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The General Data Protection Regulation (GDPR) strengthens and unifies data protection for all EU citizens.
Non-compliant organizations risk fines of up to €20 million, or 4% of the organization’s global yearly turnover, whichever is higher.
The methods for tracking internet users and their digital habits are becoming ever more sophisticated. The purpose of website visitor tracking is for organizations, companies, websites etc. to gain insight into their users. This insight serves to optimise user-friendliness and user experience. It also serves statistical purposes, for customization, for commerce, and for profiling and targeted marketing.
When EU citizens visit their governments online, or when they access public health service resources about sensitive issues such as pregnancy, sexual health, cancer or mental illness, more than 100 commercial companies are systemically and invisibly tracking them. Once collected, this data can be resold via data brokers to organizations both in- and outside the advertising industry.
Is your use of Google Analytics GDPR compliant? Find out what Google has done to meet the requirements, and what YOU should do to ensure compliance.