>62%<\/strong><\/strong><\/h2>\n\n\n\n<p>der Verbraucher:innen haben das Gef\u00fchl, \u201eselbst zum Produkt geworden zu sein\u201c<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:3;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-46\"><strong><strong>46%<\/strong><\/strong><\/h2>\n\n\n\n<p>akzeptieren Cookies seltener als noch vor drei Jahren<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--m);\">\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:4;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-44\"><strong><strong>44%<\/strong><\/strong><\/h2>\n\n\n\n<p>sagen, Transparenz ist der wichtigste Faktor f\u00fcr Vertrauen<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column bg-brand-white cb-ctx--base\" style=\"--column-size: var(--column-size-6);--i:5;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-77\"><strong><strong>77%<\/strong><\/strong><\/h2>\n\n\n\n<p>verstehen nicht genau, wie ihre Daten erhoben oder verwendet werden<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/usercentrics.com\/de\/resources\/state-of-digital-trust-report\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/Digital-Trust.png\" alt=\"\" class=\"wp-image-17402\" \/><\/a><\/figure>\n\n\n<div class=\"cta-block cta-block--size-s cb-ctx--blue\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h4\">\n                        Die Vertrauensl\u00fccke ist real, aber zugleich bietet sie Marken die Chance, mit Transparenz und ethischem Handeln zu \u00fcberzeugen.                    <\/h2>\n                                                                                                                                <div class=\"cta-block__buttons\">\n                                                    <div class=\"cta-block__buttons__button-wp\">\n                                <a id=\"66f55efa-6b82-4e07-a64d-d29f8265d842\" class=\"cb-button cb-button-size-l cb-button-contained  no-default-link-decoration cb-button-icon-right cta-block__buttons__button\" href=\"https:\/\/usercentrics.com\/de\/resources\/state-of-digital-trust-report\/\" target=\"_blank\">\n<span>Hier Bericht lesen<\/span><\/a>\n                                                            <\/div>\n                                                                        <\/div>\n                                                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-8);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-2a6bbff554802ba4363c7cd4210b6ea0\" id=\"h-warum-ist-privacy-led-marketing-die-zukunft\"><strong><strong><strong>Warum ist Privacy-Led Marketing die Zukunft?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6815a541d38db6090ee328973cb4b2d3\">Marketing hat sich historisch gesehen etwa alle zwei Jahrzehnte grundlegend weiterentwickelt. Seit den 2020er Jahren ist der Datenschutz zum wichtigsten Treiber der Marketingstrategie geworden.<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:10;\">\n    \n\n<p><\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-358fd5969d2456e0d87491d2edac0280\" id=\"h-1960-der-beginn-des-marketings\"><strong><strong><strong>1960: Der Beginn des Marketings<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-fb4239b48563b70c741abd5b73758340\">Die 4 Ps des Marketings bestimmen, wie wir Marketing verstehen und umsetzen: <em>Product<\/em>, <em>Price<\/em>, <em>Place<\/em> und <em>Promotion<\/em><br>(auf Deutsch: Produkt, Preis, Distribution und Werbung).<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-fd3bd52dd2e143f991fda981c9e35946\" style=\"font-size:14px\">\"Basic Marketing: A Managerial Approach\" E. Jerome McCarthy<\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:12;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/Where-marketing-began-1024x605.png\" alt=\"\" class=\"wp-image-17405\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);--mo: -1;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:13;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/The-birth-of-big-consumer-marketing-1024x605.png\" alt=\"\" class=\"wp-image-17407\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:14;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-6cfbfe64a5351b5e7401f80e30c52ead\" id=\"h-1980er-jahre-die-geburt-des-grossen-verbrauchermarketings\"><strong><strong><strong>1980er Jahre: Die Geburt des gro\u00dfen Verbrauchermarketings<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-98c61d1296018b2140893b65a035ab59\">Marketing entwickelte sich zu einer \u00c4ra des Massenkonsums, gepr\u00e4gt von ikonischen Marken und starkem Einfluss durch das Fernsehen. Booms und Bitner erweiterten die klassischen Marketing-S\u00e4ulen durch die Erg\u00e4nzung von <em>People<\/em>, <em>Process<\/em> und <em>Physical<\/em> <em>Evidence<\/em> (deutsch: Personal, Prozesse und Ausstattung), um der wachsenden Bedeutung von Dienstleistungen und Erlebnissen in einem sich schnell ver\u00e4ndernden Markt gerecht zu werden.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:15;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-639cdcc7e047eabacf681264ecb81c5e\" id=\"h-2000er-jahre-der-datengetriebene-boom\"><strong><strong><strong>2000er Jahre: Der datengetriebene BOOM<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d3637ba4c27464f4035f818755c5c4ee\">Marketing war zunehmend von Datenbesessenheit gepr\u00e4gt. Daten galten als \u201ekostenlos\u201c, Martech erlebte einen rasanten Aufschwung, und Personalisierung wurde zum Ma\u00df aller Dinge. Mit dem Aufstieg des Digitalmarketings kam das achte P hinzu: Performance.<br><\/p>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:16;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/The-data-driven-BOOM-1024x606.png\" alt=\"\" class=\"wp-image-17408\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-black cb-flex-row--background-right cb-ctx--dark\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);--mo: -1;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:17;\">\n    \n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/en\/wp-content\/uploads\/sites\/7\/2025\/07\/The-privacy-reckoning-1024x605.png\" alt=\"\" class=\"wp-image-17409\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:18;\">\n    \n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-56d23d16ef2b8286627fc057db5a6f81\" id=\"h-2016-bis-heute-die-ara-der-datenschutzaufklarung\"><strong><strong><strong>2016 bis heute: Die \u00c4ra der Datenschutzaufkl\u00e4rung<br><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-0511dd597e598ebe659c12d3fdf8176e\">Datenmissbrauch und wachsende gesetzliche Anforderungen haben das Vertrauen der Nutzer:innen ersch\u00fcttert, w\u00e4hrend Rechts-, Technik- und Marketingteams oft Schwierigkeiten hatten, gemeinsam L\u00f6sungen zu entwickeln. Gleichzeitig haben Consent-Plattformen, IAB-Frameworks, Privacy UX und gro\u00dfe Tech-Unternehmen wie Apple die Erwartungen der Nutzer:innen grundlegend ver\u00e4ndert. Immer mehr Unternehmen erkannten, dass Vertrauen die Performance st\u00e4rker antreibt als reine Datenpr\u00e4zision \u2013 Datenschutz wurde das 9. P des Marketings.<br><\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--2-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:19;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-machen-sie-ihre-marketing-messstrategien-zukunftssicher\">Machen Sie Ihre Marketing-Messstrategien zukunftssicher<\/h2>\n\n<\/div>\n\n<\/div>\n\n<div class=\"cb-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--m); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:20;\">\n    \n<div class=\"cb-course-card\">\n    <div class=\"cb-course-card--background cb-ctx--dark\">\n                    <img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Privacy-Led-Marketing-Measurement-Course.png 640w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Privacy-Led-Marketing-Measurement-Course-300x169.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>            <\/div>\n    <div class=\"cb-course-card--details\">\n                    <div class=\"cb-course-card--text\">\n                <h3 class=\"like-h4\">Kurs zur Marketing-Messung im Privacy-Led Marketing<\/h3>\n                                    <p>Halten Sie noch an alten Marketing-Methoden fest? Dann ist dieser Kurs NICHT f\u00fcr Sie.<\/p>\n<p>Erhalten Sie Strategien, Analysen und zukunftssichere Frameworks zur Marketing-Messung, mit denen Sie im Zeitalter von Privacy-Led Marketing nicht nur mithalten, sondern erfolgreich wachsen.<\/p>\n                            <\/div>\n                <div class='cb-course-card--author-link'>\n                            <div class='cb-course-card--author'>\n                                            <div class=\"cb-course-card--author__photo\">\n                            <div class=\"cb-course-card--author__photo__overlay\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Jeff-Sauer.png\" width=\"64\" height=\"64\"\n                                     alt=\"\">\n                                                    <\/div>\n                                        <div class=\"cb-course-card--author__info\">\n                                                    <div class=\"cb-course-card--author__name like-h5\">\n                                Jeff Sauer                            <\/div>\n                                                                            <div class=\"cb-course-card--author__position like-text-sm\">\n                                                                Mitbegr\u00fcnder, MeasureU                            <\/div>\n                                            <\/div>\n                <\/div>\n            \n                            <div class=\"cb-course-card--link\">\n                    <a id=\"6c422bbf-1671-424a-9505-b01aa705d98e\" class=\"cb-button cb-button-size-m cb-button-link  no-default-link-decoration cb-button-icon-right\" href=\"https:\/\/courses.usercentrics.com\/course\/marketing-measurement\" target=\"_blank\">\n<span>Jetzt anmelden<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.88452 20.6968C4.33452 20.6968 3.86369 20.5009 3.47202 20.1093C3.08035 19.7176 2.88452 19.2468 2.88452 18.6968V4.69678C2.88452 4.14678 3.08035 3.67594 3.47202 3.28428C3.86369 2.89261 4.33452 2.69678 4.88452 2.69678H11.8845V4.69678H4.88452V18.6968H18.8845V11.6968H20.8845V18.6968C20.8845 19.2468 20.6887 19.7176 20.297 20.1093C19.9054 20.5009 19.4345 20.6968 18.8845 20.6968H4.88452ZM9.58452 15.3968L8.18452 13.9968L17.4845 4.69678H13.8845V2.69678H20.8845V9.69678H18.8845V6.09678L9.58452 15.3968Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-6);--i:21;--col-border-radius:8px;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-gestalten-sie-ihre-marketingstrategie-mit-unseren-guides-zukunftssicher\"><strong>Gestalten Sie Ihre Marketingstrategie mit unseren Guides zukunftssicher<\/strong><\/h2>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--2-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:22;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/guides\/contextual-consent\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"439\" height=\"319\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/Contextual-consent.jpg\" class=\"card__image\" alt=\"Contextual consent\" srcset=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/Contextual-consent.jpg 439w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/Contextual-consent-300x218.jpg 300w\" sizes=\"auto, (max-width: 439px) 100vw, 439px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Contextual consent        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Navigating the complexities of data privacy is a growing challenge for marketers and advertisers. This guide to contextual consent breaks down what it means, why it\u2019s critical for building trust, and how it can enhance campaign effectiveness while keeping your strategies aligned with data privacy regulations....<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"2b5b0796-8bbb-45af-ad30-b28b441d9ae6\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>Mehr erfahren<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:23;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/guides\/future-of-data-in-marketing\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"320\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/Future-of-data-in-marketing.jpg\" class=\"card__image\" alt=\"Future of data in marketing\" srcset=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/Future-of-data-in-marketing.jpg 440w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/Future-of-data-in-marketing-300x218.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            Future of data in marketing        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>Brands are entering a new era where data is a powerful tool, but only when handled responsibly. As privacy regulations evolve and technologies like Google Topics and Protected Audience APIs emerge, the future of marketing depends on effective, compliant data strategies. This guide will show you....<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"993be551-fdf1-411d-a8cd-3e2805b860ac\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>Mehr erfahren<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-4);--i:24;\">\n    \n<a class=\"card card--type-image card--layout-portrait card--size-m card--fill-solid no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/knowledge-hub\/the-cookieless-future-impact-and-solutions\/\" target=\"_blank\">\n    <div class=\"card__image-wp\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"722\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/cookieless_future-e1752248047209.jpg\" class=\"card__image\" alt=\"Cookieless Future\" srcset=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/cookieless_future-e1752248047209.jpg 1000w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/cookieless_future-e1752248047209-300x217.jpg 300w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2026\/05\/cookieless_future-e1752248047209-768x554.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>            <\/div>\n<div class=\"card__inner\">\n            <div class=\"card__title like-h5\">\n            How to prepare your marketing strategy for a cookieless future        <\/div>\n                <div class=\"card__description like-text-md\">\n            <p>The cookieless future is becoming the cookieless present. Digital marketing and advertising require new solutions, like access to first-party data, consent management, and integrated tools to meet updated requirements from Google...<\/p>\n        <\/div>\n                <div class=\"card__bottom\">\n                        <div id=\"8cf4b6fa-f3ab-493b-8632-72eab26808bc\" class=\"cb-button cb-button-size-m cb-button-link  cb-button-icon-right card__cta\">\n<span>Mehr erfahren<\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"cta-block cta-block--size-m cta-block--has-image cb-ctx--dark\">\n        <div class=\"cta-block__glass\">\n        <div class=\"cta-block__inner container\">\n            <div class=\"cta-block__left-column\">\n                                                    <h2 class=\"cta-block__title no-default-margin like-h2\">\n                        <span ><b>Cookiebot CMP schafft einen vertrauensw\u00fcrdigen ersten Eindruck<\/b><\/span>                    <\/h2>\n                                                    <div class=\"cta-block__description like-text-md\">\n                        <ul class=\"cb-round-checked-list\">\n<li>Schaffen Sie ein vertrauensw\u00fcrdiges Nutzererlebnis, indem Sie Ihren Nutzern Wahlfreiheit und Transparenz bei der Verwendung ihrer Daten geben.<\/li>\n<li>Dank zahlreicher Integrationsoptionen k\u00f6nnen Sie innerhalb weniger Minuten und mit geringem technischem Aufwand mit der Erfassung von Einwilligungsdaten beginnen.<\/li>\n<li>Erm\u00f6glicht granulare Einwilligungs-Optionen, um die Wahl der Nutzer zu respektieren<\/li>\n<li>Individuelles Branding f\u00fcr eine nahtlose, vertrauensw\u00fcrdige Nutzererfahrung<\/li>\n<li>Vorgefertigte, nutzerfreundliche Vorlagen erm\u00f6glichen die Einrichtung in wenigen Minuten<\/li>\n<\/ul>\n                    <\/div>\n                                                                            <\/div>\n                            <div class=\"cta-block__right-column\">\n                                            <img decoding=\"async\" width=\"610\" height=\"408\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2025\/03\/web_cmp_impressions.svg?v=7caa10c94e147318\" class=\"cta-block__image cta-block__image--type-icon\" alt=\"Illustration showing some features\" loading=\"lazy\" \/>                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:25;\">\n    \n\n<div id=\"2293b492-e40d-4ab0-a030-640241e0157b\"\n     class=\"cb-testimonials cb-testimonials--layout-testimonial\"\n    >\n    <div class=\"cb-testimonials__testimonials-wp\">\n        <div class=\"cb-testimonials__testimonials-wp-container cb-wrapper\">\n                            <div class=\"cb-testimonials__top-bar\">\n                    <div class=\"cb-testimonials__heading\">\n                                                    <h2 class=\"no-margin\">Das sagen unsere Kund:innen und Partner:innen \u00fcber uns<\/h2>\n                                            <\/div>\n\n                                            <div class=\"cb-testimonials__controls\">\n                            <a id=\"58a24302-bb25-46ea-a03e-32f32caef8e4\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-testimonials__controls--prev disabled\" href=\"javascript:void(0)\" target=\"_self\" aria-label=\"Previous\">\n<span><\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                            <a id=\"12d1253e-1dd7-4797-8187-8ab85b5b807a\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-testimonials__controls--next\" href=\"javascript:void(0)\" target=\"_self\" aria-label=\"Next\">\n<span><\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n                        <\/div>\n                                    <\/div>\n                        <div class=\"cb-testimonials__slider-window\">\n                <div class=\"cb-testimonials__testimonials\"\n                     style=\"width: calc(100% * 4)\">\n                    <div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u201eIch verwende die Cookiebot CMP seit Jahren und empfehle sie meinen Kunden und Anw\u00e4lten weiter, weil sie ein kosteneffizientes Tool ist, um notwendige Datenschutzanforderungen zu erf\u00fcllen. Die CMP ist einfach zu verstehen und zu implementieren und kann auch ganz einfach angepasst werden.\u201c (\u00dcbersetzt von Cookiebot\u2122)<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/10\/Rian-Kinney.jpeg\" alt=\"Gr\u00fcnder von Kinney Firm\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/10\/Rian-Kinney.jpeg 400w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/10\/Rian-Kinney-300x300.jpeg 300w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/10\/Rian-Kinney-150x150.jpeg 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"399\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Rian Kinney, Esq., Gr\u00fcnder                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Kinney Firm                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u201eDie M\u00f6glichkeit, das Design des Cookie-Banners individuell zu gestalten, ist ein gro\u00dfer Vorteil f\u00fcr uns, da es uns hilft, Kunden mit ihren sehr spezifischen und lokalen Anforderungen zu unterst\u00fctzen. Unsere benutzerdefinierten Bannerdesigns stellen immer den Datenschutz in den Mittelpunkt, w\u00e4hrend wir gleichzeitig hohe Opt-in-Raten erzielen.\u201c (\u00dcbersetzt von Cookiebot\u2122)<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Ed-Kost.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Ed-Kost.png 400w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Ed-Kost-300x300.png 300w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Ed-Kost-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Ed Kost, Founder                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                CookieInfo                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u201eWir haben nie andere Wettbewerber in Betracht gezogen und halten die Cookiebot CMP f\u00fcr ein erstklassiges Produkt.\u201c (\u00dcbersetzt von Cookiebot\u2122)<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Wil-Newland-soBold.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Wil-Newland-soBold.png 400w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Wil-Newland-soBold-300x300.png 300w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Wil-Newland-soBold-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Will Newland, Managing Director                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                SoBold                            <\/div>\n                                                                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<div class=\"cb-testimonial-card cb-testimonial-card--layout-testimonial\">\n                    <div class=\"cb-testimonial-card__description like-text-lg\"><!-- wp:paragraph -->\n<p>\u201eWir haben alle Optionen gepr\u00fcft, bevor wir uns f\u00fcr die Cookiebot CMP entschieden haben. Sie ist die flexibelste L\u00f6sung. Mit nur wenigen Klicks k\u00f6nnen wir sie an die Anforderungen unserer Kunden anpassen. Und die GTM-Integration ist sehr einfach.\u201c (\u00dcbersetzt von Cookiebot\u2122)<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <div class=\"cb-testimonial-card__person-wp\">\n                            <div class=\"cb-testimonial-card__person\">\n                                            <div class=\"cb-testimonial-card__person__photo\">\n                            <div class=\"cb-testimonial-card__person__photo__overlay\"><\/div>\n                                                            <img decoding=\"async\" src=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Andy-Crestodina.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Andy-Crestodina.png 400w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Andy-Crestodina-300x300.png 300w, https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/Andy-Crestodina-150x150.png 150w\" sizes=\"auto, 96px\" width=\"400\" height=\"400\">                                                    <\/div>\n                                        <div class=\"cb-testimonial-card__person__info\">\n                                                    <div class=\"cb-testimonial-card__person__name like-h5\">\n                                Andy Crestodina, Co-Founder & Chief Marketing Officer                            <\/div>\n                                                                            <div class=\"cb-testimonial-card__person__position like-text-sm\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <rect x=\"2\" y=\"7.33325\" width=\"12\" height=\"1.33333\" rx=\"0.2\" fill=\"black\"\/>\n<\/svg>\n                                Orbit Media Studios                            <\/div>\n                                                                                        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9000ms;\n    }\n<\/style>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<div id=\"block_024a04c2839d8597da68dc7d2117b883\" class=\"cb-pricing-columns\">\n    <div class=\"cb-wrapper\">\n\n        <div class=\"cb-pricing-columns__header\">\n                                        <h2 class=\"cb-pricing-columns__header--heading cb-pricing-columns__align--center cb-pricing-columns__width--100\">Preise und Pakete der Cookiebot CMP <\/h2>\n                        <div class=\"cb-pricing-columns__header--sub_heading\">\n                                    <div class=\"cb-pricing-columns__header--sub_heading__text\">\n                        <p style=\"text-align: left;\">Erleben Sie die Cookiebot CMP noch heute mit Ihrer <strong>14-t\u00e4gigen kostenlosen Testversion<\/strong>.<br \/>\nFahren Sie dann mit unserem kostenlosen Paket (f\u00fcr Websites mit bis zu 50 Unterseiten)<br \/>\nfort oder nehmen Sie ein Upgrade auf unser Premium-Paket vor. Upgrade oder K\u00fcndigung jederzeit m\u00f6glich.<\/p>\n                    <\/div>\n                                \n<div class=\"cb-pricing-selector\" tabindex=\"0\" role=\"button\">\n\t<span data-code=\"EUR\" class=\"cb-pricing-selector__root\">\n\t\tEuro - \u20ac\t<\/span>\n    <div class=\"cb-pricing-selector__menu\">\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"CHF\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tSchweizer Franken - CHF\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"DKK\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tD\u00e4nische Krone - kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item cb-pricing-selector__item--active \"\n                data-code=\"EUR\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tEuro - \u20ac\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"GBP\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tPfund Sterling - \u00a3\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"NOK\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tNorwegische Krone - kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"PLN\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tPolnische Zloty - zl\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"SEK\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tSchwedische Krone - kr.\t\t\t\t<\/span>\n\t\t\t<\/span>\n                    <span\n                class=\"cb-pricing-selector__item \"\n                data-code=\"USD\" tabindex=\"0\">\n\t\t\t\t<span>\n\t\t\t\t\tUS-Dollar - $\t\t\t\t<\/span>\n\t\t\t<\/span>\n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n        <div class=\"cb-pricing-columns__price__container\" style=\"--plan-cards: 2;\">\n            <div id=\"free-plan\" class=\"cb-pricing-columns__price__card\">\n        <h3 class=\"cb-pricing-columns__price__card--heading\">Kostenlos<\/h3>\n    <div class=\"cb-pricing-columns__price__card--content\"><p style=\"text-align: left;\">Weniger als 50 Unterseiten<\/p>\n<p style=\"text-align: left;\">Eingeschr\u00e4nkte Features enthalten<\/p>\n<\/div>\n        <div class=\"cb-pricing-columns__price__card--price\">\n        <span data-price=\"free\">\u20ac0<\/span>\n        <div class=\"cb-pricing-columns__price__card--domain\">\/ Domain, Monat<\/div>\n    <\/div>\n    <a id=\"459b4b2e-eb50-4a62-b87b-a405dd01092c\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-button-left\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Kostenlose Testversion starten<\/span><\/a>\n<\/div>\n    <div id=\"premium-plan\" class=\"cb-pricing-columns__price__card\">\n                <h3 class=\"cb-pricing-columns__price__card--heading\">Premium<\/h3>\n        <div class=\"cb-pricing-columns__price__card--content\"><p>Lite, Small, Medium, Large, Extra Large<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">bis zu einer unbegrenzten Anzahl von Unterseiten<\/p>\n<p style=\"text-align: left;\">Alle Premium-Features enthalten<\/p>\n<\/div>\n        <p class=\"cb-pricing-columns__price__card--start\">Beginnend bei<\/p>\n        <div class=\"cb-pricing-columns__price__card--price\">\n        <span\n            data-price=\"lite\">8$<\/span>\n            <div class=\"cb-pricing-columns__price__card--domain\">\/ Domain, Monat<\/div>\n        <\/div>\n        <a id=\"17a84286-bfb2-4f07-8737-e8ae7b27c1e2\" class=\"cb-button cb-button-size-m cb-button-contained  no-default-link-decoration cb-button-icon-right cb-button-left\" href=\"https:\/\/admin.cookiebot.com\/signup\" target=\"_blank\">\n<span>Kostenlose Testversion starten<\/span><\/a>\n    <\/div>\n        <\/div>\n        <div class=\"cb-pricing-columns__footer cb-pricing-columns__width--66\">\n                        <p>Je nach Anzahl der Unterseiten auf Ihrer Website kann eine Abonnementgeb\u00fchr anfallen. Cookiebot\u2122 wird automatisch ein Upgrade von Ihrem kostenlosen Paket auf das Premium-Paket vornehmen, sobald die Anzahl der Unterseiten auf Ihrer Website 50 oder mehr erreicht. Das Lite-Paket umfasst alle Premium-Features und eine Domain.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<script>\n    window.addEventListener('load', () => {\n        new Cb_Pricing_Columns(\n            document.querySelector('#block_024a04c2839d8597da68dc7d2117b883'),\n            [{\"code\":\"CHF\",\"symbol\":\"CHF\",\"name\":\"Schweizer Franken - CHF\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":7,\"premium_small\":15,\"premium_medium\":32,\"premium_large\":54,\"premium_extra_large\":\"87\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"DKK\",\"symbol\":\"kr.\",\"name\":\"D\\u00e4nische Krone - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":52,\"premium_small\":110,\"premium_medium\":225,\"premium_large\":375,\"premium_extra_large\":\"690\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"EUR\",\"symbol\":\"\\u20ac\",\"name\":\"Euro - \\u20ac\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":7,\"premium_small\":15,\"premium_medium\":30,\"premium_large\":50,\"premium_extra_large\":\"90\",\"is_default_currency\":true,\"spacing\":false},{\"code\":\"GBP\",\"symbol\":\"\\u00a3\",\"name\":\"Pfund Sterling - \\u00a3\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":6,\"premium_small\":14,\"premium_medium\":25,\"premium_large\":42,\"premium_extra_large\":\"78\",\"is_default_currency\":false,\"spacing\":false},{\"code\":\"NOK\",\"symbol\":\"kr.\",\"name\":\"Norwegische Krone - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":82,\"premium_small\":165,\"premium_medium\":335,\"premium_large\":555,\"premium_extra_large\":\"1095\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"PLN\",\"symbol\":\"zl\",\"name\":\"Polnische Zloty - zl\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":30,\"premium_small\":65,\"premium_medium\":135,\"premium_large\":225,\"premium_extra_large\":\"395\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"SEK\",\"symbol\":\"kr\",\"name\":\"Schwedische Krone - kr.\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":82,\"premium_small\":160,\"premium_medium\":330,\"premium_large\":550,\"premium_extra_large\":\"1050\",\"is_default_currency\":false,\"spacing\":true},{\"code\":\"USD\",\"symbol\":\"$\",\"name\":\"US-Dollar - $\",\"format\":\"reverse\",\"wix_plan\":\"\",\"premium_lite\":8,\"premium_small\":16,\"premium_medium\":34,\"premium_large\":56,\"premium_extra_large\":\"96\",\"is_default_currency\":false,\"spacing\":false}]        )\n    });\n<\/script>\n\n\n<div class=\"bg-brand-white cb-flex-row--background-right cb-ctx--base\" style=\"\" ><div class=\"cb-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"cb-flex-column \" style=\"--column-size: var(--column-size-12);--i:26;\">\n    \n\n\n<div class=\"cb-highlighted-numbers cb-ctx--base\">\n                    <div\n            class=\"cb-highlighted-numbers__cards\">\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">2,4 Mio.<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">Websites und apps genutzt<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">8,8 Mrd.<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">monatliche Nutzereinwilligungen<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">47+<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">Sprachen<\/div>\n                                    <\/div>\n                            <div class=\"cb-highlighted-numbers__item \">\n                                                                    <div class=\"cb-highlighted-numbers__number like-h1\">600.000+<\/div>\n                        <div class=\"cb-highlighted-numbers__text like-text-lg\">Kund:innen<\/div>\n                                    <\/div>\n                    <\/div>\n        <\/div>\n\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"tags":[],"class_list":["post-6124","page","type-page","status-publish","hentry"],"acf":[],"thumbnail_status":false,"thumbnail_url":"https:\/\/www.cookiebot.com\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/Shop-Analogy-DE_1200x630_ffffff.png","_links":{"self":[{"href":"https:\/\/www.cookiebot.com\/de\/wp-json\/wp\/v2\/pages\/6124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cookiebot.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cookiebot.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/de\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cookiebot.com\/de\/wp-json\/wp\/v2\/comments?post=6124"}],"version-history":[{"count":0,"href":"https:\/\/www.cookiebot.com\/de\/wp-json\/wp\/v2\/pages\/6124\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cookiebot.com\/de\/wp-json\/wp\/v2\/media?parent=6124"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cookiebot.com\/de\/wp-json\/wp\/v2\/tags?post=6124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}